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All Journal Value Added: Majalah Ekonomi & Bisnis ABDIMAS SILIWANGI Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) SOLUSI Humanism : Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri
Irene Nathalia Setiawan
Universitas Semarang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PELATIHAN PENGEMBANGAN PRODUK KEMASAN UMKM PRODUK JAMU HOMEMADE DALAM MENGHADAPI PERSAINGAN DAGANG DI ERA GLOBALISASI DAN PANDEMI Wahyu Puspitasari; Irene Nathalia Setiawan; Tri Widiastuti; Laili Nur Fitriani; Tiara Bulqis
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 5: Mei 2022
Publisher : Bajang Institute

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Abstract

Masyarakat yang ada di Lingkungan Tambak Boyo Raya Kota Semarang belum pernah mendapatkan penyuluhan dan pelatihan yang berasal dari Perguruan Tinggi baik PTN maupun PTS yang ada di Kota Semarang. Inilah pertama kami kelompok kami berasal dari Universitas Semarang untuk pertama kalinya melakukan kegiatan Pengabdian Kepada Masyarakat dan mendapatkan tanggapan dengan baik dari Ibu Khoriyah selaku Mitra Kegiatan serta sebagian warga masyarakat yang bias menghadiri kegiatan tersebut. Fenomena permasalahan, yaitu: adanya Pandemi Covid-19 penjualan produk jamu olahan tradisional mengalami penurunan disebabkan oleh minat masyarakat yang ragu terhadap kesehatan minuman tersebut karena tempat atau wadah yang digunakan dalam penyimpanan produk jamu yang dapat merusak kualitas rasa, dan manfaat dari jamu, serta belum adanya label produk kemasan. Metode Penelitian yang kami gunakan berupa Metode Penelitian Kualitatif, yang mempunyai ciri karakteristik latar alami, manusia sebagai alat, kualitatif, dan, deskriptif, Hasil Kegiatan Pengabdian Kepada Masyarakat, yaitu Mitra dan Warga Masyarakat yang bias hadir dalam Kegiatan tersebut mendapatkan tanggapan dan respon sangat baik, serta antusiasme masyarakat untuk mau belajar peran penting label produk, pengembangan produk kemasan guna meningkatkan nilai suatu produk, meningkatkan penjualan, dan ingin menerapkannya pada kehidupan sehari-hari.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION DI LINGKUNGAN KERJA Irene Nathalia Setiawan
Jurnal Cakrawala Ilmiah Vol. 2 No. 2: Oktober 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v2i2.3759

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh quality of work life, gaya kepemimpinan, dan stress kerja terhadap turnover intention di suatu perusahaan dengan kepuasan kerja sebagai variable intervening. Populasi dan sampel pada penelitian ini adalah karyawan PT. Sidomuncul, TBK, Bergas, Kab Semarang yang berjumlah 120 responden. Metode pengambilan sampel yang digunakan adalah dengan purposive sampling. Pengumpulan data dilakukan dengan membagikan kuesioner berskala likert 5 point. Analisis data menggunakan deskripsi karakteristik responden dan deskripsi variable penelitian menggunakan perhitungan indeks. Kuesioner yang digunakan telah diuji validitas dengan analisis factor dan uji reliabilitas dengan rumus cronbach’s alpha, uji asumsi klasik, analisis regresi linier berganda, uji signifikansi, dan koefisien determinasi untuk membuktikan kebenaran hipotesis penelitian. Hasil penelitian menunjukkan bahwa : (1) Quality of work life berpengaruh positif dan signifikan terhadap kepuasan kerja. (2) Gaya kepemimpinan dan stress kerjas tidak berpengaruh terhadap kepuasan kerja. (3) Kepuasan kerja dan Quality of work life berpengaruh positif dan signifikan terhadap turnover intention suatu perusahaan. (4) Gaya kepemimpinan dan stress kerja tidak berpengaruh terhadap turnover intention suatu perusahaan. Berdasarkan nilai koefisien determinasi, quality of work life, gaya kepemimpinan, dan stress kerja berpengaruh terhadap kepuasan kerja sebesar 51,2% dan sisanya dipengaruhi oleh variable lain di luar model. Begitu juga dengan variable quality of work life, gaya kepemimpinan, stress kerja, dan kepuasan kerja berpengaruh terhadap turnover intention sebesar 58,1% dan sisanya dipengaruhi oleh variable lain di luar model.
ANALISIS STRATEGI PEMASARAN PRODUK DALAM UPAYA MENINGKATKAN LABA DAN PENJUALAN Irene Nathalia Setiawan; C. Tri Widiastuti; Wahyu Puspitasari
Jurnal Cakrawala Ilmiah Vol. 2 No. 7: Maret 2023
Publisher : Bajang Institute

