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ANALISIS OBJEK DAYA TARIK WISATA FAVORIT BERDASARKAN JUMLAH PENGUNJUNG DI DAERAH ISTIMEWA YOGYAKARTA Yulianto, Atun
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

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Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors. Keyword : tourist attraction object, visitors.

Analisis Objek Daya Tarik Wisata Favorit Berdasarkan Jumlah Pengunjung Di Daerah Istimewa Yogyakarta Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 2 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i2.292

Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors.

STRATEGI PEMASARAN PT. TWC DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DAN LABA USAHA PENGELOLAAN CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.129

PT. Taman Wisata Candi (TWC) is a form of concern the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company , evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper the subject focuses on the analysis of the implementation of the companyâ€™s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that marketing st rategy of â€˜low cost high impactâ€™ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the companyâ€™s operating profit increase as big as 10.4%. In this case the increase in direct operating costs is greater rather than increase in the amount of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year. Keywords: Marketing strategy,Operating profit, Visitor

PERINGKAT DESTINASI DAN STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI DI KABUPATEN BANTUL YOGYAKARTA Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.245

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists. Keywords: Attraction, Beach, Strategy

MAPPING TREND IMPLEMENTASI STRATEGI PROMOSI DESA WISATA KEMBANGARUM TURI SLEMAN YOGYAKARTA Yulianto, Atun; Mayasari, Citra Unik
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.257

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016. Keywords: Promotion, Strategy,Trend Mapping

GEJALA PERGESERAN MINAT BERWIRAUSAHA ANAK MUDA DI YOGYAKARTA DITINJAU DARI ASPEK KREATIVITAS DAN MOTIVASI Hadi, Wisnu; Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 1 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i1.81

This study aims to determine the effect of the symptoms of the entrepreneurial aspects of the shift of interest in terms of the aspect of creativity of young people, the interest in entrepreneurship in young people aspects of motivation and interest berwirauaha together with aspects of creativity and motivation of young people in the region involves Yogyakarta. Research 100 young people as respondents who have business in the area of Yogyakarta. Sampling was done by proportional random sampling technique with 75 young people. This study uses a design ex-post facto. Data were collected using questionnaires and documentation. Data were analyzed using correlation analysis. Base on these results it can be concluded that: first there is the contribution of interest in entrepreneurship with creativity aspects of youth entrepreneurship in the region of Yogyakarta, the second is the contribution of interest in entrepreneurship with motivational aspects of entrepreneurship, the third is the collective contribution of common interest in entrepreneurship with aspects of creativity and motivation of youth entrepreneurship in the region of Yogyakarta. Keywords: interest, creativity, entrepreneurial motivation

Analisis Objek Daya Tarik Wisata Favorit Berdasarkan Jumlah Pengunjung Di Daerah Istimewa Yogyakarta Atun Yulianto
Media Wisata Vol. 15 No. 2 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Besides known as the city with the title of the centre of struggle, cultural and educational centre, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favourite of tourists based on the number of visitors ranges from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction that is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favourite tourist attraction object of visitors. Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few numbers of visitors

Peringkat Destinasi Dan Strategi Pengembangan Daya Tarik Wisata Pantai Di Kabupaten Bantul Yogyakarta Atun YUlianto
Media Wisata Vol. 16 No. 1 (2018): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.259

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists

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