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Imronudin Imronudin
Universitas Muhamadiyah Surakarta
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The Influence of Service Quality and Trust on Repurchase Interest in Beauty Clinic Services Yusria, Lana; Imronudin, Imronudin; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5055

Abstract

In the context of beauty clinic services in Surakarta's cosmetics industry, this study examines how service quality and brand image influence consumers' repurchase intentions, and how trust mediates this relationship. This study used a causal quantitative research methodology to investigate the connections between service quality, brand image, customer trust, customer satisfaction, and repurchase intention. The sample consists of 160 participants from Ella Beauty Clinic. Key variables are operationalized in this study, and data analysis is done using SmartPLS SEM (Partial Least Squares Structural Equation Modeling). The findings indicate that customer happiness does not have a direct impact on repurchase intentions, while customer trust has a considerable and favorable effect on repurchase intentions. Service quality has a beneficial effect on both customer happiness and trust, but it does not have a direct impact on repurchase intentions. On the other hand, the perception of a brand greatly impacts the level of satisfaction, trust, and likelihood of making future purchases. Furthermore, the trust serves as an intermediary between the quality of service and the perception of the brand, influencing the likelihood of repeat purchases. In contrast, customer satisfaction does not mediate these effects. This study enhances the comprehension of customer behavior in the cosmetics sector by providing practical insights for improving service quality and establishing consumer trust, which in turn promotes loyalty and repeat purchases. The results highlight the significance of brand image in influencing how consumers perceive and intend to engage with beauty clinics.
Co-Authors Achyarnis, Achyarnis Aflit Nuryulia Praswati andi hermawan Anggraini, Puput Diah Ardhaneswari, Rena Arief Gunawan, Rizky Astira, Ucu Aulia Uzzulfa Ayu T P, Delonika Diah Bagas Febryanto Berliana Widyaningrum Budi, Agha De Aghna Setya Burhannudin Ichsan C Chuzaimah Cahyani, Bintang Defri Devi Setiyani Devira Mezza Herawati Diana Krismunita Diva Kanisa, Ireniza Dwi Budi Santoso Dwiyanti, Heni Elin Nur Kuatin Em Sutrisna Ema Muawanah Eva Maulani Fajar Juni Widyanto Famela Apriningtyas Fatchiatuzahro, Fatchiatuzahro Fatchiatuzzahro, Fatchiatuzzahro Finnia Fauzia Fathia Fitriana, Hindun Harwanto, Salsabila Fadhilah Farah Henry Dwi Wahyudi Ihwan Susila Isti Khoirul Rochmah Jati Waskito Javed Ghulam Hussain Kartika Chandra Puspita Kussudyarsana Latifah, Sheila Lestari, Niya Langgeng Liana Mangifera M. Farid Wajdi M. Sholahuddin Mahfud Nugroho Ma’rifah Ma’rifah Moechammad Nasir Moefida, Noeroel Mubarok, Andi Husni Muhammad Farhan Musyaffa’ Muhammad Haryo Jatmiko Muhammad Yusuf Abdhul Fatah Muhammad, Riza Muizza Fattah Mughni Muzakar Isa Niken Wulandari Nirbita Albertina Pratama, Mohammad Aldhi Putri, Astina Putri, Diva Ardelia Rabbani, Muhammad Yusuf Rafi Rahmadanti, Adinda Meissy Ratnaningrum, Anna Reyyaldi Aprilsa Pratama Reza, Riza Muhammad Ria Rizki Agustini Rike Anggun Artisa Rikhi Adriana Rini Kuswati RIZA MUHAMMAD Riza, Riza Muhammad Sabiila Indra Prameswari Safari Wahyu Jatmiko Sajiwo Tri Prakoso Salsabila, Hasna Sasongko Tri Utomo Soepatini Sugiyanto Sugiyanto Syamsudin Syamsudin Syamsudin Syamsudin Tsalista Kindah Salama Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Widyawati, Lia Ratna Wijayadi, Pandu Winda Linansya Wisnu Aji, Arfa Nurrexa Wiyadi Wiyadi Yusria, Lana Yusuf Alam Romadhon Yusuf Widayanto, Agasi Yusuf, Amry Irsyada