Article Per Year (5 Year)
p-Index From 2021 - 2026
4.731
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Applied Management and Business (JAMB) Jurnal Buana Pengabdian Jurnal Pengabdian Masyarakat Nusantara International Journal of Management, Economic, Business and Accounting Mandiri: Jurnal Akuntansi dan Keuangan Jurnal Penelitian dan Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Dexi Triadinda
Universitas Buana Perjuangan Karawang
Religion Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
SOCIAL MEDIA INFLUENCER AUTHENTICITY MENDORONG NIAT BELI KONSUMEN PADA PRODUK DESIGNER BRANDS MELALUI SOCIAL MEDIA INFLUENCER INSPIRATION Dexi Triadinda; Dwi Epty Hidayati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1300

Abstract

The purpose of this study is to analyze the influence of Social Media Influencer Authenticity on Purchase Intention of Designer Brand Products with Social Media Influencer Inspiration as a mediator. This study uses a quantitative method. The data used are primary data and secondary data. The research instrument was distributed to 140 respondents, the calculation of the number of samples using the Lamseshow method. The sampling method was collected by purposive sampling. Data analysis in this study used SEM PLS (Structural Equation Modeling). The results of the study stated that SMI Authenticity does not have a direct effect on consumer purchase intention on designer brand products, but its influence is indirect and mediated through SMI Inspiration
PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE DENGAN KONTEN MEDIA SOSIAL TIKTOK SEBAGAI VARIABEL MODERASI Fitri Fauziah; Netti Nurlenawati; Dexi Triadinda
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1478

Abstract

Technological advances make it easier for people to access various information, in terms of shopping, including in the increasingly growing skincare industry. One of the elements that influences consumer behavior in making skincare purchases is the Fear of Missing Out (FoMo) which triggers the fear of missing the opportunity to get the latest products or follow popular trends. Through user reviews, influencer recommendations, and product reviews, social media contributes significantly to the rapid spread of information about skincare products. By using social media content as a moderating variable, this study tries to find out how FoMo influences the purchase of skincare products. The methodology of this study is a quantitative approach that combines a purposive sampling approach on social media users who also use skincare products. Determination of the number of samples using the Hair formula which produces 100 respondents. The collected data was transformed using MSI then analyzed using the classical assumption test and moderation regression with the SPSS analysis tool. The study findings show that social media and FoMo content influence consumer decisions to purchase significantly and positively, and the interaction between FoMo and social media content has a negative effect although it remains significant. Overall, FoMo and social media content have been shown to influence consumer purchasing decisions.
PENGARUH SCARCITY TERHADAP IMPULSE BUYING PADA PRODUK FASHION DALAM LIVE STREAMING TIKTOK MELALUI AROUSAL SEBAGAI VARIABEL INTERVENING Erna Diana Yanti; Netti Nurlenawati; Dexi Triadinda
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1500

Abstract

This study aims to explore the impact of implementing scarcity strategies on impulse buying behavior on TikTok live streaming, with the role of arousal as a mediating variable. The research method used is a quantitative approach with a survey design, which collects data from 97 TikTok users who actively purchase fashion products through live streaming. The data analysis techniques applied include path test and Sobel test to test the role of mediation. The research findings revealed that scarcity strategies exert a significant influence on emotional arousal and impulse buying, both directly and through the mediating role of arousal. Time and quantity scarcity strategies increase consumers' emotional arousal, which further drives impulse buying behavior. This study provides practical implications for marketers to effectively utilize scarcity strategies to increase consumer purchase decisions during live streaming, while providing insight into the role of arousal in the decision-making process. Future research is recommended to include additional variables, such as consumer trust or perceived value, to broaden the understanding of the factors that influence impulse purchases on other e-commerce platforms.
Pengaruh Keputusan Pembelian Terhadap Kepuasan Pelanggan Yang Di Moderasi Oleh Diskon Di Dikarla Butik Chika Wulandari; Netti Nurlenawati; Dexi Triadinda
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9068

