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All Journal Jurnal Ilmiah Teknik Industri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri JURIKOM (Jurnal Riset Komputer) Jurnal INTECH Teknik Industri Universitas Serang Raya Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat INAQUE: Journal of Industrial & Quality Engineering Community Development Journal: Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal AbdiMas Nusa Mandiri International Journal on Social Science, Economics and Art Jurnal Engineering Jurnal Teknologi dan Manajemen Industri Terapan JURTI Jurnal Teknik Industri Journal Of Resource Management, Economics And Business (REMICS) eProceedings of Engineering Innovative: Journal Of Social Science Research Askara: Jurnal Seni dan Desain Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik: Jurnal Trinistik
Aiza Yudha Pratama
Institut Teknologi Telkom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal AbdiMas Nusa Mandiri

 1 
UPSCALING BISNIS GULA SEMUT MELALUI SOSIALISASI KEAMANAN PANGAN DAN DIGITAL MARKETING Winati, Famila Dwi; Fauziah, Emmareta; Zen, Bita Parga; Pratama, Aiza Yudha; Arifin, Miftahol
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 1 (2025): Periode April 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i1.5929

Abstract

Palm sugar is the flagship product of Pernasidi Village, Banyumas Regency, which is managed in an integrated manner by KUB Merci. KUB Merci faces several obstacles in the production and management process, including a lack of knowledge about food safety and digital marketing, which results in suboptimal turnover. Traditional production methods also affect the cleanliness of the production kitchen, increasing the risk of contamination. This community service aims to improve participants' understanding of Good Processed Food Processing (CPPOB) and digital literacy. The program is carried out through three stages: pre-service, implementation, and post-service, based on Participatory Rural Appraisal (PRA). The methods used include socialization and training, including material provision, hands-on practice, and discussion. The results of the program showed a significant increase in participants' understanding of CPPOB (72%) and digital marketing (52%). In addition, the evaluation of participants' satisfaction with the program showed positive results with an average score of 3.87. The long-term impact of this program is expected to improve the production standards and competitiveness of palm sugar products from Pernasidi Village through the sustainable application of CPPOB and digital marketing. The program is also expected to contribute to an increase in KUB Merci's turnover and the economic welfare of the local community. However, a thorough implementation of CPPOB and intensive assistance in social media management is needed for the artisans to maximize marketing and expand market reach.
Co-Authors Achmad Zaki Yamani Ade Yanyan Ramdhani Adnan Setyoko Afriyandi Afriyandi AHMAD THORIQ ALFATAN Albertina, Claresta Alim Safa’at, Muhammad Anastasia Febiyani Andre Rabiula Ariq Cahya Wardhana Aswan Munang Ayu Sabrina Bayu Setiawan, Rendy Bita Parga Zen Cahyaningtias, Prisilia Rahayu Dina Rachmawati Dina Rachmawaty Dolla, Mohammad Dzulfiqar Athallah, Achmad Emmareta Fauziah Faizah Famila Dwi Winati Farhat Huda Faturohman, Muhammad Iqbal Fauzan Romadlon Fazlur Nur Rahman Fikra Titan Syifa Galih Putra Pamungkas Gladi Pawestri Utami Haerul Pathoni Halatua Tampubolon, Frido Haq, Muhammad Faizul I Anna Tul Munikhah Irwan Susanto Kristian Dyandra, Reynara Kusuma, Alfiandi Eka Mahfudz, Habib Marier, Syauqie Muhammad Miftahol Arifin MIFTAHOL ARIFIN, MIFTAHOL Muhammad Alim Safa'at Muhammad Alim Safa’at Muhammad Faizul Haq Muhammad Iqbal Faturrohman Muhammad Reza Mulyono, Nyimas Ananda Putri Novian Adi Prasetya Nur Aprian, Fadli Nur Rahmah, Hasna Nurchasanah Nurchasanah Nurul Latifasari Paradise, Paradise Parenrengi, Muhammad Agung Rachmadhani, Vania Roselia Rajagukguk, Rowland Pratama Ratih Windu Arini Rossi Septy Wahyuni Saputra, Adi Pratama Setianingsih, Ratna Sulis Sotaradu Gurning, Andre Suparyo Suparyo Syaerozi, Muhammad Ali As- Tegar Santoso Tul Munikhah, I Anna Wijaksono, Tongat Setyo