Claim Missing Document
Check
Articles

Found 9 Documents
Search

Bauran Pemasaran, Manajemen Hubungan Pelanggan dalam Menciptakan Loyalitas Konsumen Tauriana, Dian; Andhika, Andhika
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.698

Abstract

The more advanced development of the business world led to the emergence of an increasingly tight competition, which challenge must be faced by PT Serafim Tours and Travel by conducting strategic steps. Maintaining the viability of the company can be achieved by gaining consumer loyalty. To achieve such loyalty is to utilize existing marketing concepts, namely the marketing mix and Customer Relationship Management (CRM). It is important to understand consumers' needs very well (fast and accurate). Through the concept of marketing mix, to think about how your product or service is packaged, giving a brand, having characteristics, level of prices offered, level of discount given, how the products or services are distributed and the latter, through what media service the product will be known. The presence of the CRM will be able to cope with consumer demand since the aim of CRM is to get the core concept of customer that is not obvious and put it in terms of company applications framework. This paper reviews the theory and implementation of marketing mix and CRM and its influence on customer loyalty by using path analysis.
Pengaruh Program UEFA Champions League di Orange TV terhadap Minat Menonton Andhika, Andhika; Fahmi, Mohammad; Adjid, Rodji
International Journal of Social Science and Business Vol 4, No 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i1.24065

Abstract

Tujuan penelitian ini adalah untuk menganalisa pengaruh program UEFA Champions League di Orange TV terhadap minat menonton. Studi ini mengambil sampel pada sebuah komunitas suporter tim sepakbola yang ada di Indonesia, tepatnya komunitas Pena (Penya) Real Madrid de Indonesia Regional Jakarta. Metode penelitian yang digunakan adalah penelitian kuantitatif, dimana data penelitian berupa angka yang kemudian disusun menjadi sebuah pernyataan dan kesimpulan deskriptif. Pengumpulan data dilakukan dengan kuesioner tertutup yang sebelumnya diuji dengan uji normalitas. Kuisioner diberikan kepada 60 sampel dari populasi yang dipilih. Kemudian respon dari kuesioner diolah dan diuji menggunakan Analisa Korelasi (Pearson Correlation) dengan bantuan software SPSS. Hasil penelitian ini menunjukkan bahwa Program UEFA Champions League di Orange TV secara keseluruhan berpengaruh secara signifikan sebesar 65,2% terhadap minat menonton komunitas Pena (Penya) Real Madrid de Indonesia Regional Jakarta dan sisanya sebesar 34,8% dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
FRAUD HEXAGON THEORY UNTUK MENDETEKSI MANIPULASI LAPORAN KEUANGAN PADA INDUSTRI MANUFAKTUR, SEKTOR OTOMOTIF DAN KOMPONEN Andhika, Andhika; Sofianti, Septarina Prita Dania; Wardhaningrum, Oktaviani Ari
JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Vol 10, No 1 (2024): Vol 10, No. 1 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34204/jiafe.v10i1.9210

