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Retasari Dewi, Retasari
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Implementasi welding development program sebagai corporate social responsibility PT X Permatasari, Elizabeth Indah Putri; Dewi, Retasari
Comdent: Communication Student Journal Vol 2, No 1 (2024): Mei 2024 - Oktober 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i1.55199

Abstract

Latar Belakang: Pesatnya perkembangan sosial dan kebutuhan masyarakat saat ini mendorong pelaksanaan CSR yang efektif dan berkelanjutan. PT X merupakan perusahaan di bidang manufaktur yang memiliki beberapa program Corporate Social Responsibility, salah satunya adalah Welding Development Program. Untuk mewujudkan program tersebut dengan baik, departemen yang terlibat menyusun alur atau tahapan dalam pelaksanaan programnya. Tujuan: Penelitian dilakukan dengan tujuan mengetahui tahapan perencanaan, implementasi, evaluasi, dan pelaporan pada kegiatan CSR Welding Development Program (WDP). Metode: Penelitian menggunakan pendekatan penelitian bersifat kualitatif dengan metode deskriptif. Pengumpulan data diperoleh melalui wawancara terhadap tiga orang yang bersangkutan dengan program, observasi, dan studi pustaka. Hasil: Hasil penelitian menunjukkan bahwa pelaksanaan CSR Welding Development Program memenuhi empat tahapan dari konsep Yusuf Wibisono. Diawali dengan tahapan perencanaan yang terdiri atas awareness building berupa pengenalan program kepada site leader; CSR assessment berupa pemetaan (mapping); CSR manual building melalui pembuatan roadmap koordinasi antar departemen. Selanjutnya tahapan implementasi yang terdiri atas sosialisasi (pemberian informasi pelaksanaan WDP melalui kanal komunikasi) dan pelaksanaan (terdiri dari tujuh proses). Hanya saja pada tahapan implementasi Welding Development Program, belum diterapkan langkah internalisasi. Dilanjutkan dengan tahapan evaluasi secara internal (pembahasan hasil survei antar departemen) dan ekstenal (penyebaran satisfaction survey kepada peserta WDP). Terakhir, tahapan pelaporan berupa pembuatan Post Program Report untuk disampaikan kepada manajemen dan group head.
Health promotion and communication activities in Al Islam Hospital Bandung Dewi, Retasari; Anisa, Renata; Yustikasari, Yustikasari; Safi, Abdul Qayoum
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57408

Abstract

Background: Health promotion is an important part of the health services strategy in hospitals around the world, including in Indonesia. Hospitals can contribute to improving Indonesians’ health by complying with regulations and following government plans. Al Islam Hospital is a type B hospital in Bandung that has adopted diverse health promotion and communication programs. RS Al Islam Bandung is committed to improving the community’s health status through various programs. Purpose: This study aimed to understand how the hospital’s health promotions (PKRS) installation implements advocacy, community empowerment, and partnership programs through communication activities and media. Methods: We employed a qualitative method that included interviews, observation, and a review of relevant literature. Results: The results showed that RS Al Islam Bandung had integrated the principles of effective health communication into its PKRS program. Firstly, hospital management engages in health advocacy by issuing policies in various media that support health promotion programs; secondly, Al Islam Bandung Hospital equips the community with the information, willingness, and skill necessary to tackle the different health issues by involving patients and their families, hospital human resources, and the community; and thirdly, RS Al Islam Bandung establishes collaboration with educational institutions, local communities, and mass media. Conclusion: For the sustainability and effectiveness of health promotion programs, hospitals must ensure continued cooperation with stakeholders and continue to improve their health communication media. Implication: The study suggests that hospital management can conduct a continuous evaluation of health promotion activities carried out at Al Islam Bandung Hospital so that the health promotion and communication activities are not limited to the hospital area. The hospital can achieve this by optimizing its communication media. Hospitals can start using social media analytics and SEO campaigns to produce messages that cater to the needs of their audience.
Informasi dan promosi kesehatan rumah sakit dalam meningkatkan kesehatan masyarakat Anisa, Renata; Dewi, Retasari; Yustikasari, Yustikasari
Jurnal Informatio Vol 5, No 1 (2025): 2025
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v5i1.59650

