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All Journal Jurnal Analisis Bisnis Ekonomi BALANCE: Economic, Business, Management and Accounting Journal Community Empowerment Borobudur Management Review Urecol Journal. Part B: Economics and Business Ardhi: Jurnal Pengabdian dalam Negri Innovation, Technology, and Entrepreneurship Journal Jurnal Tarbiyatuna JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Analisis Bisnis Ekonomi

Marlina Kurnia

Universitas Muhammadiyah Magelang, Indonesia

Author-ID : 511414

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Optimizing the strategy for developing wood craft production at MSME Laser Production Marlina Kurnia; Dani Ashari; Bagas Setiawan Nugroho; Octa Via Rista; Ahmad Setyo Nugroho; Tintrin Tintrin
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Children's car craft is one of the most popular business activities in Magelang City. UMKM activities in Magelang City still have many weaknesses in production, human resource management, marketing, development, and bookkeeping. The purpose of this program is to help Laser Production SMEs in Bojong Hamlet Rt 01 Rw 09, Kel. South Jurangombo, South Magelang in achieving production targets and maximum profits. The methods used are socialization, training and assistance related to optimizing production, bookkeeping and digital marketing. The results of this program are increasing partner skills related to increasing the number of production, financial management, digital marketing, and human resources (HR). This training activity increases the knowledge and skills of partners in optimizing the amount of production that has the potential to increase partners' income.

Pengaruh Harga, Ulasan Produk, Kemudahan Transaksi, Kualitas Informasi dan Kepercayaan Terhadap Keputusan Pembelian Produk Kecantikan Secara Online Pada Marketplace Shopee Nunik Restuti; Marlina Kurnia
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

The purpose of this study was to examine the effect of price, product reviews, ease of transaction, quality of information, and trust in online purchasing decisions for beauty products on the Shopee marketplace. The sample collection technique is the Accidental Sampling technique with a total sample of 100 respondents, namely consumers who have purchased beauty products online on the Shopee marketplace. The analytical tool used is multiple linear regression using the SPSS 25 program. The research shows that price, information quality, and trust variables have no effect on purchasing decisions for online beauty products on the Shopee marketplace, while product reviews and transaction convenience variables have a positive and significant effect on the decision to purchase beauty products online on the Shopee marketplace.

Pengaruh Stres Kerja, Insentif Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Nur Ita Ariansy; Marlina Kurnia
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

This study aims to examine and analyze the effect of work stress, incentives and work environment on employee performance with job satisfaction as a mediating variable. The analysis tool used multiple linear regression with SPSS 25. The sampling method was using porposive sampling and obtained 52 respondents. The results showed that job stress and job satisfaction had a negative and insignificant effect on employee performance. While incentives have a positive and insignificant effect on employee performance, the work environment has a positive and significant effect on employee performance. Then, job stress has a negative and insignificant effect on job satisfaction, incentives have a positive and significant effect on job satisfaction, the work environment has a positive and significant effect on job satisfaction and job satisfaction mediates the effect of job stress and the environment on employee performance, while job satisfaction does not mediate the effect. incentives on employee performance.

Optimizing the management of Surya Tidar Tofu Chips SMEs, Kalijoso Village, Magelang Regency Marlina Kurnia; Risa Dewi Ambarwati; Aishah Norzianawati; Reiza Rizky Nasywa Salsabilla; M. Dienan Hadyan Hanif; Maulida Rizka Afifa
Community Empowerment Vol 7 No 8 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.6954

The purpose of this community service is to increase the competitiveness of MSMEs through the management of the Surya Tidar Tofu Chips business. The development of the food product business from MSMEs is supported by several things, such as partners who already have the skills to produce creative products in the form of tofu chips and are of productive age. This program begins with socialization, training and mentoring. The result of this program is an increased understanding of the importance of digital marketing by utilizing social media, improving packaging with its own brand, repairing signboard and simple bookkeeping to track business development.

