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All Journal Journal The Winners MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Manajemen Indonesia SEEIJ (Social Economics and Ecology International Journal) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Journal of Economics and Business Letters Annals of Human Resource Management Research Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Community Empowerment
Teguh Sriwidadi, Teguh
Bina Nusantara Univercity
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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How do user attitude and satisfaction mediate the effect of perceived usefulness on TikTok Shop continuance intention? Sriwidadi, Teguh; Prabowo, Hartiwi
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2995

Abstract

Purpose: This study investigates how perceived usefulness influences TikTok Shop users’ continuance intention, with attitude and satisfaction serving as mediating variables. It aims to clarify the psychological and technological mechanisms driving user retention, particularly among Indonesian Generation Z and MSMEs. Methodology/approach: A quantitative survey design was applied, involving 420 purposively selected TikTok Shop users in Yogyakarta and surrounding areas. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Validity and reliability tests, along with mediation analysis, were conducted to assess hypothesized relationships. Results: Findings show that perceived usefulness significantly enhances user attitude, satisfaction, and continuance intention. Attitude has a strong positive effect on continuance intention, whereas satisfaction, despite being positively related, is not a significant direct predictor. Mediation analysis indicates partial mediation through attitude and weaker mediation through satisfaction, underscoring the stronger role of cognitive evaluations over emotional responses in driving platform loyalty. Conclusions: The study concludes that user retention on TikTok Shop is primarily shaped by perceived usefulness and positive attitudes rather than satisfaction alone. Enhancing platform utility and fostering favorable user perceptions are critical for sustaining engagement. Limitations: The cross-sectional design, geographic focus on Yogyakarta, and reliance on purposive sampling limit generalizability. Contextual factors such as culture or platform features may also moderate the findings. Contribution: The research integrates UTAUT2 and Expectation-Confirmation Theory, advancing theoretical understanding of social commerce continuance intention. Practically, it offers actionable insights for developers and marketers to optimize features, enhance perceived usefulness, and build favorable attitudes to retain users.
Antecedents of Career Growth: An Empirical Study in Higher Education Institutions Wijaya, Lianna; Sriwidadi, Teguh; Samuel, Sylvia
Jurnal Manajemen Indonesia Vol. 25 No. 1 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v25i1.7218

Abstract

Today's businesses place a paramount importance on the performance of their employees due to its direct correlation with growth and enhanced revenues. The primary objective of this research endeavor is to ascertain the impact of employee satisfaction, employee benefits, and employee learning on career growth and employee performance. A sample consisting of 400 individuals employed in the Higher Education Institutions of Indonesia served as the focal point of this study. The participants, selected through purposive sampling, were provided with self-reporting questionnaires to gather essential data. To evaluate the hypothesized relationships, the researchers employed structural equation modeling analysis utilizing AMOS 26. The findings of this study revealed that employee performance and career growth within Indonesia's higher education institutions were significantly influenced by employee learning, employee benefits, and employee satisfaction. Furthermore, employee performance was shown to have a substantial and positive effect on career growth. These findings contribute valuable insight and offer practical guidance for managerial decision-making. The theoretical and practical implications of these findings can lay a strong foundation for future research endeavors aimed at exploring career growth. It is recommended that the management of higher education institutions prioritize the career growth of their employees.
The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability Prabowo, Hartiwi; Sriwidadi, Teguh
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.001

Abstract

Objectives: As a result of the COVID-19 pandemic, many MSMEs in Indonesia have experienced losses and some have even gone bankrupt. To try to keep their business running, MSMEs must carry out digital transformation, including by selling their merchandise via the internet, using social media such as Instagram and Facebook, as well as online markets including Tokopedia, Shopee, Bukalapak, Blibli, and Lazada. By using the internet for business, it is necessary to know the role of e-business technology and social media marketing. Therefore, this research examines how perceived usefulness, perceived ease of use, and digital transformation influence the sustainability of SMEs through e-business technology and social media marketing.Methodology: This research uses quantitative methods with a type of causal research. The population in this study were members of the CUP Bestari UKM community, numbering around 600 SMEs. To determine the sample size, the convenience sampling method was used, the sampling process was from the population closest and easiest to reach for researchers, taken from members of the CUP Bestari SMEs participating in the November 2021 bazaar at the Periuk District Hall, Tangerang City, totaling 108 samples. Primary data collection was carried out using a questionnaire by sending a Google Forms link to members of the UKM CUP Bestari community via WhatsApp. Then the data was analyzed using partial square rent structural equation modeling techniques. Finding:  As a result, perceived usefulness and perceived ease of use have a significant influence on e-business technology. Perceived ease of use significantly affects social media marketing, perceived usefulness does not affect social media marketing. In addition, e-business technology significantly influences SMEs' sustainability, and e-business technology also influences SMEs' sustainability. Perceived usefulness and perceived ease of use influence SME sustainability both through e-business technology and through social media marketing. Meanwhile, digital transformation does not influence social media marketing both direct and indirect through social media marketing as a mediator.Conclusion: SME sustainability is influenced by factors of perceived usefulness, and perceived ease of use with e-business technology, and social media marketing as mediating variables. Another factor, namely digital transformation does not influence social media marketing both directly and indirectly through social media marketing as a mediator. In future research, it is recommended to use digital transformation as a variable that moderates the achievement of SME sustainability.
Analysis of printing product quality control using the seven tools method on CV. XYZ Mayuki, Mayuki; Lengkono, Herman Prafda; Chandraa, Jacky; Sriwidadi, Teguh
Journal of Economics and Business Letters Vol. 4 No. 2 (2024): April 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i2.275

