Article Per Year (5 Year)
p-Index From 2021 - 2026
2.59
P-Index
This Author published in this journals
All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Padma Sri Kreshna International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Sains dan Kimia Terapan Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal of Social and Management Studies (IJOSMAS) El-Hekam : Jurnal Studi Keislaman Indo-MathEdu Intellectuals Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Erdawati Erdawati, Erdawati
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS

 1 
UTILIZATION OF SOCIAL MEDIA AND DIGITAL ADVERTISING TO INCREASE SALES: UTILIZATION OF SOCIAL MEDIA AND DIGITAL ADVERTISING TO INCREASE SALES Muin, Mulyani Rody; Erdawati, Erdawati
PENANOMICS: International Journal of Economics Vol. 4 No. 2 (2025): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i2.226

Abstract

This community service project aimed to enhance the sales performance of PT Dirgham Art Jaya, a furniture manufacturing SME in Sidoarjo, by implementing integrated digital strategies through social media management and digital advertising. The initiative responded to the company’s minimal digital presence and reliance on word of mouth promotion, which limited brand visibility and market reach. Activities included creating official business accounts on Instagram and TikTok under the handle “sahabatdirgham,” producing engaging visual content with CapCut and Canva, launching targeted advertisements via TikTok Ads and Instagram Ads, and registering the business location on Google Maps. Audience segmentation focused on demographics and interests relevant to home décor and furniture. The program achieved notable outcomes, including increased followers, content views, and customer orders from 5 in May to 8 in June indicating a positive correlation between optimized digital marketing and sales growth. The results highlight the potential of consistent content management, data driven advertising, and multi channel engagement to enhance SME competitiveness. Sustainability recommendations involve continuous performance monitoring, advanced analytics training, and diversification of content formats to ensure long term digital growth and adaptability in the competitive creative industry.
Co-Authors - Afrizal Abd. Rasyid Syamsuri Aisha Dolisti Maulina Asraf, Asraf Desda, Mia Muchia Djoko Hartanto Efendi, Rinja Elondri, Elondri Elvina Elvina Faried, Miftah Hasanah, Nur Islami Hasibuan, Nur Azizah Putri Irwanto Irwanto Ivan Ricardo Jan Setiawan Larasati, Widia Maria Paristiowati Meilifia Liantifa Muhab, Sukro Muin, Mulyani Rody Murtadha, Fadhil Hisyam Nur Asmah Nurasiah Nurasiah Rejeki, Rejeki Rini, Tatik Dian Setyo Satriadi Satriadi Septiani, Nadya Shameli, Kamyar Sri Utami Sugeng Priyanto, Sugeng Togatorop, Elida Usvita, Mega Yuliza, Mai Yusmaniar Yusmaniar