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis kecurangan laporan keuangan dengan menggunakan enam variabel: tekanan, kapabilitas, kolusi, peluang, rasionalisasi, dan ego, sebagaimana dijelaskan dalam teori heksagon penipuan. Berhubung variabel dalam teori heksagon penipuan tidak dapat langsung diteliti, maka diperlukan alat ukur. Instrumen-instrumen ini melibatkan target keuangan, stabilitas keuangan, tekanan eksternal, pendidikan pimpinan, koneksi politik, pemantauan yang tidak efektif, kualitas auditor eksternal, rasionalisasi, dan dualitas pimpinan. Subjek penelitian ini adalah industri manufaktur sektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia, tahun 2011 hingga 2020. Sampel ditentukan melalui purposive sampling, dan analisis dilakukan menggunakan analisis regresi data panel. Hasil menunjukkan bahwa tekanan (yang diwakili oleh target keuangan) memiliki pengaruh positif signifikan, dan elemen ego (yang diwakili oleh dualitas CEO) juga memiliki pengaruh positif signifikan. Hasil penelitian ini memberikan implikasi bahwa secara teoritis teori fraud hexagon terdapat dua komponen yang berpengaruh yaitu tekanan dan elemen ego. Secara praktis, bagi dunia industri diharapkan dapat mempertimbangkan dua hal tersebut dalam upaya pencegahan potensi tindakan kecurangan laporan keuangan.ABSTRACTThis research analyzes financial statement fraud using six variables: pressure, capability, collusion, opportunity, rationalization, and ego, as explained in the hexagon fraud theory. Since the variables in the hexagon fraud theory cannot be directly examined, measurement tools are required. These instruments involve financial targets, financial stability, external pressure, CEO education, political connections, ineffective monitoring, external auditor quality, rationalization, and CEO duality. The subjects of this research are companies in the automotive and component manufacturing sectors listed on the Indonesia Stock Exchange from 2011 to 2020. Samples are determined through purposive sampling, and analysis is conducted using EViews 12. The research findings indicate that pressure (represented by financial targets) has a significant positive influence, and ego elements (represented by CEO duality) also have a significant positive impact. The implications of this study suggest that theoretically, the hexagon fraud theory includes two influential components: pressure and ego elements. Practically, industries are encouraged to consider these factors in efforts to prevent potential financial statement fraud.
A Comprehensive Literature Review of Long-Term Use of Muscle Relaxant Medications for Chronic Pain Stefanus, Stefanus; Aditya, Aditya; Andhika, Andhika
The International Journal of Medical Science and Health Research Vol. 5 No. 3 (2024): The International Journal of Medical Science and Health Research
Publisher : International Medical Journal Corp. Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70070/cz5taz49

Abstract

Background: The literature on the long-term use of muscle relaxant medications for chronic pain reveals a nuanced landscape characterized by varying degrees of efficacy, safety concerns, and the potential for combination therapies. The introduction establishes the complexity of chronic pain management, emphasizing the need for a multifaceted approach that includes both pharmacological and non-pharmacological interventions. Literature Review: The systematic reviews by (Orrillo et al., 2022) and (M. Weisman et al., 2024) provide a critical lens on the efficacy and tolerability of muscle relaxants, revealing a lack of substantial evidence supporting their long-term use in chronic pain management. The findings emphasize the need for cautious application of these medications, particularly given the potential for adverse effects and the ambiguities surrounding their effectiveness over extended periods. Lastly, the exploration of muscle relaxants' role in post-chemotherapy and radiotherapy contexts, as discussed by (Radkowski et al., 2024), broadens the scope of their application, indicating that muscle relaxants may serve a critical function beyond traditional pain management. This perspective encourages further inquiry into their long-term efficacy and safety in various clinical settings. Conclusion: In conclusion, the literature presents a complex picture of muscle relaxants in chronic pain management. While they may provide short-term relief, their long-term use raises significant safety and efficacy concerns. The integration of combination therapies and non-pharmacological interventions appears crucial for optimizing treatment strategies. Future research is necessary to clarify the long-term implications of muscle relaxant use and to establish more definitive guidelines for their application in chronic pain management.
Edukasi Kebersihan Sebagai Sarana Menjaga Psychological Well-Being di Taman Sulapa Appa Fakultas Psikologi Universitas Negeri Makassar Andhika, Andhika; Ridfah, Ahmad
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 3 (2025): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i3.2344

