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All Journal Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Review of Management and Entrepreneurship Jurnal Informatika dan Sistem Informasi International Journal of Organizational Behavior and Policy SUBAKTYA, Unpar Community Service Journal
Adelina Proboyo
International Business Management Program Faculty Of Economics, Petra Christian University Jl. Siwalankerto 121-131, Surabaya 60236
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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EMPOWERING KLATEN BAMAGNAS COMMUNITY THROUGH DIGITAL MARKETING TRAINING Ricky; Tarigan, Ruth Srininta; Proboyo, Adelina; Maer, Maria Natalia Damayanti; Soetanto, Tessa
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 2 (2025): (DESEMBER 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i2.9649.64-81

Abstract

To support the digital transformation program from the Ministry of Religious Af airs, BAMAGNAS in Klaten acknowledged the necessity of providing its members with the knowledge that is essential to thrive in the modern digital economy. This knowledge can be taught to their congregation afterwards, particularly in digital marketing, so that they can establish a successful and sustainable business in this digital era. This workshop aimed to teach participants about the significance of digital marketing, including online promotion, how to use promotional  media effectively, and how to create engaging content. The workshop taught participants how to use social media platforms like Shopee and Instagram and to produce visually appealing content. The training approaches used are presentations, interactive group discussions, and  practical activities for all participants. At the end of the training, results showed an improvement in participants' understanding of the  necessity of digital marketing and the creation of interesting promotional content.
Bridging Clicks and Bricks: How Service Quality Drives Loyalty Through Customer Satisfaction at Uniqlo Indonesia Proboyo, Adelina; Eugene, Gareth; Tjitra, Jennifer
Review of Management and Entrepreneurship Vol. 10 No. 1 (2026): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v10i1.6068

Abstract

The increasing competition within the fast fashion industry has heightened the importance of customer loyalty, as it directly contributes to a company’s profitability. One way to foster customer loyalty is by delivering high–quality service through both online and offline channels. Previous studies have shown that customer satisfaction can mediate the relationship between offline service quality and customer loyalty. Building on this, the present study incorporates the online service quality to examine whether customer satisfaction mediates the relationship between both online and offline service quality and customer loyalty. This research focuses on customers of Uniqlo Indonesia and the data were collected via online questionnaires distributed through social media platforms, yielding 74 valid responses. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer satisfaction fully mediates the relationship between offline service quality and customer loyalty, however, in the case of online service quality, customer satisfaction does not mediate the relationship, suggesting a direct effect between online service quality and customer loyalty.
Co-Authors Dede Setyawan Elvira Benita Eugene, Gareth Febe Surya Effendi Geraldy Pratama Teguh Kusuma, Bram Imantaka Maer, Maria Natalia Damayanti Maria , Angelina Earlene Ave Maria , Angelita Nabeela Ave Prilya Angel Putri Putri, Prilya Angel Ricky Ricky Ricky Santoso, Felicia Soetanto, Tessa Tarigan, Ruth Srininta Tessa Vanina Soetanto Thomas Sadli Tjitra, Jennifer Vincentius Christianto Hartono Wijaya, Jason Windy Freshia Luhana Wiratama, Alvianto