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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Panggung Visualita : Jurnal Online Desain Komunikasi Visual Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Jurnal Desain Besaung : Jurnal Seni Desain dan Budaya Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Language and Literature Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal SASAK : Desain Visual dan Komunikasi Narada : Jurnal Desain dan Seni Judikatif: Jurnal Desain Komunikasi Kreatif Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Wimba: Jurnal Komunikasi Visual Jurnal Dimensi Seni Rupa dan Desain Askara: Jurnal Seni dan Desain Serat Rupa: Journal of Design Jurnal Desain
Elizabeth Susanti Gunawan
Universitas Kristen Maranatha
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Akulturasi Budaya Tionghoa dalam Fungsi dan Makna Koin Kepeng di Bali Lael, Gracelynn Talitha; Susanti, Elizabeth
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5790

Abstract

Acculturation is a significant phenomenon in cultural development that occurs when two or more cultures interact and influence each other. One enduring example of acculturation in Bali is the use of kepeng coins, locally known as Pis Bolong, which originally functioned as a medium of exchange in traditional economic systems. Over time, kepeng coins underwent a substantial transformation, particularly serving as ritual instruments in Hindu religious ceremonies. The urgency of this study lies in the decreasing availability of kepeng coins in the modern era and their gradual replacement by the rupiah, which risks weakening future generations’ understanding of this cultural symbol. To address this issue, the research employed a literature study method by reviewing relevant books, academic journals, and visual documents. The objective of the study is to analyze the functional changes, symbolic meanings, and Chinese cultural visual elements preserved in kepeng coins. The findings reveal that kepeng coins have served multiple purposes, ranging from currency and markers of social status to offerings in rituals such as melasti, ngaben, and piodalan, as well as materials for crafts with both aesthetic and economic value. Visual elements such as the square hole and Chinese inscriptions symbolize cosmological concepts of earth and heaven, which were reinterpreted within Balinese Hindu traditions. In conclusion, this study emphasizes that kepeng coins represent Sino-Balinese acculturation, reflecting cultural resilience while contributing to the preservation of Balinese identity in the face of modernization.
ANALISIS PROMOSI DI MEDIA SOSIAL INSTAGRAM TERHADAP BRAND IMAGE (STUDI KASUS MEDIA PROMOSI HIJACK SANDALS) Teddy, Cynthia Natasha; Susanti, Elizabeth
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 16 No. 1 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v16i1.5678

Abstract

Media sosial merupakan wadah bagi manusia untuk melakukan interaksi dan komunikasi secara daring, namun seiring berjalannya waktu fungsi media sosial pun menjadi lebih luas salah satunya adalah untuk melakukan kegiatan promosi. Tujuan dibuatnya penelitian ini adalah untuk menganalisis promosi di media sosial Instagram terhadap brand image suatu merek, dalam kasus ini objek yang diteliti adalah akun Instagram Hijack Sandals. Metode penelitian yang digunakan adalah studi kasus deskriptif yaitu dengan menelaah visual media sosial Instagram Hijack Sandals serta mempelajari brand image melalui berbagai kajian literatur seperti jurnal dan website. Studi kasus yang telah dilakukan akan menunjukkan bagaimana cara membuat promosi di media sosial Instagram yang menarik secara visual untuk membentuk brand image.
Semiotic Analysis of Tapis Tuho Cloth (Old Tapis) as Lampung Ceremonial Clothing Liem, Evangeline Jeanette; Susanti, Elizabeth
Humanitatis : Journal of Language and Literature Vol. 10 No. 2 (2024): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v10i2.3632

Abstract

Tapis Tuho cloth is one of the Tapis cloths usually worn as traditional Lampung ceremonial clothing. Tapis Tuho cloth is worn by people with high social status. This study aims to analyse the Tapis Tuho cloth semiotically and also to understand the meaning of its motifs and colors. The method of this study was carried out using semiotic analysis theory and qualitative descriptive methods. The novelty of this analysis and research results is that the motifs (Aro tree motif, riding animal motif, dragon motif, sasab motif, swinging crown motif, zig-zag pattern) and colors (red, black, gold) on the Tapis Tuho cloth are not only decorative but have meaning according to the use of the Tapis Tuho cloth used for Lampung traditional ceremonies. The implication of this study is that the Indonesian people, especially the people of Lampung, can better understand the meaning of the motifs and colors on the Tapis Tuho cloth, and preserve the traditional cultural heritage of Lampung, so that it can be passed on from generation to generation, both in terms of the meaning and existence of the cloth.
PERANCANGAN PROMOSI MUSEUM BATIK INDONESIA UNTUK GENERASI MUDA MELALUI INSTAGRAM Rashad, Mochammad; Susanti, Elizabeth; Tjandra, Miki
Serat Rupa: Journal of Design Vol 6 No 2 (2022): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v6i2.4619

