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Naili Farida

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366670

Economics, Econometrics & Finance

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PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Terhadap Karyawan PT. BPR Artha Mukti Santosa Semarang) Nines Intan Novianti; Naili Farida; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The existence and achievement of an organization while gaining its goal is cannot be divorced from human resource factor. The aim of this research is to find out the influence of organizational culture and work motivation toward employee's performance through job satisfaction. The type of this research is explanatory research, while the techniques of collecting data are questionnaire and interview. The amount of sample in this research is sixty six respondents with sampling census technique. Likert Scale is used as measuring scale, The technique of quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, significance test (t test and F test), and path analysis. The result of this research shows that organizational culture (X1) and work motivation (X2), whether simultaneously or partially, influencing job satisfaction (Z) and employee's performance (Y). Based on path analysis result, the direct influence of organizational culture or work motivation toward employee's performance are bigger than indirect influence through job satisfaction. Based on these results, it is suggested that the company should improve the organizational culture including increasing employee motivation and giving reward to the employee in the form of direct honour of superiors, so that they can be proud of their work and encourage them to work more optimally.

PENGARUH CUSTOMER PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI BRAND EXPERIENCE (Studi Pada Konsumen Sepeda Motor Honda Tipe Bebek Di Kecamatan Pedurungan, Semarang) Reski Pratiwi; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Along with the times, the need for the transportation is also more increasing. Motorcycle became transportation that most in demand by the people of Indonesia as a means of supporting the daily activities. Honda is one of the famous motorcycle brand in Indonesia. It has been years that Honda became the market leader which has never shifted from its position at the top as a motorcycle manufacturer that most widely sold its products. However, in the period of 2009-2013 the sales of Honda motorcycles types of cub decreased. The purpose of this study is to determine the effect of customer perceived value and perceived quality towards repeat purchasing decision through variable brand experience on consumers of Honda motorcycles cub type at Pedurungan, Semarang. This research is explanatory research type approach uses towards 100 respondents with a sampling technique multistage sampling. The type of data collection of this study are using the technique of questionnaires, interviews and literature methods. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test), path analysis and also use the help application programs IBM SPSS Statistics 20.0. The result of this research approved that customer perceived value (X1) and perceived quality (X2) partially or simultaneously can influenced brand experience (Y1) and repeat purchasing decision (Y2). According the result of path analysis showed that brand experience variable is not intervening variable towards repeat purchasing decision in this research.

PENGARUH KUALITAS PELAYANAN, REPUTASI PERUSAHAAN DAN PROMOSI TERHADAP KEPUTUSAN PENGAMBILAN KREDIT MULTIPRODUK (Studi Kasus Pada PT. Astra Multi Finance “SPEKTRA” Semarang) Ariya Pradipta; Naili Farida; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Financing Institution was a non-bank finance institution that provides a credit service for items or goods. This research was located in PT. Astra Multi Finance Semarang. The growth of the multiproduct credit in PT. Astra Multi Finance Semarang distributed since 2009 until 2013 was always increase in demand for credit. The increasing number of the credit growth was not equipoised by the number of complaints in PT. Astra Multi Finance Semarang which always increase. The number of complaints was increased since 2009 until 2013. The type of this research was Explanatory Research. The population of this research was the customers of PT. Astra Multi Finance Semarang which took the multiproduct credit with 100 people as the sample. The sampling method used in this research was Accidental Sampling while interview and questionnaires method were used as the techniques in collecting the data. The techniques used in processing the data were validity test, reliability test, a simple linear regression, multiple linear regression, hypothesis test using the (t test and F test) and the coefficient of determination which were done by using the SPSS 17 for Windows computer programs. Based on the analysis results, it can be concluded that there were any positive and significant influences between the service quality and the decision for taking the credit, between the company reputation and the decision for taking the credit, between the promotion and the decision for taking the credit, between the service quality, company reputation, as well as the promotion and the decision for taking the credit. The suggestions proposed were that the company should improve the employee ability in understanding the customer’s needs and improve the service pace of credit application process on PT. Astra Multi Finance Semarang. In additions, the company is expected to improve quality of the company itself, especially for the quality of the Human Resources in PT. Astra Multi Finance Semarang, and improve the advertising activity, especially for the design of advertisement as well as improving the variety of the promotion, so the information of the products can be understood and accepted by the general public.

PENGARUH CITRA MEREK, WORD OF MOUTH DAN IKLAN TERHADAP KEPUTUSAN PERPINDAHAN MEREK Grace Radamuri; Naili Farida; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This research purpose to find out influence of brand image, word of mouth, and advertising on brand switching decisions of non-BlackBerry mobile phone to the BlackBerry. This research included in explanatory. Taked 94 respondents as sample with purposive sampling method. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, simple linear regression, multiple linear regression, t test, F test, and determination coefficient. The result of this research show that brand image dimension have significant influence to brand switching decisions,word of mouth dimension have significant influence to brand switching decisions, adevertising dimension have significant influence to brand switching decision. Brand image, word of mouth and advertising dimension in partial and simultaneous have significant influence to brand switching decisions.

Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing Melalui Inovasi Produk sebagai Variabel Antara (Studi Kasus pada IKM Batik di Kampung Batik Laweyan, Solo) Renita Helia; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

This research is motivated by competition between batik industries increasingly stringent. Kampung Laweyan Solo is one of small and medium sized enterprises that compete with others. Not only compete with domestic batik industries but also compete with international batik industries. To compete with others, batik industries should create superiority in their products. So that, SMEs in Kampung Laweyan Solo should have a competitive advantage to compete with others. Innovation can be used as one of the strategies to achieve competitive advantage. Therefore, product innovation must be improved to achieve competitive advantage by way of market oriented and entrepreneurial oriented.Type of research is explanatory research, whose aim is to examine the causal relationship between competitive advantage, market orientation, entrepreneurial orientation and product innovation. The population of about 124 owners of batik industries in Kampung Batik Laweyan, Solo. The sampling technique used was purposive sampling so that the number of sample are 50 people. The analysis technique used was quantitative analysis with SPSS (Statistical Package For Social Science) as a tool. The results showed that the effect of partially or simultaneously between market orientation, entrepreneurial orientation and product innovation on competitive advantage. Based on the results of path analysis (path) shows that product innovation is the intervening variable.

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PT. MATAHARI SILVERINDO JAYA SEMARANG Padma Triscahyaning Wibawa; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Matahari Silverindo Jaya is a company who have to proceed glass and mirror. This company was build in 2001 in Candi Industrial Area Semarang, Central Java, Indonesia. To improve their profit, this company make a new product, such as tempered glass and porselein. After that, Matahari Silverindo Jaya make their product with machine.The purpose of this research is to determine the influence of service quality, price and promotion on loyalty through cotumer satisfaction at Matahari Silverindo Jaya Company Semarang. The type of this research is Explanatory Research with data used in this study is primary data obtained using questionnaire and library research. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While hypothesis testing using the t test, f test, correlation coefficient, and the coefficient of determination.Based on the analysis it can be concluded that there is a positive and significant influence between service quality to satisfaction, positive and significant influence between price to satisfaction, positive and significant influence between promotion to satisfaction, posiitive and significant influence between service quality, price and promotion to satisfaction between service quality to loyalty, positive and significat influence between price to loyalty, positive and significant influence between promotion to loyalty, there is positive and significant influence between quality of the service, price and promotion to loyalty, there is positive and significant influence between service quality to loyalty.Sugestion for the company is to meke their product on time and with the good quality of the basic ingredients. Besides that, the company must improve their delivery and promotion, in order for their product information can be accept by the consumer.

PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GRACIA SKIN CLINIC SEMARANG Eka Safitri Fajria; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

The purpose of this study is to determine the effect of service quality and value of customer loyalty through customer satisfaction as an intervening variable in Gracia Skin Clinic Semarang. The type of research is using explanatory research, the technique of collecting data through questionnaires. The sampling technique using purposive sampling and accidental sampling technique. The population was all patients of the Gracia Skin Clinic Semarang. While the sample of 100 respondents.The method of analysis used in this study is Part Analiyst or Path Analysis.Based on the descriptive analysis of 44% indicates that the variable quality of service including both categories, 1% showed variable customer value category quite well, 21% indicated satisfaction variables including high enough category, and 23% showed loyalty variable category is quite high. Based on the calculations show that there is an influence of service quality, customer value variables, and variable customer satisfaction has positive and significant impact on the loyalty variable that is equal to 72,2%, while the remaining 27,8% is explained by other factors such as product quality, customer perception, promotion, brand image, and price. Based on the path analysis, the direct influence its value is greater than the indirect effect on the variables of service quality on loyalty. While the variable value customer loyalty, the indirect effect value is greater than the direct effect, up to variables of customer satisfaction to be intervening variables “amplifier” in relation to loyalty customer value variables.The Suggestions in this research is to improve the quality of service and hospitality to patients, pharmacies expand the space, creating an atmosphere of conducive to the consulting room, and repair procedures.

KEPEMIMPINAN TRANSAKSIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA KARYAWAN Khilmi Izdiana; Naili Farida; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Human resource is one resource that has a very important role in a variety of sectors , because human resources is a factor to mobilize other resources . Human resources need special attention in handling from its management to improve employee performance. This study aims to determine whether there is influence between Transactional Leadership (X1), Cultural Organization (X2) on employee performance (Y2) Through the Work Motivation (Y1). The population of this study were 70 employees as respondent. Likert scale was used as measurement scale. Linear regression and path analysis were used in the data analysis with SPSS 20.00. The results of partially data processing shows that each Transactional Leadership, Organizational Culture, and Work Motivation influence the performance of employees in PT. Pura Nusapersada unit PM 8 Kudus. The result of path analysis that work motivation as a mediator "boosters" to employee performance due to the indirect effect of 0.383 on the variable of organizational culture. Based on these results, the management of PT. Pura Nusapersada need to consider the application of Transactional Leadership and Organizational Culture as a form of work motivation to improve employee performance. In terms of leadership, a leader must give attention to employees to improve employee performance.

