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All Journal Jurnal Komunikasi ETTISAL Journal of Communication Jurnal Dinamika Sosial Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Audience Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Mandiri Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Tematik Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Journal of Community Empowerment Jurnal DIMASTIK Ettisal: Journal of Communication
Sinta Pramucitra
Universitas Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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PELATIHAN OPTIMALISASI SOSIAL MEDIA UNTUK MEMBANGUN REPUTASI POSITIF ORGANISASI KEMASYARAKATAN (ORMAS) KOTA SEMARANG Natalia Sari Pujiastuti; Errika Dwi Setya Watie; Sinta Pramucitra
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 6: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (883.794 KB)

Abstract

Organisasi Kemasyarakatan (Ormas) harus mampu meningkatkan kepercayaan dan legitimasi untuk membangun persepsi public bahwa keberadaan, kegiatan dan dampak dari organisasi tersebut sesuai dengan nilai sosial yang berpihak kepentingan masyarakat. Oleh karena itu Ormas perlu meningkatkan reputasi melalui komunikasi di sosial media guna mendapatkan kepercayaan dan dukungan masyarakat demi keberlangsungan Ormas. Metode yang digunakan yaitu observasi, kuesioner, pelatihan dan evaluasi kegiatan pelatihan. Dari metode tersebut diketahui masih kurangnya literasi terhadap pentingnya untuk mengoptimalkan social media khususnya yang terkait untuk meningkatkan reputasi organisasi kemasyarakatan (Ormas) di Kota Semarang. Hal ini selain karena kurangnya pengetahuan mengenai pentingnya reputasi bagi organisasi juga terbatasnya ketrampilan dalam pemanfaatkan social media serta keterbatasan SDM yang berada dalam organisasi. Hasil kegiatan pelatihan dan evaluasi kegiatan pelatihan diketahui mampu memberikan literasi serta ketrampilan penggiat Organisasi Kemasyarakatan (Ormas) dalam mengenali pemanfaatan platform social media sebagai sarana untuk menjaga reputasi organisasi melalui penyampaian informasi kepada masyarakat yang dapat berdampak terhadap keberlangsungan organisasi.
Peningkatan Kompetensi Public Speaking Pokdarwis Desa Wisata Wonolopo Semarang Dalam Menunjang Konten Pemasaran Berbasis Digital Firdaus Azwar Ersyad; Ayang Fitrianti; Sinta Pramucitra
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.502 KB) | DOI: 10.58466/literasi.v2i2.481

Abstract

The implementation of this community activity aims to improve the skills and knowledge of partners in the field of communication, especially communication techniques and Public Speaking and their implementation in designing digital-based marketing content. This Community Service activity is planned to be carried out in the Wonolopo sub-district, Semarang. The service implementation team made two methods, the Theoretical Method which was outlined in the form of a service module which contained 'Introductory Materials for Communication and Public Speaking and implementation in digital marketing design. The method of practice is the practice of making digital marketing content materials, until a question and answer session between the presenters and Pokdarwis members of the Wonolopo Mijen Tourism Village, Semarang City.
Evaluasi Strategi Komunikasi Humas Kota Semarang dalam mensosialisasikan program Semarang Wegah Nyampah sebagai bagian dari pengembangan Citra Kota Sinta Pramucitra; Errika Dwi Setya Watie; Fajrianoor Fanani
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 2 (2022): AGUSTUS 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i2.6343