Application of the digital marketing ecosystem to MSME Batik Rajah, Magelang City Marlina Kurnia; Tri Wahyu Handayani; Erika Putri Wijayanti; Ahmad Riyanto; Fajar Shidiq Hidayat; Reni Septiana
Community Empowerment Vol 8 No 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.5736

This community service aims to overcome the problems of UKM Batik Rajah, Magelang City in terms of marketing, packaging, and financial records. The methods used are outreach, training, and mentoring. The result of this program is repackaging by changing product packaging to utilizing marketplaces and social media for product promotion and sales. With the consistent use of digital marketing, it is believed that the Batik Rajah market will expand so that it can improve people's welfare. In addition, MSMEs Batik Rajah have also updated their financial books so that they can simplify the process of estimating profit and loss and recording daily transactions

Pola Transformasi Kewirausahaan, Risiko dan Modal Wirausaha pada Era Digital terhadap Perkembangan Wirausaha Industri Makanan Kota Magelang Endah Ermawati; Marlina Kurnia; Dahli Suhaeli
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i1.7749

Penelitian ini dilatar belakangi oleh banyaknya wirausaha yang bermunculan di Kota Magelang serta perubahan perilaku wirausaha dalam kegiatan berwirausaha. Penelitian ini bertujuan untuk menguji pengaruh pola transformasi kewirausahaan, risiko dan modal wirausaha pada era digital terhadap perkembangan wirausaha industri makanan Kota Magelang. Penelitian ini menggunakan metode kuantitatif, alat analisis yang digunakan yaitu regresi linier berganda dengan bantuan program SPSS. Populasi yang digunakan pada penelitian ini adalah industri makanan yang ada di Kota Magelang. Sampel pada penelitian ini menggunakan purposive sampling dengan jumlah responden sebanyak 108. Hasil penelitian ini menunjukkan pola transformasi kewirausahaan berpengaruh secara parsial terhadap perkembangan wirausaha. Risiko wirausaha berpengaruh positif terhadap perkembangan wirausaha. Modal wirausaha berpengaruh positif terhadap perkembangan wirausaha.

The Effect of The Brand Image, Advertising and Social Media Marketing on Purchase Decisions Mafida Zaenati; Luk Luk Atul Hidayati; Marlina Kurnia
Urecol Journal. Part B: Economics and Business Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.166

This study aims to examine the effect of brand image, advertising and social media marketing on purchasing decisions. The sample of this research is the general public who have purchased a Honda motorcycle consumer in Temanggung regency. The sampling method used quota sampling with a sample size of 100 respondents. The analysis tool used is multiple linear regression with the help of the SPSS version 25.0 program. The result of this study indicates that positive and simultaneously effect on brand image, advertising and social media marketing on purchasing decisions. Partially, brand image and advertising have postive and significantly effect on purchasing decisions, but social media marketing has no effect on purchasing decisions.

Berdaya Lingkungan Berkelanjutan: Inovasi Konsep 3R Untuk Pemanfaatan Sumber Daya Daur Ulang di Dusun Bleder Ngadiharjo Marlina Kurnia; Fatma Dianita; Nurul Aulia Sajida; Ardia Dewi Febriani; Aprilia Finanda; Nur Fauzan
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 1 (2024): Februari: Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i1.153

The Final Report of the Community Service Program (PPMT) in Bleder Ngadiharjo Hamlet implements the innovation of the 3R concept (Reduce, Reuse, Recycle) to strengthen the utilization of recycled resources. By involving active participation of the local community, the program aims to enhance environmental awareness and skills in waste management. Through educational approaches and training, the activities promote sustainable practices in waste management and reduction. Program evaluation indicates a significant improvement in waste management efficiency and creative waste utilization. Collaboration among various stakeholders, including local institutions and communities, is key to the success of the program. Thus, the PPMT in Bleder Ngadiharjo provides a sustainable positive impact on the community and the surrounding environment, while promoting awareness of the importance of sustainable practices in daily life.

