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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat Indonesia
Yenni Mariani Sinurat
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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THE EFFECT OF FACEBOOK SOCIAL MEDIA PROMOTION, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF ZACK KREZZ CHIPS (CASE STUDY ON ZACK KREZZ CHIPS CUSTOMERS SEI RAMPAH DISTRICT Yenni Mariani Sinurat; Tasya Nabila
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 2 (2022): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i2.354

Abstract

This study aims to determine the effect of Facebook Social Media Promotion, Product Quality and Price on Purchase Decisions for Zack Krezz Chips Customers, Sei Rampah District. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing with a quantitative approach. The sample in this study were 72 respondents using a non-probability sampling technique with a simple random sampling approach. The test tool used is Statistical Product and Service Solutions (SPSS) using SPSS 25 software. The results of this test conclude that Facebook Social Media Promotion has a significant effect on purchasing decisions,
THE INFLUENCE OF MOTIVATION AND WORK COMMUNICATION ON EMPLOYEE PERFOMANCE AT PT.INTI TERANG SUKSES WITH WORK SPIRIT AS INTERVENING VARIABLES Yenni Mariani Sinurat; Yenni Arfah; Cindy Milenia Winar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1026

Abstract

The purpose of this study is to examine the effect of (1) motivation on employee performance (2) work communication on employee performance (3) motivation on work spirit (4) work communication on work spirit (5) motivation on employee performance through work motivation as an intervening variable (6) work communication on employee performance through work motivation as an intervening variable (7) work spirit on employee performance. This study uses a quantitative research approach with the type of explanatory research which aims to analyze how the relationship between one variable with another variable. The population in this study were all of the employees of PT Inti Terang Sukses total of 35 employees. This study uses saturated sampling technique which made all of the population member as the sampel of this study. Questioner was used in this study as the method of collecting data. Analysis tools: instrument test, classical assumption test, multiple linear regression analysis, t test and path analysis using SPSS version 25. The result from this study indicates that motivation affect employee performance, work communication does not affect employee performance and, motivation and work communication affect motivation, and based on the result of path analysis shows that work spirit cannot mediate the effect of motivation on employee performance but can mediate the effect of work communication on employee performance and work spirit affect employee performance.
THE EFFECT OF EASE OF TRANSACTIONS AND DISCOUNTS ON CUSTOMER LOYALTY AND THE IMPACT ON CUSTOMER SATISFACTION OF FUND USERS (CASE STUDY OF CONSUMERS AT KANAYA MOBILE & BRILINK STORES IN SEI RAMPAH) Yenni Arfah; Yenni Mariani Sinurat; Yomeini Margareth Sagala; Yusen Cindranata
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1367

Abstract

This study aims to determine the effect of Ease of Transactions and Discounts on Customer Satisfaction and their impact on Customer Loyalty Dana Users. This research was conducted on Dana users at Kanaya Ponsel & Brilink Stores located in Sei Rampah. Serdang Bedagai. This type of research is a quantitative descriptive research. The research sample was 96 respondents with a sampling technique using a purposive sampling technique. The research data was obtained using a google form questionnaire. The data analysis method uses the path analysis method with the help of the SPSS Statistics 25 analysis program. The results show that: 1). Ease of transaction has a significant effect on customer satisfaction. 2). Discounts have no significant effect on customer satisfaction. 3). The ease of transactions has a significant effect on customer loyalty. 4). Discounts have no significant effect on customer loyalty. 5). Satisfaction Satisfaction has a significant effect on customer loyalty. 6). Customer satisfaction has an impact on the ease of transactions on customer loyalty 7). Customer satisfaction has no impact on discounts on customer loyalty.
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
Co-Authors Ayu Zurlaini Damanik Bobby Hartanto Cici Puspaningrum Cindy Milenia Winar Daniel Collyn Kumala Vera Dewi Murbanto Sinaga Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Suci Etri Jayanti Suwadi Suwadi Syafrizal, Rodi Tasya Nabila Yenni Arfah Yomeini Margareth Sagala Yomeini Margareth Sagala Yusen Cindranata