Abstract

Batik is a traditional Indonesian fabric with a blend of art and technology that has been recorded by UNESCO as one of the intangible world heritages. The Indonesian Batik Museum was established by the government to preserve, provide insight, and understanding of Nusantara batik to the public. To keep up with the times, museums are currently more focused on the visitor experience and not just as a repository of collections. However, at this time, there is still a lack of public interest in visiting and a lack of promotion on Museum Batik Indonesia’s social media. Hopefully, after visiting Museum Batik Indonesia, the mindset of visitors about Indonesian batik will change. The purpose of this promotional design is to increase the interest of the younger generation in visiting the Museum Batik Indonesia. Batik is Indonesia’s proud asset and deserves to be preserved, so it is necessary to introduce the history, meaning and various types of batik to the younger generation. Museum Batik Indonesia is a facility that can include education about Indonesian batik. The promotion design of Museum Batik Indonesia is using the AIDA (Awareness, Interest, Desire, Action) marketing strategy on Instagram. The design of this promotion includes various information about Museum Batik Indonesia and knowledge about batik in general, which is expected to increase the interest of the younger generation to wear, understand and love Indonesian batik.  
Analisis Desain Cover Novel Tetralogi Empat Musim Karya Ilana Tan Dengan Teori Kritik Seni Feldman Velly, Debora Eka; Susanti, Elizabeth
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 6 No. 1 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i1.3600

Abstract

Novel merupakan karya tulis yang cukup digemari di Indonesia. Perubahan desain sampul seringkali dilakukan oleh novel-novel best seller, salah satunya novel Tetralogi Empat Musim karya Ilana Tan. Adanya perubahan desain sampul tersebut menjadi dasar dilakukannya penelitian ini untuk meninjau desain sampul dari tahun ke tahun. Penelitian ini bertujuan untuk menganalisis sampul novel Tetralogi Empat Musim dari tahun novel terbit sampai tahun dilakukannya revisi desain dengan menggunakan teori tahapan kritik seni Feldman, serta mendeskripsikan perubahan visual yang terjadi pada keempat novel tersebut. Penelitian ini menggunakan metode penelitian deskriptif kualitatif melalui observasi dan studi pustaka. Hasil dari penelitian ini adalah terdapat perbedaan kesan yang ditampilkan dari setiap desain cover novel. Perbedaan desain ini memberikan cara imajinasi yang berbeda bagi pembacanya. Penelitian ini dapat bermanfaat bagi perancang desain cover buku untuk dapat lebih memperhatikan detail desain agar sesuai dengan imajinasi yang ingin dibentuk dalam cerita novel yang diciptakan.
Perancangan Kampanye Berkebaya untuk Melestarikan Budaya Indonesia kepada Gen Z Vanesha, Vanesha; Susanti, Elizabeth; Yonatia, Jessica
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 10 No 1 (2024): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v10i1.1807

Abstract

Many Indonesian women no longer wear kebayas because they consider them impractical and prefer modern clothing. This research aimed to create a campaign by creating visual communication design media so that Indonesian women want to wear kebayas in their daily lives. The method used in the research is descriptive, with data obtained from interviews, questionnaires, which were responded to by 112 respondents, and literature studies. The research results used above, below, and through-the-line media techniques. The media used were posters, billboards, Instagram, and creating a booth by distributing brochures, tote bags, and notebooks. This campaign will make Indonesian women aware of their love of Indonesian culture and want to wear kebaya daily.
Peranan Sosial Media dalam Mengedukasi Generasi Muda Mengenai Literasi Keuangan untuk Membangun Kebiasaan Menabung Rajagukguk, Richard Julianus; Susanti, Elizabeth
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 10 No 2 (2024): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v10i2.1717

Abstract

Good financial literacy can help someone understand the importance of saving and managing money wisely. This research aims to determine the level of financial literacy and the role of social media on the financial behavior of the younger generation. Data collection in this research used case study comparisons with secondary data from existing research journals. The research results show that the role of social media in educating financial literacy is still low compared to the negative influence of social media as a trigger for consumer behavior in the younger generation. The role of social media in educating the younger generation about financial literacy can positively impact efforts to prevent consumer behavior and increase the younger generations awareness of the importance of saving
Interpreting classical arts in postmodern advertising from the perspective of intertextuality Elizabeth Susanti; Miky Endro Santoso
Jurnal Desain Vol 13 No 1 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i1.55

