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All Journal Jurnal Ilmu Administrasi Bisnis

Naili Farida

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366670

Economics, Econometrics & Finance

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ANALISIS PENGUKURAN KINERJA ORGANISASI DENGAN METODE BALANCED SCORECARD ( Pada KSU Karyawan Pemerintah Kota Semarang ) Syamsiyah Syamsiyah; Naili Farida; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

The research of goal was to determine the performance measurement in financial perspective, customer perspective, internal business perspective the process, learning and growth perspective of the balanced scorecard method at KSU Government Employee of Semarang city. This research is a qualitative descriptive analysis of financial and non-financial. Source of data used are primary data with a a questionnaire for customer satisfaction and employee mengetehui and indept interview to determine the valuation of the actualization of the vision, mission, goals, targets and strategies in setting weights on key performance indicator (KPI) as a performance assessment. Secondary data from the financial statements of a cooperative in 2010-2012. The results showed the performance of the cooperative is in a healthy position for the score obtained by the four perspectives. Conclusion that the balanced scorecard can be used as a method of measuring the performance of the cooperative is more comprehensive with not ignore the non-financial aspects that become the driving force for the progress of the cooperative. Suggestion that the management needs to maintain performance and improve the already good performance is still low in order to achieve the welfare of members. Planned cash inflows and cash out with maintaining liquidity ratio in improving the profitability ratio in order to increase the capital of cooperatives, especially in improving business.

PENGARUH EXPERIENTIAL MARKETING DAN CONSUMER EXPERIENCE TERHADAP BRAND LOYALTY MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING (STUDY PADA INUL VIZTA SEMARANG) Herdini Sarastiti; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the phenomenon of karaoke as a lifestyle trend today. The more places that offer karaoke variety of services and facilities complete with modern technology to pamper consumers accompanied with the package offers a varied and competitive prices. The offer is aimed to attract people like a big city of Semarang. One of the karaoke placed in the city of Semarang is Inul Vizta. Inul Vizta Semarang trying to increase the number of visitors, but from 2011 to 2013 a decline in the number of visitors. The purpose of this study was to determine the influence of experiential marketing and consumer experience on brand loyalty through brand trust on Inul Vizta Semarang. The type of this research is explanatory research, with data collecting technique by questionnaire and interview. The sampling technique of this research use purposive sampling. The sample in this research were 100 respondents who were Inul Vizta Semarang’s consumer. Both quantitative analysis of this research technique using a validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test), path analysis and sobel test. The results of research shows that experiential marketing and consumer experience in partial positive influence on the brand of trust, experiential marketing and consumer experience a partial influence positive brand loyalty, brand trust influential positive brand loyalty, as well as experiential marketing and consumer experience a partial influence positive brand loyalty through the brand trust. Based on the analysis of test track and sobel show that the variable brand trust is variable intervening against the brand loyalty in this research.

PENGARUH BRAND AWARENESS DAN CELEBRITY ENDORSER TERHADAP REPURCHASE SEPEDA MOTOR YAMAHA MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN DEALER YAMAHA MATARAM SAKTI SETIABUDI, SEMARANG) Muhammad Ashar Fais; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The research was motivated by the use of motorcycle transportation in Indonesia is currently experiencing significant growth until Indonesia became a target potential for the company’s branded motorcycles around the world. Yamaha is one of the popular motorcycles brand in Indonesia because the quality has been recognized by the majority of the people of Indonesia. However, in the period 2013 to 2015 the bulk sales of Yamaha brand motorcycle in Indonesia, especially the Yamaha Mataram Sakti Setiabudi Semarang, experienced a decline in sales. Evaluation can be done probably with more enhanced back consumer brand awareness factor to the Yamaha brand motorcycles and with the use of the celebrity services who are well known by the public and are also able to provide information about the product in detail so expect costumers will be more satisfied and interested to re-purchase.The purpose of this research is to know the influence between brand awareness and celebrity endorser towards repurchase through customer satisfaction. This research type is explanatory research, data collection through questionnaires and interviews. The amount of samples in this research were 100 respondents by using purposive sampling technique. This research uses qualitative and quantitative analysis techniques. Quantitative analysis uses validity test, reliability test, crosstabs analysis, correlation coefficient, regression analysis of the two stages, the coefficient of the determination and test of significance (t-test and F-test).The results of this research approved that brand awareness (X1) and celebrity endorser (X2) affects customer satisfaction (Y1) and customer satisfaction (Y1) affect the repurchase (Y2). Based on the results of a two-stages regression, the customer satisfaction (Y1) variable’s has the most dominant influence.Based on the research results, the researcher suggest that the company has to provide a wide range of innovations in increasing brand awareness the customers to the Yamaha motorcycles brand, developing back the marketing advertising concepts on the use of the celebrity service and increasing the quality product of the Yamaha motorcycles to suit the customers expectations so that customers will be satisfied and have the desire to repurchase the Yamaha motorcycles.

