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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Visualita : Jurnal Online Desain Komunikasi Visual Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Jurnal Desain Besaung : Jurnal Seni Desain dan Budaya Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Language and Literature Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal SASAK : Desain Visual dan Komunikasi Narada : Jurnal Desain dan Seni Judikatif: Jurnal Desain Komunikasi Kreatif Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Wimba: Jurnal Komunikasi Visual Jurnal Dimensi Seni Rupa dan Desain Askara: Jurnal Seni dan Desain Serat Rupa: Journal of Design
Elizabeth Susanti Gunawan
Universitas Kristen Maranatha
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS CAMPAIGN IKLAN GOJEK YANG MEMILIKI CITRA BRAND CERDIKIAWAN DALAM MENGAJAK WORD OF MOUTH (WOM) Hamzah, Azis Akmal; Elizabeth Susanti
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 9 No 2 (2024): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v9i2.6905

Abstract

Gojek merupakan salah satu platform teknologi multi-servis, salah satunyamemberikan layanan pemesanan ojek online melalui aplikasi mobile karya anakbangsa. Permasalahan penelitian ini yakni bagaimana strategi Gojek dalam membuatiklan yang bisa dikemas menarik dan kreatif sehingga bisa membentuk citra brandyang diminati. Tujuan penelitian ini melihat strategi Gojek dalam menyampaikancampaign yang popular. Metode penelitian yang digunakan yakni studi kasus videoiklan gojek yang dipilih berdasarkan kategori terpopuler, yaitu dilihat dari jumlahviewer terbanyak dibanding dengan video iklan Gojek lainnya. Hasil kebaruan yangditemukan yakni bahwa membuat strategi iklan dengan visual dan audio yangmenarik dapat membuat citra brand yang positif di masyarakat
Akulturasi Budaya Tionghoa dalam Fungsi dan Makna Koin Kepeng di Bali Lael, Gracelynn Talitha; Susanti, Elizabeth
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November (IN PROGRES)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5790

Abstract

Acculturation is a significant phenomenon in cultural development that occurs when two or more cultures interact and influence each other. One enduring example of acculturation in Bali is the use of kepeng coins, locally known as Pis Bolong, which originally functioned as a medium of exchange in traditional economic systems. Over time, kepeng coins underwent a substantial transformation, particularly serving as ritual instruments in Hindu religious ceremonies. The urgency of this study lies in the decreasing availability of kepeng coins in the modern era and their gradual replacement by the rupiah, which risks weakening future generations’ understanding of this cultural symbol. To address this issue, the research employed a literature study method by reviewing relevant books, academic journals, and visual documents. The objective of the study is to analyze the functional changes, symbolic meanings, and Chinese cultural visual elements preserved in kepeng coins. The findings reveal that kepeng coins have served multiple purposes, ranging from currency and markers of social status to offerings in rituals such as melasti, ngaben, and piodalan, as well as materials for crafts with both aesthetic and economic value. Visual elements such as the square hole and Chinese inscriptions symbolize cosmological concepts of earth and heaven, which were reinterpreted within Balinese Hindu traditions. In conclusion, this study emphasizes that kepeng coins represent Sino-Balinese acculturation, reflecting cultural resilience while contributing to the preservation of Balinese identity in the face of modernization.
ANALISIS PROMOSI DI MEDIA SOSIAL INSTAGRAM TERHADAP BRAND IMAGE (STUDI KASUS MEDIA PROMOSI HIJACK SANDALS) Teddy, Cynthia Natasha; Susanti, Elizabeth
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 16 No. 1 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v16i1.5678

Abstract

Media sosial merupakan wadah bagi manusia untuk melakukan interaksi dan komunikasi secara daring, namun seiring berjalannya waktu fungsi media sosial pun menjadi lebih luas salah satunya adalah untuk melakukan kegiatan promosi. Tujuan dibuatnya penelitian ini adalah untuk menganalisis promosi di media sosial Instagram terhadap brand image suatu merek, dalam kasus ini objek yang diteliti adalah akun Instagram Hijack Sandals. Metode penelitian yang digunakan adalah studi kasus deskriptif yaitu dengan menelaah visual media sosial Instagram Hijack Sandals serta mempelajari brand image melalui berbagai kajian literatur seperti jurnal dan website. Studi kasus yang telah dilakukan akan menunjukkan bagaimana cara membuat promosi di media sosial Instagram yang menarik secara visual untuk membentuk brand image.
Semiotic Analysis of Tapis Tuho Cloth (Old Tapis) as Lampung Ceremonial Clothing Liem, Evangeline Jeanette; Susanti, Elizabeth
Humanitatis : Journal of Language and Literature Vol. 10 No. 2 (2024): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v10i2.3632

Abstract

Tapis Tuho cloth is one of the Tapis cloths usually worn as traditional Lampung ceremonial clothing. Tapis Tuho cloth is worn by people with high social status. This study aims to analyse the Tapis Tuho cloth semiotically and also to understand the meaning of its motifs and colors. The method of this study was carried out using semiotic analysis theory and qualitative descriptive methods. The novelty of this analysis and research results is that the motifs (Aro tree motif, riding animal motif, dragon motif, sasab motif, swinging crown motif, zig-zag pattern) and colors (red, black, gold) on the Tapis Tuho cloth are not only decorative but have meaning according to the use of the Tapis Tuho cloth used for Lampung traditional ceremonies. The implication of this study is that the Indonesian people, especially the people of Lampung, can better understand the meaning of the motifs and colors on the Tapis Tuho cloth, and preserve the traditional cultural heritage of Lampung, so that it can be passed on from generation to generation, both in terms of the meaning and existence of the cloth.
PERANCANGAN PROMOSI MUSEUM BATIK INDONESIA UNTUK GENERASI MUDA MELALUI INSTAGRAM Rashad, Mochammad; Susanti, Elizabeth; Tjandra, Miki
Serat Rupa: Journal of Design Vol 6 No 2 (2022): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v6i2.4619

