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Understanding Pilgrimage Tourist Satisfaction: Determinants, Revisit Intention, and Word of Mouth in Java Indonesia Dadang Husen Sobana; Vemy Suci Asih; Setiawan Setiawan; Elsa Yulandri
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 12, No 1 (2026)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v12i1.10737

Abstract

Purpose: This study examines the determinants of pilgrimage tourist satisfaction and analyzes its implications for revisit intention and Word-of-Mouth (WoM). Specifically, it explores the roles of religiosity, place attachment, destination image, emotional experience, and worldly desires in shaping satisfaction within pilgrimage tourism destinations.Design/Methodology: A quantitative approach was employed using a cross-sectional survey design. Data were collected through a questionnaire survey conducted from 240 pilgrims visiting major Wali Songo pilgrimage destinations in Java, Indonesia. The proposed relationships among variables were tested using variance-based Structural Equation Modeling (SEM-PLS).Findings: The results show that destination image and worldly desires have a positive and significant effect on tourist satisfaction. In contrast, religiosity, place attachment, and emotional experience do not significantly influence satisfaction. Tourist satisfaction positively affects revisit intention but does not directly influence WoM. Revisit intention, however, demonstrates a positive effect on Word of Mouth (WoM).Practical Implications: These findings suggest that pilgrimage destination managers should focus on strengthening destination image and addressing visitors’ experiential and personal motivations to enhance satisfaction and encourage repeat visits. Strategies that emphasize revisit intention may be more effective in generating positive WoM than relying solely on satisfaction-based recommendations.Originality/Value: This study contributes to pilgrimage tourism literature by positioning worldly desires as a key determinant of tourist satisfaction, offering a more comprehensive understanding of pilgrim motivation beyond purely spiritual dimensions. The results provide empirical insights for developing experience-oriented and sustainable pilgrimage tourism management strategies.
Travel Cost Method for Valuing Destinations and Atractions: The Paradox of Muslim-Friendly Tourism Kusuma, Suteja Wira Dana; Yulandri, Elsa; Asih, Vemy Suci; Trihayuningtyas, Endah; Badriyah, Mila
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.01

Abstract

This study compares the economic value of two tourist sites: Al-Jabbar, a single attraction, and the City of Semarang (CoS), a multi-attraction site, using the Travel Cost Method (TCM). The results show a significant difference in consumer surplus, with CoS generating about Rp. 6,289,308 per visit, far exceeding Al-Jabbar's Rp. 801,282 per visit. This highlights CoS's broader appeal and diverse offerings, attracting more visitors and maximising economic benefits. Al-Jabbar visitors are more sensitive to travel cost changes, affecting their visit frequency, while CoS visitors show lower sensitivity, likely due to the variety of attractions. The study also reveals a paradox in Muslim Friendly Tourism (MFT) services. At Al-Jabbar, MFT considers a decrease in visit frequency, suggesting limited appeal, whereas at CoS, MFT has no significant impact, possibly due to the destination's diverse attractions. These insights are crucial for destination management and tourism development.