Pengaruh Kepercayaan, Komitmen dan Komunikasi Terhadap Retensi Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Nasabah Bank BRI Unit Kartini Semarang) Fitria Sulistiani; Naili Farida; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

The background of this study is banking bussines industry growing. That thing makes competition between banking competitor tighter. PT Bank Rakyat Indonesia (Persero) Tbk is one of the corporation that move on financial related service which bigger and has widest connection in Indonesia.The purpose doing this research is to knowing reliance influence. Commitment and communication cutomers’s retention with customers’s satisfactory as intervening variable to customer of BRI bank Kartini Semarang unite. Research type that used in this research is explanatory research, with data collecting technique by quetioner and interview. Sample taking technique using non probability sampling technique that is purposive sampling with number of samples are 100 respondens who they are customers of BRI bank Kartini Semarang unite. Analysis methode which used in this research using regretion analysis two steps which SPSS For Windows version 16.0 help, which before did validty and reliability test firstly.This research result shows that reliance, commitment, and communication partially has positive influence and significant customers satisfactory and customer satisfactory has positive influence and significant to customers retention. Based on two steps regretion analysis result can be conclude that to increase customers retention, corporation management need pay attention reliance factor, commitment, communication and customers satisfactory because of that factors proved to be influence customers retention.

PENGARUH KUALITAS PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN (STUDI PADA KONSUMEN YAMAHA VIXION PT. MATARAM SAKTI SETIABUDI) Noor Fajar Rizky Nugrahanto; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The research was motivated by the growth of motorcycle users who become a great opportunity for automotive business players, especially in the field of motorcycles. This growing potential attracted many well - known brands to enliven the motorcycle market in Indonesia. Specially, this research discuss about selling Yamaha Vixion in Mataram Sakti Setiabudi branches that often did not reach the target and even decreased in the period 2011 to 2013. In this case, Yamaha should pay attention to the quality of its products such as Yamaha Vixion and maintain the popularity of the brand, so that consumers feel satisfied and interested in re-purchase. The purpose of this study to determine the effect of product quality and brand awareness on re-purchase decisions through customer satisfaction. This research type is the explanatory, data collection techniques through the questionnaires and interviews. The sampling technique used purposive sampling technique, with a sample of 100 people Data was then analyzed through appropriate qualitative and quantitative analysis techniques, in which the quantitative techniques include validity test, reliability test, correlation coefficient, two-stage regression, coefficient of determination, and significance test ( t test). The research results indicate that the quality of the product (X1) and brand awareness (X2) simultaneously influence consumer satisfaction (Y1) and customer satisfaction (Y1) influence re-purchase decisions (Y2). Based on the results of a two-stage regression, the variable that has the most dominant influence is the quality product (X1). Suggestions in this study that is the Yamaha Mataram Sakti need to open more official workshop in all over areas but specifically for servicing only, Yamaha Mataram Sakti as the dealer needs to sell special tools for service the fuel injection Yamaha Vixion to the public workshops, and if it did not infringe company policy should be able to meet consumer demand for be able to apply the settings on Yamaha Vixion to be more responsive in their usage so that Yamaha Vixion can better satisfy the consumer.

Co-Authors Agung Budiatmo Andi Wijayanto Andika Wijaya Kurniawan Anita Dwi Kurniati Ari Pradhanawati Ariya Pradipta Bulan Prabawani Edi Sumarno Eka Safitri Fajria Emi Nursanti Fitria Sulistiani Grace Radamuri Hari Susanta Nugraha Harum Amalun Nisa Herdini Sarastiti Intan Yuningtyas Anggraeni Khilmi Izdiana Maya Anggaeni Mila Azhari Muhammad Ashar Fais Nawazirul Lubis Ngatno Ngatno Nines Intan Novianti Noor Fajar Rizky Nugrahanto Nurlan Oktafiani Siregar Padma Triscahyaning Wibawa Puji Wibowo Ratih Dwi Hastari Ratna Acintya Putri Reni Shinta Dewi Renita Helia Reski Pratiwi Rhisa Ayu Ismasari Rodhiyah Rodhiyah Ryan Irtanto Sari Listyorini Saryadi Saryadi Sendhang Nurseto Suci Widyawati Syamsiyah Syamsiyah Widayanto Widayanto Widiartanto Widiartanto Yulianta Restuadhi

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