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All Journal Among Makarti Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Mechanical Engineering Science and Technology Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Bunda Edu-Midwifery Journal (BEMJ) Jurnal Ilmu Kedokteran dan Kesehatan Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Husada Mahakam: Jurnal Kesehatan JURNAL LENTERA BISNIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Telenursing (JOTING) KESANS : International Journal of Health and Science Abdi Psikonomi Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Borobudur Management Review Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Sains Medisina Jurnal Diskursus Ilmiah Kesehatan IIJSE Jurnal Sains, Teknologi dan Kesehatan Aspiration of Health Journal
Wiyadi Wiyadi
Universitas Muhammadiyah Surakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Strategi Digital Marketing Untuk Peningkatan Usaha UMKM Binaan PCIM Malaysia Sholahuddin, Muhammad; Wiyadi, Wiyadi; Idris Abas, Novel; Dian Rahmawati, Sisca; Yuni Rahmawati, Rara
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Majelis Ekonomi PCIM Kuala Lumpur, wadah pengusaha muslim Muhammadiyah di Malaysia, menghadapi kendala dalam perkembangan bisnis, terutama dalam pemasaran. Kebanyakan menggunakan WhatsApp untuk promosi, mengakibatkan perlunya strategi digital marketing yang lebih efektif. Program Pengabdian pada Masyarakat Kerjasama Internasional ini mengadakan pelatihan digital marketing untuk mengoptimalkan penggunaan teknologi informasi dan media sosial. Metode yang digunakan termasuk observasi, pelatihan, pendampingan, dan evaluasi. Hasilnya, terdapat peningkatan follower di Instagram dan pendapatan yang signifikan, berkat strategi digital marketing yang diterapkan. Rekomendasi meliputi penggunaan aplikasi kasir, pembuatan konten kreatif, peningkatan layanan, dan penciptaan tempat yang menarik di media sosial.
PENGARUH KEPUASAN KONSUMEN DAN PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KECINTAAN MEREK Wardani, Luluk Intan Kusuma; Wiyadi, Wiyadi
Among Makarti Vol 16, No 2 (2023): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v16i2.456

Abstract

ABSTRACTThis research aims to examine how brand love, customer satisfaction, and brand experience influence brand loyalty. The survey targets visitors of Vien’s Solo restaurant, using convenience sampling technique whit a sample size of 150 respondents. Primary data wad collected from respondents’ feedback on a questionare that was directly sent to Vien’s restaurant customers. SmaartPLS 3.0 was utilized as the data analysus tool for this study. Based on the research findings, customer satisfaction does not have a significant effect on brand loyalty. However, cutomer satisfaction has a positive and significant impact on brand love, while brand experience has a positive and significant influence on both brand loyalty and brand love. Additionally, brand love has a positive and significant impact on brand loyalty. The stufy also concludes that brand love fully mediates the relationship between customer satisfaction and brand loyalty indirect. Furthemore, brand love partially mediates the relationship between brand experience and brand loyalty.ABSTRAKPenelitian ini bermaksud untuk menguji bagaimana kecintaan merek, kepuasan konsumen, dan pengalaman merek mempengaruhi loyalitas merek. Sasaran survei ini adalah pengunjung restoran Vien's Solo, dengan teknik convenience sampling dan jumlah sampel sebanyak 150 responden. Data primer yang digunakan dikumpulkan dari tanggapan responden terhadap kuesioner yang dikirim langsung ke pelanggan restoran Vien's. Penelitian ini memanfaatkan SmartPLS 3.0 sebagai alat analisis datanya. Berdasarkan temuan penelitian, kepuasan konsumen tidak berpengaruh signifikan terhadap loyalitas merek, kepuasan konsumen berpengaruh positif dan signifikan terhadap kecintaan merek, pengalaman merek berpengaruh positif dan signifikan terhadap loyalitas merek, pengalaman merek berpengaruh positif dan signifikan terhadap kecintaan merek, kecintaan merek berpengaruh positif dan signifikan terhadap loyalitas merek. Dalam penelitian ini juga dapat disimpulkan bahwa secara tidak langsung kecintaan merek mampu memediasi secara penuh hubungan antara kepuasan konsumen terhadap loyalitas merek. Selain itu, kecintaan merek juga mampu memediasi secara parsial hubungan antara pengalaman merek terhadap loyalitas merek.
THE RELATIONSHIP BETWEEN WORK MOTIVATION AND CARING BEHAVIOR OF NURSES AT THE CENTRAL SURGICAL INSTALLATION OF HARAPAN INSAN SENDAWAR HOSPITAL Setiawati, Dahlia; Wiyadi, Wiyadi; Andrianur, Frana
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 08 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i08.663

