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All Journal Jurnal Teknologi OPSI Empowerment : Jurnal Pengabdian Masyarakat Conference SENATIK STT Adisutjipto Yogyakarta Angkasa: Jurnal Ilmiah Bidang Teknologi Compiler Journal of Appropriate Technology for Community Services Jurnal Mandala Pengabdian Masyarakat IEJST (Industrial Engineering Journal of the University of Sarjanawiyata Tamansiswa) Jurnal Manajemen dan Teknologi Rekayasa Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Pendidikan Citra Bakti
Marni Astuti, Marni
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Appropriate Technology for Community Services

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Pembinaan dan Pendampingan Digital Marketing Destinasi Wisata Bukit Roso Wulan di Desa Giri Suko, Turunan, Panggang, Gunungkidul Astuti, Marni; Mauidzoh, Uyuunul; Aryanto, Salam
Journal of Appropriate Technology for Community Services Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss2.art5

Abstract

Bukit Roso Wulan is a tourism village managed by the Forest Farmers Group “Wana Lestari II,” located in Turunan Village, Giri Suko, Panggang, Gunung Kidul. In the Community Service activity under the Community-Based Empowerment scheme, the “Wana Lestari II” group serves as a partner of Insitut Teknologi Dirgantara Adisutjipto. The main issues identified are poor management and promotion in the development of Bukit Roso Wulan tourism village. The inadequate management is due to a lack of community awareness as tourism drivers, overlapping information and work/reporting procedures, and the difficulty in evaluating management processes. Meanwhile, promotional problems stem from limited skills in content creation and promotional management. Training related to business management and promotional strategies can enhance the capabilities of the group, thereby improving the governance capacity of Bukit Roso Wulan. Promotional issues are addressed by enhancing content creation techniques, promoting through social media, and evaluating promotional outcomes. The results of the community service activity include improved promotional skills using digital platforms with broader reach and more targeted audiences, as well as increased understanding of the importance of management and marketing for the sustainability of Bukit Roso Wulan tourism village.
Pendampingan Usaha Mikro Kecil Menengah Desa Borobudur Dalam Pemasaran Digital Untuk Meningkatkan Perekonomian Astuti, Marni; Zabidi , Yasrin; Utomo , Bagus Wahyu; Mauidzoh , Uyuunul; Gunawan; Nurdin , Riani
Journal of Appropriate Technology for Community Services Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol5.iss2.art7

Abstract

The UKM in Borobudur village are diverse, such as food, snacks, brown sugar, leather, etc. The products produced by these UKM are marketed locally through traditional markets, stalls, and kiosks located around Borobudur village. The problem is that the turnover generated by UKM is relatively small because the target market is still local. This is because the marketing strategy used is classified as classic. Market expansion can be done by implementing digital marketing. The increasing use of social media currently opens up great opportunities for business people to carry out promotions. Promotions carried out using social media and displaying interesting content are aimed at increasing tourist interest in visiting tourist areas. The results of the service carried out were able to provide an increased understanding of digital marketing implementation, were able to create digital marketing content, and had a website for product sales and promotion of the cultural potential of Borobudur Village.
Co-Authors Agus Priyono Agus Trianingsih, Agus Angelia, Yulia Antica, Melania Eko Poerwanto Esa Rengganis, Esa Fabio Testy Ariance Loren Gunawan Gunawan Gunawan Gunawan Gunawan Hanan, Zatil Hanan, Zatil Indrayani, Susi Fatma Indrayani, Susi Fatma Khoirullah, Muhammad Habib Nur Kusumaningrum, Maria Deny Legi Elfitra Maria Asumpta Deny Kusumaningrum, Maria Asumpta Deny Mauidzoh , Uyuunul Maulana, Rivaldi Sukma Mukhibbin, Ahmad Nurdin , Riani Nurdin, Riani Nurfi Ahmadi, Nurfi Prabowo, Ardian Prattiwi, Elisabeth Anna Salam Aryanto Santoso, Prasidananto Nur Sullyarta, Esa Rengganis Sullyartha, Esa Rengganis Turmuji, Ahmad Utomo , Bagus Wahyu Uyuunul Mauidzoh Yasrin Zabidi, Yasrin Zabidi , Yasrin