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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan dan Konseling Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Majalah Ilmiah Dian Ilmu Jurnal Ilmiah Manajemen Ubhara Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Business and Investment Review HUMANIORASAINS International Journal of Economics, Accounting, and Management
Hidayat, Rusdi
Department Of Business Administration, Faculty Of Social And Political Science, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Analysis of the Effectiveness of Instagram Marketing on Increasing Customer Interaction at PT Wings Group Surabaya Riska Widya Sari; Aprilia Mariyam; Riska Kartika Suci; Indah Respati; Rusdi Hidayat
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.952

Abstract

This study evaluated PT Wings Group Surabaya's Instagram marketing strategy to increase customer engagement. Using a quantitative approach through a questionnaire filled out by 100 respondents, this study evaluates the impact of content dimensions, consistency in posts, and the use of Instagram features. The results showed that interactive elements such as Reels, Stories, and Live had the most significant impact on customer engagement, followed by consistency in posting and content variety. The study suggests optimizing Instagram features, improving content quality, and consistency in posts to increase customer engagement and loyalty, while strengthening the company's competitiveness in the digital era.
The Influence of Macroeconomic Factors on Business Decision Making: Case Study of PT Kereta Api Indonesia (Persero) Ajeng Suta Mayangsari; Astrid Ayu Nastiti; Arfi Sintya Nabilla; Rusdi Hidayat N; Indah Respati Kusumasari
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.955

Abstract

This article discusses the impact of macroeconomic factors on the decision-making process at PT Kereta Api Indonesia (Persero), one of the largest transportation companies in Indonesia. In the face of a constantly changing economy, the company must consider various important aspects, such as inflation, interest rates, exchange rates, government policies, and global economic conditions, as well as the mitigation measures taken by PT Kereta Api Indonesia (Persero). This research aims to analyze how these macroeconomic factors influence the strategies and operational decisions made by the company's management. Using a comprehensive methodological approach, the study gathers both quantitative and qualitative data to identify patterns and relationships between these factors and overall business performance. The findings indicate that changes in macroeconomic factors can significantly affect operational costs, investment planning, and the development of new services. These findings are expected to provide valuable insights for management in formulating more responsive and adaptive strategies to changes in economic conditions.
Co-Authors Acep Samsudin Adam Firdausi Adela Aurelia Kinaya Dewi Adelia Rizma Y. Adisa Lupita O. Aisyah Widya Ayu Ajeng Suta Mayangsari Alfiandi Imam Mawardi Alissa Azizah Herman Susilo Alvianti Notia Pramesti Amelia Dwi Lestari Ananda Rizkiah S Ananta Rahma Alifya Andini Pramudita Andri Rizal Setiawan Anggun Fatmawati Anindya Sekar Purnomo Aprilia Mariyam Arfi Sintya Nabilla Arifania Pratiwi Arya Mahardika P Astrid Ayu Nastiti Aura Carolina Badi Atus Sa’adah Bagus Firmansyah Bebyzanna Bella Faumara Berta Melati A.C Budi Prabowo Budi Prabowo Budi Prabowo Cahyaning Sasi R Cantika Aura Jahzy Christnugroho S.E. Citra Nia Ramadhani Cyntia Ayu S. Daivan Putra Tanzaga Daniel Aditya Danisa Putri Davina Ayu F. Dayyan Ramadhan Santoso Decinta Putri A Dela Kristiana Della Sari Devi Dwi A Dike Abrila Putri Yulion Dina Aprilia Irawan Dini Annisa Pelupessy Dwi Retno Anjasari Dwi Wulan Suci Dwiva Octaqiyyah Eddy Poernomo Ely Nanda Khamdiyah Eries Priandana Putra Faizah Radinka Faradilla Aghnia A Febby Dzurrotul Amaliyah Feri Sukma Putra Fikha F. Firdaus Nuryananda Firdausii Khoirunnisa Fitri Maharani Andamdewi Habib Ahmad Hanatasya Aulia R P Hanifa Fazarina Hanna Tsania Nabiella Herlina Suksmawati Indah Respati Indah Respati Kusumasari Indy Melva Adinda Marsha Inggrid Destrina Innatus Solehah Intan Dwi Isma Saputri Intan Mitayani Januar Reza, Ramadhan Jenny Amelia Gifani Joko Mijiarto Kinanti Sekar Kirana Krisna Rahmadani Pratama Laisya Kezia Clarinta Lilyana Fransiska Sinaga lvira Aprilia Primastika Manuel Vivien R T Mayra Reninta Khansa Megahnanda A.K Mei Florencia Meidya Ayu Prameswari Melinda Wahyuning Putri Melisa Cornelia Mia Dwi Risandi Minanti Dwi Setianingrum Mohammad Zahrain Monikasari, Siti Nur Azizah Muhammad Falihul Royhan Muhammad Fathin R Muhammad Galih Wijaya Muhammad Irfan Ramadhan Muhammad Qowiyyudin Nabiilah Shinta Ramadhani Nabilla Rahma Maharsany Nafa Shoimah Nanda Nadia Naro Laurensia Damanik Nashrum Minallah Naufal Azani P.R Naura Husnina Athifanita Putri Nur Annisa Fatiha Nuryananda, Praja Firdaus Okalifta Rale Travito Oktaviana N.A. Pramesti Intan Destari Prihandono Wibowo Priscilia Salsabilah Putri Anggeliya S. Rafli Aprilian Firmansyah Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Raniasani Sisyawati Restiatin Restiatin Rio Bastian Riska Kartika Suci Riska Widya Sari Rista Adhalia Fani Rosa Ainun R Sabita Tiarailsa Saffa Nazira Auryke Skepy Sarah Putri N. Selfi Nasrul Rosyda Shafannisa Aulia Shinta Kezia Apriliani Silvia Anisah Lubis Silvia Nur Safitri Sri Linda Handayani Stevani Anindhita Netanya Sukaina Abir S Syafira Widya Uni Putri Syahrul Dwi  K Talita Karisma Syaharani Tarissa Seshita Hadi Thomas Ferdiansyah Tri Agusnia W. Unsiah Zulfa Ulinnuha Vanny Rahma Yulianti Wildan Izzan Azmi Wirda Fitria Sahila Yanda Bara Kusuma Yolla Nanda Tio Erchikka Zalman Alfarizt Zefania Mikha Manurung