Article Per Year (5 Year)
p-Index From 2021 - 2026
2.096
P-Index
This Author published in this journals
All Journal Journal of Secretary and Business Administration Reswara: Jurnal Pengabdian Kepada Masyarakat Mitra Akademia: Jurnal Pengabdian Masyarakat Indonesian Journal of Business and Management Jurnal Ekonomi dan Binsis Jurnal Sistem Informasi dan Manajemen Joong-Ki Joong-Ki Jurnal Kesehatan Masyarakat Jurnal Sekretaris & Administrasi Bisnis
Kuswinton
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan PDAM Kota Baubau Kuswinton Winton; Sukrin Sukrin; Resfika Aswira; Abel Haryanto
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.344

Abstract

The phenomenon that occurs is that the level of leakage in the use of PDAM is relatively high, especially during the peak hours of water use. Because it is profit-oriented so that social services or functions are reduced. Then the community complaints that occur are the amount of water distributed to the community. The purpose of this study is to explain the effect of service quality on customer loyalty with customer satisfaction as the intervening variable. The population in this study amounted to 895 customers. The sampling technique uses a simple random sample of 90 customers and is analyzed using SmartPLS version 3.0. The results of the study show that service quality has no significant effect on customer loyalty. Service quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer loyalty. Customer satisfaction is able to mediate the effect of service quality on customer loyalty.
Membangun Kepercayaan Konsumen Melalui Keaslian Influencer dan Autentisitas Pemasaran Digital Aswira, Resfika; Kuswinton, Kuswinton
Jurnal Sekretaris dan Administrasi Bisnis Vol 10 No 1 (2026): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v10i1.539

Abstract

This study aims to analyze the influence of influencer authenticity and digital marketing authenticity on consumer trust and its implications for purchase intention in the context of digital marketing. This study used a quantitative approach with data collection techniques through questionnaires distributed to respondents of SMKS Kesehatan Kota Baubau students. Data were analyzed using inferential statistical methods to test the relationship between variables. The results showed that influencer authenticity, consisting of the dimensions of sincerity, continuity, and integrity, had a positive and significant effect on consumer trust and purchase intention. In addition, digital marketing authenticity, which includes transparency, content realism, and message consistency, was also proven to have a positive and significant effect on consumer trust and purchase intention. These findings confirm that authenticity and transparency in digital communication are important factors in building consumer trust. Furthermore, consumer trust has been shown to play a major determinant in increasing purchase intention. This study implies that digital marketing strategies that emphasize authenticity can increase the effectiveness of marketing communications and encourage consumer purchasing behavior
Co-Authors Abdul Malik Abel Haryanto Abel Haryanto Abubakar, Herminawaty Anita Anita Haryanto, Abel La Sudarman Muarif Leo Muhamad Risal Tawil Nabila, Nabila Niska Salsiani Sinta Resfika Aswira Restinawati, Restinawati Rongre, Yohanis Ruslan, Muhklis Sanufi Sanufi Sarimuddin, Sarimuddin Sukrin Sukrin Sukrin Sukrin Sukrin, Sukrin Teheni, Muhammad Tasjidin Wilda Fatmala