Article Per Year (5 Year)
p-Index From 2021 - 2026
2.57
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Administrasi Bisnis
Naili Farida
Department of Business Administration, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275
Economics, Econometrics & Finance

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Destination Image Dan Service Quality Terhadap Revisit Intention Melalui Electronic Word Of Mouth (Studi Pada Pengunjung Wisata Pantai Dewa Ruci “Jatimalang” Kabupaten Purworejo) Difa Nur Fitria; Naili Farida; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43690

Abstract

Abstract: The development of the tourism sector is an important aspect for every region, including Purworejo Regency. Pantai Dewa Ruci is a leading tourist destination in Purworejo Regency, but based on the number of tourist visits to Pantai Dewa Ruci, there are fluctuations in the number of tourist visits from 2016 to 2022. This study aims to determine the influence of destination image and service quality on revisit intention through electronic word of mouth on Pantai Dewa Ruci. The type of research is explanatory research with the number of sample used as many as 100 respondents who are tourist visitors of Pantai Dewa Ruci in Purworejo Regency with certain criteria. In this study, quantitative data analysis techniques will be calculated using SEM-PLS analysis with SmartPLS 4.0 software. The test results show that all research hypotheses are accepted. Destination image and service quality have a positive and significant effect on electronic word of mouth; electronic word of mouth has a positive and significant effect on revisit intention; destination image and service quality have a positive and significant effect on revisit intention; destination image and service quality have a positive and significant effect on revisit intention through electronic word of mouth partially.Keywords: destination image; service quality; electronic word of mouth; revisit intentionAbstraksi: Perkembangan sektor pariwisata menjadi aspek penting bagi setiap daerah salah satunya Kabupaten Purworejo. Pantai Dewa Ruci merupakan destinasi wisata unggulan di Kabupaten Purworejo, tetapi berdasarkan jumlah kunjungan wisatawan Pantai Dewa Ruci, diketahui terdapat fluktuasi jumlah kunjungan wisatawan dari tahun 2016 sampai dengan tahun 2022. Penelitian ini bertujuan untuk mengetahui pengaruh destination image dan service quality terhadap revisit intention melalui electronic word of mouth pada objek wisata Pantai Dewa Ruci. Jenis penelitian yang digunakan adalah explanatory research dengan jumlah sampel yang digunakan adalah 100 responden yang merupakan pengunjung Pantai Dewa Ruci Kabupaten Purworejo dengan kriteria tertentu. Dalam penelitian ini, teknik analisis data kuantitatif akan dihitung menggunakan analisis SEM-PLS dengan software SmartPLS  4.0.  Hasil pengujian menunjukkan bahwa semua hipotesis penelitian diterima. Destination image dan service quality berpengaruh positif dan signifikan terhadap electronic word of mouth; electronic word of mouth berpengaruh positif dan signifikan terhadap revisit intention; destination image dan service quality berpengaruh positif dan signifikan terhadap revisit intention; destination image dan service quality berpengaruh positif dan signifikan terhadap revisit intention melalui electronic word of mouth secara parsial.Kata Kunci: destination image; service quality; electronic word of mouth; revisit intention
Pengaruh E-Service Quality dan E-Trust Terhadap E-Customer Satisfaction Dalam Meningkatkan E-Customer Loyalty ( Pada Aplikasi Penyedia Layanan Transportasi Online Grabbike di Jakarta Barat ) Della Anisa Putri; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43738