PENGARUHSTORE ENVIRONMENT DAN IN STORE PROMOTION TERHADAP IMPULSE BUYING MELALUI EMOSI POSITIF(STUDI PADA KONSUMEN RAMAYANA DEPT STORE SALATIGA) Nurlan Oktafiani Siregar; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The research was conducted due to the target selling in Ramayana Departement Store Salatiga has been undera achived since the last three years. This matter was giving signs that Store Environment and in Store Promotion in Ramayana Departement Store Salatiga has been failed to attract the consumers of buying their goods. The purpose of this research were to determine the influence of store environment and in store promotion on positive emotion and impulse buying behavior. The Sampling Method used in this research was actidental sampling and purposed sampling on 100 respondents. This research was also using path analysis technique supported by SPSS 16.0 version. The validity test, reliability test, correlation coefficient test, linear and multiple regression, coefficient of determination test, and signification test (F and T test) with Sobel method beforehand. The result has shown that the direct influence regarding the store environment and in store promotion on positive emotion and impulse buying, and positive emotion on impulse buying andproven the indirect influence between store environment and in store promotion on impulse buying mediated customers positif emotion.

PENGARUH WORD OF MOUTH DAN BRAND IMAGETERHADAP REPURCHASE INTENTION MELALUI BRAND TRUST SMARTPHONE SAMSUNG GALAXY SERIES Rhisa Ayu Ismasari; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Mempertahankan Top Brand Index produk Smartphone Samsung Galaxy Series perluditeliti faktor-faktor yang dapat mempengaruhinya. Repurchase Intention melalui Brand Trustmerupakan faktor yang paling penting bagi keberhasilan perusahaan. Word Of Mouth dan BrandImage merupakan faktor yang mempengaruhi penciptaan Repurchase Intention melalui Brand Trustyang dibutuhkan sebagai komitmen pelanggan untuk melakukan pembelian ulang.Tujuan dari penelitian ini adalah ingin mengetahui pengaruh Word of Mouth dan BrandImage Terhadap Repurchase Intention melalui Brand Trust Smartphone Samsung Galaxy Series.Metode penelitian yang digunakan adalah metode penelitian Explanatory Research. Sampel berasaldari Mahasiswa/i S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro, yang diambildengan cara Non Probability Sampling sebanyak 100. Pengumpulan data menggunakan alat ukurberupa kuesioner berskala likert. Teknik analisis menggunakan regresi dan korelasi.Hasil penelitian menunjukkan bahwa Word of Mouth dan Brand Image berpengaruh positifsignifikan terhadap variabel Brand Trust dan Brand Trust berpengaruh positif signifikan terhadapvariabel Repurchase Intention.

Pengaruh Perceived Value dan Brand Image Terhadap Repurchase Intention Melalui Word Of Mouth Sebagai Variabel Intervening Smartphone Samsung Galaxy Series Maya Anggaeni; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

This research is motivated their smartphone trends in society as well as themore famous brand Samsung in the community. In addition to improvements in thebrand image of Samsung, Samsung also increased sales both at the global level as wellas in Indonesia, however, the increased sales of Samsung have not made the Samsungranked number one in the Top Brand Index from 2012 to 2014. The sample are 100person of smartphone Samsung Galaxy consumers. The results showed that the effect ofpartially or simultaneously between Perceived Value and Brand Image on Word ofMouth. Based on a two-stage regression results indicate that Word of Mouth is anintervening variable to variable Repurchase Intention in this study.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK TERHADAP PENERIMAAN PAJAK PENGHASILAN PADA KANTOR PELAYANAN PAJAK PRATAMA SEMARANG TENGAH SATU Intan Yuningtyas Anggraeni; Naili Farida; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

