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All Journal Signifikan : Jurnal Ilmu Ekonomi Trikonomika: Jurnal Ekonomi Jurnal Riset Bisnis dan Manajemen International Journal of Business Economics (IJBE) Coopetition : Jurnal Ilmiah Manajemen jurnal syntax admiration Journal of Management and Bussines (JOMB) Journal of Science and Education (JSE) Southeast Asian Journal of Management and Research Influence: International Journal of Science Review Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Green Inflation: International Journal of Management And Strategic Business Leadership
J. Juanim
Faculty Of Economic And Business, Universitas Pasundan
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Analisis Komparatif Strategi Pemasaran dan Bauran Pemasaran Dalam Upaya Meningkatkan Kinerja Pemasaran Pada UMKM Tape Ketan di Desa Tarikolot Kabupaten Kuningan Juanim, Juanim; Hanna Audie, Reisha
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5298

Abstract

This research was appointed based on sales data between Pamella companies higher than Sari Asih companies. The purpose of this research is to find out and analyze 1) Respondents 'responses regarding marketing strategies, marketing mix, and marketing performance of Pamella and Sari Asih sticky rice tapes, 2) Respondents' responses regarding marketing strategies and appropriate marketing mix to improve marketing performance on Pamella sticky tape and Sari Asih. 3) Significant differences between marketing strategy, marketing mix and marketing performance of the Pamella sticky tape company and Sari Asih sticky tape. The research method used in this research is descriptive and comparative methods, with comparative data analysis techniques. The results of the analysis in this study indicate that the marketing strategy, marketing mix and marketing performance there are significant differences between Pamella and Sari Asih companies.
Analysis of Mekarbuana Tourism Marketing Strategies to Increase Tourist Visit Interest : Case Study of Mekarbuana Tourism Management in Karawang Neni Sumarni; Jaja Suteja; Juanim Juanim
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.580

Abstract

Tourism is a type of business in the service sector. As a business, it requires the formulation of an appropriate marketing strategy to ensure its sustainability. The purpose of this study was to determine the marketing strategy of Mekarbuana Tourism to increase visitor interest. The study was conducted with Mekarbuana Tourism managers, using descriptive qualitative research through a SWOT analysis. The results showed that Mekarbuana Tourism's marketing strategy needs to be developed using a diversification strategy through various programs and policies such as digital promotion, training and mentoring for managers in developing tourism products, and developing educational tourism. Cooperation between institutions is also necessary for the strategy to be implemented effectively. Mekarbuana Tourism managers need a joint commitment with tourism awareness groups, village officials, and the Karawang Regency government to support their efforts to increase visitor interest.
Membangun Ekosistem Pangan Berkelanjutan: Peran Inovasi Dan E-Commerce di Kabupaten Karawang Sarman, Rohmat; Juanim, Juanim; Gunardi, Ardi; Aresia Landarica, Bingky; Mustika Sari, Lira
Coopetition : Jurnal Ilmiah Manajemen Vol. 17 No. 1 (2026): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/4crehy25

Abstract

his Community Service Program aims to build a sustainable food ecosystem in Karawang Regency through the integration of product innovation and the utilization of e-commerce. The main focus of the activity is to increase the capacity of micro and small business actors in processing black glutinous rice into peuyeum (a typical fermented food) with hygienic production techniques, attractive packaging, and flavor variations according to market trends. In addition, this program provides digital marketing training to expand marketing access through platforms such as social media and e-commerce. The implementation method includes field surveys, product innovation training, technical assistance, and the preparation of practical guidebooks. Survey results show two main challenges: the low added value of local products due to a lack of innovation and limited digital literacy among farmers. The implemented solutions succeeded in improving participants' skills in peuyeum processing and the use of digital marketing technology, with outcomes in the form of increased product competitiveness, market network expansion, and increased business income. Long-term impacts are seen in economic transformation based on collaboration between stakeholders and technology adoption that supports business sustainability Keywords : sustainable food ecosystem, product innovation, e-commerce.
The Influence of Destination Image on Visitor Satisfaction Rudi Setiawan; Umi Narimawati; Juanim
Journal of Science and Education (JSE) Vol. 6 No. 1 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i1.647

Abstract

This study aims to determine the effect of destination image on visitor satisfaction in tourist villages in Ciamis Regency and Pangandaran Regency. Data were collected through questionnaires and analyze using a quantitative approach with the help of SPSS. The results showed that destination image had a positive and significant effect on visitor satisfaction, with the Social Setting and Environment dimension having the greatest effect, while Natural and Cultural Resources had the least effect. These findings contribute to the development of academic studies on tourism and provide practical input for managers and local governments in improving destination quality.
The Role of Purchase Intention as a Mediating Variable in the Relationship Between Promotion and Purchase Decisions Elizabeth Tika Kristina Hartuti; Jaja Suteja; Juanim
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.594

Abstract

This study aims to analyze the influence of promotions on purchasing decisions with purchase interest as a mediating variable on Wuling brand car consumers in the Special Region of Yogyakarta (DIY). The research approach used is quantitative with an explanatory design. The sampling process uses accidental sampling, namely a sample determination technique based on respondents who are accidentally met by researchers and meet the criteria as research respondents with a sample size of 297 respondents and analyzed using covariance-based Structural Equation Modeling (SEM) with the help of LISREL 8.8 software. The analysis includes testing the measurement model (validity and reliability) and the structural model to test the direct effect of promotions on purchase interest and the mediating effect of purchase interest on the influence of promotions on purchasing decisions. The method used was an explanatory quantitative approach. Primary data were collected through a questionnaire with a Likert scale of 1–5. The analysis results showed that promotion had a direct, positive and significant effect on purchase intention, promotion also had a direct effect on purchase decisions, and purchase intention mediated the effect of promotion on purchase decisions. K
LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA Juanim Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24212

Abstract

This research is conducted as a continuation of previous research and is part of a broader investigation into leadership and city image. Previous studies have demonstrated that leadership has an impact on the image of a city through community commitment. Community commitment, in turn, can enhance the image of Bandung as a creative city. Therefore, this study examines the factors of transformational leadership that promote creative behavior in society, thereby strengthening Bandung's image as a creative city. The study involved a sample of 222 individuals who completed 250 questionnaires. The data were analyzed using SEM Lisrel. The results indicate that creative behavior can positively influence the image of Bandung city. Additionally, leaders must inspire the community to embrace creativity. The research implications and recommendations for future studies are discussed in the following section.
Co-Authors Ardi Gunardi Aresia Landarica, Bingky Choi Wongyu Da Lopez, Viktorianus Mahendra EDDY JUSUF Eddy Jusuf Eddy Jusuf Eddy Jusup Supardi Elizabeth Tika Kristina Hartuti Feiko Revoliady hadiyati hadiyati Hanna Audie, Reisha Horas Djulius Jaja Suteja Muhammad Iqbal Baihaqi Mustika Sari, Lira Neng Lilis Rahmawati Neng Lilis Rahmawati, Neng Lilis Neni Sumarni Putri Nurjanah Raeni Dwi Santy Rika Lestari Rizka Aula Assaf Rudi Setiawan Sarman, Rohmat Sukartono, Sri Umi Narimawati