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All Journal Jurnal Analisis Bisnis Ekonomi BALANCE: Economic, Business, Management and Accounting Journal Community Empowerment Borobudur Management Review Urecol Journal. Part B: Economics and Business Ardhi: Jurnal Pengabdian dalam Negri Innovation, Technology, and Entrepreneurship Journal Jurnal Tarbiyatuna JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Analisis Bisnis Ekonomi
Marlina Kurnia
Universitas Muhammadiyah Magelang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effect of Financial Literacy, Financial Technology, and Digital Marketing Effect on Business Suistainibility in MSMEs in Magelang City Safitri, Wahyu; Kurnia, Marlina; Niagasi, Ariq Fikria
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13148

Abstract

This article examines "sustainability business in MSME actors in Magelang City. The number of MSMEs in Magelang City in 2023 is 2,126, in addition to 7,805 MSME business actors registered on the Magelang City Government website. This makes the number of MSME actors quite large, making Magelang City superior in prospering their economy. Financial Literacy, Financial Technology, and Effect Digital Marking are indicators used to measure the impact of sustainability business. The research method used is a quantitative approach using the purposive sampling method to 100 respondents. The findings of this study are that financial literacy (tcount 15,945), fintech (tcount 4,970) and effect digital marketing (t count 2,933) either partially or simultaneously affect business susceptibility, all three have a positive influence with a significance number (0.000). It can be concluded that to support the achievement of sustainable business, it is necessary to pay attention to increasing financial literacy, increasing the use of financial technology and developing digital marketing skills
The Influence of Entrepreneurial Orientation, Entrepreneurial Competence, and Market Orientation on Business Performance of Batik MSMEs in Magelang Regency Belva, Dicky Bramanta; Kurnia, Marlina
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13232

Abstract

This study aims to analyze the effect of entrepreneurial orientation, entrepreneurial competence, and market orientation on the business performance of Batik MSMEs in Magelang Regency. The research method used is quantitative with a multiple linear regression approach. Data were obtained through a survey of 100 Batik MSME entrepreneurs in Magelang Regency. The results showed that entrepreneurial orientation has a positive and significant effect on business performance. Entrepreneurial competence also has a positive and significant effect, indicating that increased entrepreneurial skills and knowledge can enhance business sustainability. Additionally, market orientation was found to have a positive and significant effect, suggesting that understanding consumer needs and market trends is crucial for increasing the competitiveness of MSMEs. The implication of this research is the need for increased entrepreneurship training and market-oriented marketing strategies to support the growth of Batik MSMEs in Magelang Regency.
Pengembangan Theopreneurship di Muhammadiyah: Studi di Pesantren Darul Arqom Patean Kendal dan Pesantren Al-Mu’min Tembarak Temanggung Miswanto, Agus; Nugroho, Irham; Suliswiyadi, Suliswiyadi; Kurnia, Marlina
Jurnal Tarbiyatuna Vol 10 No 2 (2019)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/tarbiyatuna.v10i2.3058

Abstract

This research is about theopreneurship of pesantren. Theopreneurship is a relatively new study in the academic world, namely entrepreneurship based on religious values, which is rather different from entrepreneurship studies in general. This research is a descriptive analysis; for collecting data using the in-depth interview method and Focus Group Discussion (FGD). From the research it was found that the two pesantren of Muhammadiyah, namely al-Mu'amin Tembarak and Darul Arqom Patean used the Kulliyatul Mu'allimin al-Islamiyyah (KMI) model in the management of student learning, namely daily learning management for students for 24 hours of full day in the boarding schools. For the development of theopreneurship, Darul Arqom Patean uses the organizational culture formed in the pesantren environment, namely business development through a business division that was formed institutionally and the development of santri entrepreneurship motivation through the Darul Arqom Organization students (OSDA). Meanwhile, pesantren al-Mu'min Tembarak, entrepreneurship development has not yet become an organizational culture, pesantren is still looking for models and forms. For the development of the entrepreneurial ethos of students carried out through the organizational culture of the Muhammadiyah Student Association (IPM).
Analisis Pengukuran Kesejahteraan Pekerja Wanita Di Sektor Informal Setyabudi, Agung; Kurnia, Marlina; Rusdjijati, Retno
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 2 (2023): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i2.738