Abstract

Batik is a traditional Indonesian fabric with a blend of art and technology that has been recorded by UNESCO as one of the intangible world heritages. The Indonesian Batik Museum was established by the government to preserve, provide insight, and understanding of Nusantara batik to the public. To keep up with the times, museums are currently more focused on the visitor experience and not just as a repository of collections. However, at this time, there is still a lack of public interest in visiting and a lack of promotion on Museum Batik Indonesia’s social media. Hopefully, after visiting Museum Batik Indonesia, the mindset of visitors about Indonesian batik will change. The purpose of this promotional design is to increase the interest of the younger generation in visiting the Museum Batik Indonesia. Batik is Indonesia’s proud asset and deserves to be preserved, so it is necessary to introduce the history, meaning and various types of batik to the younger generation. Museum Batik Indonesia is a facility that can include education about Indonesian batik. The promotion design of Museum Batik Indonesia is using the AIDA (Awareness, Interest, Desire, Action) marketing strategy on Instagram. The design of this promotion includes various information about Museum Batik Indonesia and knowledge about batik in general, which is expected to increase the interest of the younger generation to wear, understand and love Indonesian batik.  
Analisis Desain Cover Novel Tetralogi Empat Musim Karya Ilana Tan Dengan Teori Kritik Seni Feldman Velly, Debora Eka; Susanti, Elizabeth
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 6 No. 1 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i1.3600

Abstract

Novel merupakan karya tulis yang cukup digemari di Indonesia. Perubahan desain sampul seringkali dilakukan oleh novel-novel best seller, salah satunya novel Tetralogi Empat Musim karya Ilana Tan. Adanya perubahan desain sampul tersebut menjadi dasar dilakukannya penelitian ini untuk meninjau desain sampul dari tahun ke tahun. Penelitian ini bertujuan untuk menganalisis sampul novel Tetralogi Empat Musim dari tahun novel terbit sampai tahun dilakukannya revisi desain dengan menggunakan teori tahapan kritik seni Feldman, serta mendeskripsikan perubahan visual yang terjadi pada keempat novel tersebut. Penelitian ini menggunakan metode penelitian deskriptif kualitatif melalui observasi dan studi pustaka. Hasil dari penelitian ini adalah terdapat perbedaan kesan yang ditampilkan dari setiap desain cover novel. Perbedaan desain ini memberikan cara imajinasi yang berbeda bagi pembacanya. Penelitian ini dapat bermanfaat bagi perancang desain cover buku untuk dapat lebih memperhatikan detail desain agar sesuai dengan imajinasi yang ingin dibentuk dalam cerita novel yang diciptakan.
Perancangan Kampanye Berkebaya untuk Melestarikan Budaya Indonesia kepada Gen Z Vanesha, Vanesha; Susanti, Elizabeth; Yonatia, Jessica
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 10 No 1 (2024): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v10i1.1807

Abstract

Many Indonesian women no longer wear kebayas because they consider them impractical and prefer modern clothing. This research aimed to create a campaign by creating visual communication design media so that Indonesian women want to wear kebayas in their daily lives. The method used in the research is descriptive, with data obtained from interviews, questionnaires, which were responded to by 112 respondents, and literature studies. The research results used above, below, and through-the-line media techniques. The media used were posters, billboards, Instagram, and creating a booth by distributing brochures, tote bags, and notebooks. This campaign will make Indonesian women aware of their love of Indonesian culture and want to wear kebaya daily.
Peranan Sosial Media dalam Mengedukasi Generasi Muda Mengenai Literasi Keuangan untuk Membangun Kebiasaan Menabung Rajagukguk, Richard Julianus; Susanti, Elizabeth
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 10 No 2 (2024): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v10i2.1717

Abstract

Good financial literacy can help someone understand the importance of saving and managing money wisely. This research aims to determine the level of financial literacy and the role of social media on the financial behavior of the younger generation. Data collection in this research used case study comparisons with secondary data from existing research journals. The research results show that the role of social media in educating financial literacy is still low compared to the negative influence of social media as a trigger for consumer behavior in the younger generation. The role of social media in educating the younger generation about financial literacy can positively impact efforts to prevent consumer behavior and increase the younger generations awareness of the importance of saving
Analisis strategi desain promo Shopee dalam menunjang pengalaman belanja online Ebenhaez, Hans Faris; Susanti, Elizabeth
Jurnal Desain Vol 12, No 1 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i1.21317

Abstract

Co-Authors Callista, Jesslyn Christian, Jane Eunike Cindrawaty Lesmana Darmayanti, Tessa Eka Debora Eka Velly Dody Achmad Ebenhaez, Hans Faris Evangeline Jeanette Liem Hamzah, Azis Akmal Hubert, Hubert Jessica Yonatia Jessica Yonatia Jessica Yonatia Kezia Sachi Sinamo Krismanto Kusbiantoro Lael, Gracelynn Talitha Liem, Evangeline Jeanette Magdalena, Elisa Miki Tjandra Mochammad Rashad Mugia, Sultan Tanu Naomi Haswanto Paul Martin Pavita, Syandana Pramesthi, Jasmine Btari Rajagukguk, Richard Julianus Rashad, Mochammad Santoso, Laurensius Andreas Steven Enrico Raharjo Teddy, Cynthia Natasha Tjandra, Miki Vanesha, Vanesha Vania, Cindy Velly, Debora Eka Yonatia, Jessica Yonatia, Jessica