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MEDAN CUSTOMER PERCEPTION OF INSTANT NOODLE INFLUENCE TOWARDS CUSTOMERS PURCHASE INTENTION Augustinus, Daniel Cassa; Vivi, Vivi
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan

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Abstract

The purpose of this study is to analysis whether there is any influence of Perceived value towards Customers purchase intention in Wakaka Medan. This research might help other researcher to get more information about this topic. Perceived value is considered as a customer that comparing the benefits to be received with the sacrifice that they made to obtain a product / service which can increase customers purchase intention. For the research design the researcher using quantitative method as the research design The writers using IBM SPSS Statistic 25. The data use in this research are primary and secondary data. For the data analysis method, the writer used descriptive statistic, validity & reliability, normality test, correlation coefficient test, determination test, linear regression test and t test. The result of the normality test shows that the questioner is normally distributed. While the coefficient of correlation test and coefficient of determination test shows that Perceived Value have a weak relationship towards Purchase Intention. After done with the research and analysis, can be conclude that Perceived Value have a weak relationship towards Purchase Intention in Wakaka Medan.Keywords: Perceived Value, Purchase Intention, Influence between perceived value and purchase intention.
MEDAN CUSTOMER PERCEPTION OF INSTANT NOODLE INFLUENCE TOWARDS CUSTOMERS PURCHASE INTENTION Augustinus, Daniel Cassa; Vivi, Vivi
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.018 KB)

Abstract

The purpose of this study is to analysis whether there is any influence of Perceived value towards Customers purchase intention in Wakaka Medan. This research might help other researcher to get more information about this topic. Perceived value is considered as a customer that comparing the benefits to be received with the sacrifice that they made to obtain a product / service which can increase customers purchase intention. For the research design the researcher using quantitative method as the research design The writers using IBM SPSS Statistic 25. The data use in this research are primary and secondary data. For the data analysis method, the writer used descriptive statistic, validity & reliability, normality test, correlation coefficient test, determination test, linear regression test and t test. The result of the normality test shows that the questioner is normally distributed. While the coefficient of correlation test and coefficient of determination test shows that Perceived Value have a weak relationship towards Purchase Intention. After done with the research and analysis, can be conclude that Perceived Value have a weak relationship towards Purchase Intention in Wakaka Medan.Keywords: Perceived Value, Purchase Intention, Influence between perceived value and purchase intention.
Tindak Tutur Asertif dalam Acara Catatan Mata Najwa Edisi “5 Pertanyaan Penting Buat yang Ogah Pemilu Ditunda” Aini, Lutfiah; Jefiza, Iqbal; Vivi, Vivi
AHKAM Vol 2 No 2 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v2i2.1223

Abstract

Research on assertive speech acts is very important to study because speech is not just delivery. However, in the speech there is a purpose and purpose to be conveyed. This study aims to provide an overview to the reader so that they know assertive speech acts in the form of stating, reporting, and affirming in the responses of informants in the Mata Najwa program 5th edition of Important Questions for Those of You who are Averse to Postponed Elections. Assertive speech acts are speech acts that make the speaker become attached to the truth spoken. Types of assertive speech acts include explaining, stating, suggesting, showing and reporting. The type of research that the author uses is descriptive qualitative. This research was conducted in Mata Najwa's Notes edition 5 Important Questions for those of you who are averse to Postponed Elections. The data collection technique was carried out using recording, listening, and note-taking techniques. Data analysis used the matching method using referential sorting echnique. From the results of this study, assertive speech acts were obtained in the form of: stating, reporting, and affirming. Based on these results, obtained 17 forms of assertive speech acts, namely 7 assertive speech acts stating, 8 assertive speech acts reporting, and 2 asserting assertive speech acts.
PROFITABILITAS MEMODERASI UKURAN PERUSAHAAN, PERTUMBUHAN PENJUALAN, ARUS KAS BEBAS TERHADAP KEBIJAKAN HUTANG Vivi, Vivi; Widyasari, Widyasari
Jurnal Paradigma Akuntansi Vol. 7 No. 1 (2025): Januari 2025
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v7i1.33102

Abstract

The purpose of this research is to obtain empirical evidence about the effect of company size, sales growth, and free cash flow on debt policy with profitability as a moderating variable in non cyclicals sector companies listed in the Indonesia Stock Exchange during the period 2019-2021. This research used 90 samples were used with 30 companies using purposive sampling method and data processing techniques using multiple regression analysis and moderation regression analysis assisted by using E-views 10. The results of this research indicate that company size, sales growth, and profitability have a significant effect on debt policy, free cash flow does not have a significant effect on debt policy, profitability can moderate company size on debt policy, and profitability cannot moderate sales growth and free cash flow on debt policy.
Peran Prudence dan Komisaris Independen Sebagai Moderasi Pengaruh Intellectual Capital dan Board Diversity Terhadap Green Intellectual Capital Hakki, Tandry; Yanti, Yanti; Vivi, Vivi
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 6 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Septemb
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i6.1095

