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MEDAN CUSTOMER PERCEPTION OF INSTANT NOODLE INFLUENCE TOWARDS CUSTOMERS PURCHASE INTENTION Augustinus, Daniel Cassa; Vivi, Vivi
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan

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The purpose of this study is to analysis whether there is any influence of Perceived value towards Customers purchase intention in Wakaka Medan. This research might help other researcher to get more information about this topic. Perceived value is considered as a customer that comparing the benefits to be received with the sacrifice that they made to obtain a product / service which can increase customers purchase intention. For the research design the researcher using quantitative method as the research design The writers using IBM SPSS Statistic 25. The data use in this research are primary and secondary data. For the data analysis method, the writer used descriptive statistic, validity & reliability, normality test, correlation coefficient test, determination test, linear regression test and t test. The result of the normality test shows that the questioner is normally distributed. While the coefficient of correlation test and coefficient of determination test shows that Perceived Value have a weak relationship towards Purchase Intention. After done with the research and analysis, can be conclude that Perceived Value have a weak relationship towards Purchase Intention in Wakaka Medan.Keywords: Perceived Value, Purchase Intention, Influence between perceived value and purchase intention.

MEDAN CUSTOMER PERCEPTION OF INSTANT NOODLE INFLUENCE TOWARDS CUSTOMERS PURCHASE INTENTION Augustinus, Daniel Cassa; Vivi, Vivi
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.018 KB)

The purpose of this study is to analysis whether there is any influence of Perceived value towards Customers purchase intention in Wakaka Medan. This research might help other researcher to get more information about this topic. Perceived value is considered as a customer that comparing the benefits to be received with the sacrifice that they made to obtain a product / service which can increase customers purchase intention. For the research design the researcher using quantitative method as the research design The writers using IBM SPSS Statistic 25. The data use in this research are primary and secondary data. For the data analysis method, the writer used descriptive statistic, validity & reliability, normality test, correlation coefficient test, determination test, linear regression test and t test. The result of the normality test shows that the questioner is normally distributed. While the coefficient of correlation test and coefficient of determination test shows that Perceived Value have a weak relationship towards Purchase Intention. After done with the research and analysis, can be conclude that Perceived Value have a weak relationship towards Purchase Intention in Wakaka Medan.Keywords: Perceived Value, Purchase Intention, Influence between perceived value and purchase intention.

Tindak Tutur Asertif dalam Acara Catatan Mata Najwa Edisi “5 Pertanyaan Penting Buat yang Ogah Pemilu Ditunda” Aini, Lutfiah; Jefiza, Iqbal; Vivi, Vivi
AHKAM Vol 2 No 2 (2023): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v2i2.1223

Research on assertive speech acts is very important to study because speech is not just delivery. However, in the speech there is a purpose and purpose to be conveyed. This study aims to provide an overview to the reader so that they know assertive speech acts in the form of stating, reporting, and affirming in the responses of informants in the Mata Najwa program 5th edition of Important Questions for Those of You who are Averse to Postponed Elections. Assertive speech acts are speech acts that make the speaker become attached to the truth spoken. Types of assertive speech acts include explaining, stating, suggesting, showing and reporting. The type of research that the author uses is descriptive qualitative. This research was conducted in Mata Najwa's Notes edition 5 Important Questions for those of you who are averse to Postponed Elections. The data collection technique was carried out using recording, listening, and note-taking techniques. Data analysis used the matching method using referential sorting echnique. From the results of this study, assertive speech acts were obtained in the form of: stating, reporting, and affirming. Based on these results, obtained 17 forms of assertive speech acts, namely 7 assertive speech acts stating, 8 assertive speech acts reporting, and 2 asserting assertive speech acts.

Analisis Fitokimia Dan Potensi Antibakteri Ekstrak Daun Pepaya (Carica papaya L.) terhadap Salmonella typhi Rusli, Rusli; Ratnah, St.; Ikbal, Ikbal; Vivi, Vivi; Asmawaty, Asmawaty; Rusdiaman, Rusdiaman
Media Kesehatan Politeknik Kesehatan Makassar Vol 19 No 2 (2024): Media Kesehatan
Publisher : Direktorat Politeknik Kesehatan Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32382/medkes.v19i2.780

