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Stigma and Identity: A Phenomenological Study of LGBT+ Youth on Indonesian Social Media Syam, Syahrianti; Iba, La
Socious Journal Vol. 2 No. 4 (2025): Socious Journal - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hvrvbm79

Abstract

The development of social media has reconfigured the dynamics of identity formation and stigma reproduction for LGBT+ youth in the conservative Indonesian context. This study aims to examine how LGBT+ youth interpret their identities and confront stigma in digital spaces, using a qualitative approach based on literature studies and a phenomenological framework. Social media, on the one hand, provides an alternative space that enables the expression of gender and sexual identities through dynamic performative practices. However, on the other hand, digital platforms also become arenas for the reproduction of symbolic power that reinforce heteronormative norms through hate speech, negative labeling, and biased algorithmic moderation. In this situation, LGBT+ youth develop resistance strategies through the formation of online communities, social campaigns, and the production of affirmative narratives. This phenomenon reflects the importance of digital agency in the process of identity emancipation, while also revealing the dilemmas of visibility and security experienced by vulnerable groups. This analysis demonstrates that social media is a complex and transformative terrain of identity politics and emphasizes the need for more inclusive policy design and digital literacy. This study contributes to the academic literature by offering a deeper understanding of LGBT+ youth's subjectivities in navigating social stigma through digital spaces in contemporary Indonesian society.
IKLAN DIGITAL MELALUI KONTEN MEDIA SOSIAL: ANALISIS IKLAN BRAND ZAAFER INDONESIA PADA AKUN TIKTOK @ZAAFERINDONESIA Rosniar, Rosniar; Satriani, Dewi Putri; Syam, Syahrianti; Wahyudi, R.Firdaus
RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Vol 8 No 1 (2026): Jurnal Retorika
Publisher : LP2M Universitas Islam Ahmad Dahlan Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/retorika.v8i1.4591

Abstract

Tergesernya model bisnis dari pemasaran konvensional ke pemasaran digital membuat Zaafer Indonesia memanfaatkan platform TikTok sebagai media periklanan digital dalam aktivitas pemasaran produk. Penelitian ini menguraikan tentang penggunaan iklan digital melalui konten media sosial yang bertujuan untuk menganalisis implementasi model AIDA pada brand Zaafer Indonesia di media sosial TikTok dengan menggunakan jenis penelitian deskriptif kualitatif. Sumber data berupa tangkapan layar dari video dalam konten media sosial TikTok pada akun @zaaferindonesia yang diambil secara purposive. Data yang didapatkan dianalisis menggunakan model AIDA. Hasil dari penelitian ini menunjukkan bahwa implementasi model AIDA pada brand Zaafer Indonesia di TikTok dalam konten @zaaferindonesia mampu membangun kesadaran, ketertarikan, keinginan, dan tindakan konsumen sebagai wujud efektifitas periklanan digital dalam pemasaran produk.