Abstract

Abstract : Transportation services are now very developed with the emergence of online transportation booking services, one of which is the emergence of the Grab application. Grab is a company that utilizes technology to provide transportation booking services only through applications. One of the services provided is delivery by two-wheeled vehicles (GrabBike). Based on the data, Grab experienced a decrease in the index in the top Brand Index data from 2020 to 2023 in the face of its competitors This study was conducted to determine the effect of e-service quality and e-trust on e-customer satisfaction in increasing e-customer loyalty of GrabBike service users in West Jakarta. the type of research is explanatory research. Samples were taken from 100 respondents who had used GrabBike in West Jakarta, using non-probability sampling techniques and purposive sampling approaches. The sample collection technique used a questionnaire which was analyzed using validity test, reliability test, correlation coefficient test, determination coefficient test, two-stage regression test, t test, and path analysis with the help of SPSS For Windows 29.0.2. The results of hypothesis testing show the conclusion that: there is a significant effect of e-service quality on e-customer satisfaction, there is a significant effect of e-service quality on e-customer loyalty, there is a significant effect of e-trust on e-customer satisfaction, there is a significant effect of e-trust on e-customer loyalty, there is a significant effect of e-customer satisfaction on e-customer loyalty, there is an insignificant effect of e-service quality on e-customer loyalty through e-customer satisfaction, there is an insignificant effect of e-trust on e-customer loyalty through e-customer satisfaction. The advice given is that Grab provides service improvements in its application, and pays attention to the risks that can occur in order to increase customer loyalty.Keywords: e-service quality; e-trust; e-customer satisfaction; e-customer loyalty Abstrak : Layanan transportasi kini menjadi sangat berkembang dengan munculnya layanan pemesanan transportasi online, salah satunya kemunculan aplikasi Grab. Grab menjadi perusahaan yang memanfaatkan teknologi untuk menyediakan jasa layanan pemesanan transportasi hanya lewat aplikasi. Salah satu layanan yang diberikan adalah pengantaran dengan kendaraan roda dua (GrabBike). Berdasarkan data, Grab mengalami penurunan indeks pada data top Brand Indeks dari tahun 2020 sampai 2023 dalam menghadapi pesaingnya. Penelitian ini dilakukan guna mengetahui pengaruh e-service quality dan e-trust terhadap e-customer satisfaction dalam meningkatkan e-customer loyalty pengguna layanan GrabBike di Jakarta Barat. tipe penelitian adalah explanatory research. Sampel diambil kepada 100 responden yang pernah menggunakan GrabBike di Jakarta Barat, dengan teknik non probability sampling dan pendekatan purposive sampling. Teknik pengumpulan sampel digunakan kuesioner yang di analisa menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi dua tahap, uji t, dan analisa jalur dengan bantuan SPSS For Windows 29.0.2. Hasil pengujian hipotesis menunjukkan kesimpulan bahwa: terdapat pengaruh signifikan e-service quality terhadap e-customer satisfaction, terdapat pengaruh signifikan e-service quality terhadap e-customer loyalty, terdapat pengaruh signifikan e-trust terhadap e-customer satisfaction, terdapat pengaruh signifikan e-trust terhadap e-customer loyalty, terdapat pengaruh signifikan e-customer satisfaction terhadap e-customer loyalty, terdapat pengaruh tidak signifikan e-service quality terhadap e-customer loyalty melalui e-customer satisfaction, terdapat pengaruh tidak signifikan e-trust terhadap e-customer loyalty melalui e-customer satisfaction. Adapun saran yang diberikan adalah Grab memberikan perbaikan layanan dalam aplikasinya, serta memperhatikan risiko-risiko yang dapat terjadi agar mampu meningkatkan loyalitas konsumen.Kata kunci : e-service quality; e-trust; e-customer satisfaction; e-customer loyalty
PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION (STUDI PADA PENGGUNA APLIKASI ALFAGIFT DI KOTA SEMARANG) Sandi Yudha Sakti; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41302