Abstract

The need to improve the quality of presentation in annual reports is not only in the form of financial information but also non-financial information. This information is expected to increase stakeholder trust and reduce the level of risk and uncertainty faced by investors. The types of information provided by companies in annual reports can be classified into two, namely mandatory information and voluntary information. One of the voluntary information is information about green intellectual capital. This study aims to test the effect of Intellectual Capital, Board of Diversity on Green Intellectual Capital moderated by Prudence and Independent Commissioners. This study took the research population in energy sector companies. The type of data used in this study is primary data in the form of company financial reports that are used as samples. The research method used in this study is a quantitative research method. The sample was selected using the purposive sampling method. For hypothesis testing, this study uses multiple linear regression analysis. Based on the results of this study, it shows that Intellectual Capital has a significant effect on Green Intellectual Capital, Board Diversity does not affect Green Intellectual Capital, Independent Commissioners strengthen the influence of Intellectual Capital on Green Intellectual Capital, Prudence strengthens the influence of Intellectual Capital on Green Intellectual Capital. Board Diversity does not strengthen the influence of Intellectual Capital on Green Intellectual Capital, Board Diversity does not strengthen the influence of Intellectual Capital on Green Intellectual Capital.
Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno, Marmaiyatno; Halim, Deddy Kurniawan; Vivi, Vivi; Mulia, Victor Bangun; Hollandina, Ni Putu Darla
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

Abstract

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.
ANALISIS PENGARUH BRAND AMBASSADOR TERHADAP MINAT BELI KONSUMEN Sugianto, Sugianto; Vivi, Vivi; Junardi, Junardi; Taslim, Wui San; Vanessa, Delicia
Jurnal Ekonomi Integra Vol 14, No 2 (2024): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v14i2.355

Abstract

Brand ambassador merupakan elemen penting dalam kesuksesan produk. Mereka berperan dalam menarik minat konsumen, meningkatkan kesadaran merek, dan mendorong pembelian produk dari merek yang diwakilinya. Melalui interaksi dan testimoni mereka, brand ambassador menjadi bukti nyata keefektifan produk, mendorong konsumen untuk meniru gaya hidup dan merasakan manfaat yang sama. Dengan strategi yang tepat, brand ambassador dapat menjadi katalisator kesuksesan bagi merek dan mendorong pertumbuhan bisnis yang signifikan. Tujuan dari penelitian ini adalah untuk mengetahui signifikansi pengaruh brand ambassador terhadap minat beli konsumen pada produk skincare. Metode penelitian yang digunakan adalah penelitian asosiatif/hubungan dengan teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan SPSS 26. Sampel yang digunakan dalam penelitian ini berjumlah 101. Hasil penelitian menunjukkan bahwa visibility, attraction, dan power berpengaruh secara signifikan terhadap minat beli pada produk skincare. Sementara, credibility tidak berpengaruh secara signifikan terhadap minat beli pada produk skincare.
PENGARUH MODEL PEMBELAJARAN ARIAS (ASSURANCE, RELEVANCE, INTEREST, ASSESSMENT, AND SATISFACTION) DALAM MENINGKATAN PRESTASI BELAJAR SISWA PADA MATERI IKATAN KOVALEN Vivi, Vivi; Soleman, Pangoloan
Journal of Chemistry Education and Integration Vol 3, No 1 (2024): Journal Of Chemistry Education and Integration
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jcei.v3i1.28855

Abstract

AbstractARIAS (Assurance, Relevance, Interest, Assessment, and Satisfaction) learning model is one of alternatives for teachers in conducting learning activities well because it is designed based on the learning theory. Learning achievement is a result that can be achieved by someone consciously or unconsciously with the hard work results of learning. This research aimed at analyzing ARIAS learning model in increasing student learning achievement on covalent bond lesson.  This research was conducted on covalent bond lesson in the academic year of 2022/2023 at state senior high school 12 Pekanbaru. Quasi-experimental method was used in this research.  The subjects of this research were two classes-experimental and control groups. The instruments used in this research were pretest-posttest, interview, and documentation to strengthen the data obtained. Based on the research findings, the posttest showed that the score of significance (2-tailed) 0 was lower than 0.05, so it showed that there was a significant difference between experimental and control groups. Besides, the N-Gain mean of student learning achievement in the experimental group was 11.43%, it was on high category, and the control group was 5.71% with moderate category. It could be concluded that learning with ARIAS learning model was effective to be used for student learning achievement.Keywords : ARIAS Model, Student Learning Achievement, Covalent Bond
Application of the Principle of Legal Certainty in the Execution of an Arbitral Award in Indonesia Vivi, Vivi; Sihombing, L.Alfies; Nuraeni, Yeni
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 6 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i6.1139

Abstract

In principle, the legal system regulates the life of a community so that conflicts do not occur, although often these conflicts cannot be avoided, a principle of legal certainty is needed in resolving disputes through arbitration and how the execution of an arbitral award in Indonesia can be applied or implemented. The legal system has an important role to play in resolving these conflicts. The legal system in the judicial world has a major influence in the application of law, especially for judges in examining and deciding a case. Judges in deciding a case will definitely pay great attention to the legal system in their jurisdiction. In addition, the Panel of Judges uses the decisions of other judges who decide cases whose substance in principle has similarities to be used as a reference and consideration in deciding a case.
PENGARUH KUALITAS PRODUK, PERSEPSI KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MERCHANT DI TIKTOK: Indonesia Vivi, Vivi; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10513

Abstract

This study investigates the influence of product quality, security perception, and trust on consumer purchasing decisions toward merchants on TikTok Shop. With the rapid growth of social commerce in Indonesia, TikTok Shop has emerged as a popular platform for purchasing beauty products. As an illustrative case, this research highlights Scarlet a well known local skincare brand to understand consumer behavior in this digital marketplace. Utilizing a quantitative approach, data were collected from 204 respondents through online questionnaires with Likert scale measurements. The study employed purposive sampling and applied multiple linear regression analysis to assess the relationships among variables. The findings demonstrate that product quality, security perception, and trust each exert a positive and significant effect on purchasing decisions. These results provide important implications for TikTok merchants in enhancing their marketing strategies by maintaining product quality, strengthening trust, and ensuring perceived transaction security to increase consumer purchase intentions.