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Abstract

UMKM merupakan salah satu pilar dan memiliki peran yang signifikan bagi perekonomian Indonesia. Walaupun demikian terdapat banyak permasalahan dalam UMKM di Indonesia salah satunya adalah mengenai strategi pemasaran suatu produk dalam upaya meningkatkan laba dan penjualan. Adapun tujuan dari penelitian ini adalah agar produsen mampu menjawab mengenai strategi pemasaran yang harus dilakukan oleh pelaku usaha agar dapat meningkatkan laba dan penjualan. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam pada key informan. Hasil penelitian dari penelitian ini adalah strategi pemasaran yang dapat digunakan untuk meningkatkan penjualan sehingga laba yang dihasilkan dapat maximal adalah dengan menetapkan strategi harga dan menggunakan strategi pemasaran online.
SEGMENTATION AND MARKETING STRATEGY OF USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) PRODUCTS IN THE NEW NORMAL ERA Irene Nathalia Setiawan; C. Tri Widiastuti; Wahyu Puspitasari
Value Added : Majalah Ekonomi dan Bisnis Vol 19, No 1 (2023): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v19i1.11722

Abstract

UMKM are one of the pillars and have a significant role for the economy in Indonesia. In the era of the Covid-19 pandemic, UMKM are facing various kinds of problems. This condition is a challenge in itself in seeking UMKM to be able to survive and rise in the era of the Covid-19. The purpose of this study was to analyze the impact of the Covid-19 on tempe businessman in the Sendangguwo, Semarang. Qualitative method through in-depth interviews with key informants, the entrepreneurs in the Sendangguwo, Semarang. The results of the study concluded that the tempe product segmentation is very attached to the people in Indonesia, especially in Java so that all levels of society can be classified as able to accept the product for consumption both in terms of price and product quality. The marketing strategy for tempe products can be carried out in various levels of society according to the target market segment and good price competition.
DETERMINANTS OF FINANCIAL MANAGEMENT BEHAVIOR OF SEMARANG CITY SMEs C Tri Widiastuti; Nuria Universari; Irene Nathalia Setiawan
Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Vol 4 No 1 (2023): Jurnal Akuntansi Dan Bisnis Indonesia (JABISI)
Publisher : Program Studi Akuntansi Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/jabisi.v4i1.704

Abstract

Financial management behavior is one of the important things in the domain of financial science. Great financial management behavior can help SMEs’ stakeholders to be responsible for the financial management of money and assets in ways that are seen as productive. Financial literacy, financial attitudes, and intentions as intervening variables are factors that can influence SMEs’ financial management behavior. The purpose of this research is to determine the effect of financial literacy, financial attitudes, and intentions as intervening variables on SMEs’ financial management behavior. The method applied in this research is quantitative with a questionnaire used as a medium for data collection. A proportionate stratified random sampling technique with Proportionate Stratified Random Sampling was used as the sampling strategy in this study. Primary data were analyzed using the Statistical Package for Social Science (SPSS) technique with multiple regression analysis methods and the Sobel test. The results show that in Model I there is a positive and significant effect between financial literacy and financial attitudes toward behavioral intentions. On the other hand, there is a positive and significant effect between financial literacy, financial attitudes, and intention on financial management behavior. Intentions can convey the impact of financial literacy and financial attitudes toward financial management behavior.
PEMBERDAYAAN MELALUI PELATIHAN PENGELOLAAN KEUANGAN BAGI UMKM DI KELURAHAN MLATIHARJO KECAMATAN SEMARANG TIMUR Ades Rajayana; Irene Nathalia Setiawan; Juhanes Juhanes
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 8: Agustus 2023
Publisher : Bajang Institute