Abstract

Technology and information have experienced significant advancements in line with the rapidly evolving times. The growth of the internet and technologies has prompted retail business actors in Indonesia to develop their business models to remain relevant. By combining the retail business model with the internet, a new business method emerged, subsequently referred to as internet retailing (e-retailing). This research aims to determine the influence of e-service quality and perceived value on repurchase intention through e-satisfaction among Users of the Alfagift app in Semarang City. This research is categorized as explanatory, utilizing non-probability sampling and purposive sampling methods to collect research samples. The sample comprised 100 individuals who had transacted through the Alfagift app, reside in Semarang City, and are at least 18 years old. This study utilized validity testing, reliability testing, correlation coefficients, determination coefficients, t-test, path analysis, and Sobel test with the aid of SPSS 26 software. The results of this study indicate a positive and significant influence from each variable in sequence, namely e-service quality, perceived value, and e-satisfaction on repurchase intention, as well as an indirect positive and significant impact from e-service quality and perceived value on repurchase intention through e-satisfaction.Keyword: E-Satisfaction; E-Service Quality; Perceived Value; Repurchase IntentionTeknologi dan informasi telah mengalami kemajuan yang sangat besar seiring dengan zaman yang terus berkembang secara pesat. Perkembangan internet dan teknologi tersebut mendorong pelaku bisnis ritel di Indonesia untuk mengembangkan model bisnis yang mereka kelola agar tetap dapat relevan. Dengan mengombinasikan model bisnis ritel dengan internet, muncul sebuah metode bisnis baru yang kemudian disebut dengan internet retailing (e-retailing). Penelitian ini bertujuan untuk mengetahui pengaruh antara e-service quality dan perceived value terhadap repurchase intention melalui e-satisfaction pada pengguna aplikasi Alfagift di Kota Semarang. Penelitian ini termasuk kedalam penelitian eksplanatori, dan menggunakan metode ­non-probability sampling serta purposive sampling untuk mengambil sampel penelitian. Sampel yang digunakan adalah 100 orang yang pernah melakukan transaksi melalui aplikasi Alfagift, berdomisili di Kota Semarang, dan telah berusia minimal 18 tahun. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, analisis jalur, dan uji sobel dengan alat bantu aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dan signifikan dari masing-masing variabel secara berurutan, yaitu e-service quality, perceived value dan e-satisfaction terhadap repurchase intention, serta adanya pengaruh tidak langsung yang positif dan signifikan dari e-service quality dan perceived value terhadap repurchase intention melalui ­e-satisfaction.Kata Kunci: E-Satisfaction; E-Service Quality;  Perceived Value; Repurchase Intention
Pengaruh E-Trust dan E-Service Quality terhadap Repurchase Intention melalui E-Satisfaction sebagai variabel intervening (studi pada pengguna Lazada di Kecamatan Banyumanik) Alexandra Devaraell Susan; Naili Farida; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42453

Abstract

This study was conducted to determine whether there is an influence of E-Trust and E-Service Quality as independent variables on Repurchase Intention as the dependent variable through E-Satisfaction as an intervening variable. The sample taken for the study was 100 respondents with a non propability sampling technique, namely purposive sampling through the snowball effect. The data was taken using a questionnaire, literature study. This research is descriptive type with data processing using SmartPLS 3.3 software. The results showed that there is a positive and significant influence between E-Trust and E-Service Quality on Repurchase Intention through E-Satisfaction. The effect of E-Trust, E-Service Quality and E-Satisfaction on Repurchase Intention is 43.6% and the effect of E-Trust and E-Service Quality on E-Satisfaction is 53.7%. Based on this, Lazada needs to increase security by displaying SSL certificates so that trust in customers increases and improve the service system for customers. In addition, it is hoped that Lazada can provide offers in the form of promotions, discounts so that customers are more satisfied with Lazada and will make repeat purchases to LazadaKeywords: E-trust; E-Service Quality; E-Satisfaction; Repurchase IntentionPenelitian ini dilakukan guna mengetahui apakah terdapat pengaruh dari E-Trust dan E-Service Quality sebagai variabel independen terhadap Repurchase Intention sebagai variabel dependen melalui E-Satisfaction sebagai variabel intervening. Sampel yang diambil untuk penelitian sebanyak 100 responden dengan Teknik pengambilan sampel non propability sampling yakni purposive sampling melalui snowball effect. Data tersebut diambil menggunakan kuesioner, studi Pustaka. Penelitian ini bertipe deskriptif dengan pengolahan data menggunakan software SmartPLS 3.3 Hasil Penelitian menunjukan bahwa ada pengaruh positif dan signifikan antara E-Trust dan E-Service Quality terhadap Repurchase Intention melalui E-Satisfaction. Pengaruh E-Trust, E-Service Quality dan E-Satisfaction terhadap Repurchase Intention sebesar 43,6% dan pengaruh E-Trust dan E-Service Quality terhadap E-Satisfaction sebesar 53,7%. Berdasarkan hal tersebut Lazada perlu meningkatkan keamanan dengan menampilkan sertifikat SSL agar kepercayaan pada pelanggan meningkat dan meningkatkan sistem pelayanan pada pelanggan. Selain itu diharapkan Lazada dapat memberikan tawaran berupa promosi, diskon agar pelanggan lebih puas terhadap Lazada dan akan melakukan pembelian ulang terhadap Lazada.Kata Kunci: E-Trust; E-Service Quality; E-Satisfaction; Repurchase Intention
Pengaruh Product Quality dan Service Quality terhadap Brand Switching Melalui Customer Value (Studi pada Mantan Pelanggan Indihome di Kota Semarang) Hapsari Wahyu Widyaningrum; Naili Farida; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2022.34660

