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Journal : KOMUNITAS

MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
KOMUNITAS Vol 3, No 1 (2014): Jurnal Komunitas Vol.3 No.1 2013-2014
Publisher : KOMUNITAS

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Abstract

Nowdays, one of  the well-known  means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient  and  effective  way  of  communication.  The  internet  has  grown  into  a  communicative  mean  and cannot  be  disregarded.  Internet  users  are  mostly  students,  due  to  the  facilities  being  easy  to  use  and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four  motives on the usage of media,  1.  Information  (surveillance)  with  four  subs:  a.  seeking  news  regarding  events  and  conditions relevant  with  the  closest  environment,  society,  and the  world.b.Seeking  for  guidance  on  practical issues,  opinions  and  such  which  are  related with  choosing  an  option,  c.To  fulfill  curiosity  and public interest,  d.  To learn, self- education,  2. Personal identit motives consists of four subs:  a.  To find support on personal  values,b.To  find  a behavior  model,  c.To  identify  oneself  with  other  values  found within  the media,  d.To  gain  an  understanding  of  oneself.  3.  Integration  and  social  interaction  motives  (Personal Relationship) consists of six sub chapters:  a.  To obtain knowledge regarding the circumstances of  others, b.  To identify oneself with  others  and gain  a  sense  of belonging,  c.To  find  conversation  material  and social  interaction,  d.  To gain friends  beside  humans,  e.  To  assist social  role,  f.  Makes connecting with family, friends and society possible.  4. For entertainment motives (Diversion) there are five sub chapters: a.  To  release  oneself  from  problems,  b.To  relax,  c.To  achieve  spiritual joy  and esthetical joy,  d.  To fill time, e.To channel emotions, f. To stimulate sexual desires. It  may be  concluded that the  aforementioned  theories  stated by McQuail  are proven  by twitter accounts of class XI class of 2013 students of SMA  Negeri Surakarta within the period of November until December, aside from that the writer has also foundchanging motives which happens within information motives and entertainment motives.
MODEL KOMUNIKASI DAN PEMBENTUKAN KONSEP DIRI (Studi Deskriptif Kualitatif mengenai Model Komunikasi Pembimbing dalam Proses Pembentukan Konsep Diri pada Klien di Balai Rehabilitasi Sosial “KARTINI” Tawangmangu) Jati, Tawangsari Anindya; Hastasari, Chatia; Ruthnia, Firdastin
KOMUNITAS Vol 2, No 1 (2013): Jurnal Komunitas Vol.2 No.1 2012-2013
Publisher : KOMUNITAS

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Abstract

The phenomenon of children on the street is increasingly widespread. This due to the fact that existence is very easy to find particulary in the city center or street even almost all them are disturbing the society, the naughty child and the children on the street tend to live freely with singing on the street and so on. Therefore it needs to establish a  positive  self concept  for naughty child and children  on  the street. The objective of the research is to determine the comunication model and to classify effective communication model used by conselors in the process of self concept establishment in the client. This research belongs to qualitative descriptive study, data collection techniques used  observation  and  interview.  The  results  of  this research  is  the  process  of establishing a  positive self-concept  on  the  client  in  social  rehabilitation centers “KARTINI” Tawangmangu through three stages of social rehabilitation services consists of some guidance such as the guidance of physical, mental, social skill and  character.  The  guidance  uses  two  communication  models.  The  first communication model effective to estabilish a positive self concept in client with the problems such as ropping out of school, hanging out and so on. Mean while the second communication model effective to clientwhich specific problems such as broken home, drunk, sing on the street and so on.
DAYA TARIK ENDORSERNOAH TERHADAP BRAND IMAGEIKLAN KARTU XL Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
KOMUNITAS Vol 3, No 1 (2014): Jurnal Komunitas Vol.3 No.1 2013-2014
Publisher : KOMUNITAS

