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All Journal Masyarakat, Kebudayaan dan Politik Journal of Gender Equality and Social Inclusion (gesi) Jurnal Ilmu Komunikasi dan Sosial Politik Kiwari Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora
Julyanto Ekantoro
Universitas Bhayangkara Surabaya
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Kautsar Senja; Julyanto Ekantoro; Ratna Setyarahajoe
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 02 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i2.3524

Abstract

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.
Co-Authors Aliffian Dewantara Wibowo Anindita Putri Pratiwi Ariyan Alfraita Bagus Purnomo Aji Delmarrich Bilga Ayu Permatasari Fadil Chambali Mukti Wibowo fikriyah afi nabilah Fitria Widiyani Roosinda Ita Nurlita Jokhanan Kristiyono Kautsar Senja Noor Jannah Nuzul Qur’ani Tresna Dewati Ratna Setyarahajoe, Ratna Ratna Setyaraharjoe Regita Cahya Ramadhanti Rini Ganefwati Tira Fitriawardhani Tira Fitriawardhani