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Analisis Pemasaran Pinang Iris Di Nagari Bukik Sikumpa Kecamatan Lareh Sago Halaban Kabupaten Lima Puluh Kota Winarni, Intan Permata; Afrizal, Roni; Silfia, Silfia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.14

Abstract

 This pinang iris is a young betel nut that is easily peeled and sliced in the shape of a coin and dried, which is then marketed outside the province, namely to Papua, NTT, Kupang and other eastern parts of Indonesia. Good for the economic development of the community because of it’s sales. The price is higher than other processed betel nuts. This study aims to determine (1) identify marketing channels and the functions performed by pinang iris marketing institutions, (2) analyze the efficiency of pinang iris marketing using the marketing margin value and the share received by farmers (farmer's share) in the marketing of pinang iris. pinang iris people by using the purposive sampling method. Analysis of the data used is descriptive quantitative analysis. Based on the research that has been done, it can be concluded that: (1) the marketing channels of pinang iris in Nagari Bukik Sikumpa has 3 marketing channel patterns, namely, channel I of 62,50% which starts from Producers à collector traders à wholesalers in the province à Wholesalers outside the province, channel II is 21,88% starting from Producers à wholesalers within the province à wholesalers outside province, channel III amounted to 15,63% starting from Producers à wholesalers outside the province. (2) the functions performed by each marketing agency for pinang iris, both for channel I, II, and III are relatively even and precise. The costs incurred for each activity are still within reasonable limits. The three marketing channels of pinang iris, judging from the margins and farmer’s share, are relatively efficient. The most efficient marketing channel II margin value, with a value of Rp34.571,71 and from the farmer’s share the most efficient is in marketing channel III of 100%.
Analisis Kepuasan Konsumen Jeruk Siam Gunuang Omeh Safitri, Dena; Silfia, Silfia; Arnayulis, Arnayulis
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.49

Abstract

Gunuang Omeh Siamese orange or Jesigo is a siamese citrus variety that is cultivated in Gunuang Omeh District, Lima Puluh Kota Regency, West Sumatra. Gunuang Omeh Siamese oranges are the leading agricultural commodity in Fifty Cities Regency. This orange is widely liked by the public but its promotion is still not widespread and it is still not distributed in good packaging. Therefore, it is necessary to see how consumer satisfaction with the Siam Gunuang Omeh product is based on the existing attributes. Based on these problems, research was conducted to see how consumer satisfaction with jesigo products was seen from the attributes. The analysis carried out was quantitative descriptive analysis using the Importance Performance Analysis (IPA) method to identify the position of important attributes or priorities for jesigo consumers and Customer Satisfaction Index (CSI) analysis technique is used to analyze the level of consumer satisfaction with the quality of jesigo's products. The results of this study indicate that in the Importance Performance Analysis (IPA) the position of the Gunuang Omeh Siamese Citrus attribute is spread to four quadrants where in quadrant A or the main priority quadrant there is only one attribute, namely the safe packaging attribute for the Gunuang Omeh Siam Orange product, for quadrant B. or the maintain achievement quadrant there are several attributes, namely taste, price and product cleanliness, sales locations are easy to find, for the C quadrant or low priority quadrant there are attractive packaging and promotional attributes, and for the D quadrant or excessive quadrant there are size and storability attributes. Furthermore, there is one attribute that lies between the two quadrants, namely the Jesigo aroma attribute which is located right on the dividing line between the maintain achievement quadrant and the excessive quadrant. The value of the Customer Satisfaction Index shows that the consumers of the Jeruk Siam Gunuang Omeh or Jesigo products feel "Satisfied" with the attributes of the Jesigo products offered with a satisfaction value of 79.92%.
Preferensi Petani dalam Penggunaan Teknologi Jajar Legowo Padi Sawah di Kecamatan Tilatang Kamang Lindawati, Lindawati; Syahardi, Amri; Silfia, Silfia
Jurnal Imiah Management Agribisnis (Jimanggis) Vol. 6 No. 1 (2025): Jurnal Ilmiah Management Agribisnis (Jimanggis)
Publisher : Magister Agribisnis Program Pascasarjana Universitas Sjakhyakirti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48093/jimanggis.v6i1.294

