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All Journal Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Efisiensi : Kajian Ilmu Administrasi Komunikator KOMUNITAS Jurnal Pengabdian Pada Masyarakat MEDIALOG: Jurnal Ilmu Komunikasi International Journal of Communication and Society Biokultur Journal of Scientific Communication (JSC) Lektur, Jurnal Ilmu Komunikasi Jurnal Komunitas (Komunikasi Tiada Batas)
Chatia Hastasari
Universitas Negeri Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Komunitas (Komunikasi Tiada Batas)

 1 
MODEL KOMUNIKASI DAN PEMBENTUKAN KONSEP DIRI: Studi Deskriptif Kualitatif mengenai Model Komunikasi Pembimbing dalam Proses Pembentukan Konsep Diri pada Klien di Balai Rehabilitasi Sosial “KARTINI” Tawangmangu Jati, Tawangsari Anindya; Hastasari, Chatia; Y, Firdastin Ruthnia
JURNAL KOMUNITAS Vol. 2 No. 2 (2013): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The phenomenon of children on the street is increasingly widespread. This due to the fact that existence is very easy to find particulary in the city center or street even almost all them are disturbing the society, the naughty child and the children on the street tend to live freely with singing on the street and so on. Therefore it needs to establish a positive self concept for naughty child and children on the street. The objective of the research is to determine the comunication model and to classify effective communication model used by conselors in the process of self concept establishment in the client. This research belongs to qualitative descriptive study, data collection techniques used observation and interview. The results of this research is the process of establishing a positive self-concept on the client in social rehabilitation centers “KARTINI” Tawangmangu through three stages of social rehabilitation services consists of some guidance such as the guidance of physical, mental, social skill and character. The guidance uses two communication models. The first communication model effective to estabilish a positive self concept in client with the problems such as dropping out of school, hanging out and so on. Mean while the second communication model effective to client which specific problems such as broken home, drunk, sing on the street and so on.
PERAN DAN STRATEGI HUMAS DALAM MENINGKATKAN CITRA POSITIF TAMAN BALEKAMBANG DI MASYARAKAT KOTA SOLO Sari, Dhika Novita; Hastasari, Chatia
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The Role of public relations as an agency is very crucial. It is due to the fact that if the problems appears dealing with the public so public relation has responsible to give understanding to them. Public Relation also has a very important role in conveying an understanding related to the information of the company to the public. Therefore, the role and strategy of public relations is very essential in improving the positive image of the company. This study aims to identify, to classify and to describe the role and strategy of Balekambang public relations in improving the positive image the Solo community. This study belongs to qualitative research. This research uses Kusumastuti Frida (2002 ) and Ruslan Rosad (2002 ) theories in the data analysis . The results shows that the role and strategies of public relations is success in improving the positive image of Balekambang. The role of public relations is done in Balekambang, namely (1) facilitator of communication covers receiving community complaints and facilitate communication with reporters, (2) facilitator of problems solving process by classifying the problems that not only internal but also external of Balekambang. Then, provide a solution by doing the communications between related parties, (3) communications technician in writing press releases deals with media. Meanwhile the strategies used by the Balekambang public relations are (1) holding event publications, (2) event strategy is made in order to Balekambang ​​more widely known by the public, (3) News strategy is done by Balekambang public relation by always makes press releases about everything related to Balekambang, (4) community involvement strategy in Balekambang the public relations by holding social contact with certain communities in order to maintain a good relationship, (5) inform or image strategy ( notify the image ) the task Balekambang public relation publishes Balekambang with holding positive events, (6) lobbying and negotiation strategy, Balekambang public realation lobbies and negotiates toward the parties to conduct activities / events that can give benefit both them, and (7) social responsibility strategy, Balekambang public relation held a social event.
