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All Journal IMAGE STRATEGIC Journal of Business Management Education (JBME) International Journal of Applied Business Research Journal of Information System, Applied, Management, Accounting and Research Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Abmas Online Learning in Educational Research Journal of Islamic Economics and Business Media Penelitian dan Pengembangan Kesehatan
Bambang Widjajanta, Bambang
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Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Mulyana, Helmi; Hurriyati, Ratih; Kurniawan, Asep; Widjajanta, Bambang
Image : Jurnal Riset Manajemen Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of industrial technology 4.0 plays a big role in aspects of human life. One of them is the increasing role of the internet in daily activities to find product/service information and social media to promote it. The low public interest in buying indicates that the competitiveness of Indonesian local cosmetic products is still lacking. The purpose of this study was to determine the description and influence of the celebrity endorser, purchase intention, and brand image variables. This research is descriptive verification with a quantitative approach. The research sample was 100 female respondents. The sampling technique used is purposive sampling. The results showed that the celebrity endorser was in the fairly strong category, the brand image in the strong category, purchase intention in the fairly high category. Data analysis shows that there is a significant positive effect of the celebrity endorser, purchase intention, and brand image variables either directly or indirectly. The role of brand image in mediating the influence of celebrity endorsement on purchase intention shows that entrepreneurs of local cosmetic products must be able to manage and provide strategies for the sustainability of local cosmetic products. It aims to attract attention/attraction so that consumer buying interest increases.
Persaingan industri ride-hailing di Indonesia: Peran country of origin, perceived quality, dan brand credibility terhadap purchase intention Alfy, Riadh; Hurriyati, Ratih; Widjajanta, Bambang
Jurnal Manajemen Vol 21 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v21i1.1451

Abstract

This study examines the influence of country of origin on purchase intention, mediated by perceived quality and brand credibility among consumers of ride-hailing services in Indonesia. Conducted using a descriptive quantitative approach via Google Forms survey, data analysis utilized the SEM-PLS method with SmartPLS 3.0 software. Findings reveal positive and significant effects of country of origin and brand credibility on purchase intention. However, perceived quality does not significantly influence purchase intention. Brand credibility mediates the relationship between country of origin and purchase intention, while perceived quality does not. The gap between findings and concepts presents a limitation for researchers but offers opportunities for future analysis. This research contributes a fresh perspective on the impact of country of origin on purchase intention among Indonesian ride-hailing consumers.
Peningkatan Kompetensi Kewirausahaan Mahasiswa Melalui GROW Coaching Model Sulastri, Sulastri; Utama, Dian H; Razati, Girang; Widjajanta, Bambang; Dirgantari, Puspo Dewi
ABMAS Vol 24, No 2 (2024): Jurnal Abmas, Desember 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v24i2.76273

Abstract

Masalah pengangguran lulusan perguruan tinggi di Indonesia menjadi tantangan yang perlu diatasi melalui pendekatan strategis. Salah satu solusi yang efektif adalah menumbuhkan semangat kewirausahaan di kalangan mahasiswa. Artikel ini membahas implementasi GROW Coaching Model sebagai pendekatan pendampingan kewirausahaan di Universitas Pendidikan Indonesia (UPI). Dengan mengintegrasikan empat tahapan utama yaitu Goal, Reality, Options, dan Will, program ini berhasil meningkatkan kompetensi kewirausahaan mahasiswa. Sebanyak 80% peserta program melaporkan mampu menyusun rencana bisnis yang terukur. Program ini juga berkontribusi pada peningkatan soft skill dan hard skill mahasiswa yang berperan penting dalam keberhasilan bisnis mereka.
Harnessing Service Quality and Satisfaction to Unlock Consumer Loyalty in Indonesian Thriving e-commerce Market Lisnawati, Lisnawati; Widjajanta, Bambang; Juliania, Gadis Almira; Zaki, Hafizah Omar
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.547

