Articles
<![CDATA[“Tetap Fokus di Jalan” : Aesthetic Perspective of Public Service Advertising ]]>
<![CDATA[Shafira Yuna Azzahra]]>;
<![CDATA[Muhammad Fikri Alwani]]>;
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ Cinematology: Journal Anthology of Film and Television Studies Vol 1, No 2 (2021): June ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/ftv-upi.v1i2.41104
<![CDATA[Based on research data from the World Health Organization (WHO) in 2018, annually, there are around 1.3 million people in the world experienced traffic accidents where one of the factors that has recently increased is due to driving while using cellphones. With the increase in the issue, there is a need for socialization of the dangers that can be caused by driving while using cellphones. “Tetap Fokus di Jalan” is a public service advertisement film that is mean to be a socialization effort of the issue. However, as a work of art that is intended to be effective in proclaiming the social message that the creator wants to convey, an aesthetical theory approach is needed in the process of its creation. DeWitt H. Parker advocates the existence of six principles of an artwork to be declared as a beauty. In this study, the authors uses the aesthetic theory of DeWitt H. Parker to the process of creating the public service advertisement film “Tetap Fokus di Jalan”.]]>
<![CDATA[Analisis Visual Kesenian Sasapian Desa Cihideung ]]>
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ IRAMA Vol 1, No 2 (2019): IRAMA: JURNAL SENI DESAIN DAN PEMBELAJARANNYA ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/irama.v1i2.21894
<![CDATA[Kesenian tradisional merupakan salah satu perwujudan jati diri bangsa Indonesia yang dapat memberikan gambaran kehidupan masyarakat Indonesia. Oleh karena itu salah satu upaya untuk menunjukkan jati diri bangsa Indonesia adalah dengan melestarikan kesenian tradisional. Penelitian ini difokuskan pada kesenian sasapian di desa Cihideung, kecamatan Parongpong, kabupaten Bandung Barat, provinsi Jawa Barat. Penelitian ini menitikberatkan pada deskripsi eksistensi kesenian sasapian di desa Cihideung, kecamatan Parongpong, kabupaten Bandung Barat, provinsi Jawa Barat. Bentuk kesenian ini dipilih dikarenakan eksistensinya sudah merambah ke daerah-daerah diluar Banten. Serta dijadikan sebagai Icon dari Kabupaten Bandung Barat. Perlunya dukungan dari berbagai pihak baik yang berasal dari dalam maupun dari luar lingkup di mana kesenian itu hidup dan berkembang. Mengingat kesenian di Indonesia merupakan salah satu kekayaan dan aset bangsa yang memiliki kekhasan yang tidak dimiliki oleh bangsa lain, maka sangat perlu untuk mengetahui faktor-faktor yang mempengaruhi eksistensi kesenian tersebut. Hal ini dikarenakan kesenian mempunyai andil besar dalam memperkokoh ketahanan budaya, serta dalam membentuk masyarakat yang berbudaya. Dalam penelitian ini penulis menganalisis aspek visual dan mengaitkan kepada unsur dan prinsip dasar seni rupa sebagai kajian pada media kesenian sasapian cihideung. Semoga dengan adanya analisis yang berkaitan dengan kesenian ini, masyarakat akan semakin menjaga dan melestarikan kebudayaan tersebut.]]>
<![CDATA[Malena: Representation of Sexual Harassment against Women in Film ]]>
<![CDATA[Naila Inas Zhafirah]]>;
<![CDATA[Irwan Sarbeni]]>;
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ Cinematology: Journal Anthology of Film and Television Studies Vol 2, No 3 (2022): October ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/ftv-upi.v2i3.55349
<![CDATA[The rise of sexual harassment against women has become a social issue that is constantly being discussed. This creates a statement that women are visual objects where women are always seen and cared for by the social environment both from their appearance and behavior. Sometimes, sexual harassment against women instead of making women victims, on the contrary, women are used as objects and are often blamed for the clothes they wear. It can be seen that the appearance of a woman can be a public assessment. This social issue is contained in the neat film Malena, a film that tells about a beautiful widow who is seduced by all the men in Sicily. In this film, the male point of view shows that harassing beautiful women is a pleasure and getting beautiful women is a trophy for them. In essence, the journal entitled "Malena: Representation of Sexual Harassment of Women in Film" aims to prove that so far women have always been used as visual objects.]]>
<![CDATA[Analysis The Dept of visual Aesthetic Value furniture ]]>
<![CDATA[Gebby Miranda]]>;
<![CDATA[Salsa Nafsika]]>;
<![CDATA[Nala Nandana]]>
<![CDATA[ Cinematology: Journal Anthology of Film and Television Studies Vol 2, No 3 (2022): October ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/ftv-upi.v2i3.55353
