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All Journal MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Buletin Ilmiah Nagari Membangun Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Journal of Islamic Economic and Business Enrichment : Journal of Management Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) ASEAN Marketing Journal Journal Publicuho Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Informatika Ekonomi Bisnis IIJSE
Alfitman Alfitman Alfitman Alfitman
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Ramadhan, Rahmat Fajri; Alfitman; Besra, Eri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

Abstract

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.
Pengaruh Brand Ambassador dan Fanatisme Penggemar pada Keputusan Pembelian di Tokopedia dengan Gender sebagai Variabel Moderasi Lajmi Marahmi, Feja; Kurnia Sari, Dessy; Alfitman, Alfitman
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.1109

Abstract

Studi ini bertujuan untuk menjelaskan pengaruh duta merek dan fanatisme penggemar pada keputusan pembelian di Tokopedia dengan gender sebagai moderasi. Populasi penelitian ini adalah penggemar BTS yang telah melakukan pembelian di Tokopedia yang melibatkan 150 responden yang terdiri dari 75 responden laki-laki dan 75% responden perempuan. Para responden dipilih dengan menggunakan sampel Studi ini menggunakan metode penelitian kuantitatif dan jenis penelitian dalam studi ini adalah jenis penelitian Survey Cross Sectional. Data yang diperoleh dari data primer adalah melalui distribusi kuesioner kepada responden melalui Google Form. Analisis data dilakukan menggunakan pendekatan Structural Equation Model (SEM) berdasarkan Parcial Least Square (PLS) dengan pemrosesan data menggunakan perangkat lunak Smart PLS. Hasil penelitian menunjukkan bahwa para duta merek memiliki efek positif dan signifikan pada keputusan pembelian di Tokopedia, fanatisme memiliki efek yang positif dan penting pada keputusan membeli di tokopedia, dan gender tidak memoderasi pengaruh para ambassador merek dan fanatisma penggemar pada keputusan belanja di Tokopedia.
Penerimaan Nasabah Bank Nagari Terhadap Penggunaan Aplikasi Ollin Berdasarkan Model UTAUT Shidqii Rozaan, Aqil; Alfitman, Alfitman; Syafrizal, Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2686

Abstract

Penelitian ini bertujuan untuk menguji pengaruh performance expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh effort expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh social influence pada use behavior Ollin nasabah Bank Nagari, pengaruh facilitating condition pada use behavior Ollin nasabah Bank Nagari, pengaruh hedonic motivation pada use behavior Ollin nasabah Bank Nagari, pengaruh perceived value pada use behavior Ollin nasabah Bank Nagari, pengaruh habit pada use behavior Ollin nasabah bank nagari, pengaruh risk perception pada use behavior Ollin nasabah Bank Nagari, pengaruh use behavior Ollin Bank Nagari pada user saticfaction nasabah Bank Nagari, dan pengaruh e-CRM Ollin pada user saticfaction nasabah Bank Nagari. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Explanatory research adalah jenis penelitian yang dipergunakan untuk menjelaskan kedudukan antara variabel yang diteliti serta juga menjelaskan hubungan antara variabel yang satu dengan yang lain melalui pengujian hipotesis yang telah dirumuskan. Sedangkan metode penelitiannya adalah survey explanatory yang mengedepankan metode kuantitatif. Penelitian ini menggunakan pengujian hipotesis. Hasil penelitian ini adalah Sebaiknya pihak manajemen dapat meningkatkan kembali perilaku konsumen dalam menggunakan aplikasi Ollin yang akan berdapak kepada semakain menigktnya kepuasan nasabah dalam menggunakan aplikasi Ollin.
From Flash Sales to Feelings: The Mediating Role of Positive Emotion in Impulsive buying on TikTok Shop Live Streaming : Survey on Z Generation in Bandung Azis, Rike Nurhayati; Alfitman; Besra, Eri
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7609

Abstract

The advancement of digital technology and the rising trend of live streaming in e-commerce have significantly transformed consumer behavior, particularly among Generation Z, who are characterized by impulsive tendencies and high responsiveness to promotional stimuli. In this context, TikTok Shop has emerged as a popular platform offering interactive features such as flash sales and hedonic shopping experiences, both of which can elicit positive emotions and trigger spontaneous purchase decisions (impulsive buying). This study aims to examine the influence of flash sales and hedonic shopping motivation on impulsive buying, with positive emotion as a mediating variable among Generation Z consumers in Bandung City. A quantitative approach with an explanatory research design was employed, using purposive sampling to collect data from 160 respondents who had engaged in impulsive purchases via TikTok Shop live streaming. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique through the SmartPLS 4.0 software. The results reveal that both flash sales and hedonic shopping motivation have a positive and significant influence on positive emotion and impulsive buying. Furthermore, positive emotion is found to partially mediate the relationship between the independent variables and impulsive buying behavior. These findings contribute to the refinement of digital marketing strategies and offer theoretical insights into consumer impulsivity in the digital commerce era.
Pengaruh Social Media Marketing Activity (SMMA) dan Customer Experience Terhadap Participation Intention Skincare melalui Relationship Quality (Studi pada Pengguna Media Sosial Tiktok) Zain, Sintya Diana; Sari, Dessy Kurnia; Alfitman
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 2 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.2.118-139.2025