Abstract

Health promotion in hospitals is implemented based on the Regulation of the Minister of Health No. 44 of 2018 concerning the Implementation of Hospital Health Promotion. Health promotion is a community empowerment process that provides information, influences, and assists communities in supporting behavioral and environmental changes. Hospitals, both public and private, are required to conduct health promotion following the principles of a healthy paradigm to improve public health. This qualitative descriptive study aims to determine the types of information, health promotion tactics, and communication media used by the Regional General Hospital (RSUD) in Subang Regency. Data collection techniques employed library studies, observations, and in-depth interviews with the hospital's health promotion team. The results showed that health promotion in hospitals has been carried out since 2015. Information and health promotion programs include health counseling at the hospital, community outreach, community education, and health talk shows. The information conveyed consists of hospital services, diseases and treatment, and health tips. Communication media used include audio media in the hospital, print media (leaflets, brochures, and billboards), and digital media (websites, Facebook, Instagram, and YouTube) to reach a wider audience.
PROMOSI KESEHATAN DALAM MENINGKATKAN CITRA DAN BRANDING RUMAH SAKIT Yustikasari; Anisa, Renata; Dewi, Retasari; Ananda, Fajriani; Irawati, Ice
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 01 (2025): JANUARI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada masyararakat yang mengusung Tema “Pelatihan Promosi Kesehatan bagi Tenaga Kesehatan di Jawa Barat” bertujuan untuk memberikan pelatihan komunikasi digital bagi tenaga kesehatan untuk memanfaatkan media digital sebagai sarana pemberian informasi secara efektif dan efisien. Promosi Kesehatan merupakan salah satu cara yang dilakukan untuk meningkatkan citra dan branding rumah sakit. Kegiatan Pengabdian kepada masyarakat yang di laksanakan secara online ini menghadirkan narasumber dr. Nurhidayat, M.Kes., DPDK selaku ketua bidang humas perhimpunan humas rumah sakit Indonesia mengisi materi dengan topik “Promosi Kesehatan dalam Meningkatkan Citra dan Branding Rumah Sakit”. Pelatihan komunikasi yang di lakukan ini bertujuan untuk meningkatkan pemahaman serta kemampuan berkomunikasi bagi tenaga kesehatan dalam penyampaian informasi kesehatan sehingga mencetak tenaga Kesehatan yang kompeten dalam melaksanakan promosi kesehatan di rumah sakit.
Aktivitas community engagement PT Geo Dipa Energi melalui community safety awareness Al-Fitri, Risa Rizkia Salvabila; Dewi, Retasari
Comdent: Communication Student Journal Vol 2, No 1 (2024): Mei 2024 - Oktober 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i1.56312

Abstract

Latar Belakang: PT. Geo Dipa Energi melalui tim HSSE & Social Safeguard melakukan aktivitas community engagement sebagai bagian dari tanggung jawab sosial perusahaan dalam meningkatkan kesadaran masyarakat terhadap bencana gempa. Tujuan: untuk mempelajari proses community engagement dalam program Community Safety Awareness: Sosialisasi Potensi dan Mitigasi Bencana Kegempaan Vulkanik di Kawasan Gunung Patuha, dengan menggunakan Teori Empat Langkah Proses Public Relations oleh Cutlip dan Centre yang meliputi proses Defining Public Relations Problem, Planning and Programming, Actuating and Communicating, dan Evaluating Program. Metode: Kualitatif pendekatan deskriptif. Hasil: menunjukkan bahwa pada tahap Defining Public Relations Problem, terdapat keluhan kegempaan yang dirasakan oleh masyarakat sekitar proyek, bahkan muncul unggahan negatif di media sosial terkait kegempaan dan kaitannya dengan aktivitas proyek. Pada tahap Planning and Programming, tim Social Safeguard menentukan jenis penyampaian pesan dengan cara sosialisasi. Divisi Social Safeguard membagi tugas dan menunjuk beberapa penanggung jawab yang bertindak sebagai PIC dalam menyusun program. Pada tahap Actuating and Communicating, tim melibatkan stakeholders Geo Dipa Energi dan melaksanakan kegiatan sosialisasi secara terstruktur. Pada tahap Evaluating Program, tim melakukan monitoring yang menunjukkan tidak adanya pemberitaan dan keluhan terkait kegempaan. Hasil penelitian ini diharapkan dapat memberikan wawasan tentang upaya perusahaan dalam meningkatkan kesadaran masyarakat terhadap bencana gempa bagi masyarakat. 
The Influence of Posyandu Cadres Credibility on Community Participation in Health Program Dewi, Retasari; Anisa, Renata
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.596