DAYA TARIK ENDORSER NOAH TERHADAP BRAND IMAGE IKLAN KARTU XL: Studi Kuantitatif tentang Pengaruh Daya Tarik NOAH terhadap Brand Image Iklan Kartu XL di kalangan Mahasiswa Angkatan 2011 Universitas Sahid Surakarta Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, almost all of television commercialsuseartistsasendorser. The endorser is selected based on its attraction. They has a duty inintroducing the brand of a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.. The populations of this study is allof students inclass 2011 at Sahid Surakarta University. The total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011 was use Rank-Order Correlation. The Results of this studyshows that results Spearmen's coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than 0.05 it means that there is significant influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
IKLIM KOMUNIKASI ORGANISASI DAN SEMANGAT KERJA PARA PERSONIL POLRI DI POLWIL SURAKARTA Hastasari, Chatia
JURNAL KOMUNITAS Vol. 4 No. 1 (2015): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

POLRI has hierarchy organization same with other military institution. The occupation placement based on level of promotion, higher position of the POLRI’s promotion increase their occupation and their welfare. However, the higher level of lobby to the leader will determine the occupation, because not all occupation in police can increase the welfare of their personnel. This is the cause of polemic in police institution. The purpose of this research is to know the significant relation between organizational communication condition and working spirit of the POLRI’s personnel in POLWIL Surakarta and to know the significant relation between social economy status and the organizational communication condition and working spirit of the Polri’s personnel in POLWIL Surakarta. The type of this research is explanatory research thet will explain the causal relation between its variable through hypothesis examination. The research used survey method that take sample from population and uesd questioner as the primary data collector. The research take 76 sample use Yamane formula. There are 3 variables where the relation between independent variable (organzational communication condition) and dependent variable (working spirit) will be presented by third variable that will be controled its effect (social economy status), so the writer used Kendall partial correlation coefficient. Based on the whole data analysis result, it can be concluded that among the three variables namely, organzational communication condition (X), working spirit (Y) and social economy status (Z), the result is 0,752. the early value of Txy was 0, 765 and after the effect was controlled by social economy status (Z) becomes 0, 752. so, it decrease about 0, 013. it means that social economy status is not the particular things that effect the communication condition and working spirit owned by the personnel of POLRI in POLWIL Surakarta.
MODEL KOMUNIKASI DAN PEMBENTUKAN KONSEP DIRI: Studi Deskriptif Kualitatif mengenai Model Komunikasi Pembimbing dalam Proses Pembentukan Konsep Diri pada Klien di Balai Rehabilitasi Sosial “KARTINI” Tawangmangu Jati, Tawangsari Anindya; Hastasari, Chatia; Y, Firdastin Ruthnia
JURNAL KOMUNITAS Vol. 2 No. 2 (2013): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of children on the street is increasingly widespread. This due to the fact that existence is very easy to find particulary in the city center or street even almost all them are disturbing the society, the naughty child and the children on the street tend to live freely with singing on the street and so on. Therefore it needs to establish a positive self concept for naughty child and children on the street. The objective of the research is to determine the comunication model and to classify effective communication model used by conselors in the process of self concept establishment in the client. This research belongs to qualitative descriptive study, data collection techniques used observation and interview. The results of this research is the process of establishing a positive self-concept on the client in social rehabilitation centers “KARTINI” Tawangmangu through three stages of social rehabilitation services consists of some guidance such as the guidance of physical, mental, social skill and character. The guidance uses two communication models. The first communication model effective to estabilish a positive self concept in client with the problems such as dropping out of school, hanging out and so on. Mean while the second communication model effective to client which specific problems such as broken home, drunk, sing on the street and so on.
PERAN DAN STRATEGI HUMAS DALAM MENINGKATKAN CITRA POSITIF TAMAN BALEKAMBANG DI MASYARAKAT KOTA SOLO Sari, Dhika Novita; Hastasari, Chatia
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Role of public relations as an agency is very crucial. It is due to the fact that if the problems appears dealing with the public so public relation has responsible to give understanding to them. Public Relation also has a very important role in conveying an understanding related to the information of the company to the public. Therefore, the role and strategy of public relations is very essential in improving the positive image of the company. This study aims to identify, to classify and to describe the role and strategy of Balekambang public relations in improving the positive image the Solo community. This study belongs to qualitative research. This research uses Kusumastuti Frida (2002 ) and Ruslan Rosad (2002 ) theories in the data analysis . The results shows that the role and strategies of public relations is success in improving the positive image of Balekambang. The role of public relations is done in Balekambang, namely (1) facilitator of communication covers receiving community complaints and facilitate communication with reporters, (2) facilitator of problems solving process by classifying the problems that not only internal but also external of Balekambang. Then, provide a solution by doing the communications between related parties, (3) communications technician in writing press releases deals with media. Meanwhile the strategies used by the Balekambang public relations are (1) holding event publications, (2) event strategy is made in order to Balekambang ​​more widely known by the public, (3) News strategy is done by Balekambang public relation by always makes press releases about everything related to Balekambang, (4) community involvement strategy in Balekambang the public relations by holding social contact with certain communities in order to maintain a good relationship, (5) inform or image strategy ( notify the image ) the task Balekambang public relation publishes Balekambang with holding positive events, (6) lobbying and negotiation strategy, Balekambang public realation lobbies and negotiates toward the parties to conduct activities / events that can give benefit both them, and (7) social responsibility strategy, Balekambang public relation held a social event.