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Aktivitas Pemasaran Media Sosial (SMMA) dan Pengalaman Pelanggan terhadap Minat Berpartisipasi produk perawatan kulit di Indonesia pada Generasi Z, dengan Kualitas Hubungan (kepercayaan dan kepuasan) sebagai variabel mediasi. Pendekatan kuantitatif diterapkan dengan menggunakan data cross-sectional, yang dikumpulkan satu kali selama periode tertentu dari responden terpilih. Data primer diperoleh dari 200 responden melalui kuesioner dan dianalisis menggunakan Partial Least Square Structural Equation Modeling (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa SMMA dan Pengalaman Pelanggan berkontribusi dalam meningkatkan Kualitas Hubungan, yang berperan signifikan dalam mendorong Minat Berpartisipasi. Meskipun demikian, efek mediasi Kualitas Hubungan pada hubungan antara SMMA dan Minat Berpartisipasi tidak signifikan, sedangkan Pengalaman Pelanggan yang dimediasi oleh Kualitas Hubungan secara signifikan mempengaruhi Minat Berpartisipasi. Temuan ini menegaskan bahwa membangun kepercayaan dan kepuasan konsumen sangat penting untuk meningkatkan partisipasi pengguna TikTok (konsumen perawatan kulit), sehingga strategi pemasaran media sosial harus diselaraskan dengan upaya untuk memperkuat kualitas hubungan antara merek dan konsumen.
PENINGKATAN KAPASITAS PEMASARAN UMKM MELALUI SOSIALISASI DIGITAL MARKETING DI NAGARI KOTO KOCIAK: Digital Marketing Training to Strengthen MSME Marketing Capabilities in Koto Kociak, Lima Puluh Kota Regency Yindrizal, Yindrizal; Mardiah, Fatma Poni; Alfitman, Alfitman; Sufiawan, Nur Ari; Fazira, Nadia
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 4 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i4.818

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute a key economic sector with substantial contributions to national growth. Advances in information technology and the internet have brought significant changes to marketing strategies, shifting traditional offline methods toward digital, online-based approaches. This transformation necessitates adaptation to maintain competitiveness in an increasingly dynamic market environment. In Koto Kociak, local MSMEs primarily operate in snack production (e.g., ganepo, rendang, and other cassava-based products) and handicraft sectors such as knitting. The purpose of this community engagement program was to provide outreach and training on the use of digital marketing as a feasible and contextually relevant strategy for MSME marketing enhancement. The methods applied included preliminary observations and interviews to identify participants’ needs, followed by lectures and discussions, as well as demonstrations and hands-on practice in utilizing digital platforms. The results indicated an improvement in participants’ understanding of digital marketing strategies, particularly in leveraging social media and online platforms to expand market reach. Moreover, participants reported that digital marketing offers a cost-effective and accessible means of promoting local products. These findings suggest that digital marketing outreach supports the shift from traditional to digital-based marketing practices among MSMEs. Continued mentoring and collaboration with local government are recommended to ensure sustainable implementation and to strengthen long-term economic outcomes for local communities.
Strategic Thinking in Identifying and Evaluating New Business Ideas of Master of Management Students at Andalas University Al Hakim, Husnul Fikri; Games, Donard; Alfitman, Alfitman; Komalasari, Sanda Patrisia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8840

Abstract

This study aims to explore how strategic thinking plays a role in the process of identifying and evaluating new business ideas among Magister Management students at Universitas Andalas. In this context, strategic thinking is used to identify opportunities and challenges in business idea development, as well as to evaluate the feasibility and potential of business ideas through systematic methods. This research also examines the application of the How Might We (HMW) method in formulating business ideas and the Venture Idea Assessment (VIA) framework in evaluating the feasibility of business ideas. Data were collected through Focus Group Discussions (FGD) involving students and several professionals from the fields of entrepreneurship, academia, and investment. The results of the analysis using NVivo show that strategic thinking, which involves systematic problem-solving, market opportunity understanding, and risk analysis, plays a crucial role in the success of business idea identification and evaluation. The HMW method proved effective in helping students identify relevant problems, while the VIA framework provided a tool to assess business ideas based on market potential, operational feasibility, and existing risks. Overall, this research highlights the importance of strategic thinking in creating business ideas that are not only creative but also executable and market-accepted, as well as how the HMW method and the VIA framework can complement each other to form a more effective approach in developing sustainable new business ideas.
Co-Authors Al Hakim, Husnul Fikri Alisah, Ariyani Aritejo, Bayu Aji Azis, Rike Nurhayati Basu Swastha Dharmmesta Dea Cyntika Usmed Debi Mersah Putra Donard Games Elsa Felina Effendi, Eri Besra ERI BESRA, ERI Fazira, Nadia Fera Yuliani Hafiz Rahman Kurnia Sari, Dessy Lajmi Marahmi, Feja Muthiah Dwi Utami Nur Ari Sufiawan Rahmat Fajri Ramadhan Ramadhan, Rahmat Fajri Ratni Prima Lita Refdinal Nazir Riko Putra Risma, Puja Sanda Patrisia Komalasari Sari, Dessy Kurnia Shidqii Rozaan, Aqil Syafrizal Syafrizal Syafrizal Tedi Hidayat Vera Pujani Vera Pujani Verinita, Verinita Yazrina Yahya Yazrina Yahya Yindrizal, Yindrizal Zain, Sintya Diana