Abstract

This research aims to identify the elements that influence product flaws in printing outcomes, comprehend the findings of a seven-tool analysis, and establish what can be done about the defects that exceed the limits applied. This descriptive study employs both qualitative and quantitative methodologies. This study was investigated using the Seven Tools analysis. This study's findings are research that can be conducted using the seven-tool method. The conclusion that can be taken is about four factors that affect product defect, obtained the analysis of seven tools to make quality control and improve human, machine, work methods, and raw materials.
MEMBANGUN CITRA BERKELANJUTAN GREEN BATIK PEKALONGAN: PEMBERDAYAAN SINERGIS BRANDING, EKOLOGI DAN DIGITALISASI MENUJU PASAR FASHION BERKELANJUTAN Ngatindriatun, Ngatindriatun; Butarbutar, Dicky Jhon Anderson; Aini, Nurul; Udin, Noor; Sriwidadi, Teguh; Ni'mah, Fadhilatun; Ferdinand, Samuel Alvin; Hardi, Laura Emmanuela; Wibowo, Iqbal Andika; Atmaja, Mario Rafael
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36638

Abstract

ABSTRAK                                                                                     Industri batik Pekalongan menghadapi tantangan signifikan terkait rendahnya literasi branding berkelanjutan, keterbatasan kemampuan digital, serta belum optimalnya pemanfaatan nilai ekologis sebagai keunggulan kompetitif. Pengabdian kepada masyarakat ini bertujuan memberdayakan UMKM Green Batik Pekalongan melalui integrasi strategi branding hijau, penguatan ekologi produksi, dan digitalisasi pemasaran untuk meningkatkan daya saing di pasar fashion berkelanjutan. Kegiatan dilakukan melalui sosialisasi, pelatihan green marketing, workshop digital marketing, pendampingan pendaftaran ecolabel, serta pengembangan storytelling dan strategi komunikasi merek. Mitra terdiri dari 20 pelaku UMKM batik di Kecamatan Pekalongan Utara. Evaluasi dilakukan melalui pre-test, post-test, observasi, dan analisis hasil produksi konten. Hasilnya menunjukkan peningkatan kapasitas signifikan: pemahaman green marketing meningkat 97,6%, kemampuan produksi konten digital meningkat lebih dari 500%, 18 UMKM memiliki akun bisnis aktif, dan 10 produk memperoleh draft ecolabel, dengan 4 di antaranya memasuki tahap pengajuan awal. Selain itu, peserta menghasilkan 15 narasi storytelling dan satu dokumen Strategi Komunikasi Merek Berkelanjutan yang siap diterapkan. Program ini membuktikan bahwa pemberdayaan sinergis antara branding, ekologi, dan digitalisasi efektif dalam memperkuat citra Green Batik Pekalongan serta relevan untuk direplikasi di sentra batik lainnya.Kata kunci: Green Marketing; Ecolabel; Green Batik Pekalongan; Digital Marketing; Pemberdayaan UMKM. ABSTRACTThe batik industry in Pekalongan faces significant challenges related to the low literacy of sustainable branding, limited digital capabilities, and the suboptimal utilization of ecological value as a competitive advantage. This community engagement program aims to empower Green Batik Pekalongan MSMEs through the integration of green branding strategies, ecological production enhancement, and marketing digitalization to strengthen their competitiveness in the sustainable fashion market. The program activities included socialization, green marketing training, digital marketing workshops, ecolabel registration assistance, and the development of cultural storytelling and sustainable brand communication strategies. The beneficiaries consisted of 20 batik artisans in Pekalongan Utara District. Evaluation was conducted through pre-tests, post-tests, observations, and analysis of digital content outputs. The results show significant capacity improvements: green marketing understanding increased by 97.6%, digital content production improved by more than 500%, 18 MSMEs established active business accounts, and 10 products obtained ecolabel drafts, with 4 progressing to the initial verification stage. Additionally, participants produced 15 storytelling narratives and one comprehensive Sustainable Brand Communication Strategy document ready for implementation. This program demonstrates that synergistic empowerment combining branding, ecological practices, and digitalization is effective in strengthening the sustainable image of Green Batik Pekalongan and is highly relevant for replication in other batik production centers.Keywords: Green Marketing; Ecolabel; Green Batik Pekalongan; Digital Marketing; MSME Empowerment.
Co-Authors Aini Nurul Aries Aries Asep Abdurrahman Tsani Atmaja, Mario Rafael Butarbutar, Dicky Jhon Anderson Chandraa, Jacky Erni Agustin Erni Agustina Ferdinand, Samuel Alvin Hamali, Sambudi Hardi, Laura Emmanuela Hartiwi Prabowo, Hartiwi Ikhsan, Ridho Bramulya Jeremy Rizky Marchziany Juwita Gautama Lengkono, Herman Prafda Mayuki, Mayuki Meivi Kristiani Meivi Kristiani, Meivi Ngatindriatun Ngatindriatun Ni'mah, Fadhilatun Oey Charlie Oey Charlie, Oey Qanita, Aisyah Rini Kurnia Sari Rini Kurnia Sari, Rini Kurnia Samuel, Sylvia Udin, Noor Wibowo, Iqbal Andika Wijaya, Lianna Yudhistira Dwi Hapsara