Garuda - Garba Rujukan Digital

Pengelolaan Keuangan dan Akses Pembiayaan untuk UMKM Naik Kelas di Kabupaten Banyuasin Dewi Sartika; Bakti Setyadi; Sulaiman Helmi; Sabeli Aliya; Citra Mayu Wulandari; Lena Mariska
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol 3 No 3 (2023): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/pengabdian.v3i3.2618

Pengabdian kepada Masyarakat (PKM) bertujuan untuk menyebarkan pengetahuan kepada masyarakat sekitar Universitas dan memperkuat hubungan antara lembaga pendidikan dan komunitas. Fokus dari PKM ini adalah memberikan penyuluhan dan pelatihan kepada UMKM yang merupakan anggota Persatuan Pengusaha Muslim Indonesia Banyuasin, yang berfokus pada pengelolaan keuangan dan akses pembiayaan. Tujuannya adalah untuk meningkatkan pemahaman dan manfaat bagi pelaku UMKM di binaan Dinas Koperindag Kabupaten Banyuasin. Metode yang digunakan dalam PKM ini adalah dengan menggabungkan berbagai langkah yang terstruktur. Pertama, tahap pengamatan dilakukan untuk mengidentifikasi tempat pelaksanaan kegiatan melalui peninjauan lokasi di Kabupaten Banyuasin. Selanjutnya, melalui tahap wawancara, instruktur berkomunikasi dengan pelaku UMKM untuk memfasilitasi penyampaian materi penyuluhan. Terakhir, tahap bimbingan, penyuluhan, dan pelatihan melibatkan pembentukan tim yang akan mengatur tema serta peran dalam kegiatan PKM. Hasil dan dampak dari pelatihan yang dilaksanakan adalan memberikan solusi yang bermanfaat bagi pelaku UMKM dalam mengatasi permasalahan keuangan dan menerapkan teknologi keuangan guna mendukung pertumbuhan bisnis mereka yang berkelanjutan.

Pengaruh Sales Promotion Terhadap Keputusan Membeli Produk UMKM Di Kota Palembang dengan Brand Image dan Brand Quality Product Sebagai Mediasi Efan Elpanso; Sulaiman Helmi; Ayu Lestari
MBIA Vol 21 No 2 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i2.1849

Efforts to increase UMKM product sales necessitate new marketing, sales, and models capable of sustaining small business growth and development. This study examines empirical evidence of the role of brand image and product quality as a mediator of the influence of Sales Promotionon on purchasing decisions of UMKM products in Palembang. A survey with a cross-sectional approach is used in this type of research. The population of the UMKM consumer research in Palembang City. The sample size was 220 people, and the sampling technique was simple random sampling. A questionnaire was used as the research instrument. Structural Equation Modeling was used to analyze data (SEM). The study's findings indicate that brand image and quality products act as a buffer against Sales Promotionon on purchasing decisions for UMKM products in Palembang. Keywords: Brand Image, Brand Quality Product, Sales Promotion, Product Purchase Decision, UMKM Abstrak Upaya peningkatan penjualan produk UMKM dibutukan strategi baru tentang pemasaran, penjualan dan model marketing yang mampu mempertahankan pertumbuhan dan perkembangan usaha kecil. Penelitian ini bertujuan untuk menganalisis bukti empiris peran brand image, brand quality product sebagai pemediasi dari pengaruh Sales Promotionterhadap keputusan pembelian produk UMKM di Kota Palembang. Jenis penelitian ini adalah survei dengan pendekatan cross sectional. Populasi dari penelitian konsumen UMKM yang ada di Kota Pelembang. Sampel yang diperoleh sebanyak 220 responden, teknik pengambilan sampel meggunakan simple random sampling. Instrumen penelitian yang digunakan berupa angket. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil Penelitian menujukkan bahwa brand image dan brand quality product berperan sebagai pemediasi dari pengaruh Sales Promotionterhadap keputusan pembelian produk UMKM di Kota Palembang. Kata kunci: Citra Produk, Citra Kualitas Produk, Promosi Penjualan, Keputusan Membeli Produk, UMKM

Pengaruh Kompetensi dan Job satisfaction Terhadap Employee Engagament di PT Semen Baturaja Palembang Karmila Utari; Bakti Setyadi; Sulaiman Helmi
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2552