Papaya plants are widely cultivated in various regions in Indonesia, including in Banrimanurung Village, West Bangkala District, Jeneponto Regency, South Sulawesi. Papaya Leaves (Carica papaya L.) are known to contain several secondary metabolites. Extraction was carried out by the macerani method using 96% ethanol solvent. Phytochemical screening is one way to determine the content of secondary metabolite compounds in plants. The purpose of this study was to determine the content of secondary metabolite compounds in Papaya Leaf extract (Carica papaya L.) grown in Jeneponto Regency. The results showed that Papaya Leaf (Carica papaya L.) tested positive for alkaloid, flavonoid, tannin, saponin, polyphenol, and steroid secondary metabolite compounds. Antibacterial activity was tested by disc diffusion method. The concentrations used were 2%b/v, 4%b/v, 8%b/v, positive control, and negative control. The average inhibition zone obtained from concentrations of 2%b/v, 4%b/v, 8%b/v, positive control, and negative control for Salmonella typhi is 8.67 mm, 9.00 mm, 10.00 mm, positive control 14.67 mm, while the negative control does not form an inhibition zone. Based on the results of the research conducted, it is concluded that Papaya Leaf extract (Carica papaya L.) has significant antibacterial activity against Salmonella typhi growth with the most optimal concentration being 8%b/v. Test the MIC and MKC values using the liquid dilution method. The concentrations used were 0.25%; 0.5%; 0.75%; 1%; 1.25%; 1.5%; 1.75%; 2%; 4%; 6%; 8% b/v. The result of the study showed that the MIC (Minimum Inhibitory Concentration) of Papaya Leaf extract is found at a concentration of 1.75% b/v and the MKC (Minimum Killing Concentration) is found at a concentration of 6% b/v. This shows that Papaya Leaf extract (Carica papaya L.) effective to inhibit and kill Salmonella typhi bacteria. Keywords: Papaya Leaf, Extraction, Phytochemical Screening, Antibacterial, Salmonella typhi

PROFITABILITAS MEMODERASI UKURAN PERUSAHAAN, PERTUMBUHAN PENJUALAN, ARUS KAS BEBAS TERHADAP KEBIJAKAN HUTANG Vivi, Vivi; Widyasari, Widyasari
Jurnal Paradigma Akuntansi Vol. 7 No. 1 (2025): Januari 2025
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v7i1.33102

The purpose of this research is to obtain empirical evidence about the effect of company size, sales growth, and free cash flow on debt policy with profitability as a moderating variable in non cyclicals sector companies listed in the Indonesia Stock Exchange during the period 2019-2021. This research used 90 samples were used with 30 companies using purposive sampling method and data processing techniques using multiple regression analysis and moderation regression analysis assisted by using E-views 10. The results of this research indicate that company size, sales growth, and profitability have a significant effect on debt policy, free cash flow does not have a significant effect on debt policy, profitability can moderate company size on debt policy, and profitability cannot moderate sales growth and free cash flow on debt policy.

Peran Prudence dan Komisaris Independen Sebagai Moderasi Pengaruh Intellectual Capital dan Board Diversity Terhadap Green Intellectual Capital Hakki, Tandry; Yanti, Yanti; Vivi, Vivi
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 6 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Septemb
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i6.1095

The need to improve the quality of presentation in annual reports is not only in the form of financial information but also non-financial information. This information is expected to increase stakeholder trust and reduce the level of risk and uncertainty faced by investors. The types of information provided by companies in annual reports can be classified into two, namely mandatory information and voluntary information. One of the voluntary information is information about green intellectual capital. This study aims to test the effect of Intellectual Capital, Board of Diversity on Green Intellectual Capital moderated by Prudence and Independent Commissioners. This study took the research population in energy sector companies. The type of data used in this study is primary data in the form of company financial reports that are used as samples. The research method used in this study is a quantitative research method. The sample was selected using the purposive sampling method. For hypothesis testing, this study uses multiple linear regression analysis. Based on the results of this study, it shows that Intellectual Capital has a significant effect on Green Intellectual Capital, Board Diversity does not affect Green Intellectual Capital, Independent Commissioners strengthen the influence of Intellectual Capital on Green Intellectual Capital, Prudence strengthens the influence of Intellectual Capital on Green Intellectual Capital. Board Diversity does not strengthen the influence of Intellectual Capital on Green Intellectual Capital, Board Diversity does not strengthen the influence of Intellectual Capital on Green Intellectual Capital.

Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno, Marmaiyatno; Halim, Deddy Kurniawan; Vivi, Vivi; Mulia, Victor Bangun; Hollandina, Ni Putu Darla
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.

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