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Abstract

Pengabdian kepada Masyarakat pada pelaku UMKM yang tergabung dalam Gerai Kopi Me di Kelurahan Mlatiharjo Kecamatan Semarang Timur ini difokuskan untuk memberikan sosialisasi, edukasi dan transfer pengetahuan cara sederhana mengidentifikasi jumlah beban / biaya yang dikeluarkan langsung maupun tidak langsung, pendapatan serta pencatatan dalam pembukuan guna penetapan harga pokok penjualan (HPP) dan penentuan titik impas (Break Even Point) sehingga dapat meningkatkan penghasilan dan menjaga keberlangungan usaha. Metode yang digunakan dalam kegiatan ini mencakup kegiatan penyuluhan, edukasi, pelatihan, dan pendampingan pengelolaan keuangan dan pembukuan keuangan sederhana. Hasil Kegiatan Pengabdian Kepada Masyarakat menunjukkan bahwa Mitra UMKM Gerai Kopi Me termotivasi untuk berinovasi dalam produksi, mitra mampu menyerap pengetahuan terkait penetapan Harga Pokok Penjualan (HPP) dan penentuan titik impas (Break Even Point) yang diberikan dengan baik dan mampu mengidentifikasi jumlah beban / biaya yang dikeluarkan langsung maupun tidak langsung, pendapatan serta pencatatannya dalam pembukuan serta mampu menentukan tatrget penjualan bagi keberlangsungan usahanya.
PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Irene Nathalia Setiawan; Scorina Dwiantari; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14140

Abstract

One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.
PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12270

Abstract

TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty
Literasi peran manajemen dan strategi eksistensi UMKM di Kota Semarang Irene Nathalia Setiawan; Rivan Ramdani; Wahyu Puspitasari
Abdimas Siliwangi Vol. 7 No. 1 (2024): Februari 2024
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v7i1.21550

Abstract

There are many problems currently plaguing UMKM in Indonesia. These challenges include the quality of human resources, inadequate managerial capabilities, limited investment funds and working capital, lack of expertise in marketing strategies and the ability to utilize technology which is still relatively low. UMKM have a lot of room to grow in today's information-based economy, as long as they make good use of existing information technology infrastructure. Therefore, it is very important for stakeholders to continue to carry out outreach, guidance and support for UMKM. Management excellence in the changing dynamics of the Indonesian economy has direct implications for the tactics used by UMKM to survive in the business world, especially in the area of legal compliance. In order for UMKM to grow and develop in today's competitive market, it is important to address legal issues head-on. Through the use of management knowledge, digital technology, and legal registration assistance, community service is realized. It is hoped that UMKM players can remain competitive by maintaining product quality and being able to play a management role in running the gendar cracker business.
PELATIHAN DAN PENGEMBANGAN MODEL DESAIN KEMASAN MODERN KELURAHAN SENDANGGUWO Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 2 (2024): Batara Wisnu | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i2.247

Abstract

Packaging is a tool to increase the selling value of products and marketing strategies from producers to consumers. Understanding the importance of packaging design that is useful to attract more buyers and expand the marketing network to MSME actors. However, there are still many MSME actors who do not know the benefits of using packaging with modern designs, so there are still many MSME actors who sell their products using cracker bags for consumers to bring as souvenirs or souvenirs, because they do not understand the importance of using packaging with a more modern and innovative design. The results of this activity are able to apply the knowledge gained to make their own model designs and designs according to the size and needs of the product so that they can compete in a wider marketing network and acquire the ability to innovate product packaging design
Co-Authors 12.42.02.0021 Bambang Heriawan Ades Rajayana C Tri Widiastuti C. Tri Widiastuti Juhanes Juhanes Laili Nur Fitriani Novasari, Linda Ayu Oktoriza Nuria Universari Rivan Ramdani Rusdiana Permanasari Rusdiana Permanasari Scorina Dwiantari Tiara Bulqis Wahyu Puspitasari Wahyu Puspitasari Wahyu Puspitasari Widiastuti, C Tri Willyanto Kartiko Kusumo