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AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK Ubaidilah, Muhamad Rizki; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.903 KB) | DOI: 10.17509/jbme.v3i2.14264

Abstract

Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.
GAMBARAN COOPERATIVE LEARNING TIPE THINK PAIR SHARE UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS Rukmana, Kholidah Hardiyanti Shinta; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.975 KB) | DOI: 10.17509/jbme.v3i1.14251

Abstract

Purpose – This study was conducted to see how application learning model type think pair share to increase critical thinking skillsDesign / methodology / approach – This research used experimental method with quasi experiment, Sample of 70 students of Marketing X class using saturated samples. Collection of data with multiple choice test of critical thinking ability. Data analysis used is frequency distribution.Findings - improving critical thinking skills with the application of cooperative learning type think pair share model Originality - differences were found in research objects and methods, population and sample studies, periods of research, measuring instruments and research results, as well as supporting different theories and references used by previous researchers.repancies found in the object and research methods, population and sample, the study period, measuring tools and research results, as well as the source of theories and foreign journals and books.
EFEKTIVITAS MODEL PROBLEM BASED LEARNING DALAM MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS PESERTA DIDIK PADA KELAS BISNIS DAN KEWIRAUSAHAAN Thahara, Intan Putri; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 1, No 2 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.301 KB) | DOI: 10.17509/jbme.v1i2.5966

Abstract

Tujuan - untuk mengetahui efektivitas model implementasi pembelajaran berbasis masalah pada keterampilan berpikir kritis siswa.Desain/metodologi/pendekatan - metode eksperimen dengan bentuk quasi eksperimental.populasi penelitian ini adalah peserta didik kelas XI Pemasaran. Data dilakukan dengan tes tertulis kemampuan berpikir kritis dan kuisioner. Analisis data dilakukan dengan uji t (paired sample t-test), independent sample t test, dan uji analisis ANOVA dua arah.Temuan Penelitian - peningkatan keterampilan berpikir kritis dengan pengobatan PBL.Orisinalitas/nilai - memberikan dasar untuk memahami isu-isu mahasiswa berpikir kritis pada impementasi PBL. Perbedaan penelitian ini dengan penelitian sebelumnya pada kelas control dan eksperimen, variabel yang digunakan, mendukung teori serta referensi yang berbeda yang digunakan oleh peneliti sebelumnya.Kata kunci: PBL, Problem Based Learning, Berpikir Kritis, Orde Berpikir Tinggi, Efektivitas PBL pada siswa keterampilan berpikir kritis, PBL untuk meningkatkan siswa keterampilan berpikir kritisJenis Penelitian: Jurnal Penelitian
PENGARUH PEMBELAJARAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA SISWA KELAS XII PASTRY SEKOLAH MENENGAH KEJURUAN NEGERI 9 BANDUNG Pratomo, Raden Putra Kurnia; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.168 KB) | DOI: 10.17509/jbme.v3i2.14216

Abstract

Objectives - The purpose of this study is to see description of entrepreneurship learning and readiness of student entrepreneurship as well as the influence of entrepreneurial learning on entrepreneurial readiness. Design / methodology / approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 82 respondents were selected using probability sampling in the form of simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis.Findings - Based on the results of research using descriptive analysis, the results obtained that entrepreneurial learning is in high category, and entrepreneurial readiness is in high category. While the verifikatif analysis, obtained the result that the influence of entrepreneurship learning on entrepreneurial readiness is in the category of being.Originality / value - This research provides a basis for understanding issues of entrepreneurship learning, and entrepreneurship readiness. The difference of this research with the previous research is located on the object that is the tourism vocational school that is Vocational School Negeri 9 Bandung, with the variables studied are entrepreneurial learning and entrepreneurial readiness, and using theory or reference that is different from previous researchers.
PERSEPSI MEREK MEWAH UNTUK MEMBANGUN MINAT BELI Nugraha, Rifki Candra; Hurriyati, Ratih; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.474 KB) | DOI: 10.17509/jbme.v1i1.14173

Abstract

Purpose - This study was conducted to know the effect of luxury brand perception on purchase intention.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses descriptive and verifikatif approach with explanatory survey method. A total of 370 respondents as a sample using simple random sampling. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - the perception of luxury brands have a significant effect on purchase intention.Originality - differences are found in independent variables, research objects and methods, population and sample studies, research periods, measuring instruments and research results, as well as sources of foreign theories and journals and foreign books.
GAMBARAN SWITCHING COST DAN CUSTOMER SWITCHING BEHAVIOR PADA PELANGGAN MNC PLAY DI BANDUNG Maelatusaadah, Lena Marliyana; Rahayu, Agus; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.639 KB) | DOI: 10.17509/jbme.v3i3.14294

