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Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Ramadhan, Rahmat Fajri; Alfitman; Besra, Eri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.

Pengaruh Brand Ambassador dan Fanatisme Penggemar pada Keputusan Pembelian di Tokopedia dengan Gender sebagai Variabel Moderasi Lajmi Marahmi, Feja; Kurnia Sari, Dessy; Alfitman, Alfitman
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.1109

Studi ini bertujuan untuk menjelaskan pengaruh duta merek dan fanatisme penggemar pada keputusan pembelian di Tokopedia dengan gender sebagai moderasi. Populasi penelitian ini adalah penggemar BTS yang telah melakukan pembelian di Tokopedia yang melibatkan 150 responden yang terdiri dari 75 responden laki-laki dan 75% responden perempuan. Para responden dipilih dengan menggunakan sampel Studi ini menggunakan metode penelitian kuantitatif dan jenis penelitian dalam studi ini adalah jenis penelitian Survey Cross Sectional. Data yang diperoleh dari data primer adalah melalui distribusi kuesioner kepada responden melalui Google Form. Analisis data dilakukan menggunakan pendekatan Structural Equation Model (SEM) berdasarkan Parcial Least Square (PLS) dengan pemrosesan data menggunakan perangkat lunak Smart PLS. Hasil penelitian menunjukkan bahwa para duta merek memiliki efek positif dan signifikan pada keputusan pembelian di Tokopedia, fanatisme memiliki efek yang positif dan penting pada keputusan membeli di tokopedia, dan gender tidak memoderasi pengaruh para ambassador merek dan fanatisma penggemar pada keputusan belanja di Tokopedia.

Penerimaan Nasabah Bank Nagari Terhadap Penggunaan Aplikasi Ollin Berdasarkan Model UTAUT Shidqii Rozaan, Aqil; Alfitman, Alfitman; Syafrizal, Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2686

Penelitian ini bertujuan untuk menguji pengaruh performance expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh effort expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh social influence pada use behavior Ollin nasabah Bank Nagari, pengaruh facilitating condition pada use behavior Ollin nasabah Bank Nagari, pengaruh hedonic motivation pada use behavior Ollin nasabah Bank Nagari, pengaruh perceived value pada use behavior Ollin nasabah Bank Nagari, pengaruh habit pada use behavior Ollin nasabah bank nagari, pengaruh risk perception pada use behavior Ollin nasabah Bank Nagari, pengaruh use behavior Ollin Bank Nagari pada user saticfaction nasabah Bank Nagari, dan pengaruh e-CRM Ollin pada user saticfaction nasabah Bank Nagari. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Explanatory research adalah jenis penelitian yang dipergunakan untuk menjelaskan kedudukan antara variabel yang diteliti serta juga menjelaskan hubungan antara variabel yang satu dengan yang lain melalui pengujian hipotesis yang telah dirumuskan. Sedangkan metode penelitiannya adalah survey explanatory yang mengedepankan metode kuantitatif. Penelitian ini menggunakan pengujian hipotesis. Hasil penelitian ini adalah Sebaiknya pihak manajemen dapat meningkatkan kembali perilaku konsumen dalam menggunakan aplikasi Ollin yang akan berdapak kepada semakain menigktnya kepuasan nasabah dalam menggunakan aplikasi Ollin.

Strategic Thinking in Identifying and Evaluating New Business Ideas of Master of Management Students at Andalas University Al Hakim, Husnul Fikri; Games, Donard; Alfitman, Alfitman; Komalasari, Sanda Patrisia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8840

This study aims to explore how strategic thinking plays a role in the process of identifying and evaluating new business ideas among Magister Management students at Universitas Andalas. In this context, strategic thinking is used to identify opportunities and challenges in business idea development, as well as to evaluate the feasibility and potential of business ideas through systematic methods. This research also examines the application of the How Might We (HMW) method in formulating business ideas and the Venture Idea Assessment (VIA) framework in evaluating the feasibility of business ideas. Data were collected through Focus Group Discussions (FGD) involving students and several professionals from the fields of entrepreneurship, academia, and investment. The results of the analysis using NVivo show that strategic thinking, which involves systematic problem-solving, market opportunity understanding, and risk analysis, plays a crucial role in the success of business idea identification and evaluation. The HMW method proved effective in helping students identify relevant problems, while the VIA framework provided a tool to assess business ideas based on market potential, operational feasibility, and existing risks. Overall, this research highlights the importance of strategic thinking in creating business ideas that are not only creative but also executable and market-accepted, as well as how the HMW method and the VIA framework can complement each other to form a more effective approach in developing sustainable new business ideas.

PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER ENGAGEMENT TERHADAP CONTINUED ENGAGEMENT INTENTION MELALUI CUSTOMER SATISFACTION PADA PENGGUNA CHATBOT SABRINA BANK BRI REGIONAL OFFICE PADANG Macelina Shally Ardias; Eri Besra; Alfitman
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.891

This research explores the impact of customer experience and engagement on the continued intention to use the service, highlighting the mediating role of customer satisfaction. The study was conducted among users of Chatbot Sabrina at Bank BRI Regional Office Padang, employing a quantitative approach with a survey of 210 respondents and analysis using structural equation modelling. Results show that both customer experience and engagement significantly enhance satisfaction, which subsequently drives the ongoing intention to use the chatbot. Customer satisfaction also mediates the relationship between experience, engagement, and continued use intention. Adopting the Service-Dominant Logic perspective, this research underscores the importance of value co-creation through customer-chatbot interaction as a critical source of competitive advantage. The findings emphasise the need for strategies focused on experience and engagement to boost satisfaction and loyalty among chatbot users, providing practical insights for financial institutions implementing this technology.

Analysis of the Success and Acceptance of ERP SAP Implementation Using an Integrated UTAUT3 and DeLone & McLean (D&M) Model at PT Semen Padang Yanuardi; Vera Pujiani; Alfitman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10174

This study aims to analyze the determinants of User Satisfaction and its influence on Net Benefit in the implementation of SAP ERP at PT Semen Padang. The research model integrates UTAUT3 (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition) with the DeLone & McLean IS Success Model (Information Quality, System Quality). A quantitative approach was applied using a Likert-scale survey distributed to 251 active SAP users from various job levels, with data analyzed using Structural Equation Modeling (SEM) based on Confirmatory Factor Analysis (CFA) in AMOS. The results indicate that Performance Expectancy (β = 0.256; p < 0.001), Effort Expectancy (β = 0.357; p < 0.001), Facilitating Condition (β = 0.189; p = 0.006), Information Quality (β = 0.262; p < 0.001), and System Quality (β = 0.179; p = 0.009) have a significantly positive effect on User Satisfaction, whereas Social Influence (β = 0.055; p = 0.410) is not significant. Furthermore, User Satisfaction shows a significant positive influence on Net Benefit (β = 0.183; p = 0.020). The structural model demonstrates a good level of model fit across multiple goodness-of-fit indices and model stability based on Hoelter’s Critical N. These findings confirm that expected performance, ease of use, technical support conditions, and both information and system quality are key determinants of User Satisfaction. The practical implications encourage the organization to continuously improve system and information quality, strengthen technical support, and enhance user competency to maximize the value of SAP ERP in supporting operational performance and strategic decision-making at PT Semen Padang.

Penerimaan Nasabah Bank Nagari Terhadap Penggunaan Aplikasi Ollin Berdasarkan Model UTAUT Aqil Shidqii Rozaan; Alfitman Alfitman; Syafrizal Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2686

Penelitian ini bertujuan untuk menguji pengaruh performance expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh effort expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh social influence pada use behavior Ollin nasabah Bank Nagari, pengaruh facilitating condition pada use behavior Ollin nasabah Bank Nagari, pengaruh hedonic motivation pada use behavior Ollin nasabah Bank Nagari, pengaruh perceived value pada use behavior Ollin nasabah Bank Nagari, pengaruh habit pada use behavior Ollin nasabah bank nagari, pengaruh risk perception pada use behavior Ollin nasabah Bank Nagari, pengaruh use behavior Ollin Bank Nagari pada user saticfaction nasabah Bank Nagari, dan pengaruh e-CRM Ollin pada user saticfaction nasabah Bank Nagari. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Explanatory research adalah jenis penelitian yang dipergunakan untuk menjelaskan kedudukan antara variabel yang diteliti serta juga menjelaskan hubungan antara variabel yang satu dengan yang lain melalui pengujian hipotesis yang telah dirumuskan. Sedangkan metode penelitiannya adalah survey explanatory yang mengedepankan metode kuantitatif. Penelitian ini menggunakan pengujian hipotesis. Hasil penelitian ini adalah Sebaiknya pihak manajemen dapat meningkatkan kembali perilaku konsumen dalam menggunakan aplikasi Ollin yang akan berdapak kepada semakain menigktnya kepuasan nasabah dalam menggunakan aplikasi Ollin.

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