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<![CDATA[DIGITALISASI MARKETING DALAM UPAYA UNTUK PENINGKATAN KUNJUNGAN PARIWISATA DOMESTIK DI KOTA SURAKARTA ]]>
<![CDATA[Kurniawati Darmaningrum]]>;
<![CDATA[Sri Wijiastuti]]>;
<![CDATA[Laksono Sumarto]]>;
<![CDATA[Darsono Darsono]]>;
<![CDATA[Syahri Alhusin]]>
<![CDATA[ Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): MARET ]]>
Publisher : <![CDATA[Politeknik Negeri Ambon ]]>
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DOI: 10.31959/jm.v12i1.1244
<![CDATA[Indonesian tourism is currently still feeling the impact of the COVID-19 Pandemic that has occurred throughout the world. The COVID-19 pandemic has destroyed the tourism industry and the creative economy in Indonesia. The COVID-19 pandemic has caused tourism trends to change, shifting tourism trends in Indonesia have also impacted several businesses. In order to survive, of course, restaurant industry players must innovate in line with shifts in consumer behavior and habits. This study aims to see directly the impact caused by the COVID-19 Pandemic on three business categories, namely hotels, tourist destinations and restaurants, then create several strategies with the role of digital marketing to increase Indonesian tourism trends in the midst of a pandemic, or even until the pandemic is over. It is hoped that these strategies can revive the tourism sector and the creative economy in Indonesia, which were in a very bad slump when the pandemic hit. The objectives of this study are as follows: (1) to find out whether Social Media Content Marketing has an effect on brand equity, and (2) to find out whether brand equity has an effect on intention to visit]]>
<![CDATA[Digital-based Entrepreneurship Training to Realize Young Entrepreneurial Millennials ]]>
<![CDATA[Syahri Alhusin*]]>;
<![CDATA[Zandra Dwanita Widodo]]>;
<![CDATA[Achmad Choerudin]]>;
<![CDATA[Abdullah Zaelani]]>;
<![CDATA[Sri Wijastuti]]>;
<![CDATA[Rini Adiyani]]>;
<![CDATA[Vidia Rahmalia]]>
<![CDATA[ Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities ]]>
Publisher : <![CDATA[Universitas Syiah Kuala ]]>
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DOI: 10.24815/jr.v6i1.31378
<![CDATA[Being an entrepreneur is an attempt of activating Indonesian economic wheel. In the attempt of empowering creativity and innovation, the entrepreneurs are expected to grow into employers who can open job opportunities in various business sectors. This community service activity is entitled a digital-based entrepreneurship training to realize millennial generation with young entrepreneur spirit. This title was chosen based on the factual condition of people today characterized with the increased unemployment rate disproportional to the job opportunity availability. The problems encountered by participants are limited information and experience supporting the digital-based entrepreneurial activities, and limited knowledge on the detail of digital-based entrepreneurship, leading to the limited number of alumni and graduates choosing to be entrepreneurs. This activity aims to improve skill and to create digital-based young entrepreneurs to the participants in the partner location. The basic output with target to be achieved is the created independent business community having digital-based entrepreneurial skill. This community service was implemented in the form of entrepreneurship training and facilitation. The partner in this activity includes the students of Faculty of Business Economy of Universitas Tunas Pembangunan (UTP) Surakarta. Twenty (20) participants participated in this activity. Evaluation was conducted using questionnaire distributed to the participants aiming to find out the students’ understanding on the implementation of training and interview. The result achieved in the end of community service activity is the improved understanding and skill of participants concerning digital-based entrepreneurship that can be indicated with the number of startups established by the participants. ]]>
<![CDATA[PELATIHAN MANAJEMEN SUMBER DAYA MANUSIA (SDM) DALAM MENINGKATKANKUALITAS (SDM) PADA INDUSTRI KREATIF CETAK SARING SABLON MANUAL ]]>
<![CDATA[Zandra Dwanita Widodo]]>;
<![CDATA[Abdullah Zaelani]]>;
<![CDATA[Sri Wijiastuti]]>;
<![CDATA[Rini Adiyani]]>;
<![CDATA[Syahri Alhusin]]>;
<![CDATA[Dharyl Ubaid Choiri]]>
<![CDATA[ GANESHA: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP) ]]>
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DOI: 10.36728/ganesha.v3i2.2586