Abstract

Penelitian ini bermaksud guna menganalisis pengaruh keputusan pembelian terhadap kepuasan pelanggan yang dimoderasi oleh diskon di Dikarla Butik. Dengan meningkatnya persaingan di industri fashion, perusahaan perlu memahami berbagai faktor yang berperan dalam membentuk kepuasan pelanggan guna mendorong peningkatan loyalitas mereka. Metode penelitian yang di terapkan bersifat kuantitatif dengan menggunakan teknik purposive sampling, dengan melibatkan 130 responden yang merupakan pelanggan butik. Hasil analisis regresi mengungkapkan bahwasannya keputusan pembelian berpengaruh secara positif dan signifikan terhadap tingkat kepuasan pelanggan, dengan diskon berperan sebagai moderator yang memperkuat hubungan tersebut. Temuan ini menyataka bahwa penerapan strategi diskon yang tepat bisa secara efektif meningkatkan kepuasan pelanggan. dan mendorong keputusan pembelian yang lebih baik, memberikan pemahanan bagi pengusaha dalam menyusun strategi pemasaran yang lebih optimal dan efisien.
ANALISIS STRATEGI PENGEMBANGAN BISNIS PADA KLINIK KECANTIKAN RUMAH CANTIK DHINDA Laras Ratu Khalida; Syifa Pramudita Faddila; Dexi Triadinda
BUANA ILMU Vol. 10 No. 1 (2025): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/drfjd755

Abstract

Standar kecantikan yang diinginkan oleh kaum wanita mengikuti perkembangan zaman saat ini. Sebagian wanita di Indonesia mendefinisikan bahwa cantik itu tidak lagi harus berkulit putih dan tidak memerlukan make-up untuk terlihat cantik. Tetapi syarat cantik bagi wanita Indonesia yaitu berkulit mulus (30,7%), well dressed (16,4%), dan berwajah glowing (16,3%), (ZAP Beauty Index, 2024). Tujuan dari penelitian ini adalah untuk menganalisis strategi pengembangan bisnis dan juga menganalisis Strength, Weakness, Opportunities, dan Threats dari usaha bisnis Rumah Cantik Dhinda Karawang. Penelitian ini diharapkan dapat berguna sebagai tambahan ilmu dan informasi yang relevan bagi penelitian selanjutnya yang lebih mendalam dan sebagai implementasi langsung mata kuliah pengembangan bisnis pada pendidikan tertinggi di bidang ekonomi dan program studi manajemen. Hasil penelitian menunjukkan bahwa strategi pengembangan bisnis yang efektif untuk Rumah Cantik Dhinda adalah combination strategy (strategi kombinasi) dimana dianjurkan untuk sebuah usaha agar melakukan penetrasi pasar untuk mengatasi masalah yang terjadi pada bagian promosi atau pemasaran dan juga di bagian sumber daya manusia (penambahan karyawan).
Transformasi Digital SDM Pengelola Desa Wisata melalui Pelatihan Konten Kreatif dan Strategi Kampanye Digital Marketing Badie Uddin; Dexi Triadinda; Ferryal Abadi; Puspita Chairun Nisa; Ria Estiana
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/e71sv549

Abstract

This community service activity aims to improve the human resource capacity of the Bantaragung Majalengka Tourism Village managers through training in creative content and digital marketing campaign strategies. The method used was Participatory Action Research (PAR), which actively involved participants through the stages of planning, action, observation, and reflection. The activities included training in digital content creation, social media management, and designing digital campaigns based on hands-on practice. Evaluation results showed a significant increase in participant understanding, with an average pre-test score of 58.0 increasing to 80.4 in the post-test, an increase of 38.6%. In addition, participants were able to produce more creative content and began implementing digital marketing strategies independently. The impact of implementation was seen in the increase in the tourism village's social media activity, including the number of posts, user interactions, and follower growth.
The Effect Of Customer Experience And Trust On Customer Loyalty At Seblak RC Karawang Cindy Dwi Aprillia; Suroso Suroso; Dexi Triadinda
Journal of Applied Management and Business Vol. 7 No. 1 (2026): Journal of Applied Management and Business (JAMB) - July
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v7i1.1385

Abstract

Aims - The primary objective of this research is to investigate and analyse the influence of customer experience and customer trust on customer loyalty at Seblak RC Karawang. The study seeks to determine whether these factors act independently or synergistically in fostering long-term consumer commitment within the competitive Indonesian street food sector. Methodology - This study employs a quantitative research design with a descriptive and causal explanatory approach. Data were gathered from 96 respondents via purposive sampling, specifically targeting dine in customers. The instruments were validated using r-table comparisons and Cronbach’s Alpha. Data analysis was conducted using IBM SPSS Statistics, encompassing classical assumption tests, multiple linear regression, and hypothesis testing (t-tests and F-tests). Findings - The results reveal a compelling statistical anomaly; partially, neither customer experience nor customer trust has a significant impact on loyalty (Sig. > 0.05). However, simultaneous testing (F-test) demonstrates a significant collective influence (Sig. 0.000), with a high Coefficient of Determination (R2) of 86.1%. This indicates that loyalty is not built on isolated factors but on the holistic integration of physical interaction and brand integrity. Research Limitations - The research is limited by its focus on a single geographic location and dine-in consumers. Practically, it implies that MSME owners must manage marketing strategies holistically rather than in fragments to ensure customer retention. Originality - This study offers unique insights into the complementary absolute nature of loyalty in the buffet style street food industry, where individual marketing pillars fail unless they are synchronised as a unified value proposition.
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT DHINDA BEAUTY CLINIC Laras Ratu Khalida; Syifa Pramudita Faddila; Dexi Triadinda
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.148

