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All Journal Jurnal Ilmu Administrasi Bisnis
Widayanto Widayanto
Department of Business Administration, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275
Economics, Econometrics & Finance

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Pengukuran Kinerja Supply Chain Berdasarkan Proses Inti Pada Supply Chain Operations Reference (SCOR) (Studi Pada PT Oafindo Carica Sumbing Segar Factory Wonosobo) Yogie Bagus Perdana; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 15, No 2 (2026)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2026.48902

Abstract

Abstract: This research aims to determine the performance of five core supply chain processes at the PT Oafindo Carica Sumbing Segar Factory. Supply Chain Management (SCM) aims to shorten supply chain cycles, build and improve services, reduce costs and prices. After the KPI is validated, performance is measured using the supply chain operation reference (SCOR) performance which is divided into 3 process levels. At the top level (level 1) there are five core processes, namely plan, source, make, delivery, and return, each core process has two dimensions in the form of reliability and responsiveness. The next level (level 2) defines activities based on five core processes. At level 3, Key Performance Indicators (KPIs) are identified. Once KPIs are identified, they are weighted using an analytical hierarchy process with the help of expertly selected software and calculate the scoring system using the OMAX method and Traffic Light System Analysis. Total Index value of 7,403 was obtained. KPI performance measurement results using OMAX and Traffic Light System calculations, there are 10 KPIs in the green category, 11 KPIs in the yellow category, and 1 KPI in the red category.Abstraksi: Penelitian ini bertujuan untuk mengetahui kinerja lima proses rantai pasok inti di Pabrik PT Oafindo Carica Sumbing Segar. Supply Chain Management (SCM) bertujuan untuk mempersingkat siklus rantai pasokan, membangun dan meningkatkan layanan, mengurangi biaya dan harga. Setelah KPI divalidasi, kinerja diukur menggunakan kinerja supply chain operation reference (SCOR) yang dibagi menjadi 3 tingkat proses. Pada tingkat atas (level 1) terdapat lima proses inti, yaitu rencana, sumber, pembuatan, pengiriman, dan pengembalian, setiap proses inti memiliki dua dimensi berupa keandalan dan daya tanggap. Tingkat berikutnya (level 2) mendefinisikan aktivitas berdasarkan lima proses inti. Pada level 3, Indikator Kinerja Utama (KPI) diidentifikasi. Setelah KPI diidentifikasi, KPI ditimbang menggunakan proses hierarki analitik dengan bantuan perangkat lunak yang dipilih secara ahli dan menghitung sistem penilaian menggunakan metode OMAX dan Analisis Traffic Light System. Nilai Total Indeks sebesar 7.403 diperoleh. Dari hasil pengukuran kinerja masing-masing KPI menggunakan perhitungan OMAX dan Traffic Light System, terlihat terdapat 10 KPI kategori hijau, 11 KPI kategori kuning, dan 1 KPI kategori merah.
PENGARUH WEBSITE QUALITY DAN SHARED VALUE TERHADAP ONLINE REPURCHASE INTENTION MELALUI E-WOM SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Lazada Indonesia di Kota Semarang) Zahra Anisa Shalihah; Naili Farida; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 15, No 1 (2026)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2026.48831

Abstract

Abstract: The internet has become an essential part of people's lives, including as a medium for buying and selling transactions. Consumer interest in online repurchase through e-commerce is crucial for companies to stay competitive, with website quality and shared value suspected to have an influence. This study analyzes the effect of website quality and shared value on online repurchase intention, with e-WOM as a mediating variable, using data from 100 Lazada consumers in Semarang who have made more than two transactions. The results show that website quality and shared value have a significant positive effect on e-WOM and online repurchase intention, but e-WOM has a negative mediating effect. Lazada is advised to improve data security, website performance, and online consultation features while optimizing promotions and discounts to increase repurchase interest. Future research could explore other variables and expand the scope of respondents.Abstraksi: Internet telah menjadi bagian penting dalam kehidupan masyarakat, termasuk sebagai media untuk transaksi jual-beli. Minat pembelian ulang konsumen melalui e-commerce menjadi hal penting bagi perusahaan untuk bersaing, di mana kualitas website dan shared value diduga memengaruhinya. Penelitian ini menganalisis pengaruh kualitas website dan shared value terhadap online repurchase intention dengan e-WOM sebagai variabel mediasi, menggunakan data dari 100 konsumen Lazada di Semarang yang pernah bertransaksi lebih dari dua kali. Hasilnya menunjukkan bahwa kualitas website dan shared value berpengaruh positif signifikan terhadap e-WOM dan online repurchase intention, tetapi e-WOM memiliki efek mediasi negatif. Lazada disarankan meningkatkan keamanan data, performa website, serta fitur konsultasi online, sambil mengoptimalkan promosi dan diskon untuk menarik minat pembelian ulang. Penelitian selanjutnya dapat mengeksplorasi variabel lain dan memperluas cakupan responden.
Co-Authors Abdul Rahman Agung Budiatmo Agus Hermani Ahmad Faisal Adi Putra Alexandra Devaraell Susan Andi Wijayanto Annisa Tri Oktaviani Raharjo Apriatni Endang Prihatini Bulan Prabawani Dinalestari Purbawati Hari Susanta Nugraha Ilma Ardalia Kartika Khrisna Ariyanti Lilla Nur Bekti Utami Lutfi Iffanul Maula Naili Farida Rani Handayani Reni Shinta Dewi Saryadi Saryadi Shafina Putri Hapsari Yogie Bagus Perdana Zahra Anisa Shalihah