<![CDATA[Sumber Daya Manusia merupakan modal fundamental sebuah industri kreatif untuk terus tumbuh dan eksis dalam iklim persaingan ekonomi yang semakin hari semakin ketat. Untuk menghasilkan Sumber Daya Manusia yang berkualitas, maka diupayakan dalam pemyelenggaraan pendidikan serta pelatihan untuk mengoptimalisasi efektifitas dan efisiensi kinerja yang maksimal pada seluruh Sumber Daya Manusia yang ada pada industri kreatif cetak saring sablon manual. Sering terjadi permsalahan pada industri kreatif mengenai keterampilan pada karyawan yang perlu untuk ditingkatkan dalam menginisiasi pentingnya sebuah perencanaan dan Manajemen Sumber Daya Manusia. Permasalahan yang ditemui pada industri kreatif cetak saring sablon manual di wilayah Jaten Karanganyar adalah kurangnya pengetahuan dan praktik mengenai MSDM dalam efisiensi dan efektifitas kinerja yang dilakukan. Tujuan diadakanya kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan dan pengalaman tentang MSDM secara sederhana kepada para karyawan industri kreatif cetak saring sablon manual di wilayah Jaten Karanganyar agar supaya dapat optimal dalam menjalankan tugas pokok dan fungsi masing masing karyawan secara tanggung jawab dan terhindar dari penyalahgunaan wewenang dalam menjalankan aktivitas produksi. Manfaat dari kegiatan pengabdian kepada masyarakat ini bagi karyawan yaitu bertambahnya pengetahuan mengenai perencanaann, pengendalian, pelaksanaan, MSDM, dalam meningkatkan kinerja. Metode yang digunakan dalam pelaksanaan kegiatan ini dengan beberapa tahap, yaitu tahap persiapan, perencanaan, dan evaluasi. Dengan adanya kegiatan ini diharapkan dapat membantu karyawan dalam meningkatkan motivasi dan pemahaman mengenai MSDM untuk membuat perencanaan kerja optimal serta, efektif dan efisien.]]>
<![CDATA[Digital-based Entrepreneurship Training to Realize Young Entrepreneurial Millennials ]]>
<![CDATA[Syahri Alhusin*]]>;
<![CDATA[Zandra Dwanita Widodo]]>;
<![CDATA[Achmad Choerudin]]>;
<![CDATA[Abdullah Zaelani]]>;
<![CDATA[Sri Wijastuti]]>;
<![CDATA[Rini Adiyani]]>;
<![CDATA[Vidia Rahmalia]]>
<![CDATA[ Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities ]]>
Publisher : <![CDATA[Universitas Syiah Kuala ]]>
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DOI: 10.24815/jr.v6i1.31378
<![CDATA[Being an entrepreneur is an attempt of activating Indonesian economic wheel. In the attempt of empowering creativity and innovation, the entrepreneurs are expected to grow into employers who can open job opportunities in various business sectors. This community service activity is entitled a digital-based entrepreneurship training to realize millennial generation with young entrepreneur spirit. This title was chosen based on the factual condition of people today characterized with the increased unemployment rate disproportional to the job opportunity availability. The problems encountered by participants are limited information and experience supporting the digital-based entrepreneurial activities, and limited knowledge on the detail of digital-based entrepreneurship, leading to the limited number of alumni and graduates choosing to be entrepreneurs. This activity aims to improve skill and to create digital-based young entrepreneurs to the participants in the partner location. The basic output with target to be achieved is the created independent business community having digital-based entrepreneurial skill. This community service was implemented in the form of entrepreneurship training and facilitation. The partner in this activity includes the students of Faculty of Business Economy of Universitas Tunas Pembangunan. Twenty participants participated in this activity. Evaluation was conducted using questionnaire distributed to the participants aiming to find out the students understanding on the implementation of training and interview. The result achieved in the end of community service activity is the improved understanding and skill of participants concerning digital-based entrepreneurship that can be indicated with the number of startups established by the participants.]]>
<![CDATA[Penerapan Theory of Planned Behaviour dalam keputusan konsumen untuk membeli Makanan Organik ]]>
<![CDATA[Darsono Darsono]]>;
<![CDATA[Kurniawati Darmaningrum]]>;
<![CDATA[Mrihrahayu Rumaningsih]]>;
<![CDATA[Syahri Alhusin]]>;
<![CDATA[Trio Handoko]]>;
<![CDATA[Susilaningtyas Budiana Kurniawati]]>
<![CDATA[ Jurnal Mirai Management Vol 8, No 3 (2023) ]]>
Publisher : <![CDATA[STIE AMKOP ]]>
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DOI: 10.37531/mirai.v8i3.6167