Abstract

Research method— The research employs a qualitative approach, utilizing surveys and interviews to gather data on current beauty standards as defined by women in Indonesia, alongside an analysis of the business’s internal and external environments through the SWOT framework. Result— The findings reveal that the current beauty standards among Indonesian women prioritize smooth skin (30.7%), well-dressed appearance (16.4%), and a glowing face (16.3%) according to the ZAP Beauty Index (2024). An effective business development strategy for Rumah Cantik Dhinda is proposed, emphasizing a combination strategy that includes market penetration to address promotional and marketing challenges, as well as addressing human resource needs by hiring additional employees. Conclusion— The study concludes that the integration of these strategies will enhance Rumah Cantik Dhinda’s market presence and operational effectiveness, providing a valuable reference for further research and practical application in business development courses within economics and management programs.on
PENGARUH KUALITAS PRODUK DAN FREE ONGKIR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE G2G PADA MARKETPLACE TIKTOK SHOP: (Studi pada Konsumen di Kabupaten Karawang) Ilyas Rakhman; Suroso Suroso; Dexi Triadinda
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3148

Abstract

The rapid growth of e-commerce has intensified competition in the skincare market, including through TikTok Shop. This study aims to analyze the effect of product quality and Free shipping on purchasing decisions for G2G skincare products among consumers in Karawang Regency. This research uses a quantitative descriptive approach. Data were collected through an online questionnaire using a five-point Likert scale from 99 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4, covering the evaluation of the outer model and inner model. The results show that product quality has a positive and significant effect on purchasing decisions, indicated by a T-statistic of 4.768 and a P-value of 0.000. Free shipping also has a positive and significant effect on purchasing decisions, with a T-statistic of 4.205 and a P-value of 0.000. The adjusted R-square for purchasing decisions is 0.691, indicating that product quality and Free shipping jointly explain 69.1% of the variance in purchasing decisions, while 30.9% is explained by factors outside the research model. These findings indicate that maintaining product quality and optimizing Free-shipping promotions are important strategies for increasing consumer purchasing decisions on TikTok Shop.
PELATIHAN PEMBUATAN LABEL KEMASAN DENGAN APLIKASICANVA UNTUK MENINGKATKAN OMSET PENJUALAN Dexi Triadinda; Dini Yani; Dwi Epty Hidayati
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/ndtqsw34

Abstract

Penyelenggaraan kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan sosialisasi pada masyarakat desa di lingkungan Kabupaten Kuningan khususnya generasi Z yang terlibat dalam kegiatan usaha ataupun yang berminat memiliki sebuah usaha. Dimulai dari bagaimana merencanaakan design label yang kekinian menggunakan aplikasi Canva. Manfaat dan fungsi pada pengertian label dalam kemasan produk berarti sebagai identitas untuk membedakan antara produk satu dengan yang lain. Metode yang dilakukan adalah dengan kegiatan sosialisasi dan pelatihan pada UMKM generasi Z pada binaan UPTD Kabupaten Kuningan.
Co-Authors Adrian Rizky Aji Tuhagana Alfin Raka Pradana Alya Widdiya Puspita Annisa Febriyanti Annisa Fitri Muhaemin Ayu Juwita Badie Uddin Chika Wulandari Cicih Dolar Cindy Dwi Aprillia Dini Yani Djuliana Fathurrohman Dwi Epty Dwi Epty Hidayati Dwi Epty Hidayati Dwi Epty Hidayaty Dwi Epty Hidayaty Erna Diana Yanti Ferryal Abadi Fitri Fauziah Hj. Netti Nurlenawati Ilyas Rakhman Indriyani Indriyani Karthika Dwi Jayanti Laras Ratu Khalida Martani Aji Maulana Sanderson Pasaribu Miya Mailla Sofy Muhammad Sawir Muhsin Efendi Netti Nurlelawati Netti Nurlenawati Octha Farras Robih Puspita Chairun Nisa Rengga Madya Pranata Ria Estiana Riani Wulandari Rieke Retnosary Robby Fauji Silviana Rohman Solahudin Ayatullah Khumaeni Suroso Suroso Syifa Pramudita Faddila