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Farid Said, Farid
Pascasarjana UNM Makasar
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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WoM Role on The Tourist Attraction Image and Re-visit Intention Unggul Saragih, Darwin Raja; Said, Farid
Jurnal Indonesia Sosial Sains Vol. 5 No. 02 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i02.999

Abstract

As an educational tourist attraction, the Zoology Museum can give visitors memorable experiences and help managers evaluate and improve their operations. This study aims to analyze the direct impact of word-of-mouth into tourist attraction image and re-visit intention. This study used the purposive sampling method and quantitative approach to evaluate reflective indicators and the relationship between variables. Google Forms and surveys were used to get data from a sample of 258 respondents and 30 were first tested for validity and reliability to ensure the analysis was continued. Data processing used SEM PLS 3.0 software. The result indicates that word-of-mouth significantly increases re-visit intention. The results show that tourist attraction images significantly increase re-visit intention, including word-of-mouth as a mediator. Word-of-mouth is pivotal in the tourism industry, and this study underscores its merits for visitors and management. By incorporating sustainable practices into the marketing process, the management of the Zoology Museum can distinguish its services and products and cultivate a robust brand identity. The findings of this study indicate a positive and substantial impact of the tourist attraction's image on re-visit intention. At the same time, word-of-mouth also significantly influences re-visit intention
Co-Authors Abdul Hanan Abdullah, Nur Muhammad AGUS AGUS Amanda, Aura Milinia Amirullah -, Amirullah Batubara, Rizda Harifuddin Harifuddin, Harifuddin Herry Rachmat Widjaja Hizmi, Surayyal Hizmi, Surrayal Islahuddin, Islahuddin Jujuk Ferdianto Kurniawan Kurniawan Machmuri, Andri Maoudy A. Bakty, Andi Fatimah nawawi Rachmat Widjaja, Herry Raihansyah, Moh. Rudi Salam Trinanda, Alvira Unggul Saragih, Darwin Raja Wahidiyat, Ahmad