Abstract

Sistem tanam jajar legowo merupakan salah satu cara menanam padi untuk menghasilkan produktivitas yang cukup tinggi, serta memberikan kemudahan dalam perawatannya. Pengenalan sistem tanam jajar legowo dari badan penyuluh pertanian Tilatang Kamang sudah dari tahun 2012 dan sudah ada beberapa petani yang menggunakan pada, tetapi ada juga beberapa petani yang sudah menggunakan sistem tanam jajar legowo lebih kurang 10 tahun dan 75% petani di Kecamatan Tilatang Kamang sudah menggunakan sistem tanam padi jajar legowo. Penelitian ini bertujuan untuk mengetahui preferensi petani dalam penggunaan teknologi jajar legowo pada budidaya padi sawah di Kecamatan Tilatang Kamang. Metode yang digunakan adalah metode survei dengan pendekatan deskriptif kualitatif. Data dikumpulkan melalui kuesioner dan wawancara kepada sejumlah petani yang telah dan belum menggunakan sistem tanam jajar legowo. Metode penentuan responden dalam penelitian ini akan menggunakan metode snowball sampling. Hasil penelitian menunjukkan bahwa sebagian besar petani memiliki preferensi positif terhadap teknologi jajar legowo karena di anggap mampu meningkatkan hasil panen, mempermudah pemeliharaan tanaman, dan meningkatkan efisiensi penggunaan lahan. Namun, terdapat pula kendala seperti keterbatasan tenaga kerja dan kurangnya pengetahuan teknis yang mempengaruhi adopsi teknologi tersebut. Kesimpulannya teknologi jajar legowo memiliki potensi besar untuk diterapkan secara luas di tilatang kamang dengan dukungan pelatihan dan penyuluhan yang memadai.
Local Champions Berkarakter Kewirausahaan Sosial dan Strategi Penyuluhan untuk Pengembangan Pusat Pelatihan Pertanian dan Pedesaaan Swadaya Defitriani, Defitriani; Madarisa, Fuad; Silfia, Silfia; Tanjung, Hery Bachrizal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.57760

Abstract

This study aims to describe the characteristics of local champions based on social entrepreneurship as well as effective extension strategies in the development of Independent Agriculture and Rural Training Centers (P4S). Local champions are defined as individuals or groups who play an important role in leading and driving positive change in communities, especially in agricultural and rural contexts. This research uses qualitative and quantitative methods with a case study approach, which was carried out at P4S Permata Ibu as a pilot and P4S Agrotourism Arizafarm as a target. The results of the study show that local champions with the spirit of social entrepreneurship have a crucial role in growing and developing P4S. Characteristics such as strong leadership, social commitment, ability to innovate, networking skills, and managerial skills are key to their success. With the right support from stakeholders, they can be significant agents of change in improving the well-being of farmers and rural communities. The spirit of social entrepreneurship owned by local champions includes values such as honesty, active community involvement, fair profits, and concern for the environment. In addition, effective extension strategies include a participatory approach, the application of information technology, and close collaboration with various parties, including governments, universities, the private sector, and non-governmental organizations. The conclusion of this study is that the sustainable development of P4S requires support from local champions with the spirit of social entrepreneurship and the implementation of effective counseling strategies.
Analysis of Consumer Preferences to the Quality of Street Vendor Coffee in Payakumbuh City Silfia, Silfia; Ananda, Pinta Aftaprilia Rizki Ananda; Amir, Reza Mardhiyah; Usni, Maulia; Walmadri, Walmadri
Andalasian International Journal of Agriculture and Natural Sciences (AIJANS) Vol. 7 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijans.v7.i1.1-8.2026

Abstract

This study aims to analyze consumer preferences to the quality of street-vendor coffee in payakumbuh city and identify the factors influencing consumer purchasing decisions. The method used is a quantitative approach. 100 street-vendor coffee consumers selected using purposive sampling method. Data were collected through questionnaires, observations, and documentation, then analyzed using Spearman’s Rank Correlation Analysis. The results showed that the price perception factor has the strongest and most significant relationship with purchasing decisions (rs = 0.727) and followed by product quality (rs = 0.512). These findings suggest that affordability, perceived price fairness, consistent taste, safety, and practical packaging are key determinants shaping consumer preferences and encouraging repeat purchases. The demographic characteristics of respondents dominated by young consumers with low to middle income further emphasize the importance of competitive pricing in this market segment. This findings implicate that street-vendor coffee business operators need to implement competitive pricing strategies while maintaining consistent product quality, particularly in terms of taste, safety, and practical packaging, in order to enhance perceived value and encourage purchases. Local governments should design empowerment programs for street-vendor coffee MSMEs, including food hygiene training, product quality improvement, and market-oriented business management.
Co-Authors Alfikri, Alfikri Ananda, Pinta Aftaprilia Rizki Ananda Arnayulis, Arnayulis Darmawan Darmawan Darnetti Darnetti Defitriani, Defitriani Faisal Harahap, Heri Humaira, Rhoudatul Husodo, Zaäfri A Kumbara, Kumbara Lindawati Lindawati Madarisa, Fuad Michi Iskandar Putri Nefri, John Nur Sehang Thamrin Nurdi, Anggi Rahman Nurfadhillah, Septy Purwanti, Karunia Nurullita Puspitasari Puspitasari Putri, Winda Dahlia Raden Mohamad Herdian Bhakti Ramadani, Laura Reza Mardhiyah Amir Roni Afrizal Safitri, Dena Syahardi, Amri Tanjung, Hery Bachrizal Usni, Maulia Vicka Pramudya Putra Wahyudin Wahyudin Walmadri, Walmadri Winarni, Intan Permata Yelfiarita, Yelfiarita