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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni PRofesi Humas Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Indonesian Journal of Community Services Mavis : Jurnal Desain Komunikasi Visual Jurnal Dimensi DKV Seni Rupa dan Desain Journal of Pragmatics Research
Hermansyah Muttaqin, Hermansyah
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Religion Arts Humanities Automotive Engineering Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Pragmatics Research

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The Role of Digital Media in Building the Image of Saka Tunggal Mosque: A Media Discourse Analysis Muttaqin, Hermansyah; Sigied Himawan Yudhanto
Journal of Pragmatics Research Vol. 7 No. 2 (2025): Journal of Pragmatics Research
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v7i2.264-285

Abstract

In today's digital world, online media significantly shapes our perception of cultural and religious sites. For example, the Saka Tunggal Mosque. The Saka Tunggal Mosque, one of Indonesia's oldest mosques, is a prime example. The digital sphere has profoundly influenced its image. This study delves into the unique digital narrative surrounding the Saka Tunggal Mosque, employing a Media Discourse Analysis approach. Using a descriptive qualitative methodology, we will analyze data from social media, news websites, and Islamic blogs, all through the lens of Norman Fairclough's Critical Discourse Analysis in 3 stages: Text Analysis (Description), Discursive Practice (Interpretation), Social Practice (Explanation). We aim to understand how this unique digital narrative is created and shared. The findings of this study reveal that digital media weaves narratives that highlight religious tourism, heritage preservation, and Islamic spirituality, thereby influencing public perception of the Saka Tunggal Mosque. However, there are challenges, such as the risk of historical inaccuracy due to the spread of unverified information and the potential loss of the authentic meaning of the mosque amidst the commercialization of tourism. Ultimately, this study explains how digital media acts as a bridge in shaping the identity of a religious place and suggests ways to improve digital communication strategies to maintain its historical meaning.
Co-Authors Arif Ranu Wicaksono, Arif Ranu Broto, Ibnu Kuncoro Emi Widiyanti Faizal Risdianto Gilang, Lalita Jauhari Jauhari Jauhari, Jauhari Malik Cahyadin Prayoga, Dedy Eka Timbul Setyawan, Alfan Sigied Himawan Yudhanto Timbul Prayoga, Dedy Eka Widyamurti, Nidyah Yudhanto, Sigied Himawan