<![CDATA[Ketersediaan dan preferensi terhadap produk ramah lingkungan telah meningkat; Namun, pemahaman terkait perilaku konsumen mengenai makanan organik masih belum memadai karena sebagian besar penelitian hanya terfokus pada proses untuk menghasilkan produk organik. Meskipun minat konsumen terhadap pangan organik telah meningkat dari waktu ke waktu, sehingga secara umum menimbulkan sikap positif terhadap produk pangan organik, penelitian ilmiah menunjukkan bahwa volume konsumsi pangan organik di pasar relatif rendah. Hal ini mengakibatkan adanya kebutuhan mendesak untuk mempelajari motivasi yang meningkatkan kecenderungan konsumen untuk membeli makanan yang diproduksi secara organik. Hipotesis diuji dengan menganalisis data melalui model persamaan struktural (SEM), dimana variabel sikap sebagai variabel mediasi. Hasil penelitian menunjukkan adanya pengaruh signifikan terkait norma subyektif, perceived behavioural control, dan norma personal pada sikap yang akan mempengaruhi niat pembelian konsumen. Temuan ini menunjukkan bahwa motivasi konsumen dalam membeli makanan organik dapat dirangsang dengan mendorong nilai-nilai individu yang mencerminkan perilaku pembelian yang ramah lingkungan, kesadaran terkait kesehatan.]]>
<![CDATA[SOSIALISASI KEWIRAUSAHAAN UNTUK MENGEMBANGKAN POTENSI IBU RUMAH TANGGA MANDIRI DALAM EKONOMI KREATIF ]]>
<![CDATA[Zandra Dwanita Widodo]]>;
<![CDATA[Sri Wijiastuti]]>;
<![CDATA[Trio Handoko]]>;
<![CDATA[Syahri Alhusin]]>;
<![CDATA[Paulina Ria Vanesa]]>;
<![CDATA[Novia Rahmadani]]>
<![CDATA[ GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Januari 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP) ]]>
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DOI: 10.36728/ganesha.v4i1.3159
<![CDATA[Perempuan sering dihadapkan pada dilema memilih antara peran sebagai ibu rumah tangga atau pekerja. Namun, berwirausaha muncul sebagai solusi yang memungkinkan mereka mengemban kedua peran tersebut secara bersamaan. Pemikiran perempuan saat ini semakin berkembang, menyadari bahwa berwirausaha merupakan cara terbaik untuk mendukung ekonomi keluarga, mengembangkan karier, dan mencapai potensi diri. Pengabdian ini difokuskan pada perempuan yang tergabung dalam dawis Jaten Karanganyar dengan tujuan meningkatkan potensi dan peran ibu rumah tangga dalam sektor ekonomi kreatif. Metode yang digunakan mencakup ceramah, diskusi, dan tanya jawab. Hasilnya menunjukkan peningkatan pemahaman ibu rumah tangga mandiri terhadap pentingnya berwirausaha. Berwirausaha tidak hanya memberikan kontribusi pada ekonomi keluarga, tetapi juga membuka peluang untuk pengembangan diri dan karier. Oleh karena itu, pengabdian ini bertujuan memberikan dukungan dan pemahaman kepada perempuan agar dapat menjalankan peran ganda sebagai ibu rumah tangga dan wirausahawan]]>
<![CDATA[EDUKASI, PENDAMPINGAN, DAN OPTIMALISASI PEMBERDAYAAN SUMBER DAYA MANUSIA KEWIRAUSAHAAN EKONOMI KREATIF KOMUNITAS GEN-Z ]]>
<![CDATA[Zandra Dwanita Widodo]]>;
<![CDATA[Sri Wijiastuti]]>;
<![CDATA[RINI ADIYANI]]>;
<![CDATA[Laksono Sumarto]]>;
<![CDATA[atik lusia]]>;
<![CDATA[Darsono]]>;
<![CDATA[Syahri Alhusin]]>;
<![CDATA[Dwinanda Ripta Ramadhan]]>
<![CDATA[ GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Juli 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP) ]]>
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DOI: 10.36728/ganesha.v4i2.3870
<![CDATA[A community service program aimed at the Karangtaruna community, which is part of the young generation of Gen Z, will be implemented to assist and optimize the empowerment of human resources in Boyolali village. This program provides stimulus with the following targets and stages: 1) Preparation stage for creative economy business management practices and recording financial transactions, 2) Practicum stage where the process of running a business is carried out by the young generation of Gen Z with assistance and monitoring by the service team, as well as direction and evaluation, 3) Activity reporting stage where the young generation of Gen Z reports on developments in turnover, business transactions, production processes, marketing and financial reporting. The results of this activity include: increasing entrepreneurial performance in the Gen Z community who are more empowered and independent, increasing entrepreneurial knowledge which helps them in marketing products and services, and generating enthusiasm and positive energy among Gen Z to continue entrepreneurship. This activity went well and effectively.]]>
<![CDATA[The Influence of Service Quality and Business Location on Word of Mouth Through Consumer Satisfaction as a Mediating Variable: Study of Wedangan "Ginastel" Customers in Pemalang City ]]>
<![CDATA[April Liyan Trio Saputro]]>;
<![CDATA[Achmad Choerudin]]>;
<![CDATA[Syahri Alhusin]]>