Abstract

This study investigates Indonesian e-commerce consumers' quality of e-services, e-satisfaction, and digital purchasing intent among e-commerce users in Indonesia. Using a descriptive and verification research design with a quantitative approach, 200 respondents' data was acquired using purposive non-probability sampling. A consideration that was employed was SEM (structural equation modeling). The findings reveal that digital repurchase intention, e-service quality, and e-satisfaction are perceived by users as being at a high level. E-service quality indirectly influences online repurchase intention through e-satisfaction, highlighting the mediating role of customer satisfaction in driving repeat purchase behavior. Interestingly, the study also found that digital repurchase intention is not directly and significantly determined by the quality of e-services. These results underscore the importance of e-satisfaction as a bridge between digital purchasing intent and the quality of electronic services. Therefore, E-commerce platforms should focus on Addressing aspects of quality of service like responsiveness, reliability, and user-friendliness to foster customer satisfaction, which can lead to stronger repurchase intentions. The survey offers beneficial details to help e-commerce companies improve the way they operate. strategies to build customer loyalty and sustain competitive advantage.
Decoding E-Experience in Educational Technology: The Mediating Role of E-Trust and E-Satisfaction in Continuance Intention Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Buana, Dwinto Martri Aji
Online Learning In Educational Research (OLER) Vol. 5 No. 2 (2025): Online Learning in Educational Research
Publisher : CV FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/oler.v5i2.608

Abstract

The startup sector's emphasis on the educational technology industry in Indonesia expanded, particularly during the pandemic. However, many educational technology players went bankrupt because they could not make their users reuse their products and services (continuance intention). This study aimed to analyze the influence of e-experience on continuance intention in the use of educational technology platforms, with e-trust and e-satisfaction as mediating variables. A quantitative method with a PLS-SEM approach was used to test the relationships between variables. Data were gathered from 300 respondents using a questionnaire as the research instrument. The respondents in this study were individuals utilizing educational technology, including students, teachers, and employees seeking skill enhancement. The data were analyzed using SmartPLS. The research results showed that e-experience had a direct influence on continuance intention, but its impact was relatively small. E-trust and e-satisfaction proved to be significant mediators in strengthening this relationship. E-Satisfaction had a stronger mediating influence compared to e-trust, affirming that user satisfaction was a key factor in driving the sustainability of educational technology usage. Moreover, the indirect effects through mediators were greater than the direct effects, indicating that user experience should be developed into trust and satisfaction to enhance user retention.
Pengaruh Application Quality dan Competitive Price terhadap Online Repurchase Intention pada Pengguna Aplikasi NusaTrip di Indonesia Azzahra, Fahira; Widjajanta, Bambang; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89311

Abstract

This study aims to determine the influence of application quality and competitive price on online repurchase intention on NusaTrip application users. The type of research used is descriptive and verificative with a quantitative approach. The sample used in this study amounted to 350 respondent. The data obtained were processed statistically using the Structural Equation Modeling (SEM) method. The results of this study show that application quality and competitive price have a positive and significant influence on online repurchase intention. This is evidenced by the C.R. value being greater than 1,967 and the P value being less than 0,05. This statement can be assumed that the better the company pays attention to application quality and competitive price, the better the online repurchase intention that appears in consumers for the company.
EKSPLORASI PENGARUH CITRA RUMAH SAKIT TERHADAP KEPUASAN PASIEN: TINJAUAN SISTEMATIS LITERATUR Prasetiyo, Budi; Ramadhian, M. Arief Rahman; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Widjajanta, Bambang
Media Penelitian dan Pengembangan Kesehatan Vol. 35 No. 1 (2025): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v35i1.2371

Abstract

The primary challenge in measuring patient satisfaction lies in its conceptual and operational complexity. Patient satisfaction is often regarded as a subjective concept, influenced by individual expectations, experiences, and perceptions of the healthcare services received. This literature review aims to examine and summarize the impact of hospital image on patient satisfaction based on studies conducted in various countries across multiple continents. The PRISMA approach was employed in this systematic literature review, with articles collected from Google Scholar, Crossref, and PubMed databases. The articles selected were published between 2010-2024.  An in-depth analysis was conducted on 11 selected articles.  The results of the review indicate that studies on hospital image and patient satisfaction often incorporate other variables such as service quality, loyalty, and trust. Research from diverse regions, including Southeast Asia, the Middle East, Europe, and the Americas, demonstrates that hospital image significantly influences patient satisfaction. However, findings in Indonesia reveal a contrasting result, where hospital image does not affect patient satisfaction. These differences reflect unique cultural contexts, such as the importance of interpersonal relationships in Iran, ethnic diversity in Malaysia, or the high value placed on healthcare quality in Taiwan.  This review further underscores the importance of collaborative efforts among governments, hospital administrators, healthcare professionals, and marketers to enhance sustainable service quality and meet patients' evolving needs.
Digital Marketing for Startup: A Systematic Literature Review Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Martri Aji Buana, Dwinto; Yusiana, Rennyta
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.48971

Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.
Enhancing Tourist Visits to Villages through Branding, Experience, and Digital Promotion: The Role of Value Creation Setiawan, Iwan; Hurriyati, Ratih; Hendrayati, Heny; Widjajanta, Bambang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3604

Abstract

Indonesia’s tourism sector holds significant potential to drive economic growth, yet tourist visits remain concentrated in urban destinations, leaving rural areas like the Eastern Priangan region of West Java underexplored. This study aims to examine how destination branding, tourism experience, and digital promotion media influence tourists’ decisions to visit five emerging tourist villages in Eastern Priangan, with tourism value creation as a mediating factor. A quantitative approach was employed, surveying 200 domestic tourists who visited Bayongbong, Taraju, Gunung Sari, Batulawang, or Selasari, supplemented by interviews with ten village tourism managers. The findings reveal that digital promotion media has the strongest influence on visiting decisions, followed by destination branding and tourism experience, with tourism value creation partially mediating these relationships. Villages with active digital campaigns, such as Taraju and Batulawang, showed higher visitor interest. The study concludes that integrated strategies combining consistent branding, authentic experiences, and robust digital promotion are essential for enhancing the competitiveness of rural tourist villages. These findings offer practical insights for village managers and policymakers to strengthen tourism development through improved infrastructure and targeted marketing, fostering sustainable growth in Indonesia’s rural tourism sector.
BAGAIMANA RESONANSI EMOSIONAL MENDORONG KETERLIBATAN KONSUMEN DALAM PEMASARAN DIGITAL: TINJAUAN LITERATUR SISTEMATIS Maulida, Sulistiani; Widjajanta, Bambang; Hendrayati, Heni; Juniati, Chealsy
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 1 (2026): JISAMAR (February 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i1.2200

Abstract

This systematic literature review examines how emotional resonance drives consumer engagement in digital marketing contexts. Following PRISMA 2020 guidelines, a comprehensive search of Scopus database yielded 1,247 records (2020-2025), with 15 peer-reviewed studies included after systematic screening and quality assessment. Thematic synthesis reveals three dominant conceptualizations: emotional resonance as a dual-process construct (cognitive and affective), as specific emotional outcomes (brand love, attachment), and as experiential affective states. Empirical evidence demonstrates robust positive relationships with behavioral engagement showing the strongest effects (mean β = 0.48), followed by emotional (β = 0.42) and cognitive engagement (β = 0.29). Key antecedents include content authenticity, storytelling quality, personalization, platform affordances, and consumer characteristics. The S-O-R framework (27%), brand relationship theories (33%), and experiential marketing (20%) dominate theoretical perspectives. Critical gaps exist in longitudinal research, negative emotions, emerging technologies (AI, VR, metaverse), and cross-cultural contexts. Practically, brands should prioritize authentic storytelling, balance personalization with privacy, and leverage interactive platforms. This review provides the first comprehensive synthesis consolidating fragmented knowledge on how emotional resonance mechanisms drive consumer engagement in digital marketing.
Co-Authors Agus Rahayu Aisyah, Anni Aji, Sunan Purwa Alfy, Riadh Andriana, Denny Asep Kurniawan Asunka, Gallant Asunka, Gallant Azwar Haekal, Azwar Azzahra, Fahira Buana, Dwinto Martri Aji Budi Prasetiyo, Budi Eeng Ahman, Eeng Fadllillah, Nida Fajri, Fadilla Nur Ginna Indah Wulan Avrianti, Ginna Indah Wulan Girang Razati, Girang Hari Mulyadi, Hari Hartati, Ajeng Sri Hendrayati, Heni Heny Hendrayati Iwan Setiawan Juliania, Gadis Almira Juniati, Chealsy L. Lisnawati Lili Adi Wibowo Lisnawati Lisnawati Maghfur, M. Mahri, Nadya Martri Aji Buana, Dwinto Maulana, Fajar Gumelar Maulida, Sulistiani Mulyana, Helmi Mutia, Fitrahtul Nurfitriani Nurfitriani, Nurfitriani Nurfitrianti, Marisa Pratama, Rommy Pratami, Tyas Oki Puspo Dewi Dirgantari Ramadhani, Ulfha Ramadhian, M. Arief Rahman Ratih Hurriyati Rennyta Yusiana Ridwan Purnama, Ridwan Ruhiyantina, Nurrisbayanti Salsabila, Audra Sulastri Sulastri SUMIYATI SUMIYATI Utama, Dian H Vanessa Gaffar Wijaya, Ni Putu Nurwita Pratami Zaki, Hafizah Omar