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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Agribusiness and Community Empowerment (JACE) Jurnal Pembangunan Nagari Andalasian International Journal of Agricultural and Natural Sciences Educivilia: Jurnal Pengabdian Pada Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmiah Management Agribisnis (Jimanggis) Journal of Applied Agricultural Science and Technology Measurement In Educational Research Tsaqofah: Jurnal Penelitian Guru Indonesia Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Jurnal Indonesia Sosial Teknologi Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA)
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Balai Riset Dan Standardisasi Industri Padang
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Journal : JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)

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Analisis Potensi Usaha Maggot BSF di Provinsi Sumatera Barat Nurdi, Anggi Rahman; Silfia, Silfia; Alfikri, Alfikri
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.28

Abstract

Pandemi COVID-19 berdampak pada distribusi bahan dan pakan ternak yang menyebabkan tingginya harga pakan dan pakan ternak di Sumatera Barat sehingga peternak beralih menggunakan maggot sebagai pakan alternatif. Usaha maggot memiliki potensi dan prospek yang menjanjikan sehingga penting untuk dikaji dalam berbagai aspek terutama tindakan keuangan dan pengembangan yang dapat dilakukan pada usaha maggot. Penelitian ini bertujuan untuk menganalisis aspek keuangan usaha maggot, menganalisis potensi usaha maggot, dan mengidentifikasi alternatif strategi yang perlu dikembangkan untuk usaha maggot di Sumatera Barat. Metode pengumpulan data adalah wawancara, observasi dan angket. Metode analisis data yang digunakan adalah analisis pendapatan, analisis kelayakan investasi, dan analisis SWOT. Berdasarkan hasil penelitian yang telah dilakukan bahwa pendapatan yang diperoleh adalah sebesar Rp1.660.906/bulan. Hasil perhitungan diperoleh NPV sebesar Rp.238.924.565, IRR 228% dan PP 0.62 sehingga usaha maggot layak untuk dijalankan. Potensi bisnis maggot di Sumbar diposisikan pada area strategi agresif (kuadran I). Strategi yang dapat diterapkan antara lain meningkatkan jumlah produksi untuk menjangkau pasar yang luas, menjalin hubungan kerjasama dengan berbagai pihak, baik pemerintah maupun masyarakat sekitar, diversifikasi produk untuk mengurangi tingkat persaingan, membangun mitra usaha dengan usaha sejenis untuk pemasaran skala besar, memanfaatkan teknologi yang dapat mendukung sarana produksi dan sarana pemasaran, meningkatkan promosi produk untuk menjangkau konsumen dan memberdayakan masyarakat melalui pemberian edukasi tentang maggot BSF.
Analisis Pemasaran Pinang Iris Di Nagari Bukik Sikumpa Kecamatan Lareh Sago Halaban Kabupaten Lima Puluh Kota Winarni, Intan Permata; Afrizal, Roni; Silfia, Silfia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.14

Abstract

 This pinang iris is a young betel nut that is easily peeled and sliced in the shape of a coin and dried, which is then marketed outside the province, namely to Papua, NTT, Kupang and other eastern parts of Indonesia. Good for the economic development of the community because of it’s sales. The price is higher than other processed betel nuts. This study aims to determine (1) identify marketing channels and the functions performed by pinang iris marketing institutions, (2) analyze the efficiency of pinang iris marketing using the marketing margin value and the share received by farmers (farmer's share) in the marketing of pinang iris. pinang iris people by using the purposive sampling method. Analysis of the data used is descriptive quantitative analysis. Based on the research that has been done, it can be concluded that: (1) the marketing channels of pinang iris in Nagari Bukik Sikumpa has 3 marketing channel patterns, namely, channel I of 62,50% which starts from Producers à collector traders à wholesalers in the province à Wholesalers outside the province, channel II is 21,88% starting from Producers à wholesalers within the province à wholesalers outside province, channel III amounted to 15,63% starting from Producers à wholesalers outside the province. (2) the functions performed by each marketing agency for pinang iris, both for channel I, II, and III are relatively even and precise. The costs incurred for each activity are still within reasonable limits. The three marketing channels of pinang iris, judging from the margins and farmer’s share, are relatively efficient. The most efficient marketing channel II margin value, with a value of Rp34.571,71 and from the farmer’s share the most efficient is in marketing channel III of 100%.
Analisis Kepuasan Konsumen Jeruk Siam Gunuang Omeh Safitri, Dena; Silfia, Silfia; Arnayulis, Arnayulis
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.49

Abstract

Gunuang Omeh Siamese orange or Jesigo is a siamese citrus variety that is cultivated in Gunuang Omeh District, Lima Puluh Kota Regency, West Sumatra. Gunuang Omeh Siamese oranges are the leading agricultural commodity in Fifty Cities Regency. This orange is widely liked by the public but its promotion is still not widespread and it is still not distributed in good packaging. Therefore, it is necessary to see how consumer satisfaction with the Siam Gunuang Omeh product is based on the existing attributes. Based on these problems, research was conducted to see how consumer satisfaction with jesigo products was seen from the attributes. The analysis carried out was quantitative descriptive analysis using the Importance Performance Analysis (IPA) method to identify the position of important attributes or priorities for jesigo consumers and Customer Satisfaction Index (CSI) analysis technique is used to analyze the level of consumer satisfaction with the quality of jesigo's products. The results of this study indicate that in the Importance Performance Analysis (IPA) the position of the Gunuang Omeh Siamese Citrus attribute is spread to four quadrants where in quadrant A or the main priority quadrant there is only one attribute, namely the safe packaging attribute for the Gunuang Omeh Siam Orange product, for quadrant B. or the maintain achievement quadrant there are several attributes, namely taste, price and product cleanliness, sales locations are easy to find, for the C quadrant or low priority quadrant there are attractive packaging and promotional attributes, and for the D quadrant or excessive quadrant there are size and storability attributes. Furthermore, there is one attribute that lies between the two quadrants, namely the Jesigo aroma attribute which is located right on the dividing line between the maintain achievement quadrant and the excessive quadrant. The value of the Customer Satisfaction Index shows that the consumers of the Jeruk Siam Gunuang Omeh or Jesigo products feel "Satisfied" with the attributes of the Jesigo products offered with a satisfaction value of 79.92%.
Co-Authors Afifah, Tsamara Alfikri, Alfikri Amelia R. Nicolas, Amelia R. Amir, Reza Mardiyah Arnayulis, Arnayulis Chania, Lady Chaudhary, Zubyan Darmawan Darmawan Darnetti Darnetti Defitriani, Defitriani Faisal Harahap, Heri Fitri, Elfa Rahmi Heri Faisal Harahap Humaira, Rhoudatul Hundura, Rindina Husodo, Zaäfri A Kumbara, Kumbara Lindawati Lindawati Madarisa, Fuad Michi Iskandar Putri Munawwarah Munawwarah, Munawwarah Nefri, John Nur Sehang Thamrin Nurdi, Anggi Rahman Nurfadhillah, Septy Purwanti, Karunia Nurullita Puspitasari Puspitasari Putri, Winda Dahlia Ramadani, Laura Roni Afrizal Safitri, Dena Syahardi, Amri Tanjung, Hery Bachrizal Vicka Pramudya Putra Wahyudin Wahyudin Winarni, Intan Permata Yelfiarita, Yelfiarita Yulita, Resa