Abstract

The foremost guard of health services in Indonesia is in the Puskesmas with its integrated health service post called Posyandu. Posyandu West Bandung Regency has several times won the champion as the best Posyandu in West Java and National level. This achievement was achieved because the role of Posyandu cadres in the area. Based on the background, this study examines how much influence the credibility of Posyandu cadres to public participation in health programs using the Credibility Theory, this study uses an explorative quantitative approach. Result of this research with Pearson correlation analysis showed that credibility Posyandu cadres have an effect on society participation in health program, with r = 0.0006. While Posyandu cadre expertise is quite influential with r = 0.0006; the character of trusted cadres is also influential with r = 0.0006; and the appeal of Posyandu cadres is quite influential with r = 0.0005.
Eksplorasi Karakteristik Konten Online Brand Advocacy di Media Sosial (Studi AIESEC in Indonesia) Manuputty, Audrey; Hafiar, Hanny; Dewi, Retasari
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33538

Abstract

Social media has become a key platform in brand advocacy strategies, with Online Brand Advocacy (OBA) serving as an effective form of communication, especially in non-profit organizations like AIESEC. This study aims to explore and identify the characteristics of Online Brand Advocacy (OBA) content created by AIESEC in Indonesia members during the 'join aiesec' recruitment period in 2023. AIESEC in Indonesia was chosen as the research subject because the organization has a large member base and is active on social media, particularly TikTok, allowing for a comprehensive analysis of the OBA strategies implemented. This study uses a qualitative descriptive method to analyze OBA content shared by AIESEC in Indonesia members. The research focuses on three main characteristics of OBA: cognitive, affective, and virtual visual. Data collection included interviews with six informants and observation of OBA posts. Findings show that affective characteristics are considered crucial by content creators. There are differing opinions on the importance of cognitive and visual virtual characteristics, which are adjusted based on the creators' objectives. The study expands current Online Brand Advocacy research and provides theoretical and managerial implications for public relations and marketing practices. Media sosial telah menjadi sarana utama dalam strategi advokasi merek, dengan Online Brand Advocacy (OBA) sebagai bentuk komunikasi yang efektif, terutama dalam organisasi non-profit seperti AIESEC. Penelitian ini bertujuan untuk mengeksplorasi dan mengidentifikasi karakteristik konten Online Brand Advocacy (OBA) yang dibuat oleh anggota AIESEC in Indonesia selama masa perekrutan 'join aiesec' pada tahun 2023. AIESEC in Indonesia dipilih sebagai subjek penelitian karena organisasi ini memiliki basis anggota yang besar dan aktif di media sosial, khususnya TikTok, sehingga memungkinkan analisis yang komprehensif terhadap strategi OBA yang diterapkan. Studi ini menggunakan metode deskriptif kualitatif untuk menganalisis konten OBA yang dibagikan oleh anggota AIESEC in Indonesia di TikTok. Penelitian ini berfokus pada tiga karakteristik utama OBA: kognitif, afektif, dan visual virtual. Pengumpulan data meliputi wawancara dengan enam informan dan observasi postingan OBA. Temuan menunjukkan bahwa karakteristik afektif dianggap penting dan krusial oleh para pembuat konten. Terdapat perbedaan pendapat mengenai pentingnya elemen-elemen dalam karakteristik kognitif dan visual virtual, yang disesuaikan dengan tujuan para pembuat konten OBA. Penelitian ini memperluas studi mengenai Online Brand Advocacy dan memberikan implikasi teoritis serta manajerial bagi praktik hubungan masyarakat dan pemasaran.
Penerapan Teknik Non-Linear Editing dalam Pembuatan Video Feature “Berani Melangkah Menuju Sejahtera” Sabatini, Sabila; Agustin, Herlina; Dewi, Retasari
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i3.1557