Abstract

Sosialisasi dari Pemkot Semarang mencanangkan program “Semarang Wegah Nyampah” sejak dua tahun yang lalu. Keberhasilan program didasarkan pada strategi yang dikembangkan untuk melaksanakan program tersebut, namun masih terdapat beberapa hambatan dalam pelaksanaannya.  Penelitian ini bertujuan untuk mengevaluasi strategi komunikasi program “Semarang Wegah Nyampah”. Penelitian ini merupakan penelitian deskriptif kualitatif dan menggunakan wawancara serta observasi lapangan dalam pengumpulan datanya. Hasil penelitian menunjukan strategi komunikasi yang dilakukan Humas Kota Semarang dalam mengkomunikasikan “Semarang Wegah Nyampah” menggunakan teknologi digital dengan memanfaatkan media sosial Instagram sebagai saluran pesan. Strategi ini memiliki berbagai hambatan mulai dari rendahnnya interaksi digital dan sumber daya manusia. Penting mengkomunikasikan secara berkesinambungan dengan konsistensi agar informasinya dapat membentuk pengetahuan dan kesadaran yang merubah kebiasaan.Kata kunci: Strategi Komunikasi, Humas, Citra Kota, Semarang
Cybersecurity Literacy Among Mass Media Journalists In Central Java Setyowati, Retno Manuhoro; Safira, Citra; Pramucitra, Sinta
Jurnal Komunikasi Vol 18, No 1 (2024): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i1.21712

Abstract

Notes of the Alliance of Independent Journalists (AJI Indonesia) at the end of 2022, the number of digital attacks on journalists increased compared to 2021. There were 15 digital attacks in 2022, while in 2021, there were only 5 cases recorded. Attacks, or what is commonly referred to as digital violence, refer to the notion of violence in which the perpetrator attacks network infrastructure or uses digital technology. Meanwhile, digital attacks becoming a trend during 2022 are hacking experienced by journalists and DDoS targeted at media organization sites. However, not all mass media have prepared anticipation for the potential for digital violence, including not all journalists who understand cybersecurity's importance in carrying out their duties. This research seeks to explore the meaning of journalists related to cyber security in their journalistic work and to record real experiences of how anticipation and strategies are carried out so that they do not just become victims of cyber-attacks. The method used is qualitative with an interpretive phenomenological analysis (IPA) approach. An approach where data is obtained and studied in an in-depth way, and sees each case is something that has its characteristics. The key word of this research lies in the technique of analysis and interpretation of data that is descriptive, which is presented using a distinctive language and does not aim to generalize the results. The research location is in the city of Semarang, with data collection techniques through in-depth interviews, surveys, observations, and documentation of the research subjects, in this case, journalists from various mass media in Central Java.
Analysis of Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19: Analisis Strategi Konten Instagram Disbudpar Kota Semarang di Era Baru Covid 19 Julianto, Edi Nurwahyu; Indainanto, Yofiendi; Pramucitra, Sinta
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.10622

Abstract

Efforts to grow tourism in the new era of Covid-19 in Semarang City have encouraged the Semarang City Culture and Tourism Office to promote tourism through various media platforms. One strategy is to promote tourism content through social media Instagram @disbudparkotasemarang. Accessibility encourages tourists to search for information on Instagram. This condition encourages content planning not only to display various destinations. This study aims to find out how to analyze the Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19?. The method used is qualitative descriptive using The Circular Model of SoMe to analyze the findings. The results show that the @disbudparkotasemarang Instagram account has basically gone through four important stages in planning content, namely: Share, Optimaze, Manage and Engage. The content strategy is carried out by interacting with posts, displaying cultural events, and tours. This strategy is able to attract user attention as seen from the number of likes and comments that are very different. It's just that the implementation hasn't shown good performance, with the engagement rate still at a moderate level of 1.28 percent. Although, there has been an increase, posts, followers and users during 2022. It is important to plan content by paying attention to the level of engagement which is indicated by interactive communication.
Aktivitas Bermain sebagai Strategi Koping untuk Meningkatkan Kebahagiaan pada Siswa Sanggar Bimbingan Kampung Baru Malaysia Yudi Kurniawan; Faisal Yusuf; Sinta Pramucitra; Citra Andriani Kusumawati; Guruh Mulia Widayat; Anandha Anandha
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Maret : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i1.948

