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Pengaruh Cafe Atmosphere terhadap Keputusan Pembelian Gen Y pada Old Bens Cafe Albert Kurniawan Purnomo
Jurnal Manajemen Maranatha Vol 16 No 2 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v16i2.384

Abstract

The purpose of this study is to examine and analyze the effect of the elements cafe atmosphere to Purchase Decision on Gen Y in Coffee & Dessert Cafe Old Bens Bandung. Trend adolescence and young adulthood era milinieum are critical thinking, and want freedom. Freedom in choosing which is considered comfort will have an impact on the purchase decision. Purchasing decisions are influenced by the atmosphere of the place, and here demanded creativity cafe owners to be able to turn the atmosphere through the concept Cafe Atmosphere. This research is a quantitative, approach to causal explanatory. Data were collected by distributing questionnaires. Samples obtained were 62 respondents with purposive random sampling technique. Results obtained state that element Store Layout and exterior of variables Cafe Atmosphere influence on purchase decision. Keywords: Cafe Atmosphere; Exterior; Purchase Decision; Store Layout
Psychological capital dan kepuasan kerja sebagai anteseden organizational citizenship behavior pada tenaga pendidik Albert Kurniawan Purnomo
Jurnal Manajemen Maranatha Vol 19 No 1 (2019): Cover
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i1.1128

Abstract

The purpose of this study is to identify the factors that encourage Organizational Citizenship Behavior (OCB) educators. Two independent variables can be identified are Pschological Capital and Satisfaction. Pschological Capital contributes the most influence to Organizational Citizenship Behavior (OCB). If the educators have been satistied, OCB will be created in the college environment. Data analysis is using SEM technique with WarpPLS 6.0 software. The target of this research was expected to educators able to run collaboration and cooperation in teaching, research, and community service, ultimately able to improve college performance. The result of this research Pschological Capital and Satisfaction direct effect to Organizational Citizenship Behavior (OCB), but no indirect effect Pschological Capital to Organizational Citizenship Behavior (OCB).