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Fitri Norhabiba, Fitri
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PENGARUH PESAN PSYCHOLOGICAL PRICING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK FASHION WANITA DALAM E-COMMERCE SHOPEE Arjana, Rama Febryanta; Norhabiba, Fitri
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.58914

Abstract

Penelitian ini bertujuan guna mengetahui bagaimana pengaruh pesan psychological pricing terhadap keputusan pembelian konsumen produk fashion wanita dalam e-commerce Shopee. Sampel penelitian merupakan warga Kota Surabaya yang berusia 17-25 tahun dan pernah melakukan pembelian produk fashion pada aplikasi belanja online Shopee dalam 3-4 bulan terakhir. Penelitian ini menggunakan pendekatan kuantitatif dan untuk pengumpulan data penelitian menggunakan metode penyebaran kuesioner yang disebarkan kepada responden yang sesuai dengan kriteria penelitian secara online. Teknik analisis data yang digunakan pada penelitian ini yakni analisis regresi linear sederhana dengan uji f (simultan). Hasil penelitian menunjukkan data bahwa pesan psychological pricing memiliki pengaruh terhadap keputusan pembelian produk fashion wanita sebesar 0,446 atau bisa juga berarti 44,6%, yang jika dibulatkan menjadi 45%. Berdasarkan hasil analisis data juga dapat disimpulkan bahwa pesan psychological pricing berpengaruh signifikan terhadap keputusan pembelian produk fashion wanita dalam e-commerce Shopee. Penelitian ini juga diharapkan dapat menjadi sumber literatur dan referensi terkait strategi komunikasi pemasaran oleh mahasiswa, instansi, maupun masyarakat umum.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP PENINGKATAN BRAND AWARENESS PADA PT. CICIL SOLUSI MITRA TEKNOLOGI DI KOTA SURABAYA Nabila, Athiyya; Norhabiba, Fitri
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61250

Abstract

The purpose of this research is to find out whether digital marketing and word of mouth can influence increasing PT brand awareness. Installment Technology Partner Solutions in the City of Surabaya. The research method uses a descriptive quantitative approach with an online survey method of students at 25 universities in Surabaya who are followers and users of PT. Installment Technology Partner Solutions. Data were analyzed using multiple linear regression to test the hypothesis that digital marketing and word of mouth have a positive influence on increasing brand awareness at PT. Installment Technology Partner Solutions. The results of the research show that digital marketing and word of mouth can influence followers in increasing brand awareness at the recognition stage. It is hoped that this research can contribute to understanding the influence of digital marketing and word of mouth on increasing PT brand awareness. Installment Technology Partner Solutions in the City of Surabaya.
PENINGKATAN KETERLIBATAN ALUMNI FISIPOL UNESA DALAM PENGISIAN TRACER STUDY Norhabiba, Fitri; Murtini, Sri; Eprilianto, Deby Febrian
Jurnal Pesona Nusantara Vol. 1 No. 2 (2025): Vol.1 No.2 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/peson.v1i2.19

Abstract

Tracer studies are an important tool for universities to evaluate the relevance of their curriculum to the needs of the workforce. Unfortunately, alumni participation in completing tracer studies remains low, resulting in less than representative data. Therefore, efforts are needed to increase alumni engagement to ensure more accurate tracer study results and to improve educational quality. The goal of this activity is to increase alumni awareness and involvement in completing tracer studies and utilize the results for curriculum development and graduate quality improvement. Specific targets include increased alumni participation in completing tracer studies and more accurate tracer study data analysis that can be used for educational development. The method used is the formation of an active alumni community to encourage participation. All study programs consistently show progress in completing tracer studies each quarter. The Communication Studies Study Program held an alumni association formation event to facilitate alumni networking, alumni canvassing, and job vacancy information.
Co-Authors Abiyozza, Joean Agus Eko Sujianto arianto, oni dwi Arjana, Rama Febryanta Dhama Nismara, Narendradhipa Eprilianto, Deby Febrian Firmannandya, Ade Lina, Hasna Nur Mutiah Mutiah Nabila, Athiyya Novaria, Rachmawati NUR FADILAH Perkasa, M Ariananda Pradewi, Ratih Galuh Putri, Erza Angelia Rohimah, Afifatur Septiani, Adist Setiadi, Tatak sri murtini . Sudaryanto, Edy Sukma Ari Ragil Putri, Sukma Ari Sumarah, Noorshanti Tansen, Robert Tri Yuliyanti Wahyuni, Jauhar Wibowo, Judhi Hari Wiwin Widiasih Yulinda