<![CDATA[ Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/digitalinnovation.v1i4.56
<![CDATA[The objectives of this research are: 1) Test and measure the influence of service quality and business location on consumer satisfaction. (2) Testing and measuring the influence of service quality and business location on consumer Word of Mouth (3) Testing and measuring the influence of service quality and business location through customer satisfaction as a mediating variable. This research was conducted on Wedangan "Ginastel" consumers on Jalan Sulawesi, Mulyoharjo sub-district, Pemalang sub-district, Pemalang City, who actively shop at least 30 consumers every day. Or the monthly average based on 24 working days is 720 consumers. 72 consumers were taken as samples. The research results found that there is an influence of service quality and business location on consumer satisfaction. Service quality and business location influence word of mouth. There is an indirect influence on the relationship between service quality and business location on word of mouth through mediation, namely consumer satisfaction as a mediator.]]>
<![CDATA[The Influence of Business Ethics, Service Quality and Brand Image on Customer Loyalty: Case Study at PT. Gojek Indonesia ]]>
<![CDATA[Tesya Anggraeni Firdaus]]>;
<![CDATA[Zandra Dwanita Widodo]]>;
<![CDATA[Syahri Alhusin]]>
<![CDATA[ ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 3 (2024): September : ePaper Bisnis : International Journal of Entrepreneurship and Manag ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/epaperbisnis.v1i3.59
<![CDATA[In giving an image to a brand , people also assess business ethics and quality a company's services . People who have high taste in assessing business ethics will prioritize the quality of services provided by the company . If a business ethic that is considered good enough is accompanied by a company's social responsibility, then society will be more interested in providing a good attitude towards the company. The objectives of this research are as follows: 1) To determine the influence of business ethics on customer loyalty. 2) To determine the effect of service quality on customer loyalty. 3) To determine the effect of brand image on customer loyalty. This research was conducted at the PT. Gojek located in Solo . The subjects of this research are consumers of PT. Gojek/ The population in this research is Go-Jek users in the city of Solo. In this research, the sampling technique was carried out using probability sampling , namely random sampling . The sample used was 104 respondents who were Go-Jek users. The research results show that the variable business ethics shows a β coefficient of 0.237 at a significance level of 0.026. The service quality variable shows a β coefficient of 0.292 at a significance level of 0.000. The brand image variable shows a β coefficient of 0.292 at a significance level of 0.000. The Fcount value is 51.107 with a sig value of 0.000. Apart from that, it can also be seen that the calculated F value is 51.107 > F table 2.69, so it can be concluded that Ha is accepted and H0 is rejected . It can be concluded that business ethics, service quality and brand image have a positive and significant effect on customer loyalty.]]>
<![CDATA[The Influence of Business Location and Service Quality on Consumer Loyalty with Consumer Satisfaction as a Mediating Variable at PT Giri Aneka Usaha (Perseroda) Giri Husada Wonogiri Pharmacy Unit ]]>
<![CDATA[Rina Ika Sapitri]]>;
<![CDATA[Syahri Alhusin]]>;
<![CDATA[Zandra Dwanita Widodo]]>
<![CDATA[ International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/ijmre-itb.v2i4.2244
<![CDATA[The objective of this research is to: 1) test and measure the impact of service quality and business location on customer satisfaction. 2) test and mitigate the effect of quality of service and business site on consumer loyalty. The research was carried out at the Aneka Usaha (Perseroda) Pharmaceutical Unit at Husada district of Wonogiri. The population in this study is the entire customer of Pharmacy Giri Husada. Given the unknown distribution of the population, according to Cooper and Schindler the number of samples taken was 96 rounded to 100 respondents. Research finds that there is an influence on the quality of service and the location of the business on consumer satisfaction. The quality of the service and the location of the business influence the loyalty of the consumer. Consumer satisfaction mediates the quality of the customer service against the loyalty of the consumer, but consumer satisfaction does not mediate the quality of service against the customer loyalty.]]>
