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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community International Journal of Community Service Learning Jurnal Akuntansi Kompetif Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Research of Business and Management Research of Economics and Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Research of Finance and Banking Research of Islamic Economics (RIE) MARAS : Jurnal Penelitian Multidisplin Human Capital and Organizations Marketing and Business Strategy Taxation and Public Finance Jurnal Medika: Medika
Zainal Zawir Simon, Zainal Zawir
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Journal : Research of Business and Management

 1 
The Influence of Store Atmosphere, Service Quality, Product Quality, and Price on Customer Satisfaction Munawaroh, Madaniah; Simon, Zainal Zawir
Research of Business and Management Vol. 1 No. 1 (2023): FEBRUARY 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v1i1.21

Abstract

This research was conducted with the aim of examining the effect of Store Atmosphere, Service Quality, Product Quality and Price on Customer Satisfaction on One Pintu Coffee Customers in Bandung. This research uses explanatory research. The population of this research is customers who are or have used One Door services and products with a total of 100 respondents. Data was collected using a survey method with a questionnaire instrument. Data analysis using multiple linear regression analysis. The results of the study show that: (1) Store atmosphere has a positive and significant effect on customer satisfaction. (2) Service Quality has a positive and significant effect on Customer Satisfaction. (3) Product Quality has a positive and significant effect on Customer Satisfaction. (4) Price has a positive and significant effect on customer satisfaction. (5) Simultaneously Store Atmosphere, Service Quality, Product Quality and Price have a significant effect on Customer Satisfaction at One Pintu Coffee.
The Efforts to Improve Lecturer Performance through Professional Commitment and Motivation Based on Spiritual Values Muslikh; Simon, Zainal Zawir
Research of Business and Management Vol. 1 No. 2 (2023): AUGUST 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v1i2.53

Abstract

This study examined the effect of professional commitment and spirituality-based motivation on lecturer performance. The survey method was carried out by distributing questionnaires to 50 lecturers of YARSI University. The results showed that spirituality-based motivation had a positive and significant effect on professional commitment, spirituality-based motivation had a positive and significant effect on lecturer performance, and professional commitment had a positive and significant effect. Professional commitment mediates spirituality-based motivation on the performance of lecturers at YARSI University. The implications of this research are to develop professionalism in a sustainable manner by carrying out reflective and communication actions to develop the profession and apply it in the teaching and learning process as a form of good performance or self-performance. This research contributes to improving the performance of lecturers who are relevant to their respective fields so that students can obtain additional knowledge and skills to improve the quality of their education
Building Customer Loyalty: The Impact of Price Perception and Service Quality Mediated by Customer Satisfaction Muhammad, Baginda; Simon, Zainal Zawir; Suryono, Dwi Windu
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.285

Abstract

This research aims to analyze the influence of price and service quality on customer loyalty through customer satisfaction as an intervening variable. The type of research used in this research is explanatory research. The population in this research is customers. Data analysis uses the Partial Least Square Structural Equation Modeling Method. The results of this research show that (1) price perception has a positive and significant effect on customer loyalty, (2) service quality has a positive and significant effect on customer loyalty, (3) price perception has no effect on customer satisfaction, (4) service quality has a positive effect and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) customer satisfaction cannot mediate the effect of price perception on customer loyalty, (7) customer satisfaction can mediate the effect of service quality on customer loyalty. Managerial Implications The study's findings indicate that perceptions of price and service quality significantly influence customer loyalty, with customer satisfaction serving as a crucial intervening variable. Managers should focus on optimizing both price perception and service quality to enhance overall customer satisfaction, which in turn increases customer loyalty.
Co-Authors Adler H. Manurung Ahlannisa, Lala Ainani, Nuril Amir Mahmud Any Setianingrum, Any Apriansyah, Fikry Astuti, Muthia Aulia, Shindi Budiantoro, Harry Challen, Auliffi Ermian Efendy Zain, Efendy Erliza Noor Fadia, Natasya Aqilla Febriyanti, Giany Ghazali, Muhammad Heriyanto, Toto Hukama, La Diadhan Hukama, La Diadhan Hukama, La Diadhan Imelda Sari Juniarti Juniarti Karimulloh, Karimulloh Kevin, Ainul Komala, Lenda Lapae, Kanaya Martua Eliakim Tambunan Muhammad Ramadhan Muhammad Zaki Muhammad, Baginda Munawaroh Munawaroh Munawaroh, Madaniah Muslikh Muslikh Muslikh Nabila, Mahdiyyah Nasution, Ananta Hagabean Oktavia, Dinda Perdana Wahyu Santosa Putri, Gita Amalia Putri, Pencya Andina Rahman, Ryan Aulia Rofii, Muhammad Roy Sembel Safitri, Leli Amelia Salsabila, Syahla Aulia Siti Marhamah, Siti Sovi Ismawati Rahayu, Sovi Ismawati Suryono, Dwi Windu Ulfiani, Nurin Vidaryanti, Retno Zain, Efendi Zain, Effendi Zhafiraah, Nazma Riska Zulihar Zulihar, Zulihar