Abstract

Penelitian bertujuan untuk menganalisis pengaruh pemberdayaan, profesionalisme dan Literasi keuangan terhadap kesejahteraan. Penelitian ini menggunakan metode Stratified Random Sampling dalam penentuan sampel yang memperoleh responden sebanyak 487 dari Tiga Kecamatan dan 17 Kelurahan di Kota Magelang. Pengolahan data untuk penelitian ini menggunakan SPSS regresi linier berganda dan pengujian hipotesis 5%. Hasil penelitian ini menunjukkan bahwa pemberdayaan berpengaruh secara parsial terhadap kesejahteraan. Hasil penelitian ini membutikan bahwa profesionalisme berpengaruh secara parsial terhadap kesejahteraan. Hasil penelitian membuktikan bahwa literasi keuangan berpengaruh secara simultan terhadap kesejahteraan. Sehingga dapat disimpulkan dari hasil penelitian ini membuktikan bahwa pemberdayaan, profesionalisme dan literasi keuangan berpengaruh secara simultan terhadap kesejahteraan
MOTIVASI KERJA, BUDAYA ORGANISASI, SEMANGAT KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN MUNGKID MAGELANG Kurnia, Marlina; Erawati, Yenny
Jurnal Analisis Bisnis Ekonomi Vol 11 No 1 (2013)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, budaya organisasi, semangat kerja, dan kemampuan kerja terhadap kinerja karyawan. Metode pengambilan sampel menggunakan purposive sampling. Responden dalam penelitian ini adalah karyawan/perangkat desa yang berada di wilayah Kecamatan Mungkid Kabupaten Magelang yang berjumlah 42 orang. Data diperoleh melalui data primer dengan cara mengajukan kuesioner kepada responden. Analisis data menggunakan uji statistik deskriptif, uji instrumen yang meliputi uji validitas menggunakan Pearson product moment correlation dan uji reliabilitas menggunakan Cronbach’s Alpha serta uji hipotesis menggunakan analisis regresi linier berganda, uji simultan (uji F), uji parsial (uji t), dan koefi sien determinasi (R2) dengan bantuan software IBM SPSS 19. Hasil penelitian menunjukkan bahwa variabel motivasi kerja, budaya organisasi, semangat kerja, serta kemampuan kerja secara simultan maupun parsial berpengaruh positif dan signifi kan terhadap kinerja karyawan, sedangkan, variabel yang paling dominan berpengaruh terhadap kinerja karyawan adalah variabel motivasi kerja. Sumbangan seluruh variabel independen yang terdiri dari motivasi kerja, budaya organisasi, semangat kerja, serta kemampuan kerja terhadap kinerja karyawan sebesar 61,4%, sedangkan sisanya sebesar 38,4% dijelaskan oleh faktor atau variabel lain diluar model penelitian ini.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMILIH SURAT KABAR JAWA POS DI WILAYAH KOTA MAGELANG Kurnia, Marlina Kurnia; Aprilliani, Carolina Aprilliani
Jurnal Analisis Bisnis Ekonomi Vol 3 No 1 (2005)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

The economy situation are getting growth rapidly, everyone have opportunity to create any goods with various types and patterns also they free to use their money to purchase any goods they want, so it can influence the companies to take the market compartment on very tight competition. This research aim to get some information about is there any relationship between news quality, news actulization, print equity, sistributon and good taste and consument behaviour either through partial and simultant, and also to know what factors that dominantly influences againts consument behaviour. Population is the subject of research entirely. The population of this research amount to 310 consument which subcriber to Jawa Pos newspaper in Magelang. The methods which used in this reseach was purposive quota sampling. The samples which used in this research amount to 100 respondent from some respondent who qualified with criteria above. The method analysis which used in this research is double regression linear method. The result of this research shows either through simultant and partial between news quality, news actuality, print out quality, distribution and readers taste againts consument behaviour. It shown that the variable of news quality have dominant influence againts consumer behaviour. There is suggested The Jawa Pos newspaper to improve and keep the quality, news actualization, print out quality, distribution and readers taste betterly to influence consument.
ANALISIS ELEMEN-ELEMEN BRAND EQUITY TOKO SWALAYAN DI MAGELANG Kurnia, Marlina Kurnia; Nurbudi, Bambang Nurbudi
Jurnal Analisis Bisnis Ekonomi Vol 3 No 2 (2005)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