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Abstract

Nowadays,  almost  all  of  television  commercialsuseartistsasendorser.  The  endorser  is  selected based  on  its attraction.  They  has a duty inintroducing the  brand  of  a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image  of  XL  advertisement  among  Sahid  Surakarta  University  student  class  2011. The populations  of this  study is allof students inclass 2011  at  Sahid  Surakarta  University.  The  total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly  without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing  influence  of  NOAH  attraction  to  brand  image  of  XL  advertisement  among  Sahid Surakarta  University  student  class  2011  was  use  Rank-Order  Correlation.  The  Results  of  this studyshows that results Spearmens coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than  0.05  it  means that  there is significant influence of NOAH  attraction to  brand image  of XL advertisement among Sahid Surakarta University student class 2011.
IKLIM KOMUNIKASI ORGANISASI DAN SEMANGAT KERJA PARA PERSONIL POLRI DI POLWIL SURAKARTA Hastasari, Chatia
KOMUNITAS Vol 1 (2014): Komunintas Vol 1 Num 2
Publisher : KOMUNITAS

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Abstract

POLRI has  hierarchy  organization  same with  other  military  institution. The occupation  placement  based  on  level  of  promotion,  higher  position  of  the POLRI’s promotion increase their occupation and their welfare. However, the higher level of lobby to the leader will determine the occupation, because not all occupation in police can increase the welfare of their personnel. This is the cause of polemic in police institution. The purposeof this research is to know the significant relation between organizational communication condition and working spirit of the POLRI’s personnel in POLWIL Surakarta and to know the significant relation between social economy status and the organizational communication  condition  and  working  spirit  of  the  Polri’s  personnel  in POLWIL Surakarta. The type of this research is explanatory research thet will explain  the  causal  relation  between  its  variable  through  hypothesis examination.  The  research  used  survey  method  that  take  sample  from population and uesd questioner as the primary data  collector. The research take 76 sample use Yamane formula. There are 3 variables where the relation between  independent  variable  (organzational  communication condition)  and dependent  variable  (working  spirit)  will  be  presented  by  third  variable  that will be controled its effect (social economy status), so the writer used Kendall partial correlation coefficient. Based on the wholedata analysis result, it can be  concluded  that  among  the  three  variables  namely, organzational communication  condition  (X),  working  spirit  (Y)  and social  economy  status (Z), the result is 0,752. the early value of Txy was 0, 765 and after the effect was controlled by social economy status (Z) becomes0, 752. so, it decrease about 0, 013. it means that social economy status is not the particular things that  effect  the  communication  condition  and  working spirit  owned  by  the personnel of POLRI in POLWIL Surakarta. Keywords: Organizational communication, organizational communication condition, and working spirit
IKLIM KOMUNIKASI ORGANISASI DAN SEMANGAT KERJA PARA PERSONIL POLRI DI POLWIL SURAKARTA Hastasari, Chatia
KOMUNITAS Vol 4, No 1 (2015): Jurnal Komunitas Vol.4 No.1 Tahun 2014-2015
Publisher : KOMUNITAS

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Abstract

POLRI has  hierarchy  organization  same with  other  military  institution. The occupation  placement  based  on  level  of  promotion,  higher  position  of  the POLRI’s promotion increase their occupation and their welfare. However, the higher level of lobby to the leader will determine the occupation, because not all occupation in police can increase the welfare of their personnel. This is the cause of polemic in police institution. The purposeof this research is to know the significant relation between organizational communication condition and working spirit of the POLRI’s personnel in POLWIL Surakarta and to know the significant relation between social economy status and the organizational communication  condition  and  working  spirit  of  the  Polri’s  personnel  in POLWIL Surakarta. The type of this research is explanatory research thet will explain  the  causal  relation  between  its  variable  through  hypothesis examination.  The  research  used  survey  method  that  take  sample  from population and uesd questioner as the primary data  collector. The research take 76 sample use Yamane formula. There are 3 variables where the relation between  independent  variable  (organzational  communication condition)  and dependent  variable  (working  spirit)  will  be  presented  by  third  variable  that will be controled its effect (social economy status), so the writer used Kendall partial correlation coefficient. Based on the wholedata analysis result, it can be  concluded  that  among  the  three  variables  namely, organzational communication  condition  (X),  working  spirit  (Y)  and social  economy  status (Z), the result is 0,752. the early value of Txy was 0, 765 and after the effect was controlled by social economy status (Z) becomes0, 752. so, it decrease about 0, 013. it means that social economy status is not the particular things that  effect  the  communication  condition  and  working spirit  owned  by  the personnel of POLRI in POLWIL Surakarta.