Abstract

Artwork and advertising design differ in how they convey information. Art is created for its own sake, while advertising design aims to deliver persuasive messages to sell a product. Although art and advertising communicate differently, many advertisements use classical artworks to convey product meanings. The transformation of classical art as a reference for advertising reflects the phenomenon of postmodernism. By studying the characteristics of postmodernism, such as information construction and aesthetic meaning, this research explains how advertising phenomena are produced and what messages classical art can communicate through advertising. This study employed a qualitative case study approach combined with visual semiotic analysis, to examine selected advertisements that reinterpret classical artworks. Each case was analyzed to identify the processes of deconstruction and reconstruction using pastiche and parody and to interpret the intertextual meanings generated within advertising messages. The findings show that classical art is visually reconstructed in postmodern advertising to create cultural and symbolic value. Pastiche tends to strengthen luxurious and high-class brand identities by evoking artistic prestige, while parody provides humorous reinterpretations that engage broader audiences. The research concludes that intertextuality functions as a visual bridge between classical art and contemporary advertising communication, providing new ideas for creative design strategies. This study contributes to the field of visual communication design by demonstrating how classical aesthetics can be transformed into persuasive imagery in postmodern advertising.
PERANCANGAN MEDIA PROMOSI MUSEUM DAERAH NTT BAGI GENERASI MUDA DI KOTA KUPANG Tohana, Andi Wimuried; Susanti, Elizabeth; Yonatia, Jessica
ASKARA: Jurnal Seni dan Desain Vol 4 No 2 (2025): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v4i2.1989

Abstract

Museum Daerah Nusa Tenggara Timur adalah lembaga pemerintah yang bertugas mengumpulkan dan merawat benda-benda sejarah yang berasal dari penjuru Provinsi NTT. Terletak di Kota Kupang dan lokasi yang sangat mudah diakses karena berada di sisi jalan Frans Seda yang sangat sering dilalui oleh masyarakat Kota Kupang. Museum Daerah NTT juga menjadi rumah yang mempertahankan nilai-nilai historis dan budaya dalam tiap benda koleksi serta berperan dalam memberikan edukasi tentang benda museum kepada masyarakat dengan memberikan sesi panduan kepada pengunjung. Lebih dari itu, Museum Daerah NTT juga menjadi tempat di mana masyarakat dari berbagai lapisan dan latar belakang bisa mengenal jati diri dan menghargai nilai-nilai budayanya sendiri. Museum Daerah NTT per tahun 2024 telah mencatat 8.999 benda koleksi yang terbagi ke dalam 10 kategori yaitu arkeologi, biologi, geografi, etnografi, historis, numismatika, heraldik, seni rupa, filologi dan teknologi. Selain koleksi fisik, museum juga memiliki koleksi dokumentasi praktik budaya dan potret kehidupan masyarakat NTT yang dipajang untuk dinikmati oleh pengunjung. Melalui perancangan media promosi yang ditujukan kepada generasi muda Kota Kupang, diharapkan dapat meningkatkan ketertarikan terhadap Museum Daerah NTT agar menjadi destinasi edukasi yang wajib dikunjungi.
Representation of Chinese Cultural Identity in the Films Assalamualaikum Beijing and Kukejar Cinta ke Negeri Cina Susanti, Elizabeth; Yonatia, Jessica
PANGGUNG Vol 36 No 1 (2026): Echoes of Archipelago Mythos: Interweaving Tradition, Symbolism, and Narrative i
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i1.3747

Abstract

In Indonesian films, representations of Chinese identity that integrate Chinese cultural elements and Islamic values remain relatively underexplored, making them significant to examine in a cross-cultural context. This study analyzes how Chinese identity is represented in the films Assalamualaikum Beijing and Kukejar Cinta ke Negeri Cina, and how these cultural elements are connected to Islamic values. The research employs visual semiotic analysis, which explores the signs, symbols, visual elements, identity representations, and narratives of multiculturalism that appear in both films. The results show that Chinese identity is positioned as a bridge of cultural harmony through depictions of tolerance, historical proximity, and the process of religious assimilation between China and Indonesia. The novelty of this study lies in revealing the integration of Chinese culture and Islamic values, which is rarely addressed in Indonesian films, particularly through visual representations that emphasize diversity and the historical and cultural connections between China and Indonesia.
Co-Authors Callista, Jesslyn Christian, Jane Eunike Cindrawaty Lesmana Darmayanti, Tessa Eka Debora Eka Velly Dody Achmad Evangeline Jeanette Liem Hamzah, Azis Akmal Hans Faris Ebenhaez Hubert, Hubert Jessica Yonatia Jessica Yonatia Jessica Yonatia Kezia Sachi Sinamo Krismanto Kusbiantoro Lael, Gracelynn Talitha Laurensius Andreas Santoso Liem, Evangeline Jeanette Magdalena, Elisa Miki Tjandra Mochammad Rashad Mugia, Sultan Tanu Naomi Haswanto Paul Martin Pavita, Syandana Pramesthi, Jasmine Btari Rajagukguk, Richard Julianus Rashad, Mochammad Steven Enrico Raharjo Teddy, Cynthia Natasha Tjandra, Miki Tohana, Andi Wimuried Vanesha, Vanesha Vania, Cindy Velly, Debora Eka Yonatia, Jessica