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All Journal International Journal of Nusantara Islam JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajerial Jurnal Ilmiah Manajemen dan Bisnis The Journal of Society and Media Khazanah Sosial Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Global Mind Jurnal Imliah Hubungan Internasional Journal of Community Service and Society Empowerment KarismaPro
Taufiq Rahmat
Universitas AL Ghifari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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PERANAN BRANDING PROMOTION WONDERFUL INDONESIA PADA ASEAN TOURISM FORUM (ATF) DALAM MENIGKATKAN PARIWISATA DI INDONESIA Taufiq Rahmat; Gunawan Undang
KarismaPro Vol 12, No 1 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i23.261

Abstract

AbstractThis study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.Keywords : Branding Promotion, ASEAN Tourism Forum (ATF), Wonderful Indonesia
EVALUASI PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) DAN KOMITMEN ORGANISASI DALAM MENINGKATKAN KUALITAS PELAYANAN PADA ORGANISASI PUBLIK Taufiq Rahmat Rahmat; Iwan Ardiansyah Ardiansyah
KarismaPro Vol 12, No 2 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v12i2.506

Abstract

Masalah pokok dalam penelitian ini adalah rendahnya kualitas pelayanan pada organisasi publik, yang menurut pengamatan peneliti dipengaruhi oleh manajemen mutu terpadu dan komitmen organisasi. Maka, atas dasar permasalahan tersebut, peneliti berkeinginan untuk meneliti lebih lanjut untuk mengevaluasi Penerapan Total Quality Management (TQM) dalam meningkatkan Kualitas Pelayanan Pada Organisasi Publik. Penelitian ini dilaksanakan di Kantor Pelayanan dan Pengawasan Bea dan Cukai Tipe Madya Pabean A Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan verifikatif. Data dikumpulkan melalui teknik survey melalui kuesioner kepada seluruh pegawai sebanyak 121 orang responden. Analisis dalam pengolahan data menggunakan analisis jalur (Path Analisys). Berdasarkan pada hasil analisis verifikatif bahwa Total pengaruh Total Quality Management terhadap Kualitas Pelayanan adalah sebesar 6.2% dengan taraf kepercayaan 95%. Total pengaruh Komitmen Organisasi terhadap Kualitas Pelayanan adalah sebesar 63.4% dengan taraf kepercayaan 95%. Besarnya pengaruh total dari Total Quality Management dan komitmen organisasi tepat digunakan untuk mengukur kualitas pelayanan di KPPBC Tipe Madya Pabean A Bandung dibuktikan oleh besarnya koefisien determinasi r2 = 0.696 atau sebesar 69.6%, sedangkan pengaruh luar atau kekeliruannya sebesar 30.4%. Maka dapat disimpulkan bahwa TQM dan Komitmen organisasi secara empirik telah memberikan pengaruh terhadap Kualitas pelayanan pada KPPBC TMP A Bandung, baik secara parsial maupun simultan. Hasil penelitian menemukan bahwa kualitas pelayanan dipengaruhi oleh faktor lain yang secara akademik diakui keberadaannya.  Kata kunci : Manajemen Mutu Terpadu, Komitmen Organisasi, Kualitas Pelayanan.
Pentingnya Eksekusi Kepemimpinan Strategis Dalam Mencapai Tujuan Perusahaan: Chapter Review Dari Buku The Strategic Leader’s Roadmap Taufiq Rahmat; Taufiq Rahmat
KarismaPro Vol 14, No 1 (2023): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v14i1.1070

Abstract

Objective: This article aims to explore the importance of effective strategy execution in achieving organizational goals and draws insights from the case study of H. Lawrence Culp Jr. and the strategy-led execution at Danaher Corporation. The objective is to highlight the key learnings and implications of the study for leaders seeking to enhance their strategic leadership capabilities.Methods: The research employs a case study approach, analyzing the leadership and execution strategies implemented by H. Lawrence Culp Jr. during his tenure at Danaher Corporation. It utilizes secondary data from the book "The Strategic Leader’s Roadmap" by Harbir Singh and Michael Useem, which provides in-depth insights into the strategic leadership practices at Danaher.Results: The study emphasizes the criticality of effective strategy execution in driving organizational performance. By adopting the Danaher Business System (DBS) and incorporating principles from Lean Manufacturing and Six Sigma, Culp successfully transformed the company's culture towards a focus on quality, efficiency, and innovation. This resulted in significant improvements in the company's financial performance, steady revenue growth, and successful expansion through strategic acquisitions.Limitations: The study is based on secondary data and the case of a single organization, Danaher Corporation, which may limit its generalizability to other industries or contexts. Additionally, the study does not explore potential challenges or failures in strategy execution that may have occurred during Culp's leadership at Danaher.Keywords: Danaher Business System (DBS), Strategic Leadership, Organizational Performance, Culture Transformation, Continuous Improvement. 
PERANAN BRANDING PROMOTION WONDERFUL INDONESIA PADA ASEAN TOURISM FORUM (ATF) DALAM MENIGKATKAN PARIWISATA DI INDONESIA Rahmat, Taufiq
KarismaPro Vol 14, No 2 (2023): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i1.78