Abstract

Video editor play an important role in building the storyline and visual quality of audiovisual productions. In the production of the Feature video “Berani Melangkah Menuju Sejahtera”, the editor applied non-linear Editing (NLE) techniques throughout the process. The purpose of this paper is to explain the application of NLE techniques, which include the processes of logging, offline Editing, online Editing, and rendering. The creation process consists of three main stages: pre-production, production, and post-production, with a primary focus on the post-production stage. The primary focus of the analysis is on the post-production phase, where non-linear Editing techniques are applied comprehensively. The Editing process is outlined through the stages of logging for efficient footage management, offline Editing to build the initial narrative structure, online Editing for precise visual and audio refinement, and rendering for finalizing the work. The use of NLE allows for high flexibility in exploring various cut options, complex visual and audio synchronization, and the integration of graphic elements to support the storyline. The results of the analysis showed that the author was able to enhance narrative quality and visual aesthetics through the structured application of NLE techniques. This work not only conveys a social message but also creates a viewing experience, enabling the message to be persuasively received by the audience.
Marketing public relations strategy for Islamic Hospitals in Bandung City Dewi, Retasari; Rafli, Zahwa Putri; Anisa, Renata; Yustikasari, Yustikasari; Abdullah, Zulhamri bin
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.63121

Abstract

Background: The increasing prevalence of hospitals with comparable service offerings has resulted in heightened rivalry within the healthcare sector. This competition prompted three Islamic-based hospitals in Bandung to formulate strategies that integrate marketing public relations (MPR) with Sharia principles while maintaining competitiveness. Few studies on hospital MPRs have investigated the significance of religiosity in public relations techniques. This indicates a requirement for research that comprehends how Islamic hospitals reconcile Islamic ethical precepts with marketing imperatives via public relations methods. Purpose: This study aims to identify and examine MPR techniques employed by Islamic hospitals in Bandung City to align with Islamic ideals. Methods: This study employed a multi-site case study methodology involving three Islamic hospitals in Bandung City: RS Al Islam, RSIA Al Islam, and RS Muhammadiyah Bandung. Data were gathered via restricted contextual observation, semi-structured in-depth interviews, and secondary documentation. Results: The findings of this study indicate that Islamic hospitals predominantly employ pull and pass procedures over push tactics. The push method is implemented selectively to uphold integrity and Islamic beliefs. This study affirms that Islamic hospitals build their image through physical symbols, media, community engagement, and institutional obligations such as certification and accreditation. Conclusion: Islamic hospitals employ MPR methods to sustain competitiveness; nevertheless, these strategies are not exclusively utilized as marketing instruments or for image preservation. They also embody the institutions’ principles and identities, thereby fostering public trust over time. Implications: This research could enhance people’s understanding of MPR, particularly within the healthcare sector and Islamic public relations
Storyteller’s Role In "Sehat Ceria di masa Pandemi" Comics To Students Of Gudang 1 Sumedang Public Elementary School Dida, Susanne; Lusiana, Elnovani; Dewi, Retasari; Gobel, Sry Ade Muhtya; Muslimin, Fauzy Akmal
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.23669

Abstract

Corona Virus Disease 2019 (Covid-19), one of the most dangerous viruses spread to cause outbreaks in almost all countries, including Indonesia. Based on the latest data on October 19, 2022, the number of positive Covid-19 patients in Indonesia is 6,450,248. The Covid-19 pandemic has significantly impacted daily life because almost all countries in the world are working hard to find preventive measures so that the spread of Covid-19 does not continue to increase. For example, large-scale social restrictions, physical distancing rules, and carrying out regional quarantine with two events, full and limited. Apart from that, in the field of education, the government issued a distance education regulation Circular Letter Number 4 of 2020 Concerning Implementation of Education Policies in an Emergency Period of the Spread of Corona Virus Disease (Covid-19). The method used in this study is qualitative method with a case study approach. This study interpreted the case of the storyteller's unique role, which was a strategy to understand the essence of the story in comics to an audience of elementary school children. The results found that the storyteller was the main factor in persuading children. In persuading children of elementary school, a storyteller should have a strategy in storytelling and pay the most attention to children's concentration time.
Co-Authors Abdullah, Zulhamri Bin Al-Fitri, Risa Rizkia Salvabila Amaliah, St. Mukhlisahtul Batubara, Alfindy Selma Serafina Elnovani Lusiana Evi Nursanti Rukmana, Evi Nursanti Fajriani Ananda Gobel, Sry Ade Muhtya Hanny Hafiar Herlina Agustin Ice Irawati Jenny Ratna Suminar Manuputty, Audrey Muslimin, Fauzy Akmal Permatasari, Elizabeth Indah Putri Pramadi, Yoka Rafli, Zahwa Putri Renata Anisa Sabatini, Sabila Safi, Abdul Qayoum Susanne Dida Yuliani, Rostika Yustikasari Yustikasari, Yustikasari