This research attems to identity and analyze elemen-elemen of brand equity that cover brand awarness, brand association, perceived quality and brand loyalty Armada Swalayan. Procedure judgment sampling used to explore for 100 responden and than analized by descrpting trough grafik, tabulation, mean and standart deviation. Specifically for brand association used realibelity test spearman-brown method and cohran test for the research instrumen. The result from this research, Brand Awareness : responden conscious about Swalayan in Magelang on behalf to make dicition buying was in top level. This shown with 60% responden in top of mind and 1% in unaware level. Brand association of rentabilitase experiment are r11 > r product moment, so instrumen will be used for the experimental is uptodate. Doing tes cohran until test step VII have the statistik Q < X2 and than give result is asosiasi from Swalayan in Magelang should very near to the consument are, condusive, advantage and confortable; cheapest; clean and large. Swalayan in Magelang association is wonderful shop center, full fasility, full comodity with high quality are association can't be connected with the brand. Brand Perceived Quality : all responden result with performance Swalayan in Magelang disincrease than importance result. Its swowing that performance quality brand Swalayan in Magelang not yet to standart with standart performance quality responden whises. Brand Loyalty : Equals respondent in the switcher steped on the biggest part is 81%. And than brand loyalty in the one step disincrease prosentase of respondent more than smallest, are habitual buyer 41%, satisfied buyer 34%, liking the brand 35% and committed buyer 54%. Although presentase at the committed buyer level is high. But recorder to standart deviation, one of tolerant with standarrt deviation can be transferred responden committed buyer Swalayan in the dis-agree posision.
TRACES STUDY PROSPEK ALUMNI JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH MAGELANG Kurnia, Marlina
Jurnal Analisis Bisnis Ekonomi Vol 6 No 1 (2008)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Goal of this research for graduation of the Departement of Management's in Faculty of Economics in University of Muhammadiyah Magelang assosiated with the long waiting time to obtain employment, job status and responses to the education they bad acquired. Data of the respondents have used 96respondents alumni management departement starting in 1998 until the year 2005. Elections random sample using sampling. The results of respondents between 1 to 6 months is 35.79%. Employment status of respondents who work there are 66 good people who work full time or part time, while 30 respondents who are not working and not working and looking for work have 4 people, who are seeking work 18 people, while not working and not looking for work have 1 person. Responses to education for he work that has been expressed most relevant is that as many as 24 people. Feedback from respondents was given to the departement stated taht most of the departement improve the lecturer quality 71 respondents, respondents suggestions for management students Departement says most of the foreign language have the 54 respondents.
PENGARUH HARGA, KUALITAS, PROMOSI DAN PELAYANAN TERHADAP PERILAKU KONSUMEN DALAM PEMBELIAN KARTU XI BEBAS DI KOTA MAGELANG Kurnia, Marlina`