Abstract

This community service activity aims to apply play activities as a coping strategy to increase happiness in students at Sanggar Bimbingan Kampung Baru Kuala Lumpur Malaysia. Play activities play an important role in supporting children's social, emotional, and cognitive development. This program was carried out for one session with a duration of 90 minutes, involving 57 students aged 7–12 years. The methods used included creative games such as storytelling and singing, which were designed to create a fun atmosphere, train social skills, and provide space for free expression of emotions. The results of observations showed an increase in student happiness as indicated by active participation, cheerful expressions, and positive interactions between students during the activity. The results of interviews revealed positive impacts such as reduced emotional stress, increased self-confidence, and better learning motivation. Play activities have proven to be effective as a simple coping strategy that can be implemented in non-formal learning environments to support children's mental health and well-being. This program is expected to be a model for sustainable psychosocial interventions in similar communities.
q Natalia Sari Pujiastuti; Sinta Pramucitra; Agus Edy Laksono
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1694

Abstract

This study aims to analyze the implementation of principles and ethics in social media management based on PERMENPANRB No. 83 of 2012 on the Instagram accounts of Regional Apparatus Organizations (OPD) in the Semarang City Government. It also evaluates content strategies to enhance public engagement and build trust. This qualitative study observed 32 official Instagram accounts of OPD, utilizing content analysis, interviews, and engagement rate (ER) measurements with HypeAuditor tools. The results show that most OPD accounts have low ER, although some accounts achieved better performance through interactive and relevant content. Key challenges include limited human resources, lack of training for social media administrators, and a dominance of routine activity reporting without participatory communication strategies. Additionally, overlapping roles between content administrators and Public Information and Documentation Officers (PPID), coupled with a paternalistic leadership style within OPD, further contribute to the low level of public engagement. This study recommends optimizing social media management strategies through capacity building for account administrators, implementing two-way communication approaches based on data analytics, and establishing digital communication policies that promote flexibility and innovation. These strategies can enable government social media to function more effectively as a platform for transparency, interaction, and collaboration with the public, while sustainably building public trust.
Environmental Conservation Education through Biopore Introduction for Elementary School Students at Sanggar Belajar Kuala Lumpur Handajani, Mudjiastuti; Rohadi, Rohadi; Pramucitra, Sinta Pramucitra; Pinandita, Satria; Anwar, Nik Syahrim Nik
Journal of Community Empowerment Vol. 5 No. 1 (2025): Journal of Community Empowerment
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jce.v5i1.27445

Abstract

As the capital of Malaysia, Kuala Lumpur has not escaped various environmental issues that have worsened due to rapid urbanization, ranging from air pollution to insufficient waste management. This condition requires a creative solution to foster awareness of sustainability from a young age. In response, a community service program titled "Education for Environmental Conservation through the Introduction of Biopori for Elementary School Students at the Kuala Lumpur Learning Studio" was present to introduce the concepts and benefits of biopori technology to children aged 6 to 12. Its main goal is to build early awareness of environmentally friendly practices, especially in flood prevention and organic waste management. Methods used in the program vary widely and interactively, including storytelling, exciting visual presentations, educational games, and video demonstrations. The implementation of this program also collaborates with the Kuala Lumpur Indonesian School (SIKL), which ensures the harmony of culture and education with the target students. The results of the program showed a significant improvement in students' understanding and interest in biopore technology. Many of them are enthusiastic about implementing biopore at home, reflecting expected positive behavioral changes. Post-activity feedback from students and facilitators indicated high levels of engagement and enthusiasm. This initiative demonstrates the effectiveness of early environmental education in building eco-conscious habits. It supports the advancement of community-based science education and contributes directly to the Sustainable Development Goals (SDGs), particularly in clean water and sanitation (Goal 6) and climate action (Goal 13). The program offers a scalable model for integrating environmental awareness into urban education systems.
Pembelajaran Kreatif Siswa SMA Sint Louis Semarang Melalui Pelatihan Konten Capcut Fitrianti, Ayang; Setiawan, Yuliyanto Budi; Pramucitra, Sinta; Bagus P, Yoma; Rahmawati, Rahmawati; Ramadhani, Ajeng
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6764