Abstract

Taman kampus merupakan ruang terbuka hijau yang memiliki potensi besar sebagai tempat restoratif yang menunjang kesejahteraan psikologis mahasiswa. Namun, potensi ini sering kali terhambat oleh rendahnya kesadaran sivitas akademika terhadap pentingnya menjaga kebersihan taman. Kegiatan ini bertujuan untuk mengkaji bagaimana edukasi kebersihan dapat meningkatkan kesadaran lingkungan dan berkontribusi terhadap kesejahteraan psikologis mahasiswa. Metode yang digunakan adalah pendekatan edukatif berupa penyuluhan dan diskusi interaktif yang dilaksanakan langsung di taman kampus dengan melibatkan 25 partisipan. Edukasi disampaikan secara lisan dan visual dengan menekankan pentingnya kebersihan sebagai bagian dari tanggung jawab sosial dan upaya menciptakan lingkungan yang mendukung kesehatan mental. Hasil menunjukkan bahwa edukasi diterima dengan baik oleh partisipan, memberikan pemahaman baru tentang keterkaitan antara kebersihan dan kesejahteraan psikologis, serta membangun kesadaran dan rasa memiliki terhadap ruang publik. Temuan ini memperkuat pentingnya taman kampus sebagai ruang edukatif dan restoratif yang mendukung pengalaman psikologis positif mahasiswa.
VEGECHAIN: SMART CONTRACT MARKETPLACE FOR VEGETARIAN SUPPLY CHAIN OPTIMIZATION Febrianti, Eka Lia; Suryadi , Agus; Syafrinal , Ilwan; Andhika, Andhika
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 11 No. 4 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v11i4.4076

Abstract

Abstract: The global transition towards sustainable food systems faces significant challenges in vegetarian food supply chains, including transparency issues, distribution inefficiencies, and quality verification problems. This research proposes VegeChain development, a decentralized marketplace ecosystem based on smart contracts designed to transform vegetarian food supply chains and accelerate Meatless, Balanced, Green (MBG) program adoption. Using mixed-method methodology integrating blockchain system design, stakeholder analysis, and economic simulation, this research develops a comprehensive technology framework combining blockchain transparency, smart contract automation, and sustainable tokenomics with novel mathematical models. The system implements dynamic pricing algorithms based on Automated Market Maker (AMM) mechanisms, multi-objective optimization for supply chain efficiency, and reputation-based consensus protocols. Simulation results demonstrate that VegeChain implementation can improve supply chain efficiency by 35%, reduce food waste by 28%, and increase consumer trust by 42% measured through validated stakeholder satisfaction surveys (n=456) using 5-point Likert scales with statistical significance p<0.001. Technical innovations include Byzantine Fault Tolerant consensus with 99.9% reliability, gas optimization achieving 67% cost reduction, and real-time quality verification algorithms with 98.7% accuracy. Keywords: smart contracts; supply chain optimization; automated market makers; blockchain technology; sustainable tokenomics
Relationship Between Knowledge And Size Of Muac With Anemia In Female Adolescents Syswianti, Desy Syswianti; Andhika, Andhika; Roslan, Dian; Hidayani, Hidayani
JKM (Jurnal Kebidanan Malahayati) Vol 10, No 1 (2024): Volume 10, No 1 Januari 2024
Publisher : Program Studi Kebidanan Fakultas Ilmu Kesehatan Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkm.v10i1.13037