Assistance and application of skewer smoothing and sharpening machine technology to increase the productivity of skewer craftsmen Ilham Habibi; Dyah Adriantini Sintha Dewi; Marlina Kurnia
Community Empowerment Vol 8 No 11 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10174

Pasangsari Village, situated in Windusari District, stands out for its severe poverty levels, necessitating swift intervention to alleviate these challenges by leveraging its potential. Brigasan Kidul Hamlet, located within Pasangsari Village, is primarily inhabited by farmers. Despite its economic reliance on agriculture, the hamlet, positioned at an altitude of 100 meters above sea level, is densely covered with bamboo trees. Notably, bamboo serves as a crucial resource for the production of skewers, contributing to the local economy. The skewer industry, owing to its zero-waste production process, stands as a key factor in enhancing both capacity and product quality. The objective of this community service initiative is to enhance the quality and quantity of skewer products through technological implementation, thereby increasing the income of craftsmen in Brigasan Hamlet. The methods employed in this community engagement include socialization, the introduction of smoothing and sharpening machine technology, reinforcing administrative and institutional aspects, as well as mentoring, monitoring, and evaluation. The program's outcomes encompass an improvement in the quality and quantity of skewer products, coupled with the implementation of simple bookkeeping practices that facilitate the monitoring process.

Pengaruh Tingkat Penggunaan Media Sosial, Motivasi, Efikasi Diri, dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha (Studi Empiris Pada Mahasiswa UNIMMA di Tahun 2022)) Wardani, Cantika Aprilia; Kurnia, Marlina; Bachtiar, Nia Kurniati
Borobudur Management Review Vol 3 No 2 (2023): Vol 3 No: 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i2.7743

Penelitian ini bertujuan untuk melihat pengaruh tingkat penggunaan media sosial, motivasi, efikasi diri, dan pengetahuan kewirausahaan terhadap minat berwirausaha. Metode penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini sebanyak 4.133 mahasiswa Universitas Muhammadiyah Magelang di tahun 2022. Teknik pengumpulan data menggunakan metode purposive sampling dengan sebaran sampel sebanyak 100 mahasiswa. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil menunjukkan tingkat penggunaan media sosial berpengaruh secara positif terhadap minat berwirausaha mahasiswa. Motivasi berpengaruh positif terhadap minat berwirausaha mahasiswa. Efikasi diri berpengaruh positif terhadap minat berwirausaha mahasiswa. Sedangkan pengetahuan kewirausahaan berpengaruh negatif terhadap minat berwirausaha mahasiswa.

Co-Authors Agus Miswanto Ahmad Riyanto Ahmad Setyo Nugroho Aishah Norzianawati Amadhea Arinta Kusuma Putri Aprilia Finanda Aprilliani, Carolina Aprilliani Aprilliani, Carolina Aprilliani Ardia Dewi Febriani Ariq Fikria Niagasi Azalia, Azalia Bagas Setiawan Nugroho Bayu Sindhu Raharja Belva, Dicky Bramanta Dahli Suhaeli Damayanti, Ayesha Sekar Dani Ashari Dewi Paramita Sari, Dewi Paramita Diesyana Ajeng Pramesti Dyah Adriantini Sintha Dewi Endah Ermawati Erawati, Yenny Erawati, Yenny Erika Putri Wijayanti Fadlil, Andi Maufal Fajar Shidiq Hidayat Fatma Dianita Febrian, Armyana Wahyu Nur Ilham Habibi Juniyati, Gita Karlina, RR Lina Khasanah, Fatimah Nurul Luk Luk Atul Hidayati M. Dienan Hadyan Hanif Mafida Zaenati Maulida Rizka Afifa Mr Suwiknyo Nia Kurniati Bachtiar Nugroho, Irham Nunik Restuti Nur Fauzan Nur Ita Ariansy Nurbudi, Bambang Nurbudi Nurbudi, Bambang Nurbudi Nurul Aulia Sajida Octa Via Rista Rahardja, Bayu Sindhu Reiza Rizky Nasywa Salsabilla Reni Septiana Risa Dewi Ambarwati Rochiyati Murniningsih, Rochiyati Rusdjijati, Retno Saraswati, Febriana Dewi Sari, Susi Puspa Setyabudi, Agung Suliswiyadi, Suliswiyadi Tintrin Tintrin Tri Wahyu Handayani Waharini, Faqiatul Mariya Wahyu Safitri Wardani, Cantika Aprilia

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