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All Journal Abjadia, International Journal of Education Ekosiana : Jurnal Ekonomi Syariah Indo-MathEdu Intellectuals Journal Jurnal Ngejha Multifinance Toplama Jurnal Investasi Islam Danadyaksa: Post Modern Economy Journal FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Prosiding Pengabdian Ekonomi dan Keuangan Syariah Jurnal Ngejha
Risca Dwiaryanti, Risca
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Multifinance

 1 
THE INFLUENCE OF BRAND AND SPICY LEVEL ON CONSUMER REPEAT ORDERS AT NOODLES GACOAN PAMEKASAN RESTAURANT Dwiaryanti, Risca; Megawati, Normala; Hafidurrahman, Moh.
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.355

Abstract

This study aims to examine whether the brand and spicy level can affect consumer repeat orders at Noodles Gacoan Pamekasan Restaurant and to find out how much the brand and spicy level can affect consumer repeat orders. This research was carried out using a quantitative method. The population in this study is all consumers of Noodles Gacoan Pamekasan Restaurant and the sample was taken from a population of 50 respondents using the Simple Random Sampling technique. The data collection instrument for this study is a questionnaire. The research hypothesis test was carried out using testing of questionnaire data instruments in the form of validity tests, reliability tests, multiple linear regression analysis, t-tests, f tests, and determination coefficient tests. The data processing technique uses the SPSS software program (version 16.0). The results showed that the brand and spicy level had a significant stimulant effect on consumer repeat orders based on the t-test with a significant level of 0.041 < 0.05. This proves that Ho was rejected and Ha was accepted. Meanwhile, based on the results of the coefficient test, the determination of the magnitude of brand influence and spicy level on consumer repeat orders, it can be seen from the results obtained, that the terminated coefficient value (R2) shows an R square value of 0.977, which means that the amount of brand contribution and spicy level to consumer repeat orders is 97.7% while the remaining 2.3% is the contribution of other variables that are not included in this study. From the data interpretation table, the r-value is calculated in a series of numbers 0.80-0.1000 with a very strong interpretation.
THE IMPACT OF BRAND IMAGE ON BOOSTING SALES OF "MS GLOW" SKINCARE IN PAMEKASAN Dwiaryanti, Risca; Fahroni, Amilia
Multifinance Vol. 1 No. 3 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i3.84

Abstract

Academic pursuit the objective of the study is to examine the impact of brand image on sales growth and quantify the extent to which a strong brand image affects sales growth. Learn This aligns with the quantitative-descriptive approach. Target population This data consists of resellers and samples of MS GLOW Pamekasan obtained from a substantial population of 25 respondents using a specific sampling quota. Exploring advanced data collection techniques to enhance analysis This questionnaire employs testing data analysis techniques such as validity, reliability, and regression tests. Data processing approaches utilize the SPSS software tool, namely version 16.0. The research findings indicate that brand image has a significant impact on increasing sales. The t-test findings indicate that the coefficient correlation is 6.484, with a t count of 6.484 and a t table value of 1.714. The significance level is 0.000, which is less than 0.05. This provides evidence to reject the null hypothesis (Ho) and accept the alternative hypothesis (Ha). The coefficient of determination (R2) indicates that the R square value is 0.646, which is statistically significant. This means that brand image (image brand) has a significant impact on sales, accounting for 64.6% of the variation. Other variables not included in the research model account for the remaining 35.4%. This. The estimated r value of 0.646 indicates a significant correlation, falling within the range of 0.60-0.799 according to table interpretation.
Co-Authors Aang Kunaifi Abelia, Anggun Ahmad Ridho Ali Wahyudi, Ali Andriyansyah, Andriyansyah Arifin, Moh Auladi Bilhaq, Iqbal Auriya, Nisfatin Badrus Sholeh Bahrul Ulum Bella, Yolanda Chintya Dofir, M Fahroni, Amilia Farida‎, Ummul Ghafur, Abd Hafidurrahman, Moh Hambali, Ach Hamdali, Hamdali Hamid Badri, Abd. Hamimah, Hamimah Hammad, Hammad HASANAH, IMROATUL Hasanah, Lailatul Hasanah, Ummiyatul Hasibuddin, Hasibuddin Idris, Moh Indriawati, ‎Nurul Maulidiyah, Nurul Megawati, Normala Muhyatun, Muhyatun Munawwarah, Ulfatul Munawwarrah, Sitti Azizatul Mutmainnah Mutmainnah Naufal Abdillah, Mohammad Nofal, Adi Rahman, Fadali Rifqiyadi, Achmad ROHMAH, NUZULUR Sholehah, Imroatus SYAIFUL BAHRI Syarifah‎, Nailatus Yusuf Yusuf Zuhriyah, Lailatus