Abstract

Latar Belakang: Remaja putri merupakan kelompok yang memiliki risiko tinggi untuk mengalami anemia. Anemia mempengaruhi 27% remaja putri di negara-negara miskin dan 6% remaja putri di negara-negara kaya, dan di Indonesia prevalensi anemia pada remaja umur 13-18 tahun sekitar 23%. Banyak faktor yang  berhubungan dengan kejadian anemia diantaranya adalah tingkat pengetahuan dan ukuran LILA.Tujuan: Mengetahui hubungan antara tingkat pengetahuan dan ukuran LILA dengan kejadian anemia pada remaja putri di Desa Dawungsari  Wilayah Kerja Puskesmas Cilawu Garut Tahun 2023.Metode:  Penelitian  menggunakan desain case control, di mana kelompok kasus adalah remaja putri yang mengalami anemia dan kelompok kontrol adalah remaja putri yang tidak anemia.  populasi penelitian adalah remaja putri di desa Dawungsari  Wilayah Kerja Puskesmas Cilawu Garut. Sampel  masing-masing sejumlah  50 responden untuk kelompok kasus dan kelompok kontrol yang dipilih dengan menggunakan purposive sampling.  Pengumpulan data   menggunakan kuesioner untuk pengetahuan,   pita LILA untuk ukuran LILA, dan stik Hb untuk kejadian anemia.  Analisis data digunakan Chi square.Hasil: Ada hubungan tingkat pengetahuan dengan kejadian anemia pada remaja putri di Desa Dawungsari  Wilayah Kerja Puskesmas Cilawu Garut Tahun 2023, dengan p-value sebesar  0,043 (p < 0,05). remaja putri dengan tingkat pengetahuan  yang rendah mempunyai peluang untuk mengalami anemia sebesar  2,496  kali lebih tinggi dibandingkan dengan remaja putri dengan tingkat pengetahuan yang tinggi. Ada hubungan ukuran LILA  dengan kejadian anemia pada remaja putri di Desa Dawungsari  Wilayah Kerja Puskesmas Cilawu Garut Tahun 2023, dengan p-value sebesar 0,045 (p < 0,05).Remaja putri dengan ukurang LILA kategori kurang mempunyai peluang untuk mengalami anemia sebesar  2,447  kali lebih tinggi dibandingkan dengan remaja putri dengan ukuran LILA kategori normal..Kesimpulan: Ada hubungan tingkat pengetahuan dan ukuran LILA terhadap kejadian anemia pada remaja putri di Desa Dawungsari  Wilayah Kerja Puskesmas Cilawu Garut Tahun 2023.Saran: Puskesmas Cilawu Garut dapat melaksanakan promosi kesehatan tentang anemia terhadap remaja putri dengan bekerja sama dengan kader kesehatan di wilayahnya. Kata Kunci : Anemia, Pengetahuan, ukuran LILA ABSTRACT Background: Adolescent girls are a group at high risk of experiencing anemia. Anemia affects 27% of adolescent girls in poor countries and 6% of adolescent girls in rich countries, and in Indonesia the prevalence of anemia in adolescents aged 13-18 years is around 23%. Many factors are associated with anemia, including knowledge levels and mid-upper arm circumference (MUAC) size.Objective: To determine the relationship between knowledge levels and MUAC size with anemia among adolescent girls in Dawungsari Village, Cilawu Sub-district, Garut District, in the year 2023.Method: This study used a case-control design, where the case group consisted of adolescent girls with anemia and the control group consisted of adolescent girls without anemia. The study population included adolescent girls in Dawungsari Village within the working area of Cilawu Sub-district Health Center. A sample of 50 respondents was selected for each case and control group using purposive sampling. Data collection involved using a questionnaire for knowledge levels, MUAC tape for MUAC size, and Hb test strips for anemia. Data analysis was performed using the Chi-square test.Results: There is a relationship between knowledge levels with anemia among adolescent girls in Dawungsari Village, Cilawu Sub-district, Garut District, in the year 2023, with a p-value of 0.043 (p < 0.05). Adolescent girls with low knowledge levels have a 2.496 times higher chance of experiencing anemia compared to those with high knowledge levels. There is a relationship between MUAC size with anemia among adolescent girls in Dawungsari Village, Cilawu Sub-district, Garut District, in the year 2023, with a p-value of 0.045 (p < 0.05). Adolescent girls with insufficient MUAC size have a 2.447 times higher chance of experiencing anemia compared to those with normal MUAC size.Conclusions: There is a relationship between knowledge levels and MUAC size with anemia among adolescent girls in Dawungsari Village, Cilawu Sub-district, Garut District, in the year 2023.Suggestions: Cilawu Sub-district Health Center can carry out health promotion activities about anemia targeting female adolescents in collaboration with health volunteers in the area. Keywords: Anemia, Knowledge, MUAC  size,  
Digital Transparency System Requirements Analysis for Indonesia's Free Nutritious Meal Program: A Blockchain Approach Pamungkas, Hedy; Andhika, Andhika
Jurnal Impresi Indonesia Vol. 4 No. 8 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i8.6968

