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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JES (Jurnal Ekonomi Syariah Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata JSE: Jurnal Sharia Economica At-Thariqah Jurnal Ekonomi Jurihum
Herlina Yustati
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Determinants of Consumer Behavior of Generation Z Muslims in The Digital Era Okta Febriansyah; Herlina Yustati; Eeng Juli Efrianto
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31300

Abstract

This study aims to analyze the various determinants of consumer behavior among Generation Z Muslims in Pagar Dewa Village, Bengkulu City. The variables tested as determinants in this study include hedonic lifestyle, self-control, and peer environment. The method used was a quantitative approach with a causal associative research approach. Primary data were collected through questionnaires from a sample of 2,836 people using quota sampling. Data analysis was performed using multiple linear regression using SPSS version 29 software. The results showed that partially, hedonic lifestyle and peer environment were determinants with a positive and significant influence on consumer behavior. However, self-control was found to have a significant positive influence, thus disproving the initial assumption that self-control was a negative determinant of consumer behavior. Simultaneously, these three variables were significant determinants influencing consumer behavior, contributing 47.1%.
Eksplorasi Implementasi Nilai-Nilai Islam dalam Praktik Ekonomi Berkelanjutan pada Peternakan Ikan Lele BUMDes Naga Rantai Harlin Muhamat Wahyu; Herlina Yustati; Esti Alfiah
Ekodestinasi Vol. 4 No. 1 (2026): EKODESTINASI: Jurnal Ekonomi, Bisnis, dan Pariwisata
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/ekodestinasi.v4i1.1139

Abstract

This study aims to explore the application of Islamic values in the operations of BUMDes Naga Rantai's catfish farming and their contribution to village economic sustainability. Utilizing a descriptive qualitative method with a case study approach, data were gathered through in-depth interviews, direct observations, and documentation from BUMDes management, workers, and village officials, then analyzed using triangulation techniques. The results indicate that the integration of four key indicators—Tawhid, Khalifah (Amanah), Prohibition of Riba/Gharar, and Justice—has been successfully implemented within the business unit. Tawhid and Khalifah are manifested through ecological responsibility, including feed efficiency and waste management using decomposer bacteria within a circular economy model. Meanwhile, the prohibition of riba/gharar and justice are applied through transparent transaction systems, accurate product weighing, and fair wages for local workers. The internalization of these values contributes significantly as moral guidelines and operational SOPs, effectively mitigating environmental risks and business fraud while sustainably reinforcing village economic independence.
Pengaruh Fomo, Review Konten Kreator, dan Live Shopping terhadap Perilaku Konsumtif Generasi Z Muslim Pengguna Tiktok Radiah Aszahrah; Herlina Yustati; Esti Alfiah
JES (Jurnal Ekonomi Syariah) Vol. 11 No. 1 (2026): Maret
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jes.v11i1.1230

Abstract

Abstract: The rapid development of digital technology and social media, especially TikTok, has significantly influenced the consumer behavior of Generation Z. Psychological factors such as FOMO, as well as social media features such as Content Creator Reviews and Live Shopping have become important factors that encourage individuals to make unplanned purchases, which have the potential to cause consumer behavior. This study aims to determine the effect of FOMO, content creator reviews, and live shopping on the consumer behavior of Muslim Generation Z TikTok users in Bengkulu City. This study uses a quantitative approach with an associative research type. Data analysis was carried out through validity and reliability tests, classical assumption tests, and linear multiple regression analysis. Hypothesis testing used t-test, F-test, and coefficient of determination using SPSS 27 software. The number of samples in this study was 100 respondents, with data collected through a Likert-based questionnaire. The results showed that FOMO, content creator reviews, and live shopping had a positive and significant effect on consumer behavior. Simultaneously, the three independent variables significantly influenced consumer behavior, contributing 85.2% (R² = 0.852), while the remaining 14.8% was influenced by factors outside the research model. These findings highlight the crucial role of digital factors and social media in shaping the consumption patterns of Generation Z Muslims.     Keywords: FOMO; content creator review; live shopping; consumptive behavior; Generation Z.
Pengaruh Pemahaman Ekonomi Islam, Literasi Keuangan Syariah dan Kecerdasan Emosional Terhadap Perilaku Konsumtif Elvina Triya Rahmahnusiya; Herlina Yustati; Citra Liza
JES (Jurnal Ekonomi Syariah) Vol. 11 No. 1 (2026): Maret
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jes.v11i1.1231

Abstract

This study aims to analyze the influence of Islamic economic understanding, Islamic financial literacy, and emotional intelligence on the consumer behavior of Islamic Economics students in Bengkulu City. The method used was a quantitative approach with a causal associative research approach. Data analysis was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Hypothesis testing used t-tests, F-tests, and coefficients of determination using SPSS 27 software. The sample size in this study was 95 respondents, with data collected through a Likert-based questionnaire. The results showed that Islamic economic understanding, Islamic financial literacy, and intelligence had a negative and significant effect on consumer behavior. Simultaneously, the three independent variables significantly influenced consumer behavior, contributing 49.6% (R' = 0.496), while the remaining influence was attributed to factors outside the research model.
Co-Authors Andi Harpepen Anwar Junaidi Badaruddin Nurhab Citra Liza Dafta Zatiwa Desi Isnaini Destin Rosmaya Situmorang Dewi fatimah Dewi Khayyirah Novrianti Dien Fitra Sandi Dimas Saputra Eeng Juli Efrianto Elvina Triya Rahmahnusiya Engga Devis Saputri Esti Alfiah Gio Fitra Jaya Harlin Muhamat Wahyu Heni Nurlara Khairiah Elwardah Khozin Zaki Leci Seftiani Lila Peptiana Miko Polindi Nanda Puspitasari Niken Oktavia Nurul Hak Okta Febriansyah Radiah Aszahrah Resti Agustiya Rike Susanti Tassha Saskia Yetti Afrida Indra Yeza Septiana Yossy Arisandy Zahara Khairunnisa