DAYA TARIK ENDORSER NOAH TERHADAP BRAND IMAGE IKLAN KARTU XL: Studi Kuantitatif tentang Pengaruh Daya Tarik NOAH terhadap Brand Image Iklan Kartu XL di kalangan Mahasiswa Angkatan 2011 Universitas Sahid Surakarta Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, almost all of television commercialsuseartistsasendorser. The endorser is selected based on its attraction. They has a duty inintroducing the brand of a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.. The populations of this study is allof students inclass 2011 at Sahid Surakarta University. The total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011 was use Rank-Order Correlation. The Results of this studyshows that results Spearmen's coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than 0.05 it means that there is significant influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
IKLIM KOMUNIKASI ORGANISASI DAN SEMANGAT KERJA PARA PERSONIL POLRI DI POLWIL SURAKARTA Hastasari, Chatia
JURNAL KOMUNITAS Vol. 4 No. 1 (2015): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

POLRI has hierarchy organization same with other military institution. The occupation placement based on level of promotion, higher position of the POLRI’s promotion increase their occupation and their welfare. However, the higher level of lobby to the leader will determine the occupation, because not all occupation in police can increase the welfare of their personnel. This is the cause of polemic in police institution. The purpose of this research is to know the significant relation between organizational communication condition and working spirit of the POLRI’s personnel in POLWIL Surakarta and to know the significant relation between social economy status and the organizational communication condition and working spirit of the Polri’s personnel in POLWIL Surakarta. The type of this research is explanatory research thet will explain the causal relation between its variable through hypothesis examination. The research used survey method that take sample from population and uesd questioner as the primary data collector. The research take 76 sample use Yamane formula. There are 3 variables where the relation between independent variable (organzational communication condition) and dependent variable (working spirit) will be presented by third variable that will be controled its effect (social economy status), so the writer used Kendall partial correlation coefficient. Based on the whole data analysis result, it can be concluded that among the three variables namely, organzational communication condition (X), working spirit (Y) and social economy status (Z), the result is 0,752. the early value of Txy was 0, 765 and after the effect was controlled by social economy status (Z) becomes 0, 752. so, it decrease about 0, 013. it means that social economy status is not the particular things that effect the communication condition and working spirit owned by the personnel of POLRI in POLWIL Surakarta.
Co-Authors ALVIKA HENING PERWITA, ALVIKA HENING Alvita Dewi Putri Angelia Esa Kalingga Anniez Rachmawati Musslifah Annisa Rachmi Kusumadewi Ardila Diana Putri Arpannudin, Iqbal Benni Setiawan Dennis Inggil Graita Desy Nurjanah Dhealda Ainun Saraswati Dhika Novita Sari, Dhika Novita Dyah Retno Pratiwi, Dyah Retno Ester Retnaningtyas, Ester Fakhri Uzair Fathin, Muhammad Insan Febriansyah Kulau Firdastin Ruthnia, Firdastin Ihsanul Fahmi Ikrimah Abdurrahman Irfan Sharif Lukman Jannah, Kurniatul Kusumadewi, Annisa Rachmi Mami Hajaroh Mohd Nor Shahizan Ali Muhammad Syamsuddin nabila ayu maharani Nilam Chandara Dewi, Nilam Chandara Normah Mustaffa Novia Indriani Paramastu titis Anggitya, Paramastu titis Pratiwi Wahyu Widiarti Putri Pratiwi Adiningsih Putri Setya Mahanani Rahmat Wisudawanto Reiyugi Sabilla Sunandar, Aditia Pramudia Suranto Aw Tawangsari Anindya Jati, Tawangsari Anindya Y, Firdastin Ruthnia