Abstract

While Indonesia's Free Nutritious Meal Program reaches 82.9 million beneficiaries with a budget of Rp71 trillion a year, it is plagued by transparency challenges in coordinating thousands of vendors and schools across the nation. This study proposes a Multi-stakeholder Transparency Requirement Framework, which systematically incorporates blockchain to fill key information loopholes. The study employed a mixed-methods exploratory sequential design, with semi-structured interviews with 10 stakeholders spanning government, vendor, school, and audit representatives, and document analysis of 58 regulatory and evaluation materials from 2020–2024. This streamlines maximized litany of operational constraints: 85% faced retraction and starkings in real time monitoring with information lagged of 3– 4 days, 89% needed manual amalgamation to data desk of 15– 20 hrs each week to take a call and 92% of felonious results of surveilance relied on tank bag I. By applying MoSCoW, it prioritized 26 requirements to where each were mapped 1:1 with 47 smart contract functions across six core contracts. On the distributed ledger side, the blockchain prototype implementation on Polygon zkEVM exhibited technical feasibility, offering transaction costs lower than $0.01, a processing speed varying from 50 to 200 transactions per second, and a gas reduction of 46.5% from baseline consumption levels. Validated by the stakeholders, it transformed the response time of the government from 72–96 hours to less than 5 minutes, the vendor payment delays were reduced from 14–21 days to less than 24 hours, and the audit processing times improved by 60%. It translates the principles of transparency into something actionable in the context of large-scale social programs, which often struggle with similar corruption-related challenges, and within which the diverse initiatives, such as those illustrated, can be replicated in a systematic manner in the developing world. To enhance the broader utility of the framework, future research should examine its applicability across programs and validate it in multiple regions.
Pengaruh Citra Merek dan Diskon Terhadap Minat Beli Konsumen Kecap Ikan Royal Gold Fish Produk PT. Dua Berlian di DKI Jakarta Trihantoro, Johan; Andhika, Andhika
Journal of Economics and Business UBS Vol. 10 No. 2 (2021): Journal of Economics & Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v10i2.66

Abstract

Pendahuluan: Penjualan merupakan bagian paling penting dalam setiap perusaahaan karena penjualan merupakan penunjang keberlangsungan perusahaan itu sendiri Oleh karna itu pemasaran yang dilakukan perusahaan harus sangat diperhatikan. Tujuan: Penelitian ini bertujuan untuk mengetahui adanya Pengaruh Brand Image dan Diskon terhadap Minat Pembelian Konsumen Produk Saus Ikan Emas Kerajaan PT. Dua berlian di DKI Jakarta. Penelitian ini dilakukan pada April 2021 melalui bantuan google form (online quetionnaire). Populasi dalam penelitian ini adalah konsumen di DKI Jakarta. Sampling menggunakan teknik puposive sampling. Penelitian ini diperoleh melalui quetionnaire online kepada 100 responden. Metode: Metode pengujian instrumen yang digunakan adalah validitas dan pengujian abilitas. Teknik analis data yang digunakan adalah kuantitatif desciptive, analisis regresi berganda, tes t, tes F dan koefisien penentuan. Hasil: Hasilnya menunjukkan bahwa citra merek memiliki efek positif dan signifikan pada interst pembelian konsumen, sementara diskon memiliki efek positif dan tidak signifikan pada minat pembelian konsumen. Kesimpulan: Berdasarkan hasil analisis regresi berganda mengatakan bahwa nilai koefisien regresi citra merek (X1) terhadap minat beli konsumen (Y) sebesar 0,759 artinya citra merek (X1) memiliki pengaruh yang signifikan sebesar 0,759 terhadap minat beli konsumen (Y). Berdasarkan hasil uji t (parsial) diperoleh nilai thitung > ttabel yaitu sebesar 10,973 pada variabel citra merek (X1) dengan tingkat signifikan 0,000 lebih kecil dari 0,05 dan nilai koefisien regresi sebesar 0,759 dengan tanda positif. Artinya variabel citra merek (X1) memiliki hubungan positif dan berpengaruh signifikan terhadap variabel minat beli konsumen (Y).