Jurnal Analisis Bisnis Ekonomi Vol 6 No 2 (2008)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Behavior of consumer is process passed by organization or someone in searching, esing, evaluating, and throwing away service or product after consumed to fulfill requirement of him. In this time many companies which producting card of prabayar so that in concurrence to compete to fight over consumer and market. Research of this aim to know influence of price, quality of, promotion and service to behavior of consumer in purchasing of card of XL free. Method intake of sampel is Accidental Sampling. Analyzer which used in this research is validity test and of reabilities, doubled linear regresi, test of F and test t. Examination result indicate that there are influence by simultan from free variable consisting of price (X1), quality of (X2), promotion (X3), and service (X4) to variable tied that is behavior of consumer (Y) that is F count/calculate > f value of is tabels of (10.741 > 2.579). To test R2 with value of adjusted R2 0.57. The value have the meaning of that free variable (X) have influence equal to 57% to variable tied Behavior of Consumer (Y). While the rest equal to 43% influenced by other variable. For the best of parsial (test t) obtained result of that by parsial there ate influence by selves from free variable to variable tied. This matter can bee seen from result test obtained t start from price variable (3.526), quality (3.133), promotion (2.293), and service (3.103) all more that t tables of equal to 2.0141. For the examination of variable having an effect on most dominant that is price variable. Because owning value of Standardized Coefficient (Beta) the biggestness compared to other variable.
LOYALITAS NASABAH PADA BAITUL MAALWATTAMWIL (BMT) BIMA DI MUNTILAN MAGELANG Kurnia, Marlina
Jurnal Analisis Bisnis Ekonomi Vol 9 No 2 (2011)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel reliability, responsiveness, assurance, empaty dan tangible terhadap loyalitas nasabah KJKS BMT BIMA di Muntilan, baik secara simultan maupun secara parsial . Populasi dalam penelitian ini adalah seluruh nasabah KJKS BMT BIMA di Muntilan. Sampel yang digunakan adalah sebanyak 50 responden dengan teknik accidental sampling. Alat analisis statistik yang digunakan adalah regresi linier berganda, uji F, uji t dan uji R square. Penelitian menunjukkan bahwa reliability, responsiveness, assurance, empaty dan tangible secara simultan berpengaruh secara signifikan terhadap variabel terikat loyalitas nasabah KJKS BMT BIMA. Secara parsial reliability dan tangible berpengaruh signifikan terhadap loyalitas nasabah, sedangkan responsive, assurance dan empaty tidak berpengaruh terhadap variabel terikat loyalitas nasabah KJKS BMT BIMA. Hasil penelitian ini menunjukkan bahwa, terdapat pengaruh yang positif dan signifikan dari variabel bebas yang terdiri dari Reliability, Responsiveness, assurance, empaty dan tangible terhadap loyalitas nasabah pada KJKS BMT BIMA di Muntilan.
Co-Authors Agus Miswanto Ahmad Riyanto Ahmad Setyo Nugroho Aishah Norzianawati Amadhea Arinta Kusuma Putri Aprilia Finanda Aprilliani, Carolina Aprilliani Aprilliani, Carolina Aprilliani Ardia Dewi Febriani Ariq Fikria Niagasi Azalia, Azalia Bagas Setiawan Nugroho Bayu Sindhu Raharja Belva, Dicky Bramanta Dahli Suhaeli Damayanti, Ayesha Sekar Dani Ashari Dewi Paramita Sari, Dewi Paramita Diesyana Ajeng Pramesti Dyah Adriantini Sintha Dewi Endah Ermawati Erawati, Yenny Erawati, Yenny Erika Putri Wijayanti Fadlil, Andi Maufal Fajar Shidiq Hidayat Fatma Dianita Febrian, Armyana Wahyu Nur Ilham Habibi Juniyati, Gita Karlina, RR Lina Khasanah, Fatimah Nurul Luk Luk Atul Hidayati M. Dienan Hadyan Hanif Mafida Zaenati Maulida Rizka Afifa Mr Suwiknyo Nia Kurniati Bachtiar Nugroho, Irham Nunik Restuti Nur Fauzan Nur Ita Ariansy Nurbudi, Bambang Nurbudi Nurbudi, Bambang Nurbudi Nurul Aulia Sajida Octa Via Rista Rahardja, Bayu Sindhu Reiza Rizky Nasywa Salsabilla Reni Septiana Risa Dewi Ambarwati Rochiyati Murniningsih, Rochiyati Rusdjijati, Retno Saraswati, Febriana Dewi Sari, Susi Puspa Setyabudi, Agung Suliswiyadi, Suliswiyadi Tintrin Tintrin Tri Wahyu Handayani Waharini, Faqiatul Mariya Wahyu Safitri Wardani, Cantika Aprilia