Abstract

This study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.AbstractThis study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.Keywords : Branding Promotion, ASEAN Tourism Forum (ATF), Wonderful Indonesia
The Effectiveness of Islamic Human Capital Management Strategies in Building Agile and Well-being-Oriented Organizations Rahmat, Taufiq; Apriliani, Diah
KarismaPro Vol 15, No 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1436

Abstract

This study explores the role of Islamic Human Capital Management (IHCM) in enhancing organizational agility and improving employee well-being. The central problem addressed is the need for organizations to adopt strategies that foster a highly skilled, ethically grounded, and adaptable workforce to remain competitive in a dynamic business environment. The objectives of the study include examining the theoretical foundations of IHCM, analyzing its impact on organizational performance, and providing practical recommendations for its implementation.The research employs a qualitative conceptual approach, rooted in literature review and analysis of existing studies on IHCM, organizational agility, and employee well-being. The analysis focuses on the contributions of IHCM in creating a workforce that is not only skilled but also engaged and ethically responsible, enabling organizations to respond effectively to external changes. The study synthesizes findings from over 30 scholarly articles, offering insights into the integration of IHCM strategies such as ethical leadership, employee empowerment, continuous learning, and work-life balance.Results suggest that adopting IHCM practices leads to improved employee satisfaction, innovation, and organizational adaptability. Organizations that invest in employee development and promote ethical leadership are more likely to foster a positive work environment, enhancing both performance and retention.However, the study's limitations include its focus on Islamic organizations, which may not be applicable to non-Islamic contexts. Future research could include comparative studies across various sectors to assess the generalizability of IHCM strategies.
Strategic Green HRM for Policy Development Toward Zero Emission Zones (ZEZ) in Higher Education Institutions Resmiati, Eny Nuryani; Rahmat, Taufiq; Ardiansyah, Iwan
KarismaPro Vol 14, No 2 (2023): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v14i2.1455

Abstract

The transition toward Zero Emission Zones (ZEZ) in higher education institutions (HEIs) faces systemic challenges, particularly the underutilization of HRM as a strategic driver of sustainability. In many universities, HRM remains focused on administrative functions rather than catalyzing behavioral and institutional transformation aligned with climate goals. This study aims to develop a strategic Green HRM model to support policy development and operational change toward ZEZ implementation in HEIs.Using a Design Thinking approach comprising five stages—empathize, define, ideate, prototype, and test—the research explores current practices, identifies institutional barriers, and co-creates solutions across selected Indonesian universities. The findings reveal that integrating green job design, environmental training, eco-based performance indicators, and prophetic leadership significantly enhances staff engagement, reduces energy use, and promotes low-carbon innovation. Pilot testing demonstrates that digital platforms supporting HR-led emission monitoring and incentive structures can accelerate sustainability culture within academic settings.
Analyzing The Role of Digital Entrepreneurial Mindset (DEM) In Enhancing Msme Competitiveness: A Case Study of Sanlash Beauty Salon Sidik, Sanita Abdurahim; Rahmat, Taufiq; Syahrir, Annisa Martina
KarismaPro Vol 16, No 01 (2025): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v16i01.1677

Abstract

The digital transformation of micro, small, and medium enterprises (MSMEs) has emerged as a critical factor for maintaining competitive advantage in contemporary business environments. This qualitative case study investigated how Digital Entrepreneurial Mindset (DEM) enhances competitiveness in Sanlash Beauty, a beauty salon MSME in Bandung, Indonesia. The research employed in-depth interviews with salon owners, managers, and six customers, complemented by participant observation and document analysis conducted between May and June 2024. Results demonstrated that DEM implementation significantly improved service innovation through digital reservation systems and social media integration, enhanced customer feedback responsiveness via multi-platform communication channels, and facilitated digital payment adoption with 70% customer utilization rate. Service innovation showed mixed adoption patterns, with 70% of customers embracing digital services while 30% maintained conventional approaches. Customer satisfaction increased through personalized service delivery, rapid feedback response mechanisms achieving 24-hour response times, and flexible payment options including e-wallets and bank transfers. Implementation barriers included system errors in digital payments, promotional content management challenges, and staff adaptation difficulties requiring ongoing training programs. The study revealed that DEM serves as a fundamental framework enabling MSME competitiveness enhancement through operational efficiency improvements and customer experience optimization. These findings contribute theoretical insights into digital transformation strategies for traditional service sectors and provide practical frameworks for MSME digital adoption initiatives.
Co-Authors Anareksa, Hari Sena Anneu Siti Hafsah Ashshiddiqi, M Taufan Ashshiddiqi, Muhammad Taufan Bukhori, Reza Fauzi Dadan Sumantri Diah Apriliani Eeng Ahman, Eeng Eny Nuryani Resmiati Fasha, Asep Raida Faujiyyah, Dini Hadidawati, Hadidawati Heri Heri Iwan Ardiansyah Masluh Masluh Masluh Masluh Ooy Siti Halimah Puspo Dewi Dirgantari Ratih Hurriyati Resmiati, Eny Nuryani Sidik, Sanita Abdurahim Syahrir, Annisa Martina Undang, Gunawan Yusuf, Dadang