Abstract

This study aims to determine the effect of product quality and service quality on brand switching through customer value” (study of former IndiHome customers in Semarang). This type of research is explanatory research. The sampling method in this research is non-probability sampling by purposive sampling. The data collection process uses Google forms with 100 respondents from former IndiHome customers in Semarang City as the research sample. The analysis used is regression analysis and path analysis. The results of the research show that product quality has an effect on customer value, service quality has an effect on customer value, product quality has a negative effect on brand switching, service quality has no effect on brand switching, and customer value has no effect on brand switching. The results of the path analysis show that there is an indirect effect between product quality on brand switching through customer value, so that customer value partially mediates between product quality and brand switching. in addition, there is a direct influence between service quality on brand switching through customer value, so that customer value cannot partially mediate between service quality and brand switching. Suggestions that can be given to IndiHome include updating core products and innovations in features, increasing customer awareness regarding the My IndiHome application and conducting training for officers, providing discounts or promos at certain times and actively contacting customers regularly to ensure whether there are complaints. and what problems the customer is experiencing.
PENGARUH USER EXPERIENCE DAN USER INTERFACE TERHADAP REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA E-COMMERCE TOKOPEDIA Rizal Muhammad; Sari Listyorini; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47382

Abstract

The development of technology has changed the way people live, including how they conduct transactions without meeting in person, which is now done through websites commonly known as e-commerce. This is supported by the high interest of the public in online shopping, which has led to the emergence of many e-commerce companies. To sustain their business and win the competition, companies must be able to encourage their customers to continue shopping on the same e-commerce platform. This study aims to determine the influence of user experience and user interface through e-satisfaction on repurchase intention among Tokopedia users in Semarang City. This research is classified as explanatory research, using non-probability sampling and purposive sampling as the sampling techniques. The sample used consists of 100 people who have made at least 3 purchases on Tokopedia. Data analysis was conducted using the Partial Least Squares (PLS) method with the help of SMART PLS software to test the validity and reliability of the constructs, as well as to analyze the influence of the variables studied. The results show a positive and significant effect of both variables, namely user experience and user interface, on e-satisfaction and repurchase intention. However, there is no direct effect between the user interface and repurchase intention.
Co-Authors Adinda Fitri Rahmawati Adiyaksa Firdaus Agus Hermani Alexandra Devaraell Susan Apriatni Endang Prihatini Ari Pradhanawati Della Anisa Putri Difa Nur Fitria Dinalestari Purbawati Efarani Cahya Puspita Hapsari Wahyu Widyaningrum Hari Susanta Nugraha Nadhilah Putri Nashfati Sarjana Ngatno Ngatno Ning Tiyas Wulandari Reni Shinta Dewi Ria Kristiana Mareta Richardia Ayu Christy Ardianti Rizal Muhammad Sandi Yudha Sakti Sari Listyorini Sindi Hantika Siti Shania Wijiyanti Syifa Aulia Anjun Novitasari Widayanto Widayanto Widiartanto Widiartanto