Abstract

Motivasi sangat erat kaitannya dengan setiap tindakan yang dilakukan oleh perawat dalam berperilaku caring. Pelayanan keperawatan merupakan pelayanan yang profesional, merupakan bagian integral dari pelayanan kesehatan Rumah Sakit. Keberhasilan suatu rumah sakit dalam menjalankan fungsinya ditandai dengan adanya mutu pelayanan yang berkualitas oleh pihak rumah sakit. Untuk mengetahui hubungan motivasi kerja dengan perilaku caring perawat di Instalasi Bedah Sentral Rumah Sakit Umum Daerah Harapan Insan Sendawar. Desain penelitian pada penelitian ini adalah observasional menggunakan pendekatan cross-sectional. Penelitian dilaksanakan pada bulan Maret 2022. Populasi dalam penelitian ini adalah seluruh perawat yang bekerja di Instalasi Bedah Sentral RSUD Harapan Insan Sendawar berjumlah 26 orang. Penentuan sampel menggunakan total sampling, maka sampel penelitian berjumlah 26 responden. Uji statistik yang digunakan adalah Chi Square apabila diperoleh t hitung (nilai pvalue) < 0,05, maka hipotesis Ha diterima dan Ho ditolak. Motivasi kerja pada kategori tinggi (53,8%). Perilaku caring perawat pada kategori baik dan kurang @ (50,0%). Hubungan antara motivasi kerja dengan perilaku caring perawat (pValue= 0,006). Terdapat hubungan motivasi kerja dengan perilaku caring perawat di Instalasi Bedah Sentral Rumah Sakit Umum Daerah Harapan Insan Sendawar.
Price Perception, Product Variety, Service Quality, and Promotion: Their Influence on Consumer Purchase Decisions at Superindo Boyolali Maharani, Putri Septia; Wiyadi, Wiyadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4895

Abstract

This study aims to analyze the influence of price perception, product variety, service quality, and promotion on consumer purchasing decisions at Superindo Boyolali. Data were collected through questionnaires distributed to randomly selected consumer respondents. Multiple linear regression analysis was conducted to test the research hypotheses. The results indicate that price perception has a positive and significant influence on consumer purchasing decisions at Superindo Boyolali (β = 0.327, p < 0.05). On the other hand, product variety does not have a significant influence on purchasing decisions (β = 0.092, p > 0.05). Service quality also has a positive and significant influence on purchasing decisions (β = 0.421, p < 0.05). Meanwhile, promotion does not have a significant influence on purchasing decisions (β = 0.055, p > 0.05). In conclusion, price perception and service quality have a significant influence on consumer purchasing decisions at Superindo Boyolali. However, product variety and promotion do not have a significant influence. Therefore, it is recommended that the management of Superindo Boyolali pay more attention to the aspects of price perception and service quality in efforts to improve consumer purchase decisions.
Dukungan Informasi Perawat terhadap Kecemasan Keluarga Pasien Stroke: The Nurse Information Support on the Anxiety of Stroke Patients' Families at I. A. Moeis Hospital Samarinda Kanti, Surti; Era, Dwi Prihatin; Wiyadi, Wiyadi
Jurnal Diskursus Ilmiah Kesehatan Vol. 2 No. 1 (2024): Maret 2024
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jdik.v2i1.214

