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All Journal Jurnal Veteriner Jurnal Sain Peternakan Indonesia JMM (Jurnal Masyarakat Mandiri) JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Nukleus Peternakan DEDIKASI PKM
Morin Mediviani Sol'uf
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences Veterinary Other

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Journal : Jurnal Nukleus Peternakan

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STRATEGI PENGEMBANGAN USAHA TERNAK SAPI POTONG DI KABUPATEN KUPANG, PROVINSI NUSA TENGGARA TIMUR (Beef Cattle Business Development Strategy in Kupang District, East Nusa Tenggara Province) Soluf, Morin Mediviani; Sabat, Diana Meliani
JURNAL NUKLEUS PETERNAKAN Vol 12 No 1 (2025): Juni
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/nukleus.v12i1.23021

Abstract

The purpose of this study is to identify various internal and external factors and determine the appropriate strategy for the development of beef cattle in Kupang District. This study employs both quantitative and qualitative approaches, with respondents selected through purposive sampling. The data collected were analyzed using SWOT analysis to identify Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), and the Quantitative Strategic Planning Matrix (QSPM) to determine the primary strategic alternatives. The analysis results indicate that beef cattle farming in Kupang Regency has three strengths, three weaknesses, three opportunities, and four threats. Based on the SWOT analysis, the IFE value is 3,39 and the EFE value is 2,43 reflecting the potential for beef cattle development. The results of the QSMP analysis indicate that the recommended priority strategy is to diversify marketing channels and institutions by leveraging the strengths of farmers to address threats such as long marketing chains, inadequate infrastructure conditions, and price fluctuations through institutional strengthening and marketing chain efficiency. The conclusion of this study is that beef cattle farming in Kupang District is in a strong internal position to face external threats with the priority strategy of diversifying distribution and institutional structures.
Co-Authors A. A. Nalle Adyanto Nessy Banamtuan Alvrado B. Lawa Bire Lawa, Alvrado Dalle, N. S. David Agustinus Nguru Diana Meliani Sabat Eliazar Nifu, Salden Hendrikus U. Padu Kamengmai, Maria Petronela Maria Krova Ndun, Alberth Nugrahadi Nessy Banamtuan, Adyanto Ni Made Paramita Setyani Ratu, Maria R.D. Salden E. Nifu Simon E. Mulik Simon Edison Mulik Sogen, Johanes G. Solvi Mariana Makandolu Tiro, Melkianus Umbu Padu, Hendrikus