Employee engagement is an essential factor affecting the performance and success of an organization. This survey investigates the effect of competence and job satisfaction on Employee engagement at PT Semen Baturaja Palembang. The research sample consisted of 98 employees who worked at PT Semen Baturaja Palembang. The instrument used in this study is a structured questionnaire that measures competency levels, job satisfaction, and employee engagement. The data collected was analyzed using a double linear technique with the help of the SmartPLS 3 application. The results showed that competency and job satisfaction had a significant effect on the level of Employee engagement by 55.3%. The conclusions of this study provide a deeper understanding of the factors that can increase Employee engagement in the workplace, thereby helping organizations develop effective human resource management strategies and improve overall performance. Keywords: Competence, Job satisfaction, Employee Engagement Abstrak Employee engagement merupakan faktor penting yang mempengaruhi kinerja dan kesuksesan suatu organisasi. Penelitian survei ini bertujuan untuk menginvestigasi pengaruh kompetensi dan job satisfaction terhadap tingkat Employee engagement di PT Semen Baturaja Palembang. Sampel penelitian terdiri dari 98 karyawan yang bekerja di PT Semen Baturaja Palembang. Instrumen yang digunakan dalam penelitian ini adalah kuesioner terstruktur yang mengukur tingkat kompetensi, job satisfaction, dan employee engagement. Data yang dikumpulkan dianalisis menggunakan teknik linear ganda dengan bantuan aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa kompetensi dan job satisfaction berpengaruh signifikan terhadap tingkat Employee engagement sebesar 55.3%. Kesimpulan dari penelitian ini memberikan pemahaman lebih mendalam tentang faktor-faktor yang dapat meningkatkan Employee engagement di tempat kerja, sehingga dapat membantu organisasi dalam mengembangkan strategi manajemen sumber daya manusia yang efektif dan meningkatkan kinerja secara keseluruhan. Kata kunci: Kompetensi, Job satisfaction, Employee Engagament

Evaluating Corporate Social Responsibility Budget Effectiveness and Efficiency in Supporting SDG 12: Evidence from PT Pupuk Sriwidjaja Sri Rahayu; Ratna Sesotya Wedadjati; Bakti setyadi; Sulaiman Helmi
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.163

Objective: This study aims to evaluate the effectiveness and efficiency of the Corporate Social Responsibility (CSR) budget at PT Pupuk Sriwidjaja and examine its contribution to responsible resource utilization in supporting Sustainable Development Goal (SDG) 12: Responsible Consumption and Production. Method: This study employed a survey approach using data from the Environmental Social Responsibility Department of PT Pupuk Sriwidjaja. Data were collected through documentation techniques and analyzed descriptively based on CSR budget realization across program categories. Effectiveness and efficiency were measured by comparing budget allocations, realizations, and program outcomes. Results: The findings indicate that PT Pupuk Sriwidjaja implemented its CSR budget effectively and efficiently, achieving an effectiveness rate of 78%. Among all CSR programs, the Natural Disaster program received the highest proportion of CSR fund allocation. The results also demonstrate that efficient CSR budget management contributes to greater social benefits while supporting responsible resource utilization. Furthermore, effective CSR implementation can strengthen corporate reputation and enhance market competitiveness. Novelty: This study contributes to the CSR literature by integrating effectiveness and efficiency assessments of CSR budget management with the perspective of sustainable development, particularly SDG 12. It provides empirical evidence on how responsible CSR budget allocation can support both social impact creation and sustainable corporate practices.

Evaluating Corporate Social Responsibility Budget Effectiveness and Efficiency in Supporting SDG 12: Evidence from PT Pupuk Sriwidjaja Sri Rahayu; Ratna Sesotya Wedadjati; Bakti setyadi; Sulaiman Helmi
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.163

Objective: This study aims to evaluate the effectiveness and efficiency of the Corporate Social Responsibility (CSR) budget at PT Pupuk Sriwidjaja and examine its contribution to responsible resource utilization in supporting Sustainable Development Goal (SDG) 12: Responsible Consumption and Production. Method: This study employed a survey approach using data from the Environmental Social Responsibility Department of PT Pupuk Sriwidjaja. Data were collected through documentation techniques and analyzed descriptively based on CSR budget realization across program categories. Effectiveness and efficiency were measured by comparing budget allocations, realizations, and program outcomes. Results: The findings indicate that PT Pupuk Sriwidjaja implemented its CSR budget effectively and efficiently, achieving an effectiveness rate of 78%. Among all CSR programs, the Natural Disaster program received the highest proportion of CSR fund allocation. The results also demonstrate that efficient CSR budget management contributes to greater social benefits while supporting responsible resource utilization. Furthermore, effective CSR implementation can strengthen corporate reputation and enhance market competitiveness. Novelty: This study contributes to the CSR literature by integrating effectiveness and efficiency assessments of CSR budget management with the perspective of sustainable development, particularly SDG 12. It provides empirical evidence on how responsible CSR budget allocation can support both social impact creation and sustainable corporate practices.

The Effect of Incentives, Work Motivation and Work Environment on Employee Performance at PT Telang Agro Mandiri Bungsu Widias Wati; Sulaiman Helmi; Trisninawati Trisninawati; Andrian Noviardy
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3013

This study aims to analyze the influence of incentives, work motivation, and work environment on employee performance at PT. Telang Agro Mandiri. The background of this study is the importance of optimizing human resources by providing incentives and enhancing work motivation to support employee productivity. The study employs a quantitative approach, administering a survey to 102 employees. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares (PLS). The study's results indicate that incentives and work motivation significantly affect employee performance, whereas the work environment does not. These findings confirm that at PT. Telang Agro Mandiri, incentives, and work motivation are the primary factors in driving performance, while the work environment has not yet had a tangible impact. This study contributes to management in developing more targeted and effective human resource policies.

