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All Journal Journal on Education Attractive : Innovative Education Journal Jurnal Pengabdian Masyarakat (ABDIRA) Journal Of Human And Education (JAHE) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Entrepreneurship AMMA : Jurnal Pengabdian Masyarakat SOLIDEO Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Research Economics Management and Business
Edward Clan
Universitas Kristen Papua
Religion Aerospace Engineering Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Analisis Faktor-Faktor Bauran Pemasaran terhadap Keputusan Konsumen dalam Pembelian di Cafe Brownhill, Kota Sorong Edward Clan; Philipus Sinay; Ovin Martha Smas
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.695

Abstract

Penelitian ini bertujuan untuk menganalisa Pengaruh Faktor-Faktor Bauran Pemasaran terhadap Keputusan Konsumen dalam Pembelian Di Café Brownhill, Metode analisis data yang digunakan adalah analisis deskriptif kuantitatif.    Hasil uji t, variabel independen secara parsial, nilai t-hitung harga berpengaruh terhadap variabel dependen secara positif, dimana nilai t-hitung variabel produkyaitu thitung4.543> dari ttabel1.6939, Artinya, karena t-hitung > t-tabel, maka dapat disimpulkan hipotesis (H1) diterima, variabel produk yaitu thitung3.755> dari ttabel1.6939. Artinya, karena t-hitung > t-tabel, maka dapat disimpulkan hipotesis (H2) diterima.  variabel tempat yaitu thitung3.035> dari ttabel1.6939. Artinya, karena t-hitung > t-tabel, maka dapat disimpulkan hipotesis (H3) diterima.  variabel promosi yaitu thitung2.187> dari ttabel1.6939. Artinya, karena t-hitung > t-tabel, maka dapat disimpulkan hipotesis (H4) diterima.  Hasil uji F diperoleh nilai Fhitung sebesar 22.499 dengan signifikan 0.000. menunjukkan signifikansi < dari 0.05. berarti produk, harga, tempat dan promosi secara simultan berpengaruh terhadap keputusan konusmen dalam membeli.
Evaluasi Pemanfaatan Dana Desa untuk Ketahanan Pangan Kampung Fonatu, Kabupaten Maybrat Lili Sarce Joi Sapari; Edward Clan; Vera Fonia Kocu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1405

Abstract

The purpose of this study was to evaluate the food security program in North Aifat Village, Maybrat Regency. The analysis technique used was qualitative descriptive, using the theory of Miles and Huberman, with 5 informants. The results obtained were that the most potential supporting factor in the food security program was the availability of large land in each family so that it could produce large-scale harvests. Another supporting factor was that the community already had basic knowledge related to agriculture. The constraints faced by recipients of the food strengthening program in North Aifat Village were the lack of continuous assistance, then for pineapple and dragon fruit farming businesses the constraints were the availability and use of fertilizers and overcoming pests. While for catfish and chicken farming the constraints faced were feed and marketing media.
Pengaruh Inovasi dan Kualitas Pelayanan terhadap Keunggulan Bersaing UMKM Pauwbili Andrei Maryen; Edward Clan; Jenny Mardelin Kambu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5490

Abstract

Establishing a continuously growing business capable of dominating the market is certainly the expectation of every entrepreneur. However, the increasing presence of competitors offering similar products has intensified business competition. In the midst of this growing competition, UMKM Pauwbili is required to take strategic measures to address these challenges by implementing product innovations and improving service quality in order to achieve competitive advantage. The purpose of this study is to determine whether innovation and service quality have an influence on competitive advantage. This research employs quantitative data with a sample of 40 customers of UMKM Pauwbili in Sorong City using a non-probability sampling method through purposive sampling. Data analysis was conducted using SPSS version 25. The results of this study indicate that: (1) Innovation has a significant influence on competitive advantage, (2) Service quality does not have a significant influence on competitive advantage, and (3) Innovation and service quality simultaneously influence competitive advantage.
Co-Authors Ade Andriani Renouw Adolfina Putnarubun Alwan Beljeur Andrei Sakharov Maryen Andriani Renouw, Ade Anouw, Alex arce yulita ferdinandus Dwi Indah Widya Yanti Edowai, Agus Erubun, Josefina Fatie, Maria Fenetiruma, Lidia Novita Helmi Stenly Johanis Imbiri Imbiri, Helmi Stenly Johanis James Jansen Kastanya James Kastanya Jenny Mardelin Kambu Joi Sapari, Lili Sarce Kastanya, James Kastanya, James Jansen Kenna, Yohanes M. Kosmus Yesnath Latumaelissa, Peiter J Leiwakabessy, Ivonnie Lerek, Agustina Ema Lidia Novita Fenetiruma Lili Sarce Joi Sapari Lili Sarce Joi Sapari Lili Sarce Joi Sapari, Lili Sarce Joi Longkutoy, Meyta Maklon Thesia MARLEEN MUSKITA Maryen , Andrey Maryen, Andrei Sakharov Mayaut, Godlief Satrianto Melkior Paa Ovin Martha Smas Patiasina, Rendi Pattiasina, Rendi Pattiasina, Rendi Yudhistira Philipus Sinay Ratna Rosmauli Pakpahan Rendi Yudhistira Pattiasina Renouw, Ade Andriani Sapari, Lili Sapari, Lili S. J. Sapari, Lili Sarce Joy Sasefa, Rofinus Sasior, Agnes Aiterm Sinay, Philipus Susana M. W. Muskitta SUSANA MAGDALENA WELLY MUSKITA Syauta, Novalian Margaretha Thesia, Maklon Timisela, Yanti Torano, Nety Vantri Pieter Kelelufna Vera Fonia Kocu Wagarefe, Terianus Werwanas, Febiana Wonda, Win Yammes J. Batkunde Yesnath, Kosmus Yunika Upa