<![CDATA[Aesthetics is a philosophical science that talks about everything that is called beautiful, the beauty contained in a work of art which is a form of creativity of an artist. Our goal is to analyze the depth of the aesthetic value of the good day coffee advertisement, seeing the lack of public knowledge about art in advertisements, they only see that the advertisement is beautiful without seeing the depth of aesthetic value and form in the work. It is said that the existence of art (advertising) is only controlled by art academics, curators, connoisseurs and art observers. The method is by looking at a work and then analyzing it and connecting it with aesthetic values and forms from various sources, then, it is processed using interpretive and descriptive methods so that readers can understand or re-explain properly and correctly. In analyzing this advertisement, the focus of the study is, what is the general description and the depth of aesthetic value and form in the work. The results of the study show that, not only visual products and music, but also property is needed so that the audience can enjoy it. ]]>
<![CDATA[Aesthetic film: constructive perspective art directors ]]>
<![CDATA[Salsa Solli Nafsika]]>;
<![CDATA[Zakarias Sukarya Soeteja]]>;
<![CDATA[Irwan Sarbeni]]>;
<![CDATA[Hery Supiarza]]>
<![CDATA[ Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 17, No 2 (2022) ]]>
Publisher : <![CDATA[Pascasarjana Institut Seni Indonesia Surakarta ]]>
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DOI: 10.33153/dewaruci.v17i2.4422
<![CDATA[The audience has limited information when it comes to interpreting movies, and they can even be swayed by an artistic director's failure to create a scene event space, which affects how visual messages are conveyed. This study analyzes the aesthetics of the film using an art directors practice approach to: measure the extent of the relationship between the perceptions built by the film appreciator and the visual objects he observes through Persistence of Vision, revealing the relevance of object and artistic form to mise-en-scene; and the illusion of depth and semiosis. This study uses qualitative methods and research data processing by triangulation method and content analysis. The study's findings indicate that additional disciplines, such as aesthetic philosophy, semiotics, perspective, visual communication, mise-en-scene, and art director work practices, are needed to analyse cinema aesthetics from an art director's point of view]]>
<![CDATA[ANALISIS DAMPAK IKLAN NETFLIX TERHADAP KETERTARIKAN PENGGUNA INSTAGRAM ]]>
<![CDATA[Nabila Pramadita Rahmadani]]>;
<![CDATA[Hery Supiarza]]>;
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia ]]>
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DOI: 10.35870/jimik.v4i2.224
<![CDATA[Social media is a platform that is able to connect its users with other users online. One of the most widely used social media is Instagram. Instagram is a social media platform capable of displaying videos and photos that aim to inform and attract the attention of Instagram users in giving judgments. Instagram has ads that display various platforms that collaborate with Instagram. One platform that collaborates with Instagram is Netflix. Netflix is a streaming service platform that contains movies, television shows and series that have a marketing strategy to attract the attention of various platform users, companies and others. Netflix is working with Instagram to be able to attract the attention of Instagram users so they have the desire to use the streaming service provided by Netflix. However, every ad that has high quality and value, such as Netflix, does not necessarily have an impact on Instagram users. Therefore, this study aims to examine the impact of Netflix ads on Instagram users. This type of research is a quantitative research, namely by using a survey of Indonesian Education University students. This study found that Neflix has an influence on Instagram users with indicators from the results of the Neflix ad survey providing an attraction to subscribe. The implications of this research can be a reference for further research and a theoretical reference about the impact of Netflix ads on Instagram users.]]>
<![CDATA[Analisis Faktor-Faktor Masyarakat Terhadap Keputusan Beralih ke Televisi Digital ]]>
<![CDATA[Mauly Putri]]>;
<![CDATA[Hery Supiarza]]>;
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1112
<![CDATA[Analog Switch Off or ASO is a process of stopping analog broadcasts from switching to digital television broadcasts. According to the decision of the government authority, ready or not, the public must switch to digital television, even though the exposure to information and the level of knowledge about digital television is low. Through the Theory of Diffusion of innovation by Everett M. Rogers, attempts to analyze the factors of society switching to Digital Television. This study used a quantitative method with a questionnaire to the Jatihurip Village community. The aim of this research is to find out the differences in demographic profiles between users and non-users of Digital Television, the use of media as a communication channel, and the factors of switching to Digital Television. The data analysis technique uses multiple linear regression analysis, with the test results showing that innovation opportunities, the number of campaigns, and following technology have a positive and significant effect on the decision to switch to Digital Television for the people of Jatihurip Village, Sumedang Utara District. The Innovation Opportunity factor greatly influences the decision to switch to digital television for the people of Jatihurip Village, Sumedang Utara District.]]>