Abstract

Background: Stroke is a non-communicable disease with the largest contributor to death and disability worldwide. In developed countries as well as developing countries. East Kalimantan Province includes the highest prevalence of stroke nationally in Indonesia. The impact of stroke in addition to patients also causes psychological anxiety for the patient's family from the family's unpreparedness in caring for stroke patients. Family anxiety can be overcome through the role of nurses in providing motivation and support to families caring for stroke patients in the support of information about stroke through counseling. Objective: To determine the effect of nurse information support on the anxiety of stroke patients' families at RSUD I. A Moeis Samarinda. Method : The research design uses quasi experimental design without control group conducted in August – September 2023 at RSUD I.A Moeis Samarinda, East Kalimantan, Indonesia. A total of 56 people were involved as samples based on purposive sampling by determining inclusion and exclusion criteria. Data were collected using the HARS anxiety questionnaire and analyzed with the Wilcoxon Signed Ranks Test. Results : The results showed that the average value of anxiety decreased from 85.46 (pre) to 74.09 (post) with a difference of 11.37 points with a Z table of -6.513 and p value = 0.000. Conclusion : There is an effect of nurse information support on the anxiety of stroke patients' families at RSUD I. A Moeis Samarinda. These findings become basic data in the development of family nursing, so that in the process of patient care, families are also involved and educated about disease and treatment management and care.
PENGARUH MOTIVASI, GAYA HIDUP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION MELALUI SOCIAL MEDIA Mubarok, Muhammad Naufal; Wiyadi, Wiyadi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11482

Abstract

Perkembangan zaman yang cukup pesat dapat mempengaruhi berbagai hal, tidak terkecuali pada dunia fashion. Pada bidang fashion meliputi banyak aspek penyokong, diantaranya ialah motivasi dari individu, perubahan gaya hidup dan persepsi dari konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, gaya hidup, dan persepsi konsumen terhadap keputusan pembelian produk fashion melalui sosial media. Penelitian ini merupakan penelitian kuantitatif. Pengambilan sampel penelitian menggunakan metode purposive sampling dengan melibatkan 100 responden. Proses pengumpulan data dengan penyebaran kuisioner kepada responden melalui media google form. Jenis data yang digunakan merupakan data primer. Hasil penelitian menunjukkan bahwa, secara parsial motivasi dan gaya hidup tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan persepsi konsumen memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk fashion. Oleh sebab itu, untuk meningkatkan nilai keputusan pembelian, maka perlu menciptakan perbedaan, menentukan harga yang sesuai, dan menambah variasi atau keragaman produk.
Co-Authors Abd. Razak Dan, Abd. Razak Aflit Nuryulia Praswati Agus Suyatno Aji, Muhammad Sulistiyo Alamin, Rachmat Amiruddin Amiruddin Andika, I Gede Apui, Septi Susilawati ARDIANSYAH ARDIANSYAH Arsyawina Arsyawina Arya Yudha Pratama Badar, Badar Baharuddin, Muhammad Hizba Candra Afreza Chuzaimah Chuzaimah Dian Rahmawati, Sisca Dwi Budi Santoso Ecclisia Sulistyowati Edy Purwo Saputro Eny Retna Ambarwati Era, Dwi Prihatin Faridah Shahadan, Faridah Frana Andrianur Hairunnizam Wahid, Hairunnizam Hargiani, Fransisca Xaveria Hasbi Helisusanto, Rinda Handayani Hesti Prawita Widiastuti I Gede Andika Sukarya Ida Ayu Putu Sri Widnyani Idris Abas, Novel Ihwan Susila Imamah, Indah Nur Imanda Firmantyas Putri Pertiwi Imronudin Imronudin, Imronudin Kamajaya, Vian Kanti, Surti Kumala, Paramita Dewi M. Sholahuddin Maharani, Putri Septia Moechammad Nasir Mohd Ali Mohd Noor, Mohd Ali Mubarok, Muhammad Naufal Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Noer Sasongko Nugroho Santoso Nur Amalina Nur Amalina Parellangi, Parellangi Poerwadi, Yuniar Belly Presensia, Presensia Purwanti, Rita Puspitosari, Indriyana Putri, Annisa Dwi Astrini Rahma, Rezky Nurul Rasmun, Rasmun Ratanto Ratanto Riko Levita Arnas Rina Trisnawati Sanep Ahmad, Sanep Setiawan, Widia Setiawati, Dahlia Siti Raihanah Sulistyowati, Ecclisia Suryani, Heni Tarmudi, Achsan Tri Tri Ariani Vandhega, Bintang Ghivary Rama Wahyu Ario Pratomo Wahyu Ario Pratomo Wahyu Pramesti Wardani, Luluk Intan Kusuma Wardhani, Pramudya Wolo, Petrus Dala Yuni Rahmawati, Rara Yusuf Alam Romadhon