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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Ilmiah Manajemen Kesatuan JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Eduvest - Journal of Universal Studies INQUISITIVE: International Journal of Eonomic JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Manajemen Pendidikan
Adi Nugroho
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pancasila, Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Pencapaian Kinerja Pemasaran pada Usaha Batik di Pekalongan Laili Savitri Noor; Fatima Tuzzahara Alkaf; Adi Nugroho
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to analyze the marketing of the batik business in Pekalongan. The method utilized is descriptive and verification methods with a quantitative research approach. A sample of 41 respondents participated in this study. The data analysis is descriptive, verification analysis, path analysis method, and path coefficient. This study aims to examine the relationship between relational marketing and strategic innovation on marketing performance with this data analysis. The study results show no significant correlation between marketing relationship to innovation strategy and strategic innovation to marketing performance. In addition, this study also discusses the direct and indirect effects on the model.
Implementation Of A Multi-Airport System For Airports In The New Capital City Of Indonesia Adi Nugroho; Bayu Arsan; Zannah Astaria Dhika
Eduvest - Journal of Universal Studies Vol. 2 No. 10 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3700.331 KB) | DOI: 10.59188/eduvest.v2i10.624

Abstract

The development plan for the Capital City of Indonesia on Kalimantan Island requires support from various aspects, such as the economy, government, and transportation. Recognizing the potential for economic and trade development accompanied by the heavy traffic in the IKN area, it needs to be in line with adequate accessibility. The existing airports on Kalimantan Island, especially in East Kalimantan, have the potential to meet the demands of the community in the future. This paper aims to analyze the possibility of existing airports around the new Capital City of Indonesia (IKN) area to be used as a Multi-Airports System to support the successful transfer of Capital City of Indonesia.
PENGARUH AMBIENT MARKETING DAN VIRAL MARKETING TERHADAP BRAND AWARENESS (STUDI KASUS KAMPANYE TRIV CRYPTO EXCHANGE “STAKING CRYPTO, TIDUR DAPAT DIVIDEN”) Shafira Ratna Surya Ningrum; Sri Widyastuti; Yuli Ardianto; Adi Nugroho
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9855

Abstract

The intensifying competition in the cryptocurrency industry is compelling companies to develop unconventional marketing strategies to enhance brand awareness, particularly targeting Generation Z. This study aims to analyze the impact of ambient marketing and viral marketing on brand awareness in TRIV's campaign “Staking Crypto and Earn Dividends While You Sleep”. This study adopted a quantitative approach using a descriptive explanatory methodology based on a questionnaire survey of 150 respondents selected via purposive sampling. Data were analyzed using validity verification, reliability verification, classical assumption verification, and multiple linear regression analysis. The research findings indicate that public space marketing and viral marketing influence brand awareness partially and simultaneously, with viral marketing emerging as the dominant variable. This finding supports the effectiveness of integrating unconventional marketing strategies with viral content for enhancing brand awareness within the cryptocurrency industry.
THE IMPACT OF GOLD PRICE FLUCTUATIONS ON INDONESIA’S ECONOMIC GROWTH: THE ROLE OF INFLATION, EXCHANGE RATE, AND INVESTMENT Murti Widyaningsih; Adi Nugroho; Rika Kaniati; Ahmad Kurnia Ibrahim
INQUISITIVE : International Journal of Economic Vol. 6 No. 2 (2026): June
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/Inquisitive.2026.10007

Abstract

This study examines the impact of gold prices on economic growth in Indonesia by incorporating inflation, exchange rate, and investment (Gross Fixed Capital Formation) as intervening variables. Using annual time series data from 2010 to 2025, the analysis applies the Autoregressive Distributed Lag (ARDL) approach to capture both short-run and long-run dynamics among the variables.The empirical results indicate the existence of a long-run equilibrium relationship among gold prices, inflation, exchange rate, investment, and economic growth. In both the short and long run, gold prices exhibit a statistically significant negative effect on economic growth. This suggests that rising gold prices tend to reduce economic performance throughthe reallocation of capital from productive sectors to safe-haven assets.Inflation and exchange rate depreciation are also found to negatively influence economic growth, while investment contributes positively and significantly to economic expansion. Furthermore, the results reveal that the effect of gold prices on economic growth operates not only directly but also indirectly through inflation, exchange rate, and investment channels, with investment identified as the strongest transmission mechanism.Overall, the findings highlight that the macroeconomic impact of gold prices is structurally mediated and highly dependent on investment behavior in emerging economies such as Indonesia.
MENDORONG KEWIRAUSAHAAN GEN Z DENGAN MENGOPTIMALKAN SOSIAL MEDIA M. Nuruddin Subhan; Bintang Andhyka; Petiana Indriati; Adi Nugroho; Chaerani Nisa; Murti Widyaningsih; Riska Yustisiana; Kurnia Herniansyah; Shan Nemuel Andres; Nathanel Ephraim
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 1 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i1.1865