Abstract

Purpose - To find out the description of the level of switching cost and customer switching behavior in MNC Play’s customer in Bandung. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with cross sectional method. A total of 106 respondents were selected using simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification  technique and descriptive technique.Findings - The result showed that switching cost is in good enough category, while customer switching behavior is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
Pengaruh pembelajaran kewirausahaan dan motivasi wirausaha Terhadap niat berwirausaha Utama, Dian Herdiana; Mulyadi, Hari; Disman, Disman; Imbragia, Sindi Tasya
Journal of Business Management Education (JBME) Vol 5, No 2 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i2.29966

Abstract

The process of creating a new business is revealed from time to time, and the first stage is to have entrepreneurial intentions. A person's entrepreneurial intentions reflect their level of interest at the beginning of a business. The intention of entrepreneurship can also depend on external factors such as unfavorable economic factors and the difficulty of finding a job. The intention of entrepreneurship is important because it increases the confidence of employers that their work is meaningful, leads to a greater level of perseverance in business activities, increases creativity in problem solving, and increases ownership of experience related to business success and failure. One effort to increase the number of entrepreneurs is through education, namely entrepreneurship learning, besides that the motivation for entrepreneurship is one factor in supporting the increased intention of entrepreneurship.
UPAYA MENINGKATKAN KESIAPAN MENJADI CALON GURU MELALUI SELF-EFFICACY DAN PENGUASAAN MATERI KULIAH KEPENDIDIKAN Anggraeni, Anggun; Fikri, Faisal; Utama, Dian Herdiana
Comm-Edu (Community Education Journal) Vol. 7 No. 2 (2024): Mei 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/commedu.v7i2.22841

Abstract

One of the reasons for the low quality of education in Indonesia is the low quality of teaching staff (teachers). Based on data from the UNESCO Global Education Monitoring (GEM) Report 2016, the quality of teachers in Indonesia is ranked 10th out of 14 developing countries in the world, which is because readiness to become teachers in Indonesia is still low. Then, this research was also motivated by the still low readiness of student teacher candidates for the 2019 FPEB UPI economic education study program in facing their career, both in terms of their abilities and self-confidence. The aim of this research is to determine the influence of self-efficacy and mastery of educational course material in increasing readiness to become prospective teachers. The method used is an explanatory survey method using a questionnaire as a research instrument and data collection tool. The population and sample in this research were economic education students class of 2019 at the Indonesian Education University with a total of 90 students as respondents. The data analysis technique used is multiple regression. The research results show that, (1) self-efficacy has a positive effect on readiness to become a teacher candidate, (2) mastery of educational course material has no effect on readiness to become a teacher candidate.
PERAN KEPRIBADIAN GURU DALAM MENINGKATKAN MOTIVASI BELAJAR SISWA Siregar, Alfi Syahrah; Utama, Dian Herdiana
Comm-Edu (Community Education Journal) Vol. 7 No. 2 (2024): Mei 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/commedu.v7i2.22862

Abstract

This study examines the effect of teacher personality competence on student learning motivation in Aqidah Akhlak at Madrasah Ibtidaiyah Negeri (MIN) 2 Padangsidimpuan. The proposed hypothesis states that teachers' attributes and behaviours significantly affect students' motivation, which in turn affects the effectiveness of the learning process. This research uses a quantitative descriptive approach by collecting data through questionnaires and documentation from 28 student respondents. Data analysis was conducted using the Product Moment formula. The results showed a correlation coefficient rcount of 0.538, which exceeds the rtable value of 0.374 at the 5% significance level. This supports the hypothesis that teacher personality competence positively affects student learning motivation. The findings emphasise the critical role of teacher personality in shaping educational outcomes and recommend the importance of professional development programs aimed at improving teachers' personality competence with positive and constructive behaviours in teaching and presenting themselves as an ideal figure that students respect and love.
ANALISIS BIBLIOMETRIK: TREND PENELITIAN PENDIDIKAN POLITIK (1993- 2023) Abdul Rasyd, Muhamad Rafi; Alfy, Riadh; Utama, Rd. Dian Herdiana; Muhammad, Ilham
Comm-Edu (Community Education Journal) Vol. 7 No. 2 (2024): Mei 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/commedu.v7i2.22863

Abstract

This study scrutinizes the evolution of political education research over three decades, aiming to identify the most prolific authors, affiliations, and countries, to map research trends, and to suggest directions for future inquiry. Utilizing bibliometric methods, data were collected from Scopus and WOS databases, converted into RIS format, and analyzed with Rstudio and VosViewer. Findings reveal a marked increase in political education research, highlighting its growing significance in response to current global dynamics. The United States stands out with the highest international citation count, indicating its pivotal role in the field. The analysis underscores the relevance of linking political education to a country's political landscape. Consequently, this research advocates for more nuanced studies on the application of political education tailored to national contexts, to enhance its efficacy and impact globally.