Sosialisasi Digital Marketing Bagi Usaha, Mikro, Kecil dan Menengah di area Sumatera Bagian Selatan Rasmila; Ade Kemala Jaya; Merrieayu Puspita Hannah; Sulaiman Helmi; Leli Halimah; Muh Asriadi; Masayu Siti Fatimah; Ve Rinda Febrika Aulia
Jurnal Pengabdian Masyarakat Information Technology Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Information Technology - September 2025
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/0bbetb62

Perkembangan teknologi digital telah mengubah pola pemasaran produk secara signifikan, namun sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sekitar Universitas Bina Darma Palembang masih belum mampu memanfaatkan pemasaran digital secara optimal. Kondisi ini disebabkan oleh rendahnya literasi digital, keterbatasan keterampilan dalam mengelola media sosial, serta minimnya pemahaman terhadap strategi branding digital, sehingga menghambat perluasan pasar dan daya saing usaha. Padahal, UMKM memiliki peran strategis dalam perekonomian nasional dan perlu didorong untuk beradaptasi dengan transformasi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam menerapkan strategi digital marketing, khususnya melalui pemanfaatan media sosial sebagai sarana promosi dan penguatan branding usaha. Metode pelaksanaan dilakukan secara partisipatif melalui beberapa tahapan, yaitu sosialisasi mengenai konsep dan manfaat digital marketing, pelatihan praktik pembuatan dan pengelolaan akun bisnis di media sosial, pendampingan pembuatan konten pemasaran, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital, di mana sebagian besar pelaku UMKM mampu membuat dan mengelola akun bisnis secara mandiri serta menghasilkan konten promosi yang lebih menarik. Dengan demikian, kegiatan ini diharapkan dapat membantu UMKM meningkatkan jangkauan pasar dan daya saing usaha secara berkelanjutan di era digital.

The Role of Mobile Banking In Improving Service Efficiency To Customers In The Digital Era Sulaiman Helmi; Adelia; Trisninawati; Dian Rianawati; Ratna Sesotya Wedadjati
Data : Journal of Information Systems and Management Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.285

This paper explores the impact of Mobile Banking services, specifically the BSB Mobile application, on customer satisfaction and operational efficiency at Bank Sumsel Babel. As Mobile Banking becomes increasingly vital in the digital era, offering greater convenience and speed, this study investigates how the BSB Mobile application affects these aspects of banking service. The research aims to evaluate the effectiveness of the BSB Mobile application in enhancing customer service and reducing operational errors. It addresses a gap in existing literature by providing fresh insights into the specific challenges and benefits experienced by Bank Sumsel Babel. To achieve this, a qualitative research approach was employed, involving three months of direct observation at the Bank Sumsel Babel Tanjung Raja Sub-Branch, complemented by in-depth interviews with both staff and customers. Additionally, a thorough literature review was conducted to support the analysis. The findings reveal that the BSB Mobile application positively influences customer satisfaction by decreasing wait times and improving transaction accuracy. However, it also highlights persistent issues with network connectivity and application usability. The study concludes that while the BSB Mobile application contributes to improved customer satisfaction and operational efficiency, continuous enhancements are required to address these technical challenges. The main implication of this research is that Mobile Banking can significantly boost banking operations, provided that technological reliability and effective user training are prioritized to overcome existing limitation.

Pengaruh Brand Image, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Cat Propan Cabang Palembang Sulaiman Sulaiman; Sulaiman Helmi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1411

This study focuses on the analysis of the influence of brand image, product quality, and price on the purchase decision of Propan paint in the Palembang Branch. The basis of this study is the high competition in the paint industry, where the Company must be able to create a solid brand image, product quality, and provide competitive prices to attract consumers. The method applied in this study is a quantitative method using a survey. Data collection was carried out by distributing questionnaires to 100 respondents who were consumers of Propan paint in the Palembang area. To analyze the data, multiple linear regression techniques were used to understand the influence of each independent variable on the dependent variable. The results of the study showed that brand image, product quality, and price had a positive and significant effect on the purchase decision of Propan paint, both partially and simultaneously. Among the three factors, product quality has the greatest impact on purchasing decisions. This finding suggests that companies need to continue to improve product quality and strengthen brand image and pricing strategies in order to maintain and increase consumer purchasing interest.

Pengaruh Brand Image, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Cat Propan Cabang Palembang Sulaiman Sulaiman; Sulaiman Helmi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1411

This study focuses on the analysis of the influence of brand image, product quality, and price on the purchase decision of Propan paint in the Palembang Branch. The basis of this study is the high competition in the paint industry, where the Company must be able to create a solid brand image, product quality, and provide competitive prices to attract consumers. The method applied in this study is a quantitative method using a survey. Data collection was carried out by distributing questionnaires to 100 respondents who were consumers of Propan paint in the Palembang area. To analyze the data, multiple linear regression techniques were used to understand the influence of each independent variable on the dependent variable. The results of the study showed that brand image, product quality, and price had a positive and significant effect on the purchase decision of Propan paint, both partially and simultaneously. Among the three factors, product quality has the greatest impact on purchasing decisions. This finding suggests that companies need to continue to improve product quality and strengthen brand image and pricing strategies in order to maintain and increase consumer purchasing interest.

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