Abstract

Cultivating an entrepreneurial mindset from a young age might inspire youths to pursue entrepreneurship. Introducing the entrepreneurial spirit is crucial for high school students. You are expected to have a business plan ready to be implemented when you become an undergraduate student. Faculty of Economics and Business at Pancasila University (FEB UP) mandates its academics to engage in community service as part of their responsibilities. One type of service involves fostering an entrepreneurial mindset through social interaction. FEB UP lecturers conduct entrepreneurship outreach lectures to help high school students understand entrepreneurship. The seminar activities indicate a strong interest in the entrepreneurial profession.
Implementation of Green Airport and Digital Innovation on Service Quality and Passenger Satisfaction at Soekarno-Hatta Airport Murti Widyaningsih; Adi Nugroho; Rika Kaniati; Aisha Inggitha Putri Haryoso
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4574

Abstract

The increasingly competitive aviation industry requires airports to improve service quality and adopt digital innovation while also responding to growing environmental concerns through the implementation of green airport practices. Passenger awareness of sustainability issues has made environmental image an important factor in shaping passenger satisfaction. This study aims to examine the effect of service quality and digital innovation on passenger satisfaction, with the green airport acting as a mediating variable at Soekarno-Hatta International Airport. A quantitative research approach was applied using Covariance-Based Structural Equation Modelling (CB-SEM) combined with Importance–Performance Analysis (IPA). Data were collected from 100 passengers through a structured questionnaire using a Likert scale and analyzed to assess both direct and indirect relationships among variables. The findings reveal that service quality has a significant indirect effect on passenger satisfaction through the green airport, indicating full mediation. In contrast, digital innovation shows no statistically significant effect on either the green airport or passenger satisfaction. Furthermore, the IPA results indicate that these environmental sustainability programs play a significant role in improving passenger satisfaction and airport image. In conclusion, strengthening green airport initiatives plays a crucial role in enhancing passenger satisfaction and supporting sustainable airport management.
Pengaruh Etos Kerja Dan Kepuasan Kerja Terhadap Kinerja Pegawai Pada Suku Dinas Pendidikan Wilayah II Kota Administrasi Jakarta Selatan M. Gilang Pratama; Adi Nugroho
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i02.101

Abstract

The Influence of Work Ethic and Job Satisfaction on Employee Performance in the Education Office Region II of the South Jakarta Administrative City This study aims to analyze the influence of work ethic and job satisfaction on employee performance at the Regional Education Office II of South Jakarta Administrative City. This research employed a quantitative method with a causal associative approach. The population consisted of 100 employees, and 80 respondents were selected as samples using the Slovin formula. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis with the assistance of SPSS version 26. The results indicate that work ethic has a positive and significant effect on employee performance. Job satisfaction also has a positive and significant effect on employee performance. Simultaneously, work ethic and job satisfaction have a positive and significant effect on employee performance at the Regional Education Office II of South Jakarta Administrative City. The coefficient of determination (R²) value of 0.567 indicates that work ethic and job satisfaction explain 56,.7% of the variation in employee performance, while the remaining 43.3% is influenced by other factors not examined in this study.
Pengaruh Employee Engagement Dan Loyalitas Terhadap Kinerja Karyawan Generasi Z Di Daerah Khusus Jakarta Muhammad Nadhif Nabhan; Adi Nugroho
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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Abstract

THE EFFECT OF EMPLOYEE ENGAGEMENT AND LOYALTY ON THE PERFORMANCE OF GENERATION Z EMPLOYEES IN THE SPECIAL AREA OF JAKARTA Abstract. This study aims to analyze the influence of employe engagement and loyalty on the performance of Generation Z employes in the Special Region of Jakarta. The presence of Generation Z in the workforce brings its own challenges for organizations, one of which is the high phenomenon of job hopping that indicates low loyalty and can disrupt the sustainability of the organization. This research uses an associative quantitative method. Primary data collection was conducted thru the distribution of questionnaires to 102 respondents. The sample selection used the purposive sampling method with criteria for individuals born between 1995-2012, working in the Special Region of Jakarta, and having a minimum work period of six months. The data analysis used includes classical assumption tests, multiple linear regression analysis, coefficient of determination tests, and hypothesis tests (t-test and F-test) using SPSS version 27 software. The research results show several key findings. Partially, employe engagement has a positive and significant effect on the performance of Generation Z employes in the Special Region of Jakarta. Partially, loyalty has a positive and significant effect on the performance of Generation Z employes in the Special Region of Jakarta. Simultaneously, employe engagement and loyalty together have a significant effect on the performance of Generation Z employes. Based on the adjusted R-squared coefficient test, the variables of employe engagement and loyalty can explain 51.3% of the variation in employe performance, while the remaining 48.7% is explained by other factors outside this research model.The conclusion of this study shows that improving work engagement and loyalty of Generation Z employes is very important for the company to encourage the creation of work results oriented toward achieving organizational goals.
Co-Authors Ahmad Kurnia Ibrahim Aisha Inggitha Putri Haryoso Bayu Arsan Bintang Andhyka Chaerani Nisa, Chaerani Fatima Tuzzahara Alkaf Kurnia Herniansyah Laili Savitri Noor M. Gilang Pratama M. Nuruddin Subhan Muhammad Nadhif Nabhan Murti Widyaningsih Murti Widyaningsih Nathanel Ephraim Petiana Indriati Rika Kaniati Rika Kaniati Riska Yustisiana Shafira Ratna Surya Ningrum Shan Nemuel Andres Sri Widyastuti Yuli Ardianto Zannah Astaria Dhika