Abstract

Pada era digital, kemampuan membuat konten kreatif menjadi keterampilan penting, terutama bagi generasi muda. Pada penelitian ini bertujuan untuk mengkaji efektivitas pelatihan konten Capcut dalam meningkatkan pembelajaran kreatif siswa SMA St. Louis Semarang. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini melibatkan 40 siswa kelas XI yang mengikuti serangkaian pelatihan pembuatan video. Hasil penelitian menunjukkan bahwa pelatihan ini berhasil menstimulasi kreativitas siswa dalam aspek storytelling, penggunaan efek visual, dan narasi, serta mengembangkan keterampilan kolaborasi dan berpikir kritis. Pelatihan ini juga terbukti meningkatkan motivasi belajar siswa karena metodenya yang relevan dan menyenangkan. Kesimpulannya, pelatihan konten Capcut merupakan media yang inovatif dan efektif untuk menumbuhkan kreativitas dan keterampilan digital siswa, memberikan rekomendasi untuk mengintegrasikan kegiatan serupa ke dalam kurikulum sekolah.
TINGKATKAN AKUNTABILITAS DENGAN PELATIHAN JURNALISTIK PADA GURU-GURU TK AISYIYAH KOTA SEMARANG Syamsiyah LS, Sri; Suhariyanto, Suhariyanto; Pramucitra, Sinta
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i5.1704-1712

Abstract

Usulan kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kompetensi dalam bidang penulisan dan jurnalistik bagi para guru-guru TK Aisyiyah di Kota Semarang. Hal ini penting dilakukan karena saat ini banyak guru yang ingin mempublikasikan berbagai kegiatan sekolah, namun mengalami kendala. Kedala tersebut antara lain tidak semua guru tahu bagaimana cara menulis pers release yang sesuai dengan standar media. Selain itu Sebagian dari mereka juga merasa kesulitan untuk berhubungan dengan media. Karena itu solusi yang ditawarkan adalah memberikan pelatihan penulisan dan jurnalistik kepada mereka.  Kegiatan diawali dengan penilaian awal kebutuhan yakni melihat situasi dan kesulitan apa yang sebenarnya dirasakan oleh para guru TK Aisyiyah di Kota Semarang. Setelah melihat permasalahan, tim PKM menetapkan desain dan materi pelatihan. Pelatihan tidak diberikan kepada seluruh guru dari 54 TK Aisyiyah, namun kami hanya membatasi pada 20 orang dengan meminta bantuan Majelis PAUD dan Dasmen untuk memilihkan peserta. Sebelum pelaksanaan dilaksanakan pretest untuk melihat kondisi awal sebelum pelatihan. Selanjutnya paparan materi. Evaluasi dilakukan dengan post test dan mengolah hasil post test tersebut. membuat panduan dan melakukan evaluasi. Keberhasilan diukur melalui pretest dan post-test peserta pelatihan
Co-Authors Agus Edy Laksono Ami Saptiyono Anandha Anandha Anwar, Nik Syahrim Nik Ayang Fitrianti Citra Andriani Kusumawati Citra Safira Desika Nur Jannah Edi Nurwahyu Julianto Edi Nurwahyu Julianto, Edi Nurwahyu Errika Dwi Setya Watie, Errika Dwi Setya Faisal Yusuf Fajrianoor Fanani Firdaus Azwar Ersyad Fitrianti, Ayang Gita Aprinta EB Guruh Mulia Widayat Hernofika laksmi Tatas Indainanto, Yofiendi Laksono, Agus Edy Mudjiastuti Handajani Nadira Aprilia Natanael Ruddy Prihastomo Pamungkas, Yoma Bagus Pujiastuti, Natalia Sari Rahmawati, Rahmawati Ramadhani, Ajeng Retno Manuhoro Retno Manuhoro Setyowati Rohadi Rohadi Rosa Vallena Satria Pinandita Suhariyanto Suhariyanto Tika Ristia Djaya Virgian Novi Mahendra Yofiendi Indah Indainanto Yudi Kurniawan Yuliyanto Budi Setiawan