There are four factors on tax compliance, namely: awareness of the taxpayer, the taxpayer opinion about the severity of the burden of income tax, the taxpayer perceptions of the implementation of the income tax penalties, taxpayers and tax evasion inherent in individual taxpayer. The data were obtained through questionnaires with 100 people sample taxpayers tax office in Semarang Tengah Satu. The research method used is a simple regression and multiple regression. The results of this study indicate that there is a positive and significant the adjusted R square value or the coefficient of determination of taxpayer an influence for 56.5% of the income tax revenues. While the remaining 43.5% is the influence of other variables that are not observed. The conclusions of this study based on table F, note that Ho is rejected and Ha accepted, which means that there is a positive and significant. Advice can be given to taxpayers in order to understand and comply with tax taxation laws such as penalties for taxpayers who violate the rules of taxation and tax payers.

Pengaruh Store Image, Store Atmosphere, Brand Association, dan Brand Awarness terhadap Keputusan Pembelian Ulang (Repurchase) (Studi pada Konsumen The Body Shop di Java Mall Semarang) Mila Azhari; Naili Farida; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Intense competition among brands cause a company must have a good marketing strategy and branding right decision, which may encourage customers to make repeat purchases. Store image, store atmosphere, brand association and brand awareness are all factors that are considered by consumers to make the purchase again. Within 3 (three) categories of cosmetic products found fluctuation index of top brand, it shows that in terms of purchasing decisions, the brand experienced a decline. This study aims to determine the effect of store image, store atmosphere, brand association, and brand awareness to re-purchase decisions with a population of 100 respondents taken menggunakam purposive sampling technique. Collecting data using a questionnaire. Measurement scale using Likert scale. Analysis of data using the correlation coefficient, coefficient of determination, regression analysis, t test, and F test using SPSS 20.0. The results of this study show that the variable store image, store atmosphere, brand association, and brand awareness has a positive and significant impact on repeat purchasing decisions. Based on the results of this study, so companies are advised to continue to increase purchases by extending the space inside the store, and increase the variety of products for male consumers.

PENGARUH PENERAPAN DOKUMENTASI SISTEM, PERENCANAAN KERJA, PENGAWASAN KERJA, LINGKUNGAN KERJA, dan PELATIHAN KERJA TERHADAP KEPUASAN KERJA KARYAWANWASKITA KARYA SEMARANG Ratih Dwi Hastari; Naili Farida; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 3, No 3 (2014)
Publisher : Universitas Diponegoro

This research aims to determine the effect of system documentation, job planning, supervision of work, work environment, and job training on employee job satisfaction. The type of this research is using explanatory research with 50 respondents drawn using non probability sampling techniques. The analysis method of this research is using multiple regression analysis. Using a Likert Scale as the measuerment scale. The analysis method using linear regression analysis and the significance test with SPSS 16.0. From the result of data analysis it can be concluded that in partial documentation system has a positive effect on job satisfaction of employees by 25,5%, the variable job planning has a positive effect on employee job satisfaction of 44,1%, variable work supervision has a positive effect on employee job satisfaction of 23,6%, a positive work environment variables impact on job satisfaction of employees is 38,9%, the variable job training has a positive effect on employee job satisfaction by 24%.

Co-Authors Agung Budiatmo Andi Wijayanto Andika Wijaya Kurniawan Anita Dwi Kurniati Ari Pradhanawati Ariya Pradipta Bulan Prabawani Edi Sumarno Eka Safitri Fajria Emi Nursanti Fitria Sulistiani Grace Radamuri Hari Susanta Nugraha Harum Amalun Nisa Herdini Sarastiti Intan Yuningtyas Anggraeni Khilmi Izdiana Maya Anggaeni Mila Azhari Muhammad Ashar Fais Nawazirul Lubis Ngatno Ngatno Nines Intan Novianti Noor Fajar Rizky Nugrahanto Nurlan Oktafiani Siregar Padma Triscahyaning Wibawa Puji Wibowo Ratih Dwi Hastari Ratna Acintya Putri Reni Shinta Dewi Renita Helia Reski Pratiwi Rhisa Ayu Ismasari Rodhiyah Rodhiyah Ryan Irtanto Sari Listyorini Saryadi Saryadi Sendhang Nurseto Suci Widyawati Syamsiyah Syamsiyah Widayanto Widayanto Widiartanto Widiartanto Yulianta Restuadhi

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