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All Journal Jurnal Pendidikan Ekonomi & Bisnis Business, Economics and Entrepreneurship Jurnal Simki Economic Jurnal Pijar : Studi Manajemen dan Bisnis KELOLA: Jurnal Ilmiah Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business
Zahera Mega Utama, Zahera Mega
Faculty of Economic, University of Borobudur, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Usaha Jasa Kreatif Tetap Bertahan: Peran Strategis Keterlibatan, Retensi, Dan Kepemimpinan Utama, Zahera Mega; Dyandra, Zarach Ade; Safura, Siti; Ismayanti, Silvia; Suryani
Business, Economics dan Entrepreneurship Vol 7 No 1 (2025): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v7i1.1028

Abstract

Penelitian ini bertujuan untuk memahami kontribusi strategi keterlibatan karyawan (employee engagement), praktik retensi, dan bentuk kepemimpinan terhadap keberlangsungan usaha jasa kreatif, dengan studi kasus pada Dee Management Event Organizer. Usaha ini telah beroperasi sejak tahun 2010 dan berkembang dari Makassar ke kota-kota besar seperti Jakarta dan Bali. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui wawancara mendalam, observasi non-partisipatif, dan studi dokumentasi, kemudian dianalisis menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa keberlangsungan usaha Dee Management dipengaruhi oleh kepemimpinan partisipatif, keterlibatan emosional anggota tim dalam proses kerja kreatif, serta praktik retensi yang berbasis pada relasi personal dan makna kerja. Tim tidak hanya menjalankan tugas, tetapi merasa menjadi bagian dari pertumbuhan organisasi. Di sisi lain, persepsi positif klien terhadap kualitas layanan juga menunjukkan adanya keterkaitan antara strategi internal dan kepuasan eksternal. Studi ini memberikan kontribusi teoritis dalam pengembangan ilmu manajemen sumber daya manusia di sektor industri kreatif serta menyajikan rekomendasi praktis bagi pelaku usaha jasa serupa dalam membangun keberlangsungan organisasi secara berkelanjutan.
ANALISIS DAMPAK SISTEM KERJA FLEKSIBEL TERHADAP KINERJA PEGAWAI DI BADAN PEMERIKSA KEUANGAN Utama, Zahera Mega; Eveline, Sunniasi; Laksana, I Gusti Ayu Putu Sandra Crisna; Putri, Irna Anggraeni
Jurnal Pijar Vol 3 No 3 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i3.1854

Abstract

Perubahan dunia kerja, didorong oleh teknologi dan pergeseran nilai sosial, membawa sistem kerja fleksibel sebagai solusi efektif. Sistem ini memungkinkan pegawai mengatur waktu dan tempat kerja, meningkatkan keseimbangan kehidupan dan produktivitas. Pandemi COVID-19 mempercepat adopsi sistem ini, terbukti memberikan manfaat seperti pengurangan stres dan biaya operasional. Di Indonesia, pemerintah telah mengadopsi sistem kerja fleksibel untuk ASN, termasuk di Badan Pemeriksa Keuangan (BPK), berdasarkan Perpres No. 21 Tahun 2023. Meskipun menjanjikan, penerapannya menghadapi tantangan dalam manajemen waktu, koordinasi tim, dan dampak psikologis pegawai. Penelitian ini bertujuan untuk mengevaluasi dampak implementasi sistem kerja fleksibel di BPK terhadap kinerja pegawai dan kualitas pelayanan publik. Hasil penelitian diharapkan memberikan rekomendasi strategis bagi pengambilan keputusan dan peningkatan efisiensi kerja di sektor publik.
PRODUCT QUALITY AND PRICE FAIRNESS ON PURCHASE DECISIONS THROUGH DISTRIBUTION CHANNELS Astanto, M. Tony Andy; Abdullah, Thamrin; Karunia, Luki; Marwan, Jubery; Utama, Zahera Mega
KELOLA: Jurnal Ilmiah Manajemen Vol 10, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/kelola.v10i1.4528

Abstract

The research was conducted with the aim of knowing the description of product quality, price fairness and distribution channels on purchasing decisions at PT Dynatech International. As well as knowing the role of distribution channels in mediating product quality and price fairness on purchasing decisions at PT Dynatech International. The study was studied using the post-positivism paradigm, with quantitative research methods. The population of the study was consumers of PT. Dynatech International totaling 250 people. The data used were primary data in the form of questionnaires measured using the Likert scale. The study used the Structural Equation Model-Partial Least Square approach with a measurement model using the Smart PLS version 3 program. The results of the study directly show that Product Quality and Price Fairness have an influence on Distribution Channels. Product Quality, Price Fairness, and Distribution Channels directly have an influence on Purchasing Decisions. While indirectly Distribution Channels mediate the influence of Product Quality and Price Fairness on Purchasing Decisions. From the research results, it can be concluded that Distribution Channels have the strongest influence on Purchasing Decisions. While Price Fairness has the weakest influence on Purchasing Decisions.
IMPLEMENTASI, HAMBATAN DAN DAMPAK DISIPLIN APARATUR SIPIL NEGARA PADA BIRO SEKRETARIAT PIMPINAN BADAN PEMERIKSA KEUANGAN Utama, Zahera Mega; Santika, Agnes Riris; Meirianita, Aldina; Armen , Muhammad Yudi
Jurnal Pijar Vol 3 No 3 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i3.1855

Abstract

Discipline is a fundamental aspect for employees in ensuring that a process is carried out accurately and in accordance with applicable rules and regulations. In the context of the civil apparatus in the Republic of Indonesia, this is regulated under Government Regulation (PP) Number 94 of 2021 concerning the Discipline of Civil Servants. This study was conducted with a sample of 51 employees to assess the extent to which the policy on employee discipline implementation within the Board Member Secretariat Bureau of the Audit Board of Indonesia (BPK) has been executed along with its impacts. The results indicate that, despite efforts to socialize the regulation in question, there are still civil apparatus (ASN) who do not fully understand the regulation and its consequences. In 2024, instances of ASN arriving late to work, unauthorized absences, and a lack of awareness among some ASN in fulfilling their duties and responsibilities were still found, which could potentially affect the achievement of planned performance targets. The method used in this study was qualitative analysis incorporating interviews, literature review, data analysis, and observation. The findings of this study are expected to provide input to relevant parties as supporting data for evaluating the implementation of employee discipline.
Co-Authors Abdullah, Thamrin Apriyana Apriyana Armen , Muhammad Yudi Aryani, Ricca Dwi Astanto, M. Tony Andy Darmayanti, Ratna Tri Dyandra, Zarach Ade Eveline, Sunniasi Febriyanti, Ni Putu Diana FRANKY, FRANKY Hutagalung, Erikson Chandra Rianto Ismayanti, Silvia Johannes Maruli Tua Karunia, Luki Laksana, I Gusti Ayu Putu Sandra Crisna Marwan, Jubery Meirianita, Aldina Melinda Muhammad Ishaq Mustika, Anna Mustikawati, Rani Nugroho, Michael Adhi Nuraeny, Virna Putri, Irna Anggraeni Rahayu Rahayu Safura, Siti Samad, Abdul Wahab Santika, Agnes Riris Saputro, Andriyanto Sintanis, Dini SURYANI Syahbana, Azwin Firman Yosie, Yosie