<![CDATA[Implikasi Kode Klasifikasi Program Televisi Catatan Si Bocil NET TV Terhadap Tayangan Anak ]]>
<![CDATA[Siti Anisa Setiani]]>;
<![CDATA[Hery Supiarza]]>;
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 7 No 3 (2023): JULY-SEPTEMBER 2023 ]]>
Publisher : <![CDATA[KITA Institute ]]>
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DOI: 10.35870/jtik.v7i3.1011
<![CDATA[The classification code applied to television programs is certainly not just a small code that is displayed during the airing process. This code has the meaning to classify programs by age category. The classification code of television programs is intended so that viewers can adjust the viewing to age categories and types of shows that are in accordance with social morals. Catatan Si Bocil Program is a problem to analyze about the process of receiving codes to airing events. Another institution tasked with this classification code is the Film Censorship Board as well as the regulations drafted as a provision of broadcasting guidelines. The purpose of this study is intended to convey how important classification codes are on television programs. The method used is qualitative with a descriptive approach, so that the data used is based on the process of observation, interviews, literature studies and documentation. This study found the process of giving classification codes and impressions that have been given classification codes based on the results of assessments conducted by the Film Censorship Institute. The implications of this research can be a reference for television stations in making programs.]]>
<![CDATA[SHOW DON’T TELL: ANALISIS ESTETIKA VISUAL STORYTELLING DALAM FILM THE BATMAN ]]>
<![CDATA[Efendi, Raditya Putra]]>;
<![CDATA[Nafsika, Salsa Solli]]>;
<![CDATA[Warsana, Dedi]]>
<![CDATA[ SEMIOTIKA: Jurnal Komunikasi Vol 17, No 2 (2023): SEMIOTIKA: Jurnal Komunikasi ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/s:jk.v17i2.4255
<![CDATA[Penelitian ini bertujuan untuk mengkaji penggunaan teknik Show Don’t Tell dalam film The Batman. Sebuah teknik yang menekankan penyampaian cerita secara tersirat melalui imaji-imaji visual. Dan dalam film The Batman, teknik ini dimanfaatkan secara maksimal dimana kolaborasi antara Sutradara dengan Sinematografer menghadirkan visual storytelling, sebuah bentuk visual yang tak hanya indah untuk dilihat, tapi juga membawa banyak makna serta cerita. Pelaksanaan penelitian dilakukan dengan mengkaji adegan-adegan dalam film The Batman yang benar-benar merepresentasikan teknik Show Don’t Tell. Untuk membantu proses pengkajian imaji-imaji visual dalam film, peneliti menggunakan metode penelitian kualitatif deskriptif yang dilandasi oleh teori semiotika Roland Barthes agar diketahui pemaknaan dibalik imaji-imaji visual tersebut. Dengan begitu, diharapkan jurnal ini dapat membantu pembaca dalam menganalisis, mengkaji, serta menginterpretasi suatu pesan atau cerita tersirat yang direpresentasikan melalui visual dalam sebuah film, dan membantu pembaca untuk melihat film sebagai suatu hal yang lebih dari sekedar media hiburan semata.]]>
<![CDATA[Representasi Nilai Lokalitas Pada Tayangan TV CNN Indonesia Program Inside Jawa Barat ]]>
<![CDATA[Raguan , Sopia]]>;
<![CDATA[Supiarza, Hery]]>;
<![CDATA[Nafsika, Salsa Solli]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 2 (2024) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v7i2.3278
<![CDATA[This study discusses the representation of locality values in CNN Indonesia's Inside Jawa Barat program. The presence of Sistem Siaran Jaringan (SSJ) implementation rules in Undang-Undang No. 32 of 2002 opens up opportunities for the establishment of local television stations in Indonesia to create programs that raise local issues. Inside Jawa Barat is a show that tries to present local genius in an interesting manner, becoming a significant entity in providing dynamics for the existence of local television in Indonesia. This study aims to determine the representation of locality values in the Inside Jawa Barat program and how the program implements government regulations by creating shows that focus on local issues. Analytical descriptive qualitative research methods, including observation, documentation, literature studies, and semiotic concepts, were used in collecting all research data, with episode 30 of the Inside Jawa Barat program selected as the research subject. The results showed that Inside Jawa Barat succeeded in portraying the values of locality through the presentation of programs that highlight the culture, traditions, and lives of the people of West Java. Analysis using John Fiske's semiotic theory reveals that signs in the Inside Jawa Barat program create an understanding of reality, representation, and ideology as the embodiment of locality values represented by television programs. The conclusion of this study shows that the Inside Jawa Barat program not only complies with government regulations but also presents content about local values. The implications of this research can serve as a reference for the television industry to develop programs that comply with government regulations and highlight the wealth of local values.]]>
